• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.17-32
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• 2021

This is an environmental analysis study for discovering specialized local sports tourism and aims to provide implications for the development of sports tourism industry in the Chuncheon region by analyzing the current status of domestic and overseas sports tourism and presenting overseas cases of specialized regional sports tourism. Therefore, through SWOT analysis and secondary data survey, implications for the development direction according to facilities, programs, and public relations and marketing were derived. Sports tourism contributes to vitalization of local economy by converging with local tourism centering on sports participation or viewing. Thus, it must be organized with differentiated products taking into account the characteristics of the area. An investigation of the main components of domestic and overseas sports tourism shows that mega sports events or specialized local leisure sports are connected to tourism resources for commercialization. In Korea, 3 to 4 local areas are discovered and supported annually through the specialized local sports tourism promotion program. This study suggests a development plan by evaluating and analyzing the performance of the Chuncheon Spo-Tour program. In terms of facility, it is necessary to construct accommodation facilities that harmonize with the natural environment, develop new programs connected to Songam Sports Town, and reinforce existing equipment. In terms of program, it is necessary to develop canoe/kayak water courses utilizing Uiam-Lake, train professionals to operate programs, and develop programs that take into consideration seasonal characteristics as well as the level of each participants. In terms of PR/marketing, it is important to build competitiveness by using ICT, improving public awareness of the sites, and adopting reasonable pricing policies. The development of specialized local sports tourism products through remedies and efforts will contribute to vitalization of local economy.

• Culinary science and hospitality research
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• v.9 no.3
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• pp.73-87
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• 2003

The purpose of this study is to suggest a Promotion for the Korean convention industry by analyzing the current status and problems in the Korean convention industry. Its fostering plans as follows; 1. Provide educational program such as meeting planners institute (MPI) in the United Statesproduces a range of training program for convention management, together with a certification when a certain level is reached. 2. Construct multiplex-convention center and convention facilities propelling by demand analysis. 3. Strengthen gather information and investigation. 4. Establishment of Korea convention bureau. 5. Strengthen overseas publicity activities through Korea National Tourism Organization and activate the inducement of international convention from the public organizations and institutions. 6. Increased financial and legal support for convention center developers and convention organizers. 7. The rapid growth of convention industry tourism combined with increasing competition, makes integrated networking an imperative tool for ensuring international competitiveness.

• Culinary science and hospitality research
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• v.12 no.1 s.28
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• pp.203-215
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• 2006

This study tried to develop an estimation model on the competitive power as a method to understand a practical index on the competitive power in order to improve the competitiveness of domestic bakery corporations and look into their internal structure. The results of the practical analysis are summarized below. First, eight critical success factors, which are considered important in competitive power in bakery corporations, were derived from preceding studies and an expert meeting. Second, this study performed a questionnaire with eight derived factors for bakery managers and employees. Seven critical success factors suitable for bakery corporations were chosen through validity and reliability tests. Third, this study performed an AHP(Analytic Hierarchy Process) analysis in order to establish preference according to each factor and weight. The importance of factor concerned with the competitive power of bakery corporations according to the result of weight analysis appeared in order of customer resources, personnel resources, corporate images, material resources and qualities, technical capability, financial factors and pliability(time).

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.7
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• pp.181-205
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• 1997

It is expected that Korean restaurant business will become one of the most important contributors to the notion's economy by the year 2000. As the many visible and invisible trade barriers are tumbled down and market opening to foreign competition expedites, a strategy to solidify the competitiveness of the restaurant industry is urgently needed. Some of the strateges that need to sharpen the competity edge are as follows: 1. Development of restaurant business management knowhow and enhancement of information gathering capability. 2. Development of its own unique brand of food and service tailored to many different tastes of clientele. 3. Promotion of the industry's globalization efforts with the development of local restaurant brand & Korean traditional foods and with the expansion of foreign investment. 4. Reinforcement of staff training and provision of a compensation package to attract qualified personnel. 5. deregulation of many anachronistic laws and restrictions with government's full support for the industry to realize what it's supposed to be in the 21st century.

• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.40-47
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• 2015

VR(virtual reality) which already is used commonly in diverse areas including entertainment, design, and simulation training is most important area in ICT. VR already has various uses within the tourism sector. As VR technology continues to evolve, there is little reason to doubt that it will become more prevalent throughout society and the tourism sector in particular. In this paper, we plan to improve the VR content to the market possibility and competitiveness of VR content in the culture industry. Out of focus, lens dust, motion blur, blur effect were minimized to improve the simulation sickness which caused by the cognitive dissonance in the HMD. And also, the content was considered UI design for user's immersion.

• Journal of Distribution Science
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• v.19 no.12
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• pp.33-43
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• 2021

Purpose: This paper aims to determine features of the relationship between human development, tourism and national brand. Research design, data and methodology: ranking indicators, cluster analysis, K means method, correlation analysis. Results: The analysis covers data for 95 countries for 2019. The number of countries is justified by the availability of comparable data for calculations. A direct relationship between the indicators for the entire sample has been revealed in the result of the correlation analysis. However, this relationship has not been confirmed for the groups of countries that were formed through the cluster analysis. Spearman Rank Order and Kendall Tau Correlations have been calculated for the five obtained clusters. In two of the five clusters, the relationship between the indicators has not been found. A strong negative link between all the indicators has been detected in the cluster with average index values. A strong positive link between TTCI and BSI has been revealed in the group of countries with the best index values. A strong positive link between TTCI and HDI has been found in the group of countries with the worst index values. Conclusions: The analysis demonstrates that there is a relationship between BSI, TTCI and HDI, and while this link is observed for the sample as a whole, it is not homogeneous for groups of countries.

• Culinary science and hospitality research
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• v.7 no.1
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• pp.147-180
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• 2001

Competition of today's markets get to compete the relationship of one system and another system. Competition in relationship of system emphasis molding of cooperate relationship-strycture between enetrprices and It appears competitiveness enriched effects of enterprices in systems. In the rapidly changing economy and marketing situation, Travel agency got worse management situation of themselves more excessive competitiveness then competitiveness efforts between Tourism Relationship Enterprices. So, Relationship marketing will lays a foundation of new travel agency's environment through competitive of relation to travel agency and travel agency, travel agency and hotel or travel agency and airplane. This study's object are present relationships between travel agency and travel relation enterprise of cooperation, complication and competitiveness to relation form. And this study are presents suggestion to generate of hereafter travel relation enterprise through study on relationship with hotel and airplane. A final object of this study are presents a model applys relation method of travel agency and travel agency, hotel and airplane through inspect to specialist analysis. In the result of study, Travel agency are low position and difficult with hotel and airplane at the cooperation but acually It's difficult with travel relation enterprise. So, Travel agency will be operates characteritic system and regulations for win with travel relation enterprise for efficiency of working more than hotel and airplane. Airplane is the best big travel relation enterprise. So, The most airplane has to high cooperate with travel agency. That's why airplane keep going close cooperation with travel agency. Travel agency has to close cooperate with hotels secondly through marketing, exchanging information and union advertisement etc. Hotels are low in complications than travel agency but high in complications than airplane. Although travel relation enterprise are different system individually, because of all of us working with union object, Travel agency and travel compliment-cooperation relationship.relation enterprise has to autonomy behavior with close cooperation through.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.9
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• pp.33-65
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• 1998

Lots of companies in food industry are developing thmselves to enhance their competitiveness for the upcoming 21 st century There are many troubles in food industry need lots of manpower because of bad invironmental problem and strong regulation by the goverment the The most serious problem in confectionery business is to overcome the disproportion of manpower. This study tries to establish management for effective management on the basis of referred theme. the concrete purpose of this study to indicate effective management.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.218-225
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• 2008

The flow of world casino industry come to function of resort, theme park and convention. Thus, Current casino industry coming to total entertainment. But our casino industry impose legal controls on speculation industry till now. So, This is study on the casino industry with tourism. Result of this study presents thirds proposals. First, We have to a correct understanding about casino industry is not speculation industry but tourism industry. Seconds, We have to strengthen the competitiveness of our casino on international markets. For example, Introduce new advanced technology, Improve the nation’s foreign investment environment and Strengthen the competitiveness. Thirds, Constant efforts of casino business and government for attract foreign tourists to casino business.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.230-243
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• 2020

The purpose of this study is to identify the effect of package tour motivation(harmony, amusement, and convenience) on satisfaction through its attitude and perceived value(emotional value and functional value). This study was conducted an empirical analysis of 297 people aged 19 years or older who experienced package tours. The results of the study are as follows. Firstly, all of the sub-factor like tourism motivation -amusement, convenience- had a positive influence on the attitude. but the harmony which is one of the sub-factor of tourism motivation did not have any influence on the attitude. Secondly, harmony, a sub-factor of tourism motivation, did not positively affect the perceived value sub-factor of emotional value. Thirdly, the character of attitude had a positive effect on satisfaction. Finally, both emotional and functional value factors, a sub-factor of perceived value, were found to have a positive effect on satisfaction. Through these research results, the competitiveness of package tours should be secured and expanded to research on efficient marketing strategies so that package tours can be activated.