• 제목/요약/키워드: third-party assurance

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인터넷 쇼핑몰에서 구전과 보증이 신뢰에 미치는 영향 : 제품평가 용이성의 조절효과를 중심으로 (Effects of Word-of-Mouth and Assurance on Trust in the Internet Shopping Mall Environments: The Moderation Effect of Ease of Product Evaluation)

  • 이규하;곽기영
    • 지식경영연구
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    • 제15권3호
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    • pp.141-168
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    • 2014
  • Purchasing through Internet shopping mall has more uncertainty compared with offline shopping mall. Previous studies have presented that trust plays a role of reducing uncertainty and increasing purchasing intention. In this study, we suggest that third-party assurance and word-of-mouth contribute to the formation of trust. In addition, we also propose that ease of product evaluation plays moderating roles in the relationships between third-party assurance, word-of-mouth and trust. For this study, we collected sample data from two groups consisting of online shoppers purchasing the search goods and experience goods categorized by type of ease of product evaluation. Empirical results show that word-of-mouth and third-party assurance have different effects on trust in two groups. The third-party assurance has a stronger impact on trust in online shopping group of the search goods than in the experience goods, while word-of-mouth in the online community has a stronger impact on trust in online shopping group of the experience goods than in the search goods. We expect that this result will provide researchers and managers who are interested in trust formation factors in online shopping mall with useful theoretical and practical implications.

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Investigating Product Uncertainties in Online Shopping: Evidence from Kenya

  • Kim, Jae Kyung;Mugwe, Paul Dadson
    • 스마트미디어저널
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    • 제6권1호
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    • pp.39-46
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    • 2017
  • The internet has become an important part of the many aspects of people's daily lives such as work, study, entertainment and in form of electronic commerce, shopping. Electronic commerce is growing rapidly in Kenya. There are many successful business-to-business, business-to-customer and customer-to-customer online shopping companies in Kenya. As a consequence, competition between vendors is intense and, therefore, mitigating the negative effects of high product uncertainty is necessary requirement as it remains a biggest hindrance for success of the online shopping. The purpose of this research is to investigate how online product description, third party product assurance, customer service and website design mitigate the negative impact of high product uncertainty. A questionnaire with 28 items is designed to collect data from online customers. Using multiple regression analysis, the relationship between dependent variable (product uncertainty) and independent variables such as product description, third party assurance, website design and customer service is tested. The result shows that all the independent variables are negatively correlated with dependent variable, which means that product description, third party assurance, website design and customer service can be used by online vendors to lessen the problem of product uncertainty in online markets.

제3자물류 서비스 품질 평가를 위한 AHP의 적용에 관한 연구: 화주기업의 관점에서 (Application of the AHP for Evaluating Third-Party Logistics Service Quality: Shipper's Perspective)

  • 소순후
    • 한국항만경제학회지
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    • 제21권3호
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    • pp.259-270
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    • 2005
  • This study applies the Analytic Hierarchy Process (AHP) to evaluate service quality of Third-Party Logistics (3PL) providers. For this, 3PL service quality is conceptualized and measured using SERVQUAL's five dimensions such as tangibles, reliability, responsiveness, assurance and empathy. Then, the AHP method is applied to determining the relative importance of five service quality dimensions and eventually selecting the best 3PL provider. Finally, this study conducts an empirical case study on four companies providing 3PL services in Korea to demonstrate the basic idea suggested in this paper. The results obtained in the present study indicate that responsiveness to customers is the most important factor perceived by 3PL customers and 3PL C is the best 3PL provider according to the overall service quality scores. In contrast to some previous researches, this study examined issues of service quality from the perspective of 3PL customers as opposed to the perspective of 3PL providers. In order for this study to be more complete, future research is needed in establishing a set of metrics to quantify each dimension of 3PL service quality proposed.

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Evaluation of 3PL Service Quality Using the AHP -An Application to Korean 3PL Service Providers-

  • So, Soon-Hoo;Cheong, Ki-Ju;Kim, Jae-Jon;Cho, Geon;Ryu, Il
    • 한국정보기술응용학회:학술대회논문집
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    • 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
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    • pp.293-296
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    • 2005
  • This study applies the Analytic Hierarchy Process (AHP) to evaluate service quality of Third-Party Logistics (3PL) service providers. For this, we first conceptualize five dimensions of 3PL service quality (i.e. tangibles, reliability, responsiveness, assurance and empathy). We then apply the AHP method to determining the relative weights of five service quality dimensions and eventually selecting the best 3PL service provider. To implement this idea in practice, we conduct an empirical study on four companies providing 3PL services in Korea.

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인터넷 쇼핑몰에서의 신뢰 형성 요인에 관한 연구: 인지된 위험 및 가격의 조절효과를 중심으로 (Investigating the Determinants of Trust in the Internet Shopping Mall Environments: Focusing on the Moderation Effects of Perceived Risk and Perceived Price)

  • 이규하;곽기영
    • 경영정보학연구
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    • 제17권2호
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    • pp.1-27
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    • 2015
  • 인터넷 쇼핑몰은 지난 10년간 급격하게 성장해 왔다. 이러한 성장의 주요한 원인으로 저렴한 가격과 편리성을 들 수 있다. 그러나 인터넷쇼핑에서는 소비자가 구매하려고 하는 물품을 직접 보고 만질 수 없기 때문에 오프라인 쇼핑몰에 비교해서 불확실성이 높다. 많은 선행 연구에서 이러한 불확실성을 해결하기 위해서 신뢰를 제안하였다. 본 연구의 목적은 구전과 제3자 보증이 신뢰에 어떻게 영향을 미치는지 조사하는 것이다. 그리고 조절변수로서 인지된 위험과 인지된 가격 요인이 신뢰형성에 어떻게 영향을 미칠 것인지 확인하는 것이다. 연구결과, 인터넷 쇼핑몰에서 구전과 제3자 보증은 신뢰에 영향을 주는 중요한 요인임이 검증되었다. 그리고 인지된 위험(높은 위험 인지 그룹, 낮은 위험 인지 그룹)과 인지된 가격(높은 가격 인지 그룹, 낮은 가격 인지 그룹)은 신뢰형성에 각각 다르게 영향을 주는 것으로 검증되었다. 본 연구결과는 연구자와 실무자에게 중요한 시사점을 제공할 것이라 기대된다.

중재감정계약의 의의 및 법적 성질 (The definition and the nature of voluntary agreement for the arbitration which third party confirms factual bases of relationship of rights and duties, determines and supplements or modifies contents of the contract)

  • 강수미
    • 한국중재학회지:중재연구
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    • 제12권1호
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    • pp.55-88
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    • 2002
  • Arbitration Act does not have express provision about voluntary agreement for the arbitration which third party, that is, the expert confirms factual bases of party's relationship of rights and duties, determines contents of the contract, and supplements or modifies contracts, and then the parties obey the expert's decision, but it is more probable that the parties can agree to this kind of arbitration agreement as long as they freely make a contract within the scope of law. However, there is a split of authority on the scope of such arbitration agreement. Some scholars argue that the parties can only agree on the extent of the expert's confirmation about factual situations of party's relationship of rights and duties or contents of the contract. On the other hand, the other scholars argue that the parties can consent not only the expert's confirmation about factual situations of party's relationship of rights and duties or contents of contract, but also the expert's supplement or modification of contents of contract. Due to the expert's decision has effect on both parties and judges who give a judgment as a matter of law, this kind of arbitration agrement can contribute to prevent litigation. Also arbitration relieves court's burden, if such arbitration agreement was done on the important disputes. Considering that the arbitration agreement can function as a dispute resolution or a dispute prevention, it is desirable that legislators make the provision about this kind of arbitration and allow the application of arbitration Act in such arbitration agreement. Most scholars agree that the voluntary agreement for the arbitration as to third party's supplement or modification of contents of the contract can be included in the concept of a substantive law. However, it has not been concluded whether the voluntary agreement for the arbitration which follows the expert's confirmation about factual situations of party's relationship of rights and duties or contents of the contract has the nature of substantive law or procedural law. The dispute about the nature of such arbitration agreement have some shortcomings in the effect of second kind of voluntary arbitration and the applicability of procedural principles. Therefore, it will be more adequate that the focus is given to the original function of this kind of arbitration agreement and the applicability of procedural principles (the neutrality of arbitrator, the assurance of hearing of the parties) rather than the dispute regarding the nature of this kind of arbitration agreement. Considering that more attention is given to the substitutive dispute resolution these days, the function of arbitration as prevention to the litigation and resolution before the litigation should be emphasized. To do this, a legal dispute about such arbitration agreement has to be resolved. More important issues in this kind of arbitration agreement are to retain of the neutral expert and to positively inform the benefits of this institution to the public.

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DIFFERENT APPROACHES TO WELDING TRAINING AND CERTIFICATION

  • Osama, Al-Erhayem
    • 대한용접접합학회:학술대회논문집
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    • 대한용접접합학회 2002년도 Proceedings of the International Welding/Joining Conference-Korea
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    • pp.430-432
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    • 2002
  • Some confusion in the terminology concerning the weld quality and its assurance seems caused by the different practises currently in use around the world. Qualified welding personnel are not automatically certified personnel. Education and training are the tools to obtain qualification. Flexibility in training and education seems logical and the most cost-effective way to obtain qualified personnel. A third party seems essential for issuing recognised Certificates. Manufacturers of welded products continue to face increased demands and concerns regarding weld quality. The following are the main conditions influencing weld quality: $\bigcirc$ Establishing reliable productions procedures and tests that meet the requirements of established codes and standards. $\bigcirc$ Finding qualified welding personnel capable of reliably carrying out established welding procedures. The issue of hiring and keeping skilled welding personnel has been a crucial consideration for manufacturers worldwide for the past few decades. It will continue to be a concern for decades to come.

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조정제도의 통합적 운용방안에 관한 연구 (A Study for Active Plan for Integrating Mediation Systems)

  • 서정일
    • 한국중재학회지:중재연구
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    • 제23권2호
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    • pp.37-54
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    • 2013
  • This article focuses on integrating institutional mediation systems, especially the analysis of the leading ADR operation. Mediation is a process in which an impartial third party, a mediator, facilitates the resolution of a dispute by promoting voluntary agreements by the parties to the dispute. A mediator facilitates communications, promotes understanding, focuses the parties on their interests, and seeks agreement. These standards give meaning to this definition of mediation. Standard mediation clauses are construed as broadly as possible, and mediation is compelled unless it may be said with positive assurance that the mediation process is not susceptible to an interpretation that covers the asserted dispute. Performing the conflicts check early in the process helps in eliminating any awkwardness or delays caused by making disclosures after mediation commences. Mediator impartiality is central to the mediation process. A mediator should mediate only those matters in which she or he can remain impartial and evenhanded. If at any time the mediator is unable to conduct the process in an impartial manner, the mediator is obligated to withdraw.

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한국 중소기업 CSR 경영 실태 분석과 개선방안에 관한 연구 (A Study on Practical Approaches for CSR in Small and Medium-Sized Enterprises in Korea)

  • 정길채
    • 산업융합연구
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    • 제18권2호
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    • pp.87-94
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    • 2020
  • 본 연구는 우리나라 중소기업의 지속가능성 정책 제안에 관련된 연구이다. 본 연구에서는 중소기업 사회적 책임경영 확대방안에 영향을 미칠 주제를 도출하는데 주안점을 두고 있다. 이를 위해 2017년 중소기업실태조사결과 내용 중 사회적 책임경영 조사자료를 기초로 우리나라 중소기업 CSR 경영 실태 분석과 사례 분석을 시도하였고, CSR 경영 확산을 위해 다음과 같은 세 가지 개선 사항을 도출하였다. 첫째, 기업의 CSR 경영 도입을 유인할 수 있도록 일정 규모 이상 법인사업자의 국가종합전자조달시스템 입찰 자격등록 규정을 개정하여 독립적인 제3자 전문가가 검증한 지속가능성보고서 제출이나 환경관리나 지속가능경영 관련 인증서(예: ISO 14001, ISO 26000) 제출을 의무화하는 것을 제안하였다. 둘째, 중소기업 경영진을 대상으로 한 실질적인 교육과 참여 연계가 이루어 질 수 있는 환경 마련과 제도 도입이다. 이를 위해 CSR 경영을 주제로 한 지역 기업 경영자 사이의 정기적인 제휴 활동을 제안하였다. 셋째, 중소기업 경영진의 CSR 경영활동에 대한 관심과 인지도를 제고하기 위해서 지방자치단체 및 지역 내 대기업과의 연계성 추진을 제안하였다.

안전보건경영시스템 운용분석 : 심사자료 사례연구 (OHSAS Practices Analysis : A Case Study using Audit Results)

  • 박동준;강병환;김호균
    • 경영과학
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    • 제32권2호
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    • pp.79-89
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    • 2015
  • The firms with OHSAS (Occupational Health and Safety Management System) registration should be audited every six months and they have to be reregistered every three years by a third party. In our article audit data were collected from the audit processes of fifty four firms that OHSAS 18001:2007 was implemented and audited by LRQA (Lloyd's Register Quality Assurance). Fifty four firms are largely classified as four categories: civil engineering and construction industry, metal and heavy industry, chemical industry, and other industries including electric, electronic, food, and services. Especially the minor conformity data are analyzed by statistical methods to find out the relationship between four categories of 54 firms and the average number of minor nonconformities. The most frequently appeared minor nonconformities among sub-requirements of OHSAS 18001:2007 are investigated and the reasons for minor nonconformities are specifically explained. The average number of minor nonconformities of firms before and after OHSAS 18001:2007 registration are compared to understand the maturity of OHSAS implementation. Some comments and suggestions are provided for OHSAS to be effectively implemented to the firms if revision is necessary.