• Journal of Fashion Business
• /
• v.13 no.4
• /
• pp.60-76
• /
• 2009

Expression of woman characters in fusion traditional dramas plays a role of making the progress of dramas not bigoted and new. Especially, woman characters have a high weight as a heroine by an increase in their image in fusion traditional dramas. Expression of characters harmonizing modern with tradition has also given a help in reflecting a trend of the present times. Hair style and face makeup of woman characters in fusion traditional dramas are in the process of fusionization getting an effect from postmodernism. They are expressing the hair style of symbolization modern elements of hair style to traditional hair styles. They also expressed a neutral image with faded hair styles in the shaggy cut style and dye of neoplaticism. Neo-hippie style was changed into the style of naturalism and nationalism and the hair style braided in various branches as the one of Indians was changed into a primitive and national feature. It is producing a new style by permitting even a long-hair permanent wave hair style. Expression of straight hair style, a long-hair shaggy & bulging wave style and a hair style of neoplaticism, was distinguished. In the side of face makeup, they expressed its luxurious and splendid style by attaching great importance to its luster and are exposing images of characters by a smoky makeup emphasizing eye lines. Their face makeup was almost never separated from present dramas as using pearl shadow in a glossy lips makeup and color, which made it possible to express it more dramatically in fusion traditional dramas than in present dramas. In the event of the makeup element of fusion traditional dramas permitting diversity, the character makeup of fusion traditional dramas made a foundation to show people diverse elements of makeup by mix & match a present elements and past elements of historical research, which made it possible to express a unique makeup or a special makeup. Diverse makeup expressions were limited by reflection of illumination even in the existing videos. Therefore, 'Fusion' made it possible to express it more freely in fusion traditional dramas than in present dramas.

• The Research Journal of the Costume Culture
• /
• v.12 no.6 s.53
• /
• pp.971-983
• /
• 2004

The purpose of this study was to investigate the effect of perceiver's social value, hair style, and hair color of object person on image perceptions. For social value variable, materialism and traditionalism were investigated. Subjects were 343 women in Seoul. Perceiver's materialism gave a significant influence on perception of elegance. The less materialistic group evaluated the hair style of object person more elegant than the more materialistic group. The more traditional group evaluated bright brown hairs less pretty than the less traditional group. This means that traditional people have less preferable image on bright brown hairs compared to the black and dark brown hair as it is different from Korean traditional hair color. Medium straight hair styles were evaluated lowest in preference and individuality. Short straight hairs were evaluated as the most elegant style and medium permanent hairs as the least elegant one. Long wavy hairs were evaluated highest in femininity, and straight hairs were evaluated lower in prettiness and activity than wavy hairs. The bright brown hairs were evaluated as the most individual color, and black was the least one. The bright brown was perceived lowest in elegance. Black and dark brown of the short straight hair style were perceived much more elegant than the bright brown of the same style, and black long wavy hairs were evaluated highest in femininity. The present findings provide that social value, hair style, and hair color are significant characteristics when perceiving women's image.

• Journal of Fashion Business
• /
• v.16 no.6
• /
• pp.80-95
• /
• 2012

This study covers the literature of theoretical backgrounds of royal ceremonial hair styles during Chosun Dynasty and demonstrates reproduction works of those hair styles reinterpreted in modern methods. As for the Chosun royal hair styles for ceremonies, there are Daesoo, Gudoomi, and Euyoumi for a royal queen, royal concubines, and royal lady attendants of Nae Myung Boo, department of general affairs of the royal court. These hair styles represents well that Chosun Dynasty kept its own class symbols through hair styles, which is valuable cultural resources of Korean traditional beauties. This study compares the new reproduction works of Daesoo, Gudoomi, and Euyoumi with existing literature pieces and related photos for clear understanding of these traditional hair styles. This study aims to activate the relevant researches into Korean traditonal hair styles, their reproduction methods and applicable usages in Modern Korea as well as useful data for them.

• Journal of the Korean Society of Costume
• /
• v.52 no.5
• /
• pp.109-127
• /
• 2002

As modern fashion trends show oriental motif since the transition of post-modernism, a number of great fashion designers such as Givenchy and Jean-Paul Gautier applied the concept of Orientalism to their fashion design. Total fashion is a trend in which make-up, hair-style, and accessories. together with clothing itself are considered a complete fashion as a whole, and sometimes appeals much to consumers. Given that the previous studies on Orientalism have focused only on clothing. this research aims at examining Orientalism with a total fashion approach to simultaneously study make-up, hair-style, accessories, and clothing, and showing that traditional oriental beauty is expressed by total fashion in which the past appeared again through the process of creative application. We analyzed the Orientalism total fashion from 1990 through 2001 and summarized the national differences among these countries in the following. First, China has a uniformed clothing. make-up, and hair-style as shown its traditional play, "KyungKeuk" and traditional costume, Chipao. Second, Japanese unique traditional costume has been passed on through its traditional costume, Kimono, and traditional play, "Kabuki" Finally, in Korea, make-up, hair-style and the design of the traditional costume. Hanbok, as appeared in "Myindo(means a picture of a beauty) Painted in the Chosun Era are applied and reappeared without much change. It is advised to note that the Orientalism fashion to be discussed in this study is limited to China, Japan, and Korea in Asia.Japan, and Korea in Asia.

• Journal of Fashion Business
• /
• v.6 no.3
• /
• pp.41-51
• /
• 2002

The author of the paper investigated the changes of hairstyle along the developments in hairdressing industry in the 20th century. The development process of hairdressing industry was divided into four periods of introduction, origination, growth, and establishment. The corresponding changes of hairstyle were analyzed and the findings are as follows. 1. Hairstyle could be classified into such typical ones as traditional style, cut, bob, wave, permanent wave, up style, and hair coloring. 2. Fashion leaders affected the changes of hairstyle. 3. Whenever hairdressing appliances were introduced, new hairstyle was practiced as follows with the use of the appliances. (1) Introduction Period - Traditional Style : Chignon, pigtail ribbon $\rightarrow$ Variations were designed in hair length or split due to the limited availability of appliances. - Up Style : Pompadour, thick and up hair, encircling hair $\rightarrow$ Padding was used for sweep-up. (2) Origination Period - Bob Style : Women's first bob style. - Wave style : Wave with bob, close-cropped hair, up style $\rightarrow$ Iron, set, permanent devices were used. (3) Development Period - Wave Style : Wind wave, easily manageable wave $\rightarrow$ Blow dry, body permanent were used. (4) Establishment Period - Straight Style : Use of straight permanent. - Thick Wave Style : Development of various kinds of rod. - Hair Coloring : Advent of diverse fashion hair coloring, apart from the coloring of white hair, with the introduction of color TV. - Bob Style : Romantic bob style $^{\circ}\hat{E}$ Use of clippers and thinning scissors. Thus, the changes of hairstyle according to the development in hairdressing industry had close relationship with the improvement in hairdressing appliances.

• The Journal of Natural Sciences
• /
• v.19 no.1
• /
• pp.113-139
• /
• 2008

This study for hair, traditional ornamentation and make up style of Korea, China, Japan. Their special aesthetic character of hair ornamentation and styles are similar difference of costume aesthetics. First we study about hair style of three countries We can find their different development characteristics of aesthetics and customes, cultural style of three countries. It is translated plain and simple for Korean, exaggerative and decorative for Chinese, romantic decoravive and decoration of Tang Dynasty influnced for Japanes. All styles are showed in modern oriental styles.

• Journal of the Korean Society of Costume
• /
• v.57 no.4 s.113
• /
• pp.143-158
• /
• 2007

This study considers enlargement phenomenon in hair style as one of Costume types and analyzes its artistic characteristics based on the comparison between Hair style in the late Chosun Dynasty and that of the Rococo. First, its formative property, one of the common aesthetic characteristics, breaks the concept of traditional balance in Clothing and emphasizes its transformation, changes, and space beauty. This formative property shows the Enlargement and exaggeration beyond the concept of Space. Its sensuous property reflects women's psychological minds; exaggeration and sensualism. Artistic property doesn't focus on hair style only or clothing style only and considers hair style as renter of beauty as well as its important element. It shows the traditional beauty of nature and creativity in the Chosun Dynasty. Second, its formative property, one of the differential aesthetic characteristics, shows these following differences considering the aesthetic characteristics in the late Chosun Dynasty and that of the Rococo; mutual transformation, independent transformation, focus on distortion, harmony in scale, disharmony between irregularity and exception, extension and separation in space, etc. Sensuous property shows the temperate beauty and metaphorical sense, affected by the Practical Science, in the late Chosun Dynasty while it shows the secular sense and exaggerated beauty, affected by the Enlightenment, in the Rococo. Artistic property shows the harmony with the Clothing style, balanced wearing lines, and natural beauty, as one part of Clothing, in the late Chosun Dynasty. However it shows creativity, as separate part from Clothing, in the Rococo.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.11
• /
• pp.1404-1414
• /
• 2004

This study examines how the stereotype in a society toward the roles of teachers and students affects their hair styles and ornaments and defines it through the cultural tag, 'like'. A survey of 362 male and female students in colleges located in Seoul and Gyeonggi areas was conducted. The data analysis was done by SPSS 10.0 and the difference of sample means between the groups in addition to basic statistics was evaluated. The t-test was made to test statistically significant difference between the groups. The results of the analysis are summarized as follows: First, the hair styles, shoes and ornaments that are recognized as appropriate for the roles of male students are short cut and black hair, sneakers and necktie. In that case of female students, medium and long hair style, black and brown hair, Loafer, hairpin and hairband are recognized properly. The hair styles, shoes and ornaments that are recognized as appropriate for the roles of male teachers are short cut and black hair, oxfords and necktie. In that case of female teachers, cut, medium, long, permanent and up style, 1)lack and brown hair, pumps, necklace, ring, earring, bracelet, hairpin, hairband, scarf and muffler are recognized appropriately. Second, the stereotype of male students and teachers's roles was more traditional, normative, and limited than that of female students and teachers's. The role of female teachers showed more generous than that of male students, female students, and male teachers.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.10
• /
• pp.1619-1628
• /
• 2008

The aim of this study was to compare and contrast the changes in wedding coordination between the end of 20th and the beginning 21st centuries. one wedding magazine was selected and used to supply data. four hundred and thirty one wedding photos were examined from a popular wedding magazine called "My Wedding", issued between 1993 and 2007. the results are described below. First, changes in make-up and hair style: from the end of 20th to the beginning of 21 st centuries, the style of make-up changed from being exaggerated with strong colors which made the typical brides make-up to utilizing the minimal color selection which made natural-looking. the hair style has also changed from up style to natural hair style. Second, changes in wedding gowns: the style of wedding gowns changed from the shapes of X line which was to cover the body figure of bride to simple shapes such as an strapless and fish-tail style of gowns. Third, changes in wedding jewelry and accessories: hair pieces consisted of large flower crowns and hair bands with flowers in the end of 20th century. the various sizes and colors of tiaras and crowns were popular in the beginning of 21 st century. for wedding accessories, large shapes of earrings and necklaces were popular at the end of 20th century, whereas various size and styles were more fashionable later on. in conclusion, brides in the beginning of 21 st century prefer to wear sexy or alluring dresses with natural hair styles and make-up, in contrast to the classic or traditional wedding outfits that were more popular at the end of 20th century.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.5
• /
• pp.83-90
• /
• 2023

The recent trend in younger generations of wearing traditional costumes or incorporating fusion hanbok into daily wear necessitates the development of modern hair accessories to complement hanbok. The purpose of this study is to develop practical and modern hair accessory designs inspired by royal women's hair ornaments that complement hanbok, and therefore expand the scope of fashion content development utilizing hanbok culture as well as meeting the demand for various experiences of traditional culture. This research studied the literature on traditional hairstyles and accessories of Queen Yeong and constructed models of these accessories for the purpose of empirical research. The production process first required creating a basic foundation of nylon mesh reflecting the silhouette of a traditional hairstyle, and then grafting a digital textile printed fabric using majestic and extravagant royal relics on top, thus employing the trompe l'oeil technique to ultimately give the impression of wearing traditional jewelry. As a result, a total of six hair accessory designs were completed, produced with hairbands, hair pins, and hair ties. In addition, the accessories are designed to be easily worn regardless of the wearer's hair style, and the stiff yet flexible nylon mesh effectively expresses the shape of a voluminous hairstyle and creates an optical illusion, blending into the hair. These research results present a unique aesthetic and cultural experience to the greater public seeking both daily entertainment and value from rarity.