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http://dx.doi.org/10.5762/KAIS.2013.14.1.176

Importance Analysis on the Quality of Hotel Social Network Service  

Park, Hyun-Jee (Department of Tourism Management, TongMyong University)
Oh, Am-Suk (Department of Media Engineering, TongMyong University)
Kim, Young-Ha (Department of Hotel Tourism, TongMyong University)
Lee, Joung-Sil (Department of Tourism Management, TongMyong University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.1, 2013 , pp. 176-183 More about this Journal
Abstract
This study is focused on analyzing the quality importance of hotel SNS(social network service). And by reviewing precedent papers and references regarding concept and quality factors about SNS in hotel industry, it drew proper criteria to select priorities and evaluate hotel SNS quality using AHP. The important factors based upon related theories are suggested in this paper such as information quality, system quality, service quality, interface quality and emotional quality. The survey for empirical study was executed with hotel employees and total 149 questionnaires were used for this study. We used AHP for statistical analysis, As the results, the most important factor is emotional quality factor and the next is interface quality factor.
Keywords
Social Network Service; Importance Analysis; Hotel Industry; AHP;
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Times Cited By KSCI : 1  (Citation Analysis)
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