• 한국의류산업학회지
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• 제8권1호
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• pp.17-24
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• 2006

This research recognizes the importance of hotel and regular traditional restaurants contributing to tourism industry that goes along with demands of an era that considers traditional culture important, and focuses on searching for possibility by proposing direction of designs that traditional restaurant uniforms should aim. To achieve this study goal, by surveying the problems & preferences of the current uniform, over 60% of both the attendants & customers expected an improvement in the uniform. Most of the subjects wanted the improvement in design, followed by the improvement in functionality. Over 80% preferred traditional design or modernized design where traditional aspects were applied. Also, over 70% preferred a design where a pattern was applied. Among the patterns, over 80% of the subjects said that they prefer traditional patterns or modernized patterns where traditional aspects are applied. We admit that there are some limitations on this study, such as insufficient analysis & study on the attendants' action and their uniform, as well as limitations on restaurant selection. However, Through the study we expect that the Korea uniform can be differentiated from others, achieving World-class competitiveness.

• 한국실내디자인학회논문집
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• 제24권5호
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• pp.136-143
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• 2015

At this present, the world is in the era of digital and culture.Tourist resources through cultural infrastructure have been a crucial factor of a country's competitiveness. A Museum is tourism resource facility like one of core cultural infrastructures which provides experiential culture, history and tradition. The field of a planning and a design for a museum should be recognized like professional design industry.n Korea, the government has various laws and systems to support the design promotion policy but it is not sufficient. If you plan to extend the scope of the maintenance of law and institutions As today 'Exhibition Industry Development Act, which is responsible for maintenance, including a permanent exhibition area in the exhibition industry facilities will be efficient alternative. And also, it would like to analyze states of the orders in the exhibition design industry for past five years (2010 ~ 2014) and show the problems and alternatives. Exhibition business-related orders investigation into the recent five years to analyze and suggest improvements. In the delivery method it was found three types of goods, the services, the delivery method through the analysis of the enforcement order to the Corporation and that are mixed.If these alternatives has been reviewed and used for basic data to promote professional companies and designers for museums, it must be expected to be well worth a careful study.

• Journal of Korea Trade
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• 제25권4호
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• pp.128-145
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• 2021

Purpose - The main purpose of this study is thus to investigate the contingent effect of imitation strategies on firm performance in transition economies such as China, focusing on pure and creative imitation. Design/methodology - We conducted a survey targeting department heads of each company who have more than 10 years work experiences. We assessed that the ability to gain trust and to access information from high-ranking informants would be greater if the firms were from the same country - Korea - as the lead researcher. A total of 200 highly reliable samples were obtained, which could effectively explain the nine variables set in the study. Relevant hypotheses were tested using a hierarchical linear model (HLM). Findings - The findings suggest that SMEs' technology level also had a positive impact on performance. Firms with better technology had a positive impact on performance, irrespective of pure or creative imitation. This reflects the cases where many Korean SMEs entering China without high technology level lose their competitiveness due to Chinese firms' technology catch-up within a short period of time. Originality/value - SMEs that lack technology and know-how need to focus on pure imitation strategies. It is possible that SMEs can perform creative imitation, but it seems difficult under the current circumstances. Therefore, SMEs with limitations in technology and know-how should maintain their competitive advantage for a while, by maintaining their pure imitation strategy.

• 농업과학연구
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• 제49권3호
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• pp.667-678
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• 2022

A characteristic of a region's environmental resources is the competitiveness of local agricultural products. This study explores methods of making locally produced agricultural products appealing to consumers. We looked at ways to appeal to consumers by using the image of environment resource and environment-agriculture product image congruence. The relationships of two dimensions of environmental image, perceived quality and purchase intention, are examined. From the results of the study, both the image of environment resource and environment-agriculture product image congruence have a positive effect on purchasing local agricultural products through perceived quality. This study tried to ascertain which of the two dimensions of the environmental image factor is more effective in terms of consumer appeal for local agricultural products. As a result, both the image of environment resource and environment-agricultural product image congruence are found to have a positive effect on the purchase intention of consumers through perceived quality. By comparing the paths of the two dimensions it is found that the method of appealing to consumers by using the environment-agriculture product image congruence is more effective. The results of this study present an effective method of making locally produced agricultural products appealing to consumers and suggest an effective strategic direction for selling local agricultural products.

• 아태비즈니스연구
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• 제14권1호
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• pp.439-451
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• 2023

Purpose - Market structure is crucial to identify as it defines the market states for new and existing container ports to perform within a given region. the study aims to compare the major ports in the Bay of Bengal in the context of Chittagong Port. Design/methodology/approach - For this study, the past 9 years of container volume data have been collected and analyzed through the HHI index, BCG matrix and shift effect analysis. Based on the analysis, this study has found that the Chittagong Port is in an oligopoly competitive market structure. Findings - The findings have shown that port in low market share and low growth in very recent years with the moderately concentrated ports HHI index. The shift effect analysis shows that the container volumes shifted from one port to another in the 2019 and 2020 periods. This study is the pioneer study in the Bay of Bengal region to identify the market structure, analyze market share and growth, and analyze the market concentration. Research implications or Originality - Future recommendations for the port authority is to take advantage of geolocation; attract international; tax exemption, faster clearance process, reduced waiting charges; increasing storage and technological machinery; promoting maritime logistics education; promoting Chittagong tourism; collaboration with other countries. Also, this study can be used as basic data for the establishment of a new supply chain between Korea and Southwest Asia for the Korean government and companies.

• 한국응용과학기술학회지
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• 제40권4호
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• pp.843-855
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• 2023

본 연구는 해양스포츠산업이 전라남도 지역경제를 선도할 수 있는 전략산업으로 육성시켜 지역브랜드를 제고할 수 있는 개발전략을 제시하는데 그 목적이 있다. 연구방법으로 문헌조사는 해양스포츠 관련 정책자료 및 선행연구를 분석하였고 심층면접에서의 답변은 의미단위로 범주(category)화하여 내용을 분석하였다. 이에 대한 결론으로 전라남도는 천혜의 자연조건을 적절히 활용하여 대표적인 해양스포츠 시설을 구축하고, 관련 산업집약도가 낮은 전라남도는 경쟁력에서 문제점을 있지만 차별화된 해양스포츠산업 단지를 조성하여 해양스포츠 장비를 개발하고 그에 따른 해양·문화·역사 등의 관광자원과의 연계 노력이 필요하다.

• 한국조리학회지
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• 제19권1호
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• pp.57-69
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• 2013

본 연구는 외식프랜차이즈 관계이해 당사자들인 즉, 프랜차이저와 프랜차이지 간의 장기적인 관계형성을 통해 경쟁력을 증진시키기 위해서 선행변수로 관계규범이 프랜차이지의 지각된 공정성에 중요하다는 관점에 기초하여, 재계약 의도에 어떠한 영향을 미치고 있는지 분석 하였다. 본 연구의 설문조사는 서울, 인천, 경기지역에 있는 외식 프랜차이즈 가맹점포수 100개 이상이며 3년차를 대상으로 편의표본추출을 하였고 유효표본 515부를 분석에 사용하였다. 연구목적에 필요한 통계적인 분석을 위하여 AMOS 17.0 를 사용하여 요인분석, 신뢰성분석, 탐색적 요인분석, 확인적 요인분석, 빈도분석의 세부적인 분석들을 실시하였다. 본 연구의 목적은 서구 전형의 이론 중심의 관계마케팅에서 한국 실정에 맞는 프랜차이저와 프랜차이지 관계에서 관계규범 요인을 정리하고 지각된 공정성, 경영 성과와 관련된 변수들 간의 연관성을 파악 하여 관계를 명확히 규명하여, 미래의 더 많은 외식프랜차이즈 산업에 있어서 프랜차이저와 프랜차이지가 긍정적인 관계형성에 관한 개념적 틀을 구성하고 프랜차이저에 대한 긍정적인 관계가치 인식을 통해 프랜차이지의 만족도와 성과(재계약)를 높이고 나아가서는 한국형 외식프랜차이즈 시스템의 발전방향과 추구해야 할 방향을 모색하고 제시하는데 기여하고자 한다.

• 유통과학연구
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• 제16권3호
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• pp.69-77
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• 2018

Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.

• 한국항만경제학회지
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• 제34권2호
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• pp.1-16
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• 2018

해양산업은 새로운 부가가치산업 및 신성장동력 산업으로 인식되고 있다. 특히 항만을 중심으로 클러스터를 조성하여 고부가가치를 창출하고 있다. 해외 선진항만들도 앞 다투어 클러스터를 조성하여 수익창출과 경쟁력 강화에 나서고 있다. 우리나라도 2015년 해양산업클러스터 조성과 육성에 관한 법률을 제정하였다. 따라서 각 지역별로 어떤 해양산업이 비교우위에 있는지 파악하는 것은 해양산업클러스터를 통한 집적화 전략을 수립하는데 매우 중요하다. 따라서 본 연구에서는 유류를 중심으로 한 원자재 처리와 함께 컨테이너 처리, 중국과 카페리 항로 개설을 앞두고 있는 충남지역을 대상으로 해양산업 구조를 분석하였다. 먼저 해양산업 분류에 대한 기존 문헌분석을 실시하여 해운 물류업, 조선업, 수산업, 해양관광업, 기타업 5개의 대분류와 21개 중분류, 84개 소분류로 해양산업을 재분류하였다. 재분류한 해양산업을 기준으로 입지계수와 변이할당분석 기법을 활용하여 충남의 해양산업 구조를 분석하였다. 충남지역 해양산업 구조 분석결과, 입지계수 분석에 있어서 수산업이 1.718로 가장 높게 나타났고, 해양관광(1.092), 조선업(0.823), 해운 물류업(0.789)순으로 나타났다. 그리고 변이할당분석을 통해 충남지역 해양산업의 총 성장효과는 36,315명으로 나타났고 국가성장효과를 제외한 순성장효과는 21,321명으로 산정되었다. 이러한 결과를 바탕으로 충남지역 해양산업 중 비교우위, 비교열위에 있는 산업을 분류하였다. 이 연구결과는 향후 충남지역 해양산업클러스터 구축 시 전략수립에 기초자료로 활용할 수 있을 것이다.

• 디자인학연구
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• 제19권1호
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• pp.89-98
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• 2006

도시개념의 변화로 현대 도시는 물리적 공간이라는 구조적인 개념에서 탈피하여 이윤창출을 위한 경영의 시각으로 바라보게 되었다. 우리나라의 경우 이미 도시화는 80%수준을 넘어 도시화 사회에 진입하였으며, 세계화 및 개방화에 따라 아이덴티티의 형성이 도시경쟁력을 높이기 위한 수단으로 제시되고 있다. 서울은 기능과 시설의 측면에서는 이미 선진국의 수준에 들어섰지만 문화경쟁력과 도시관광 매력물, 서비스시스템의 부족으로 인하여 도시이미지가 낮게 평가되고 있다. 특히 도시를 간접적으로 상징하는 공공시설로서 대중교통은 이용율과 의존도는 매우 높지만 안내서비스 및 시각시스템에 있어서 운영 관리가 부족하며 차별화 된 이미지와 로열티를 발견하기 어렵다. 2004년 서울시에서는 개편안을 제시했지만 영국의 런던, 프랑스의 파리, 일본의 도쿄 등과 같은 세계의 대표적인 도시들에 비해 일관된 시스템과 디자인 사용환경 규제 및 관리의 부족, 과다한 시각정보 및 연계성 파괴 등이 지적되고 있다. 따라서 이러한 문제점을 해결하기 위해 무질서한 시각물에 개성과 사용규정을 적용하여 아이덴티티를 창출하기 위한 디자인 시스템의 도입이 필요한 시점이다. 이러한 과정은 도시아이덴티티 전략(City Identity CIP)으로 설명될 수 있으며, 본 연구에서는 대중교통 디자인 시스템을 통해 도시이미지를 구체화하고자 한다. 이를 위한 연구방법으로 (1)런던, 파리, 도쿄의 대중교통 디자인 시스템 현황을 조사하여 서울의 현황과 비교 분석하였고, 이를 토대로 (2)현재 사용되고 있는 대중교통수단별 심볼마크의 시스템화, 아이덴티티 형성을 위한 디자인매뉴얼(Guidelines)의 개발, 수단 및 매체별 디자인의 연계와 시스템화 전략을 제안하였다