• 한국관광식음료학회지:관광식음료경영연구
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• 제8권
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• pp.217-228
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• 1997

• 농촌계획
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• 제20권2호
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• pp.115-126
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• 2014

The purpose of this study is to segment foreign tourists who are visiting rural tourism village based on importance attributes of rural experiences tourism. From the literature review, rural experience tourism and its' importance attributes were discussed and these are, peculiar cultural experience, rural experience tourism price, food, natural scenery, accessibility, accommodation and convenient facility. On-site survey was conducted to collect the data from 8 rural tourism villages and a total of 258 useful samples were collected and analyzed. Frequent, cluster analysis, MDA, and MANOVA were performed to produce the results. The cluster analysis showed that three clusters solution was appropriate and named as moderated satisfaction group, high satisfaction group, and highly satisfaction group. The results of MANOVA showed that there were differences among the groups in terms of satisfaction and loyalty of rural experiences tourism. Theoretical and practical implications were discussed in the conclusion section.

• 한국관광식음료학회지:관광식음료경영연구
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• 제12권1호
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• pp.111-122
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• 2001

This study analyzed the relationships among perceptions of uncertainty, environmental characteristics and strategy maker\`s actual decision such as resource allocation in different organizational subunits by focusing on the hotel general managers in two different countries Korea and Japan. The results show that managerial perceptions of the environment would vary across organizations within an industry but it was surprising to fad that managerial perceptions did not vary more substantially across countries. General managers in both countries perceived government regulator\`s actions to be the most uncertain environmental factor. Hotels in Japan were more geared toward external effectiveness than were hotels in Korea. The findings of this study also suggest that when the organization faces high environmental uncertainty, it places greater emphasis on extemally oriented functions such as market research and product development.

• 한국조리학회지
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• 제10권2호
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• pp.30-37
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• 2004

국내에서 유통되고 있는 수입어류 8종에 대한 발암성 물질인 N-nitrosamine콰 전구물질들의 함량을 분석하여 위생학적 기초자료를 제공하고자 하였다. 수입어류의 질산염 및 아질산염 함량은 각각 0.4∼12.8 mg/kg 및 N.D∼l6.0 mg/kg 이었다. Dimethylamine 함량은 1.0∼70.6 mg/100g 이었으며, Trimethylarnine 함량은 15.4∼70.6 mg/100g이었다. 수입어류 8종에 대한 발암성 물질인 N-nitrosamine은 N-nitrosodimethylamine (NDMA) 만 검출되었으며, 이들의 NDMA 함량은 2.1∼102.2mg/kg으로 러시아산 가자미에서 가장 높게 검출되었다. 또한 아르헨티나산 냉동새우는 35.3 $\mu\textrm{g}$/kg, 러시아산 냉동대구에서도 30.6 $\mu\textrm{g}$/kg으로 높은 함량을 보였다.

• Asia pacific journal of information systems
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• 제27권4호
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• pp.216-232
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• 2017

This study's objective is to use the construal-level theory (CLT) to explore the effect of the utility of online travel reviews on tourists' perception. To accomplish this goal, online travel reviews are divided into two different categories based on concreteness, and the usefulness of each review is compared with the temporal dimension of psychological distance. The results show that close future tourists are more influenced by concrete reviews than abstract reviews; however, the far future tourists are more influenced by abstract reviews than concrete reviews. Based on these results, theoretical and practical implications are discussed, and suggestions are made for future research.

• Journal of Smart Tourism
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• 제1권3호
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• pp.3-5
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• 2021

The advancement of Information Communication Technology has provided tourism researchers with a golden opportunity to access big data, which plays a critical role in smart tourism. Recognizing the current issue, this paper discusses the evolution of the literature on tourism big data focusing on conceptual understanding of and types of big data, and insights from big data analytics. Indeed, this article provides important research agenda for future tourism researchers who would like to conduct academic research about big data and smart tourism.

• 경영정보학연구
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• 제16권3호
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• pp.69-87
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• 2014

관광과 정보통신기술(Tourism and Information Communication Technology: ICT)의 결합은 관광산업 전체에 있어서도 ICT의 획기적인 변화를 야기하고 있다. e-관광(eTourism), 가상 관광(Virtual Tourism), 스마트 관광(Smart Tourism) 등의 다양한 용어들이 지난 10여 년간 등장하였지만, 스마트폰의 등장으로 인한 관광에서의 새로운 패러다임은 관광산업과 학계를 통틀어 충분히 논의된바 없다. 관광에서 ICT의 역할에 대한 기존문헌을 살펴보면 사용자 관점에서 관광객의 행동, 커뮤니티, 멀티미디어와 웹, 지능형 시스템, 스마트 관광의 5가지 주요흐름이 있는 것을 알 수 있다. 이에 본 연구는 스마트 관광의 개념을 기반으로 하여 스마트 관광 생태계에 대해 살펴보려고 한다. 본 연구에서 제시하는 스마트 관광 생태계(Smart Tourism Ecosystems)는 관광객, 유통채널, 공급채널, 정보, 지자체 등의 이해관계자들이 가치를 창출하는 개념이다. 이에 본 연구에서는 "공유가치 창출(Creating Shared Value)"이라는 관점에서 스마트 관광 생태계를 조망하고자 한다.

• 산경연구논집
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• 제10권7호
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• pp.83-89
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• 2019

Purpose - It is a very important issue for the Korean tourism industry to increase tourism revenue by attracting foreign tourists. Although Japanese tourists have been an important part of the Korean tourism industry for a long time, the level of tourist satisfaction including accommodation has been at the worst compared to other foreign visitors, which strongly requires concrete solutions. Therefore, this study focuses on improving the satisfaction level of Japanese visitors in the use of accommodation, and find out the influence of the managerial response. Research design, data, and methodology - In this study, customer review and managerial response of hotels in Seoul were collected from "Rakuten Travel" which is the most representative online travel agency in Japan. As a result of collecting data from 2016 to 2018, 6,190 customer reviews and 1,241 managerial responses from 120 hotels were used for analysis. In addition, information on the properties of 120 hotels, such as the number of rooms, classification, types of hotel facilities, types of room facilities, accessibility and prices, were collected. To test the hypotheses, moderated multiple regression analysis was conducted with SPSS 22.0. Results - It was found that only 25 sites, 20.8% of the total 120 sites, were implementing managerial response and average response rate was 66.42% among them. As a result of examining the main effects of the hotel attributes on the ratings, accessibility and price are confirmed as effective variables. We also found that the response rate has a significant moderate effect in both the accessibility and price. In other words, there was a significant difference in the influence of accessibility and price on the ratings depending on the response rate. Also, it was confirmed that the response rate is not a pure moderator variable but a quasi moderator variable. Overall, the evidences partially supported the hypothesis. Conclusion - It was possible to provide important suggestions to the hotel managers who were concerned about managing tourist satisfaction with accessibility problems. It was found that the accessibility problem could be overcome by increasing the response rate. It was also confirmed that high ratings can be more effectively achieved for high priced hotels by increasing the response rate.

• 한국산학기술학회논문지
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• 제14권1호
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• pp.176-183
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• 2013

본 연구는 호텔기업의 종사원을 연구대상으로 하여, 소셜네트워크서비스(SNS) 품질의 중요도를 분석함으로써 향후 호텔기업 소셜네트워크서비스의 효율성 증대에 기여하고자 함을 목적으로 한다. 선행연구에 의거하여 호텔기업의 SNS 품질요인을 소셜네트워크서비스 정보품질, 시스템품질, 서비스품질, 인터페이스품질, 감성품질 등으로 분류하였다. 계층적 의사결정방법(AHP)을 이용한 실증분석결과에 의하면, 중요도 측정결과로서 감성품질영역이 상대적으로 가장 주요한 요인으로 도출되었으며, 인터페이스품질, 시스템품질, 정보품질, 서비스품질 등의 순으로 중요도가 높은 것으로 나타났다.

• 아태비즈니스연구
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• 제12권2호
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• pp.161-174
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• 2021

Purpose - The purpose of this study was to examine the recent popular consumption trend, the hocance phenomenon, using social media big data. The study intended to present practical directions and marketing measures for the recovery and growth of the hotel industry after COVID-19 pandemic. Design/methodology/approach - Big data analysis has been used in various fields, and in this study, it was used to understand the hocance phenomenon. For three years from January 1, 2018 to December 31, 2020, we collected text data including the keyword 'hocance' from the blog and cafe of NAVER and Daum. TEXTOM and UCINET 6 were used to collect and analyze the data. Findings - According to the results of analysis, the words such as 'hocance', 'hotel', 'Seoul', 'travel', 'swimming pool', 'Incheon', 'breakfast', 'child' and 'friend' were identified with high frequency. The results of CONCOR analysis showed similar results in all three years. It has been confirmed that 'swimming pool', 'breakfast', 'child' and 'friend' are important when deciding on the hocance package. Research implications or Originality - The study was differentiated in that it used social media big data instead of traditional research methods. Furthermore, it reflected social phenomena as a consumption trend so there was practical value in establishing marketing strategies for the tourism and hotel industry.