• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.196-201
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• 2023

In recent years, virtual reality (VR) technology has been widely used in many industrial fields, especially in the fields of medical treatment, games, film and television, to improve the interaction between medical teaching and practical treatment. On the gaming side, the production of virtual reality gaming screens and scenes became increasingly popular, greatly expanding the form of the visual experience. But VR is no longer confined to the health care, education and entertainment industries. During this time, the news media industry has also begun to integrate virtual reality into interviews and user interactions. This study aims to analyze the development of VR technology from the perspectives of immersive VR news experience, real reporting, and prospects, and analyze and think about the interactive participation of media users, the transformation of traditional media, and the upgrading of practitioners' roles.

• Journal of Information Technology Applications and Management
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• 제26권6호
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• pp.1-12
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• 2019

On the Internet age, the news is generated and distributed not only by traditional news media, but also by a variety of online news media, news platforms, content websites/content farms, and social media. Since it is an easy task to create and distribute news, some of these news reports may contain fake or false facts. In the end, the cyberspace is full of fake or false messages. People may wonder if these fake news actually influence our decision making. In this paper, we discussed a real case of fake news. In this case, a Taiwanese company used some fake news, advertorial news, and news placement to manipulate or influence its stock price and trade volume. We collected all news for the case company during a period of four years and five months (from January 2013 to May 2017). We analyzed the relationship between published news and stock price. Based on the analysis results, we conclude that we should not ignore the influence of news placement and fake business news on the stock price.

• Journal of Contemporary Eastern Asia
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• 제20권1호
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• pp.1-23
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• 2021

With regard to the recent developments in public diplomacy, the increasing fusion of strategic communication appears necessary. China engages in public diplomacy with a strategic purpose to shape its national image abroad. Hosting diplomatic advocacy event is regarded as an instrument with expectations to present reliable and responsible image and promote international collaborations. The present research focuses on the Belt and Road Forum (BRF) in May 2017 with the objective to analyze its outcomes and influence on the international news agenda, news frames, and foreign citizens' comments online. The quantitative content analyses are used to compare the media reports (N=364) and Facebook users' comments on the selected news (N=957) between the US and Pakistan. Results reveal that Pakistani media provided more diverse frames and attributed more positive evaluations to the BRF than the US media. However, Facebook comments expressed more unfavorable opinions toward the BRF and China's image with rare differences between two countries. In conclusion, the BRF has served as an eye-catching advocacy of Chinese foreign policy, as it influenced the news agenda in two selected countries. However, news frames vary due to the differences in media system and the involvement in the BRF. China's public diplomacy practices follow a traditional top-down communication which needs meticulous subdivision of target stakeholders, delicate messaging strategies, and integrated tactics.

• 한국콘텐츠학회논문지
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• 제13권8호
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• pp.180-190
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• 2013

본 연구의 목적은 뉴스 교육을 평가할 수 있는 토대로서 '뉴스 리터러시' 개념을 제안하고 실증적 검증을 시도하였다. 구체적으로 본 연구는 뉴스리터러시를 뉴스리터러시 자기 효능감으로 개념적으로 정의를 하고 어떻게 이 변수가 뉴스 소비자의 뉴스 미디어 소비 형태, 뉴스 콘텐츠에 대한 지식체계, 그리고 뉴스처리 관여도를 포함한 관련 결정요인들과 관련되는지 온라인 서베이 데이터를 이용하여 실증적으로 탐색하였다. 분석 결과, '검색/이해' 뉴스리터러시 자기 효능감은 뉴스 소비자의 뉴스 콘텐츠에 대한 지식 체계에 의해 긍정적으로 영향을 받고 뉴스 처리 관여도의 의해 부정적으로 영향을 받는 것으로 나타난 반면에 '전달/표현' 뉴스리터러시 자기 효능감은 소비자의 뉴스 콘텐츠에 대한 지식 체계와 전통적인 뉴스미디어 사용에 의해 긍정적으로 영향을 받는 것으로 나타났다. 본 연구의 결과는 뉴스 교육의 구성 요소가 뉴스 리터러시에 어떤 형태로 연관되고 이렇게 확립된 뉴스 리터러시가 실질적으로 뉴스 소비에 어떤 방식으로 연관 되는지를 하나의 틀로 제시했다는 점에서 큰 의의가 있다고 할 수 있다.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.278-291
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• 2016

이 연구는 2006년부터 2015년까지 최근 10년간 뉴스 보도를 다룬 국내 학술 논문의 주제어에 대한 연결망을 통해 연구의 흐름과 경향을 살펴보았다. 총 1,108편의 논문에 제시된 4,410건의 주제어 연결망 분석을 실시한 결과, 국내 언론 보도를 다룬 연구에서 프레임, 의제설정, 제삼자효과, 선택적노출, 이용과충족 등이 주요 이론으로 다뤄진 것으로 나타났다. 이중 프레임에 대한 연구가 압도적으로 많았다. 연구영역으로는 정치, 경제, 과학보도, 국제뉴스 및 관광 등을 다루었으나, 문화, 스포츠 및 생활뉴스 등의 분야에 대한 연구는 나타나지 않았다. 매체별로는 전통매체와 새로운 매체에 대한 연구가 모두 활발하게 이뤄졌다. 특히 방송뉴스와 온라인뉴스 및 소셜미디어에 대한 연구가 빈번하게 나타났다.

• Asian Journal for Public Opinion Research
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• 제1권4호
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• pp.234-248
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• 2014

A telephone survey was conducted in a metropolitan city in 2012 to examine people's credibility ratings of different media outlets, in particular, Weibo - one of the most popular social media platforms in China. Our findings suggest: First, people place more trust in traditional news media than in online sources by a significant margin. Second, demographic influences on media trust seem to be minimal. Only age and gender were related to some credibility measures. Third, Weibo use was not related to one's credibility perception toward traditional media but interestingly, Weibo use showed different impacts on people's evaluation of Weibo's credibility. Commenting frequency was negatively related to one's trust in Weibo, while retweeting frequency was positively related to one's trust in Weibo.

• 한국멀티미디어학회논문지
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• 제18권11호
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• pp.1419-1426
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• 2015

Distinguishing border between news and advertising is disappearing. Traditional journalism considered editorial part deals news and ad part handle commercial messages. But now this classification is meaningless. Current news consumers do not separate advertising content and non-advertising content. In Korea, making fake news or paid news pages is becoming social problem. Fake news uses various camouflages to pretend to be real news. This paper descriptively analyzed Korean fake news cases and suggested some guidelines for publishing news. We analyzed 3 major newspaper web sites from July to September, 2014. These three newspapers publish section pages everyday containing fake news or sponsored news. Totally more than one thousand articles were selected for content analysis. We coded the numbers of fake news, day of the week, the rate of sponsored news, average fake news publication number per pages, the conformity between news and advertising, and the type of fake news. We also coded the number of sponsored news article in day sections. We used method of comparing the advertising contents and news articles. As a result, 24.8% of news article were published for the advertising sponsors. Advertorial or fake news were sometimes arranged same pages the same day. We coded the conformity between same advertising and news content. More than 60 percent (60.9%) of fake news match with their sponsors. PR style of fake news is top and advertising type of fake news is the lowest.

• 산업경영시스템학회지
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• 제46권2호
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• pp.102-108
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• 2023

Recently in Korea, YouTube stock channels increased rapidly due to the high social interest in the stock market during the COVID-19 period. Accordingly, the role of new media channels such as YouTube is attracting attention in the process of generating and disseminating market information. Nevertheless, prior studies on the market forecasting power of YouTube stock channels remain insignificant. In this study, the market forecasting power of the information from the YouTube stock channel was examined and compared with traditional news media. To measure information from each YouTube stock channel and news media, positive and negative opinions were extracted. As a result of the analysis, opinion in channels operated by media outlets were found to be leading indicators of KOSPI market returns among YouTube stock channels. The prediction accuracy by using logistic regression model show 74%. On the other hand, Sampro TV, a popular YouTube stock channel, and the traditional news media simply reported the market situation of the day or instead showed a tendency to lag behind the market. This study is differentiated from previous studies in that it verified the market predictive power of the information provided by the YouTube stock channel, which has recently shown a growing trend in Korea. In the future, the results of advanced analysis can be confirmed by expanding the research results for individual stocks.

• International Journal of Advanced Culture Technology
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• 제6권2호
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• pp.65-71
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• 2018

In the digital era, news consumption is not confined in geological boundaries. Technological advances bring the instant dissemination of news into life and allow news audience to consume events that occur far away almost in real time. The transmission has blurred the boundary between traditional media and new media, and the one between physical and virtual world. That is, what if a journalist applies news framing to the news translation process? This paper aims to investigate the gap between the ST and the TT created when the source news texts undergo a translation process. To achieve this aim, the appraisal theory developed by White (2003) is employed to identify a difference between the ST and the TT. Furthermore, we have attempted to identify differences between soft news stories and hard news stories while the STs from both news stories are translated into the TTs. Two time-sensitive events, Hugh Grant's marriage and a U.S. and North Korea summit, were selected. The former (a soft news story) is extracted from the Telegraph and the latter (a hard news story) is from the Washington post. As a result, it was found that such strategies as attitude, engagement, and judgment were used when the source news texts from the hard news story are translated into the target news texts. Under the appraisal theory, the strategies involve evaluative language which refers to positive or negative language that judges the worth of entities. In general, it is said that a journalist frames the SS (especially from the hard news story) to convey his ideology to news consumers. Hypothetically, we assume that a similar framing process takes place in deriving the TT from the SS of the hard news story. Thus, we could conclude that the TT from the hard news story differs from the TT from the soft news story and that the difference can be explained within the framework of White's appraisal theory.

• 디자인학연구
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• 제14권3호
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• pp.165-176
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• 2001

기업들은 고객에게 효과적으로 어필될 수 있는 기업이미지를 구축하기 위하여 Corporate Identity 작업을 계속 해 왔다 특히 매일 수없이 증가되고 있는 인터넷 사이트들 속에서 타 기업과의 차별화 된 이미지구축 노력은 더욱 지열 해 질 전망이다. 그러나 고전적 의미의 CI 프로그램들은 주로 인쇄매체 등의 오프라인에 적용하기 위한 개념으로 개발되었기 때문에 새로운 미디어에 대한 재적용이 불가피할 것으로 보인다. 특히 인쇄매체의 대명사이던 신문도 방대한 데이터베이스 구축과 빠른 업 데이트가 가능한 동시에 독자와 상호 인터렉티브한 기능을 가진 인터넷의 제 특성을 활용하여 그 영역을 온라인으로 넓혀가고 있으나, 오프라인과 일관성 있는 이미지 구축에는 아직 어려움이 많은 것이 현실이다. 이러한 견지에서 본 연구는 뉴스사이트가 인쇄매체와의 동질성을 유지하면서 웹 상에서 특성화될 수 있는 Identity전략과 그 방향을 모색해 보고자 한다