• 농촌지도와개발
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• 제22권2호
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• pp.135-144
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• 2015

Competitiveness has been associated in the tourism literature as a crucial factor for the success of tourist destinations. This study is to develop indicators that measure destination competitiveness of rural tourism townships in Korea. It was conducted via a Delphi technique and the analytical hierarchy process method. After four rounds of discussions, the panel members reached consensus on a set of 27 indicators with three dimensions which are attractor (resource, infrastructure, and tourism products), assistance (tourism business assistance and value-added processing assistance), and planning and management (planning for development, capacity for management). This set of destination competitiveness indicators can serve as a starting point for devising a set of indicators at the local level in order to be useful rural tourism sector manager and administrators. The selected indicators are measurable, demand driven and practical to show the real performance in rural destination.

• 농촌지도와개발
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• 제22권3호
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• pp.293-300
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• 2015

This study was to investigate if there are important variables of rural tourism destination for foreign tourists that discriminate rural tourism perception, experience, and intention to behavior. of the experience activity among the regions and the villages. From the literature review, the survey questionnaires was developed to measure important variables of rural tourism destination, rural tourism perception, experiences and intention to behavior. A total of 799 useful samples were collected and analyzed in SPSS. Factor analysis showed that there are four underlying dimensions (program, preparation to receive, service and regional products, and human service). the results of discriminate analysis showed that service and regional products are important variables in rural tourism perception and experiences. And also service and regional products and human service are important variables in intention to behavior. More detailed discussion and implications are provided in conclusion.

• 농촌계획
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• 제14권3호
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• pp.99-110
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• 2008

Tourist destination remodeling project is the tourist destination activation program to promote underdeveloped tourist destination that the Ministry of Culture and Sports has been implementing as a pilot program since 2005. Since previous tourist destination development programs focused on developing facilities, they could not quite cope with the changes in the tourism paradigm. Especially for caves, they could not escape from the simple sightseeing for the characteristics of the resource were fit to the caves. These results failed to meet tourist demands to experience and participate that the number of tourists is continuously decreasing. To cope with the circumstances, the government introduced a pilot program, a comprehensive tourist destination reorganization plan designed to comprehensively promote the tourism contents development (software) that can differentiate the region such as the tourism activation programs, tourist destination management and operation system reorganization (humanware) along with the repair of facilities (hardware project). This study emphasized the participation of residents who are the actual subject of management and operation of tourist facilities and programs in the course of establishing the master plan for remodeling for Gossi Cave that it can be used as the reference for establishing remodeling plan based on resident participation in the future.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권7호
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• pp.3192-3212
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• 2016

With the advent and popularity of e-commerce, an increasing number of consumers prefer to order tourism products online. A recommender system can help these users contend with information overload; however, such a system is affected by the cold start problem. Online tourism destination searching is a more difficult task than others on account of its more restrictive factors. In this paper, we therefore propose a tourism destination recommender system that employs opinion-mining technology to refine user preferences and item opinion reputations. These elements are then fused into a hybrid collaborative filtering method by combining user- and item-based collaborative filtering approaches. Meanwhile, we embed an artificial interactive module in our recommender system to alleviate the cold start problem. Compared with several well-known cold start recommendation approaches, our method provides improved recommendation accuracy and quality. A series of experimental evaluations using a publicly available dataset demonstrate that the proposed recommender system outperforms existing recommender systems in addressing the cold start problem.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1287-1293
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• 2021

Alternative forms of travel have recently been delivering rewarding experiences and promising sustainable development for the tourism sector. However, it also depends on the uncertainties, consequences, and emotional connection with the destination. So far, the scholars have done limited empirical studies on volunteer tourism in Bali. Thus, this study tries to measure volunteer tourists' behavior by understanding the relationship between destination attachment, risk perception, and voluntourism behavior. Therefore, a study on the inclusivity of tourists' attachment to a particular place and perceived risks in volunteer tourism is an essential need to sustain the tourism industry. Data was analyzed using Partial Least Squares with smartPLS software. This study is based on a sample of ninety-three tourists of generation Z in Bali, Indonesia. Both outer model and inner model evaluation were conducted to ensure the robustness of the proposed model. The findings showed that destination attachment does have a direct and significant effect on voluntourism behavior. As expected, we also find that perceived risk has a significant moderating role on the relationship. Hence, greater efforts are needed to improve the image of the place by highlighting the characteristics of the locations. At the same time, it is necessary to put considerable effort to alleviate unfavorable conditions by creating safe environment surrounding the destination.

• Asia pacific journal of information systems
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• 제26권2호
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• pp.247-262
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• 2016

Almost all Koreans recognize the Dolhareubang as a representative symbol of Jeju. However, as the development of online technology progressed, the image and perception of the Dolhareubang is also expected to change. Thus, this study explored the perceived images of Dolhareubang by focusing on residents in Seoul, Korea using Q methodology. The goal of this research was to evaluate this iconic representation of Jeju as an important component of the island's online tourism destination image. The Q-set was developed from existing literature and defined conceptually in terms of 'value', 'resource', 'story', and 'image'. Thirty five respondents were recruited as P set. Findings indicated four distinctive clusters that perceived the Dolhareubang differently and differences in perceptions were observed in terms of age. The examination of destination image and the exploration of the perceptions of Dolharuebang as a representative of Jeju could contribute to online destination image management or development, which is a crucial component of smart tourism.

• 아태비즈니스연구
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• 제14권2호
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• pp.141-151
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• 2023

Purpose - This study aims to determine whether four characteristics of tourism content on YouTube (i.e., entertainment; credibility; diversity; and informativeness) influence tourists' destination choices. Design/methodology/approach - A total of 201 Koreans and Mongolians who use YouTube were surveyed in the research. Validity and reliability, correlation, and regression analyze were performed in SPSS 29.0. Findings - As a result of the study, it was found that the features of YouTube tourism content, such as entertainment, credibility, and diversity, have a positive effect on tourists' choice of destination. Also, it was found that there is no difference in the perception of tourism content features between Korean and Mongolian YouTube users and it is not statistically significant. Research implications or Originality - Tourists' YouTube content shows that YouTube features such as entertainment, variety, and trustworthiness, influencing tourists' travel destination choices. The limitations of this study and suggestions for future research were discussed.

• 한국산학기술학회논문지
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• 제13권1호
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• pp.107-116
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• 2012

본 연구는 문화관광목적지의 개발접근요인이 각각의 수준 내에서 관광만족에 어떤 영향을 미치는지를 분석하고자 하였다. 연구 자료는 가야역사문화유적지와 경주국립공원을 방문한 관광객들을 대상으로 설문조사를 통하여 수집하였다. 먼저 대상자의 특성에 따른 관광만족도 차이를 분석한 결과 연령, 이용교통 수단, 동반자 형태에 따라 유의한 차이가 있었다. 다음으로 개발접근요인과 관광만족과의 관계를 분석한 결과 관광만족과 관광시장 접근영역(관광 편익, 관광활동 요인), 관광대상 접근영역(관광잠재력, 관광자원가치 요인) 모두 유의한 정적 상관관계를 보였다. 결과적으로 관광만족에 가장 높은 영향을 미치는 개발접근요인은 관광편익 요인으로 나타났으며, 다음은 관광활동, 관광자원가치 요인 순서로 나타났다. 이러한 개발접근요인들이 관광만족을 51.4% 설명하였다. 향후 관광편익, 관광활동, 그리고 관광자원가치 요인의 구성요소를 우선적으로 고려한 문화관광개발접근이 요구되고, 궁극적으로는 관광객의 관광만족을 지속적으로 충족시킬 때 문화관광개발의 효율성을 높일 수 있을 것으로 기대된다.

• 한국콘텐츠학회논문지
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• 제8권6호
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• pp.253-260
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• 2008

세계화와 더불어 지역화가 가속화되면서 한국의 지방자치단체들은 지역진흥을 위해 다양한 정책 아이디어를 내놓고 있으며, 중앙정부에서도 국토의 균형적 발전을 위해 주민이 주체가 되는 지역만들기 사업의 지원에 많은 공을 들이고 있다. 지역만들기 사업은 중앙의 여러 부처에서 다각도로 진행되고 있는데, 사업 내용의 상당수가 관광콘텐츠를 활용한 지역만들기에 집중되어 있다. 이는 활발한 인적, 물적 교류를 유발하는 관광의 매력에 관심을 두었기 때문으로 해석된다. 본 논문에서는 일본의 관광지 만들기 사업의 사례연구를 통해 매력적인 관광지가 보유한 콘텐츠 특성을 분석함으로써 향후 한국의 관광지 만들기 사업에 정책적 시사점을 제공하고자 한다.

• 유통과학연구
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• 제22권7호
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• pp.63-71
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• 2024

Purpose: The main objective of this research is to encourage the increase of local MSME businesses through the sustainable tourism sector in South Sulawesi by proposing a research model that focuses on increasing revisit intention. This, in turn, is expected to stimulate local trade and strengthen tourism attractiveness. Research design, data and methodology: A quantitative research method involving 190 domestic tourist respondents was employed, utilizing a questionnaire for data collection. Structural Equation Modeling (SEM) analysis through AMOS software was applied, and the Sobel test to assess indirect effects. Results: The research findings indicate that memorable customer experiences and travel motivations significantly influence destination image. However, travel motivation does not significantly affect revisit intention. Furthermore, memorable customer experiences and destination image significantly impact revisit intention. Notably, destination image plays a significant mediating role in the relationship between travel motivation and increased revisit intention. Conclusions: Memorable customer experiences and travel motivations directly contribute to the formation of a more positive destination image. Furthermore, memorable customer experiences drive the revisit intention, but travel motivation is not significant. Memorable customer experiences only influence revisit intention through the formed destination image. Additionally, the improvement of memorable customer experience and destination image increased revisit intention.