• Title/Summary/Keyword: tiger

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Structuralist Methodological Characteristics of Brand Identity Symbolization in Nike Advertising

  • Ji-Young, KWAK;Wan-Young, LEE;Jun-Su, KIM
    • Journal of Sport and Applied Science
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    • v.7 no.1
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    • pp.11-20
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    • 2023
  • Purpose: This study sought to examine the symbolization of brand identity in Nike golf advertisements and to provide implications for sporting goods ads. Research design, data, and methodology: The study employed Socher's semiotic theory to analyze characteristics embedded in Nike video advertisements. In specific, the study selected 'No cup is safe' among Nike video ads and analyzed structures of ad message and presented metaphors of ad messages. Results: As a study on the semiotic analysis of communication by case, this study investigated how the brand identity pursued by Nike in the advertisement is symbolized by identifying the signifier and signified in the advertisement. As a result of the study, it was possible to segment and analyze a total of 8 advertisement scenes, from the most important tee shot in golf, setting the aiming, sending to the center of the fairway, and applying the general situation of ball in and hole out to the cases of Tiger Woods and McIlroy, thereby helping the general public. Conclusions: Summary of above results showed that it was also conveying the message of metaphor and metonymy that 'I can be like Tiger Woods and McIlroy' by using Nike golf products. Further implications were discussed.

The Wound Healing Potential of Lignosus rhinocerus and Other Ethno-myco Wound Healing Agents

  • Hui-Yeng Y. Yap;Mohammad Farhan Ariffeen Rosli;Soon-Hao Tan;Boon-Hong Kong;Shin-Yee Fung
    • Mycobiology
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    • v.51 no.1
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    • pp.1-15
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    • 2023
  • Wound care has become increasingly important over the years. Various synthetic products for wound care treatment have been reported to cause toxic side effects and therefore natural products are in significant demand as they have minimal side effects. The presence of bioactive compounds in medicinal mushrooms contributes to various biological activities which assist in the early inflammatory phase, keratinocyte proliferation, and its migration enhancement which are pertinent to wound rehabilitation. Lignosus rhinocerus (tiger milk mushroom) can reduce the inflammation phase in wound healing by fighting off bacterial infection and modulating pro-inflammatory cytokines expression in the early stage to avoid prolonged inflammation and tissue damage. The antibacterial, immunomodulating, and anti-inflammatory activities exhibited by most macrofungi play a key role in enhancing wound healing. Several antibacterial and antifungal compounds sourced from traditional botanicals/-products may prevent further complications and reoccurrence of injury to a wounded site. Scientific studies are actively underway to ascertain the potential use of macrofungi as a wound healing agent.

Effect of Follicle Stimulating Hormone Dosage on the Production and Pregnancy of Embryos Derived from Korean Brindle Cows (난포자극호르몬(Follicle Stimulating Hormone) 투여 농도가 칡소 수정란의 생산과 이식에 미치는 영향)

  • Choi, Soo-Ho;Park, Yong-Soo
    • Journal of Practical Agriculture & Fisheries Research
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    • v.16 no.1
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    • pp.115-122
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    • 2014
  • Korean native cattles (Han woo) are divided yellow, tiger(blinder), and black by coat color. Chikso has tiger coat color, which cultured about 1,700 heads within Korea. However there were a few researches reported about preservation and production. This study was conducted to investigated that the effect of follicle stimulating hormone (FSH) dosage(240 mg and 280 mg) on the embryo production, pregnancy and calf birth weights. There were no difference total embryo and transferable embryo between FSH 240 mg or 280 mg treatment, but pregnancy rate was increased 46% in embryos derived from 280 mg group than 240 mg group's 29.6%. The birth weight of Chikso calves was similar between artificial insemination(25.6 kg) and embryo transfer(24.8 kg) groups.

Can Vietnam Become The Next Tiger? Confucianism and Economic Development in the Southeast Asian Context

  • Fei, Huang
    • SUVANNABHUMI
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    • v.6 no.2
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    • pp.65-84
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    • 2014
  • Asia-Pacific Confucian Capitalism is comparable to Atlantic Protestant Capitalism in terms of economic success, as most economies influenced by Confucian culture in East Asia and Southeast Asia are economically well-off in the past 50 years, save for Vietnam. This paper seeks to determine whether Vietnam can follow the path of development of the other Confucian economies, especially in the context of globalization and upcoming regional integration. In the paper, I will use an analytic framework derived from Weber and Huntington to examine the cultural dimension of Vietnam's economic development. In the domestic field, I argue that the core values of Confucianism continue to contribute to the development in Vietnam in many ways; yet one critical element needs to be tapped: the political culture of strong leadership and efficient bureaucracy. Confucian values for development may be compromised by pushing for democratization too early in Vietnam. On a positive note, Confucianism for Vietnam is instrumental in its regional integration into Southeast Asia since it is integrative rather than exclusive. Vietnam's cultural similarity with China may however lead to too much passive learning and conflicts. In conclusion, Confucianism is a valuable asset for Vietnam's economic development, but challenges have to be addressed in order for Vietnam to become the next tiger.

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Development of the Digestive Tract in Tiger Puffer (Takifugu rubripes) (자주복(Takifugu rubripes)의 소화관 발달)

  • Kim Bong Won;Na Oh Soo;Park Chang Beom;Go Hwan Bong;Kang Bub Se;Choi Young Chan;Lee Young Don
    • Development and Reproduction
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    • v.7 no.1
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    • pp.29-34
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    • 2003
  • Anatomical and histological observations were used to examine the morphological differentiation and development of the digestive tract during ontogenesis in tiger puffer, Taklyugu rubripes. Before hatching, the digestive tract was located between yolk sac and notochord of embryo. Newly hatched larvae had a straight tubular digestive tract. The larval mouth opened at 2 days after hatching (DAH). At 4 DAH, sphincters separated the digestive tract into the esophagus, anterior intestine, mid-intestine and rectum, and the anus was opened. At 5 DAH, the larval intestine bent between the anterior and intermediate parts and mucous cells developed in the esophageal epithelium. At this time yolk sac was absorbed completely. At 6 DAM, the digestive tract was differentiated into the U type with expansion of the anterior intestine toward the head of the larvae. At 10 DAH, the expanding anterior intestine became wider and a elliptical. At 15 DAH, the anterior intestine was divided into two portions by invagination of dorsal epithelium and the mid-intestine was convoluted dorsally. At 21 DAM, the frontal portion of the anterior intestine formed a differentiated expansion sac. At 24 DAH, the second convolution was observed in the anterior part of the posterior intestine. At 30 DAH the expansion sac was extended longitudinally and the digestive tract took on the form seen in adult fish.

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Transformation and Future Prospect in the U.S. Census: Focusing on 2000 Census Experience and 2010 Census Plans (미국 센서스의 변화와 향후 전망: 2000년의 경험과 2010년의 계획을 중심으로)

  • Jun, Kwang-Hee
    • Korea journal of population studies
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    • v.31 no.2
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    • pp.101-132
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    • 2008
  • This paper discusses transformation of the US population census since 1990 and its future prospects by mentioning the 2000 census experience and the 2010 census plans. First, it examines the recommendations written for the 2000 census by the Committee on National Statistics, National Research Council, such as introduction of statistical estimation, response rate improvement, long form improvement, adjustment in differential undercount by race/ethnicity, alternative census methods, collection of small-area statistics in non-census years, and census frame enhancement, and describes how the US Supreme Court decision of 1998 led the Census Bureau to fail in conducting the US version of One Number Census which uses statistical estimation by matching actual enumerations from the Census main survey and post-enumeration survey. Second, it examines one key element of the 2010 U. S. census, say, the separation of long form from short form and describes the main features of American Community Survey, a rolling census which replaces long-form component of the traditional US "Decennial Census" Another element is MAF/TIGER Enhancement Program which aims to improve enumeration accuracy in the traditional short-form census and help the Census Bureau introduce a mobile computer system as part of high-tech census operation. In this paper, it is pointed out that the separation of long form from short form is not an accidental one which results from the US Supreme Court decision, but the Census Bureau at this time in 2008 worries about the accuracy of enumeration because it has failed to develop a mobile computer system and will have to canvass 115 million households by paper and pencil by hiring 600 thousand temporary census workers.

The Patterns of Oxygen Consumption In Six Species of Marine Fish (해산어류 6종의 산소소비 경향에 관한 연구)

  • KIM Il-Nam;CHANG Young-Jin;KWON Joon-Yeong
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.28 no.3
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    • pp.373-381
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    • 1995
  • Oxygen consumption of marine fishes according to different water temperatures, fish population densities and body weights was measured in the respiratory chamber for the following six species: the olive flounder Paralichthys olivaceus, the tiger puffer Takifugu rubripes, the rockfish Sebastes schlegeli, the sea bass Lateolabrax Japonicus, the red seabream Pagrus major and the black seabream Acanthopagrus schlegeli. Also the lethal concentration of dissolved oxygen in them was determined. Oxygen consumption in each fish species increased as the water temperature increased. The relationship between the oxygen consumption rate $(Oc,\;ml/kg{\cdot}\;hr)$ and the water temperature (T,$^{\circ}C$) for each species appeared as the following equations demonstrate; olive flounder: Oc=34.0515T-339.5987 $(r^2=0.9730)$, tiger puffer: Oc=34.4941T-479.8732 $(r^2=0.9483),$ rockfish: Oc=44.7970T-634.2627 $(r^2=0.9718),$ sea bass: Oc=26.1488T-318.0633 $(r^2=0.9316),$ red seabream: Oc=61.1020T-722.8926 $(r^2= 0.9805),$ black seabream: Oc=75.1460T-947.9370 $(r^2=0.9392).$ The of gen consumption of fish with different population densities decreased as the number of fish increased. As the body weight of the olive flounder increased, the mass-specific oxygen consumption decreased. The relationship between oxygen consumption and body weight (W; g) was expressed as Oc=2532.0268W-0.6565 $(r^2=0.9229)$. The levels of lethal dissolved oxygen in the olive flounder, rockfish, tiger puffer and red seabream were 0.66, 0.79, 0.75 and 1.36 m1/1, respectively.

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Tiger Beetles(Carabidae, Cicindelinae) of Korea (한국산 길앞잡이 (딱정벌레목, 딱정벌레과))

  • Kim, Tae-Heung;Paik, Jong-Cheol;Jeong, Kyu-Hwan
    • The Korean Journal of Soil Zoology
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    • v.10 no.1_2
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    • pp.1-15
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    • 2005
  • Tiger Beetles(Carabidae, Cicindelinae) were collected in the Province of Chollabukdo including some nearby islands from April 1997 to October 2002. The specimens of ca. 500 deposited in Sunchon National University, Chonbuk National University, the Jeju Folklore and Natural History Museum, and elsewhere were also examined. As a result, Korean Cicindelinae of 18 species from 10 subgenera is reported herein. Of these, Cicindela (Cylindera) obliquefasciata Adams, 1817 and Cicindeia (Cephalota) chiloleuca Fisher, 1820 are recorded newly in the Korean Peninsula. However, the distribution of C. japana is very doubtful in South Korea. This study also includes a key to the species, discussions on the habitats, distributions, and some ecological characteristics of Korean Cicindelinae.

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A Design of a Mobile Graphics Accelerator based on OpenVG 1.0 API

  • Kwak, Jae-Chang;Lee, Kwang-Yeob
    • Journal of information and communication convergence engineering
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    • v.6 no.3
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    • pp.289-293
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    • 2008
  • In this paper, we propose the hardware architecture to accelerate 2D Vector graphics process for mobile devices. we propose the Transformation Unit Architecture that considerates the operation dependency. It has 3 cycles excution time and uses 2 multipliers and 2 adders. Proposed paint generation unit uses a LUT method, so it does not execute color interpolation which needs to be calculated every time. The proposed OpenVG 1.0 Accelerator achieved a 2.85 times faster performance in a tiger model.

A Costume historic study of TANGUN Mythology (I) (단군신화의 복식사적 의의 (I))

  • 김종진
    • Journal of the Korean Home Economics Association
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    • v.32 no.1
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    • pp.239-248
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    • 1994
  • This study analyzed a costume historic meaning of TANGUN Mythology. TANGUN Mythology have been transmitted from many literatures but TANGUN Mythology recorded Samgukyusa(II-Yun) is not false piece or a fiction. A Costume historic meaning of TANGUN Mythology was studied in the clothing system meaning of a headgear worn by nobles in court in the Chun-Boo-In three and meaning of bear and tiger. However results are not clear. In addition the Han stones of Wu Liang Tz'u relates to TANGUN Mythology but results also are not manifest.

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