• 한국생활과학회지
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• 제18권2호
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• pp.523-534
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• 2009

The purposes of this study were to identify brand equity factors influencing on brand preference and to investigate the effects of preference, price acceptability, distribution proximity, and appropriateness on brand performance of domestic and imported cosmetics brands. A total of 300 women aged between 20 and 49 years were surveyed on two domestic brands and two imported brands that were well-known to consumers during the month of September, 2006, in Seoul, Daejeon, Gyeonggi-do, and Chungcheong-do. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach's ${\alpha}$, etc., using the SPSS 12.0. The result of the study included: 1) Four factors of brand equity were identified: brand image, social reputation, quality, and brand awareness. 2) Brand image, quality, appropriateness, and brand performance of the domestic brands were higher than those of the imported brands. But brand awareness of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by social reputation, quality, brand image, and brand awareness in order of significance. And brand performance of the domestic brands was affected by brand preference, appropriateness, price acceptability and distribution proximity in order of significance. 4) Brand preference of the imported brands was affected by brand image, social reputation, brand awareness, and quality in order of significance. And brand performance of the imported brands was affected by appropriateness, price acceptability, brand preference, and distribution proximity in order of significance.

• 복식
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• 제58권8호
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• pp.91-105
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• 2008

Spatial multiplication phenomenon, expressed through de-constructive trend since the late of 20C, have got changed existing fixed and dis-variable space to smooth, fluid, and changeable space. Ex-form and fluidity of new spatial paradigm have been focused through lots of scientific theories studied between digital thought and indeterminacy and rankless nature phenomena. In 21C fashion, indeterminate and irregular form and space have been crested continuously, which could not explain simply according as the fluidity theory Different from the space crested for multi-function and multipurpose, this is revealed the characteristics of chaosmos that communizes the order and the disorder, deconstruction and creation. Ex-formal space of fashion have shown the relationship of de-centerizing, de-territorial, and do-structural phenomenon among different fashion elements. This paper intends to understand the concept of ex-form, and study expressive manners of ex-formal space of 21C fashion, and conclusion as follows. 1) Overlap changes single space of fashion to multi-layered space through the repeat system of pleats, origami, and folding. 2) Ex-gravity expressed in deviation of the gravity acting vertical direction, for example, twisting, curve, winding, portion. 3) Morphing is shown the change process from single fixed form to different complex form. 4) Blurring is expressed in re-combination and re-arrangement among elements of fashion. 5) Blob shows hybrid fashion space through the liberal compounding and separation of a lot of different elements.

• 복식문화연구
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• 제20권3호
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• pp.347-362
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• 2012

Formatively and artistically aspect, a hybrid can be said to be a phenomenon in which two mutually different genres are combined. Make-up is thought to be very important to arrange the foundation available for predicting and pursuing a flow and direction of future hybrid make-up based on this, by analyzing a flow centering on hybrid trend, which was shown previously. In terms of objectives of this study, the first, aim is to suggest a model for researching make-up by grasping the developmental process and the characteristics of hybrid art through considering an art theory of hybridity, shown in make-up. The second, aim is to design make-up by analyzing trends in make-up style after deconstructing the hybrid genre. The modern make-up design through genre-deconstruction characteristics beyond diverse plurality and genre could be known to be highlighted as aesthetic characteristic by a slight attempt as communication of open space, which connects culture and genre, which had failed to be recognized and was neglected. Empirical research has, produced a work by systematically arranging make-up design. This study, identifies two kind of barrier demolition, such as the class deconstruction and the temporal, spatial disorder centering on genre deconstruction of hybrid. There are infinite possibilities in developing make-up design in line with modern sensation through aesthetic element and symbolic significance through genre deconstruction. It was the expression mode in future make-up, to providing basic data, and to strengthening competitive edge of culture and art.

• 패션비즈니스
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• 제23권1호
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• 한국의류산업학회지
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• 제17권3호
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• pp.315-326
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• 2015

Woman leadership has been remarkably highlighted with women's accelerating entry into society. Domestic and overseas interests about political leaders began with the age of media and they are rapidly spreading worldwide with the development of internet, SNS and blog. Along with this phenomenon, exposure of images has been remarkably increasing and fashion has been also used as a political strategy. However, the research on woman political leaders has been insufficient so this study selected Geunhye Park, Michelle Obama and Hillary Clinton as representative woman leaders for the research. 149 pictures of Geunhye Park, 171 pictures of Michelle Obama and 124 pictures of Hillary Clinton from the articles containing their pictures from Jan. 2002 to Dec. 2013 were analyzed, focusing on their gender. The three woman political leaders' typical images of femininity, masculinity and androgyny were categorized respectively and the period and works in which those images had been expressed were reviewed. Also, fashion styles of the images pursued by each gender were analyzed through their color, material, silhouette, design point, items and accessories. As a result, Geunhye Park had femininity image at the beginning and had masculinity image when she did election campaigns, which led to her current image of androgyny. Michelle Obama uses the image of femininity, masculinity and androgyny simultaneously. It was found that Hillary Clinton emphasized the image of masculinity and androgyny but she emphasizes femininity image these days.

• 복식
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• 제59권2호
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• pp.59-69
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• 2009

This study aims to identify how Korean women's traditional costume, Hanbok, has changed according to the times in terms of color coordination of Jeogori and Chima. Photos had been taken at wedding places and streets at 5 major cities(Seoul, Pusan, Kwangju, Daejon, Jeju) at two weekends of each season in 1999, 2001, and 2003. Total 1617 photos were used as final data. Data were analyzed by hue coordination and value level. Hue coordination exist in one-color and two-color coordination. In one-color coordination, red color(R & RP) was the most frequently used and blue green(BG) was the next, and the least was blue purple(BP) for each year. In value scale, high level was the most frequent and followed by middle level and low level. Pink was the most preferred color for one-color coordination. In two-color coordination, white and blue were widely used for Jeogori and red and blue far chima for each year, which seemed to be the basic color coordination for Jeogori and Chima. While there was a certain basic color coordination types across year, but a few new color coordination appeared each year and maintained as popular color coordination for one or two year.

• 한국융합학회논문지
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• 제12권7호
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• pp.7-17
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• 2021

본 연구는 온라인 패션 리테일링에서 최근 이용이 증가하고 있는 데이터 융합 기반 사이즈 추천 테크놀로지 서비스 품질이 정보 신뢰와 만족 및 구매 의도에 미치는 영향을 검증하였다. 연구를 위한 설문은 아마존 미케니컬 터크에서 시행되었으며, 사이즈 추천 테크놀로지의 사용 경험이 없는 18세 이상 60세 이하의 미국 거주 여성을 대상으로 하였다. 이들은 설문에 제시된 링크를 클릭하여 특정 패션 온라인 리테일러의 웹페이지에서 사이즈 추천 테크놀로지를 경험한 뒤, 설문에 답하였다. 불성실한 응답을 제외한 213부를 SPSS 27.0과 Process Macro(모델 6번, 5,000 bootstrapping sample)를 이용하여 분석한 결과, 사이즈 추천 테크놀로지 서비스 품질의 하위차원은 반응성과 사용 편의성으로 나타났으며, 두 하위차원은 모두 정보 신뢰와 만족을 매개로 하여 구매 의도에 영향을 미치고 있는 것으로 나타났다. 본 연구는 이와 같은 결과를 바탕으로 사이즈 추천 테크놀로지의 상용화를 위한 전략을 제언하였다.

• 복식
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• 제19권
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• pp.209-240
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• 1992

The costume of any nation is an attribute of a culture. This study concerns chinese and Mongolian costume's 'collar' form according to the observation of some reports about import folk materials and the pictures of the genuine objects, the author has investigated and rearranged them focusing on 13th Century's. 1. Traditional OverCoat or National costume on the poing of won dynasty in china such as Jacket, Coat, Mantle for making classical matching color, lacing, pearl pieces, and all costume shall be properly decorated and disigned. The example, Chinese Women's Gown and Double Jacket, on top of alignment of plaid, focus shall be placed on chinese classical form and color-matching, such as flowers and bireds, butterflies, made wishing ornaments, which shall be either hand painted or embroidered on collars, fronts, sleeves openings, and lower portion of gown. 2. Mongolian Costume, the stone status of a person, are seen at the territory of the Republic of Mongolia was a powerful country of Asia. So during the Mongolian Empire a lot of Missions from many countries came to kharakorom for establishing official relations between Mongolia and a country represented by mission. In particularly, the costume of mongols on the point of Chinggis khan Empire which the upper clothes in cluded ; a several kinds of the Caftan as compared with in Korea as to material (Silk caftan, Cotton Caftan, Fur Caftan) with closing to the right due to overlapping and Stand-up-Shawl Collars will pancho style & Round or V Neckline. 3. As compared with in Korea it is said that this a sort of Simui was brought in prior to the middle of Koryeo dynasty. Korean Simui system was complied with chinese system through confucian domestic behaviour. This was respected for court dress of confucian scholars, as it was, Chumri can ordinary dress of schloars) and Hakchangui ( a uniform of confucian student). Generally its form or shape of the outer lapels of Korean jacket were used together Squar-Tray-Collar. In late Yi-dynasty the inside collar length was longer than the outside collar length and the width of the collar was gradually narrow. And so the Traditional costume's outer collar of Jacket and OverCoat became small while the width and length of breast-tie became large. The same thing as the form of the collar on these days had been appeared by the design method or adjust one's dress. Therefore the form of collar in the china and Mongolian Traditional OverCoat & National Costume is fix arranged according to Stand up Collar, Without Collar, Clothing to the Right, Central opening, Horizontal Row of Button with Round or V Neckline and so on.

• 복식
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• 제64권2호
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• pp.150-162
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• 2014

This study examined the excavated clothes of Lady Sim Cheongsong(1753~1810) in Jecheon which were excavated in 2012. Lady Sim died at the age of 57 and the excavated relics belonged to the 18th and 19th centuries. The excavated relics consisted of 9 pieces of three-kind-clothes. They showed various qualities such as Plain-Silk, Plaited-Silk, Patterned Twill, Plain Twill, Plain Satin, and Satin Damask. Through comparing them with the other excavated clothes of the 18th and 19th centuries, we can comprehend the periodical changes of the excavated Jegori and Yeomo (the hat for a dead woman). The excavated Jegori shows the difference of length and form from the other Jegori of the 18th century. The total length of the excavated Jegori ranged from 24 cm to 25 cm, which is 10 cm shorter than that of the other Jegori of the 18th century. The excavated hat for a dead woman shows the changes of the form and needlework. The form of a rectangular cover was changed into that of a round shape. In regards to the sewing composition, the way of inserting the cover into Mosin(the body of the hat for a dead woman) was replaced by that of connecting the cover into Mosin. The excavated clothes show three kinds of textile fabrics: plain silk fabrics and plaited silk, plain twill and four-leaf-patterned twill, eight-leaf-plain satin of life-lettered textile and five-leaf satin damask, and plain satin. Especially, the combination of eight-leaf satin and four-leaf twill with mixed textile is considered as a fabric of high quality. The excavated clothes of Lady Sim Cheongsong showed a periodical change which was different from the clothes of the 18th century in terms of the formal composition of Jegori and Yeomo. Regarding Women's Jegori a short length and slim and long sleeves are changed into short and tight Jegori, which signaled the specific change of Jegori aesthetics. The significance of the excavated clothes of Lady Sim Cheongsong lies in its role as the bases for understanding the couture culture of the 19th century.

• Journal of Nutrition and Health
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• 제44권5호
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• pp.428-442
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• 2011

본 연구의 목적은 한국 일부 여대생 978명 대상으로 로마진단기준에 의한 변비 실태를 조사하고, 변비증상을 가진 자와 정상배변 습관을 가진자들의 생활습관, 배변상태, 월경불편감, 의생활, 주거생활, 식습관 및 식이섭취실태 등을 조사하여 변비와 관련성을 살펴보고 이를 영양교육 자료의 기초를 삼고자 실시하였다. 조사대상자는 인구비례에 근거한 전국 5개지역 소재 (서울/경기, 경상, 충청, 전라, 강원지역) 4년제 대학에 재학 중인 여대생 978명을 대상으로 2008년 5월부터 6월까지 조사를 실시하였다. 1) 조사대상자의 평균연령은 21.6세로 로마기준 II에 의한 변비실태 조사는 정상배변군과 변비군 각각 714명 (73.0%)과 264명 (27.0%)로 나타나 변비유병률은 27.0%로 나타났다. 2) 변비군에서 체중 (p < 0.05)과 체질량지수 (p < 0.05)는 정상배변군보다 더 높게 나타났고 비만도가 높을수록 변비발생 (p < 0.01)과 배변장애요인수 (p < 0.01)가 높았다. 3) 변비군의 경우 기능성대장질환 (p < 0.001)과 과민성대장질환 (p < 0.001), 치질 (p < 0.01)발생률과 대변모양이 비정상적 (p < 0.05)비율이 정상배변군보다 더 높게 나타나 배변상태와 변비여부와 관련성이 있는 것으로 나타났고 속쓰림증과 상복부 통증증상은 정상배변군에서 변비군보다 더 높게 나타났다 (p < 0.001). 4) 배변상태에 이상이 있고 변비가 있을 때 월경불편감을 느끼는 정도가 더 크게 나타났다. 5) 의류 (속옷류) 착용 시 인체에 나타나는 불편한 증상은 정상배변군보다 변비군에서 유의적으로 더 높았고, 의류착용시 편안함이 높을수록 변비 (p < 0.01), 배변장애요인수 (p < 0.01), 기능성대장질환 (p < 0.01), 과민성대장질환 (p < 0.01) 및 월경불편감 (p < 0.01)은 유의적으로 낮았다. 6) 조사대상자의 평상시 식사의 규칙성 조사결과 변비군에서 아침식사가 불규칙적인 경우는 30.3% (p < 0.05), 점심식사와 저녁식사의 불규칙적인 경우는 각각 33.3% (p < 0.05)와 30.8% (p < 0.05)로 나타나 정상배변군보다 더 높게 나타났다. 또한 규칙적인 식사를 할수록 변비증세 (p < 0.01), 배변장애요인수 (p < 0.01), 기능성대장질환 (p < 0.01), 월경불편감 (p < 0.01), 음주률 (p < 0.01) 및 외식률 (p < 0.05)이 낮았다. 7) 식품군다양성점수 (DDS)는 정상배변군에서 4.22점인 반면 변비군에서는 4.12점보다 더 높게 나타나 (p < 0.05) 변비군의 경우 식사의 다양성이 낮았다. 8) 조사대상자의 주생활 요인 인자와 변비여부와의 관련성은 나타나지 않았다. 9) 변비상태와 건강관련 항목과의 관련성을 조사결과 변비가 있을수록 배변장애요인수 (p < 0.01),기능성대장질환 (p < 0.01), 과민성대장증후군 (p < 0.01) 및 월경불편감(p < 0.01)이 높은 것으로 나타났다. 본 연구결과 여대생들의 변비 증세를 감소시키기 위해서는 식생활습관의 정정과 함께 규칙적인 하루 3끼 식습관유지가 중요하고 식품 선택 시 다양하게 골고루 규칙적으로 섭취하는 것이 필요하다. 의류 착용 시 편안한 옷차림을 유지하고 속옷착용 시에도 편안하고 쾌적함을 유지를 통해 신체증후에 나타는 증상을 최소화하는 것이 변비 개선에 중요할 것으로 사료된다. 추후, 가임기 성인여성 변비 예방을 위한 올바른 생활습관을 유지 및 개선 할 수 있는 실생활 교육지침과 기초자료 제공이 필요하다.