• Title/Summary/Keyword: tourism experience

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Study of Theme-based Cultural Space According to the Changing Tourism Environment - Focus on examples of Japan and Korea to which Contents E5(Education, Entertainment, Experience, Emotion and Economy) were applied - (관광환경 변화에 따른 테마형 문화공간(TCS) 연구 - 콘텐츠 E5(교육, 위락, 체험, 감성, 산업)를 적용한 일본과 한국사례를 중심으로 -)

  • Oh, Sang-Min;Joung, Yong-Sub;Han, Young-Ho
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.46-53
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    • 2012
  • The purpose of present study is that according to the changing tourism environment, detailed cultural environment will be utilized in the active way as systematized theme-based cultural space, and the increase of small theme-based cultural space will contribute to active participation of customers and local development with various programs. TCS was classified to theme-based cultural space contents E5(Education, Entertainment, Experience, Emotion and Economy) in focus of contents in which software is regarded more importantly than hardware, and was analyzed as contents of ten key tourism trend of the future. The present study indicate that experience centered tourism environment stood out in theme-based cultural space, and new era of cultural tourism to which storytelling in focus of emotion is applied will be coming.

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Foreign Tourists' Experience Structure Visiting Cultural Tourism Resources in Jeju using Co-occurrence Network Analysis: Focused on Online Review and Grade of Global OTA (Co-occurrence 네트워크 분석을 활용한 외국인 관광객의 제주 문화관광자원 경험구조: 글로벌 OTA의 온라인 리뷰 및 평점을 대상으로)

  • Hee-Jeong Yun
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.273-287
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    • 2024
  • Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

Propulsion of Cooperative Tourism Development Model Project and Developing Strategies in Rural Green Tourism village (농촌체험마을의 협력적 관광개발 모델 사업의 추진과 발전 방향)

  • Rhee, Shin-Ho;Yoon, Seong-Soo;Kim, Si-Hwan
    • Journal of The Korean Society of Agricultural Engineers
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    • v.50 no.6
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    • pp.83-91
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    • 2008
  • This study grasped problems and properties of rural tourism through Cooperative Tourism Development Model Project, so it provided to develop network program and to indicate long-term development direction. This study area was Gubyung-Areum village in Boeun-gun, Chungcheongbuk-do. This village has superior natural landscape and rich area theme. Also, this village was chosen in Areum Village Revitalization Project in 2002, infrastructure full equipment was achieved. Gubyung-Areum village is administering buckwheat flower festival and experience program by Bo-Eun County Office help to change the farm stay village to the rural experience village. But, there were some problems to operate in experience program. So that Chungcheongbuk-do Provincial Government Republic of Korea is propelling Cooperative Tourism Development Model Project for coping these problems from 2007.12.31 to 2008.9.30. This study is going to develop tourism network program that take advantage of enough area resources grasping problem of Gubyung-Areum village through propulsion of Cooperative Tourism Development Model Project. This study present Developing Strategies for Gubyung-Areum village through investigation, analysis and operation process.

Mediating Effect of Destination Mood and Mood State on Relationship between Tourism Experience and Memory and Revisit Intension (관광 체험, 관광 기억, 재방문의도 간의 영향 관계에서 관광지 분위기와 관광객 기분상태 매개효과 검증)

  • Kim, Gyu-Lee
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.1-9
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    • 2022
  • The purpose of this study is to examine the mediating effects of destination mood and tourist's mood state on the relationship between tourism memory and revisit intention focusing on the psychological approach. The number of subjects for the research is 301 visitors enjoying tourist destinations in Gyeongju and Jeju. This study employs path analysis offered by the AMOS 28 statistical program to analyze the mediating effects of destination mood and tourists' mood states. The path analysis shows that tourism experience positively influences tourism memory, tourism memory positively affects revisit intention, and there are mediating effects of Destination mood and tourist's mood state on the relationship between tourism memory and revisit intention.

A Study on Activation of Green Tourism - with an Emphasis on Boseong County - (그린 투어리즘 활성화 방안에 관한 연구 -보성군 지역을 중심으로-)

  • Song, Kyung-Hwan
    • Korean Journal of Organic Agriculture
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    • v.15 no.2
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    • pp.171-183
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    • 2007
  • Green tourism is a stay-flow activity between people in urban and rural area, using a natural view, tradition, and life in agricultural area. And green tourism provides rest, recreation, and new experience fur people living in urban area as well as opportunities to increase income for people in rural area. In recently, amenity is rapidly rising as a main factor fur a regional competitiveness. Boseong county shows a typical agriculture industrial structure with a weak independent base, but has a beautiful tea fields in full seasons. Boseong county is making an effort to activate the regional economy, but the result fall short of one's expectation. Several methods to activate the green tourism of Boseong county are as follows: i) introduction of specialized theme relating Boseong green tea; ii) provision of information regarding tourist resort and development of experience-program related to green tea business; iii) establishment of a sales network of products through accommodations in private houses; iv) establishment of networks among regions to achieve systematic sales of tourist experience, accommodations in private houses, and local speciality simultaneously.

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Tourism Resources and Development Plan of Marine Ranch of Chagwido (차귀도 바다목장의 관광자원화와 발전방안)

  • Choi, Yong-Bok;Boo, Chang-San;Kim, Min-Cheol
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.3
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    • pp.378-386
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    • 2012
  • The objective of this study was to search the attributes and calculate the weights among the attributes considered to choose the best thing of various tourism resources focused on marine ranch of Chagwido in Jeju region. Through this analysis, this research provides the information for establishing development plan of Chagwido. To achieve this goal, this study analyzed the priority of experience tourism through the experts' survey with AHP methodology. The result showed that ecological experience (30.6%), fishing activities (23.1%), release of fish seed (14.9%) and culture experience (14.9%) among various tourism resources in marin ranch of Chagwido were in order of importance. Thus ecological experiences, activities related to fishing facilities and programs should be introduced in order to develop the marine ranch of Chagwido.

The Impact of Live Commerce Features and Situational Factors on Participation Intention in Tourism Live Commerce

  • Sheng, Congyi;Yang, Sung-Byung;Kim, Sung-Eun
    • The Journal of Information Systems
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    • v.33 no.2
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    • pp.237-264
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    • 2024
  • Purpose This study explores the impact of tourism live commerce on consumer participation intention. Utilizing Stimulus-Organism-Response (S-O-R) framework and situation theory, the study is to identify the features and situational factors of tourism live commerce and to investigate their impact on flow experience, perceived value, and participation intention. Design/methodology/approach A theoretical model is developed and validated through a survey, adopting PLS-SEM approach. A self-administered questionnaire was developed and distributed via Wenjuanxing, the largest online survey platform in China, in October 2022, resulting in 361 valid responses. Findings The results reveal significant effects of features and situational factors of tourism live commerce on consumer behavior, enhancing the understanding of tourism live commerce and extending the S-O-R framework in this context. The study offers both theoretical contributions and practical implications, providing valuable insights for managers to improve consumer engagement in tourism live commerce.

A Comparative Study of Knowledge, Attitude, and Experience towards Dental Tourism between Indonesian and Korean People (한국과 인도네시아의 치과 의료관광에 대한 지식, 태도, 경험의 비교)

  • Deasy, Rosalina;Kim, Jong-Yeon;Hong, Seong-Ae
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.299-308
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    • 2014
  • Nowadays, dental tourism becomes phenomenon because of its cost-effectiveness, improvement of quality and technology, dental infrastructure, and attractive tourism. Korea as one of popular destination country had established dental system. On the other hand, Indonesia with high number of population is potential market for dental tourism. The aim of this study is to compare the knowledge, attitude, and experience towards dental tourism among Indonesian and Korean. Two cross-sectional descriptive surveys were conducted to collect the data. This study was used one questionnaire in two different languages due to nature of the study population. Data from a total 923 of Indonesian from 33 provinces in Indonesia was collected during the period from April through July 2010. On the other hand, during May until August 2010 data from a total of 312 Korean were obtained. It was found that the majority of participants in both countries had never heard about dental tourism. Among those who had heard about dental tourism, the most common source was internet. Ownership of dental insurance had significant relationship with knowledge of dental tourism among Indonesian while level of education and monthly internet usage had it among Korean (p<0.05). Attitudes of Indonesian and Korean people about dental tourism were negative due to assumption that dental services in their home country were satisfactory. 100% of Korean had no experience on dental treatment in other countries while 2.4% of Indonesian had experience with it. In conclusion, regarding all these evidences, comprehensive and positive information about dental tourism is needed to enhance people's knowledge, attitude, and experience.

The Effect on Participating in the Urban Farming in the Farm Village Experience Tourism of Urbanite (도시민의 도시농업 경험이 농촌체험관광에 미치는 영향)

  • Lee, In-Hwan;Lee, Hyo-Jeong;Lee, Seul-Bi;Jeon, In-Cheol;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.6
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    • pp.79-88
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    • 2012
  • The purpose of this study were to classify the Y/N in participating the urban farming and to analyze the intention in farm village experience tourism, reason to participate and non-participation, the positive image and negative image between the urbanite group experience in urban farming and the other group that does not experience it. Questionnaire was implemented to the metropolitan urbanite who visited exemplary field farmhouse and urban recreation space to analyze the comparison of groups that experience or do not experience urban farming. The result of this research is as follows: first, experiencing urban farming are relatively less in willingness to participate in the farm village tourism experience than those who do not experience it. Second, the largest reason to participate in farm village tourism experience is found to be the natural environment of farm village tourism experience that is different from that of the city and the effect on children's education. Third, most answers on the reason for not participating in farm village tourism experience is because of the busy daily life. Fourth, urbanite have positive image in general about farm village tourism experience. Especially, when the comparison between the groups was made, it was showed that the difference in understanding the crops growing and the natural environment difference in the city. Fifth, about the negative image on the farm village tourism experience, it showed the difference in understanding the unfamiliar scenery, shortage of eye catching and fun, and the necessity and cost between the groups. Consequently, this study may be significant in the recognition of the farm village tourism experience on urbanite were checked, it was revealed that Y/N experience in the urban farming made negative influence to the willing.