• 대한한방피부미용학회지
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• 제1권1호
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• pp.98-113
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• 2005

This paper provides comparison and analysis between brand images of Korean herbal cosmetics and general, imported cosmetic brands, focusing on product's symbolic and functional images. The objective is to evaluate brand images of Korean herbal cosmetics to suggest a powerful brand image strategy that will be different and competitive. Data collection was performed on 300 adult women who were over 20 years of age and lived in Seoul or KyongKi area. Analysis was carried out using SPSS version 11.5 and frequency analysis, T-Test and $X^2$ verification was also performed. Analysis results for brand images of Korean herbal cosmetics are as follows. First, satisfaction scale as a purchase feature for users of Korean herbal cosmetics were 'Normal' 51.5%, 'Satisfactory' 35.1%, 'Very Satisfactory' 8.2% and 'Unsatisfactory' 5.2%. Regarding improvements, 'Efficacy, Effect' was the highest with 46%. Second, 'SEOLHWASOO' and 'BAEKOKSENG' among Korean herbal cosmetic brands, 'IOPE' and 'ISA KNOX' among general cosmetic brands and 'LANCOME' and 'CHANEL' among imported cosmetic brands displayed high recognition. Third, the symbolic and functional images of Korean herbal cosmetic brands were seen to be better compared to their general and imported counterparts. Especially, product related features of Korean herbal cosmetic brands received a more positive response compared to imported brands, which suggests that with research and improvement regarding non-product related features, functional images of herbal brands may be appraised ahead of imported brands. Fourth, there is a significant difference in brand preference according to the satisfaction of groups who actually use herbal cosmetics and the purchasing attitudes of groups who do not. Therefore, an active relationship marketing strategy is required to maximize satisfaction and to elicit favorable attitudes. By developing functional native ingredients, constructing data that can prove its efficacy and effects, and appealing its unique, differentiated symbolic value together with Orientalism, herbal medicines will be able to take off to be acknowledged worldwide.

• 한국의상디자인학회지
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• 제18권1호
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• pp.91-103
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• 2016

The product name is the main factor in working out the marketing strategies, because it offers the information of the products, and reflects functions, materials, expectable effect, and the trends of the cosmetics. The purpose of this study is to analyze the type of language, the number of syllabus, and the composition method of the product names for the domestic cosmetics brands. It analyzes 120 products of skins and lotions from 10 brands of the Amore-Pacific. The results of the study are as follows; Firstly, foreign words and languages are mostly used in the product names, and the mixed words are used more than the korean and the chinese characters. Secondly, 7-15 syllabus is the most widely used number for the brand names. It is rare to use only one word for the brand name and it is general to use the combination of relative words that describes the product well. Thirdly, it is found to be common to have 'product line + product type' for the composition method. This kind of composition method uses the words that indicates skin troubles.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.82-82
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• 2003

The purposes of this study were to examine the purchasing and using behaviors of cosmetics according to women's consumption propensity. A self administered Questionnaire was used and the subjects were 600 women of 20s and 30s in Jeonbuk Province. The data collecting periods were July, 2003. Means, percentages, and frequency were calculated. And factor analysis, cluster analysis, one-way ANOVA, and Chi-square test were done by use of SPSS PC (Ver. 10.0).

• 한국포장학회지
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• 제29권2호
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• pp.73-78
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• 2023

The cosmetics industry faces a significant challenge in addressing the decreased recycling rate of cosmetic containers due to the composite materials used to meet consumers' aesthetic satisfaction. To address thees issues, eco-friendly packaging solutions such as refill packaging and single-material use have been developed. However, the market for eco-friendly cosmetics packaging requires a product that meets consumers' demands for aesthetics, sensitivity, and eco-friendliness while also performing as well as existing products. This study presents a solution to the challenge of the decreased recycling rate of cosmetic containers by developing a new cosmetic packaging product for cream formulations. The product features an easily separable and dischargeable internal refill container, while maintaining the design aesthetics of the external container. Through various tests, the product was shown to be of equivalent quality and performance to existing cream cosmetic packaging, with no leakage or defects observed. Furthermore, the use of a single-material polypropylene refill container is expected to contribute to the improvement of the plastic recycling rate.

• 패션비즈니스
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• 제22권5호
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• pp.52-63
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• 2018

The purpose of this study was to explore and understand why and how elementary school students do their makeup. An interview with 13 sixth grade female students attending an elementary school in Seoul was conducted to identify the reasons, learning routes, and purchasing patterns related to their makeup purchase and use. The results of this qualitative analysis showed that the girls were influenced to start wearing makeup by friends or family members, such as sisters and mothers. The students thought that their faces were ugly before they did makeup. They thought they became more beautiful and they were pleased after makeup. Elementary school students mostly reported that they used sunscreen, sun cushion with a whitening function, and lip tint. Some students also used a concealer to cover their flaws. They learned the methods of makeup by watching YouTube videos and from friends. They showed different purchasing patterns depending on the type of cosmetics they buy. They reported that their parents often bought their basic cosmetics such as lotions, and creams, while they tend to use their own money to purchase cosmetics for makeup.

• 대한본초학회지
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• 제25권4호
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• pp.145-149
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• 2010

Objectives : Since cosmetics have been one of the help of life, unlike medicine, natural products have been used for cosmetics, generally giving the image of safety and relief compared to synthetic products. Among them, Houttuynia cordata has been known as a useful herbal medicine with antibiotic, anti-inflammatory and anti-oxidative activities. In this study, we were to use Houttuynia cordata extract on formulation of cosmetic emulsions. Methods : The effects of Houttuynia cordata extract on emulsion stability and viscoelastic properties of emulsion were measured using turbiscan and rheometer. And we assessed the anti-oxidative and antibiotic activities of Houttuynia cordata extract. Results : 1. The results of this investigation for emulsion stability showed that the stability emulsion containing Houttuynia cordata extract was decreased depending on concentration of Houttuynia cordata extract. 2. Super oxide dismutase activity was strongly dependents on concentration of Houttuynia cordata extract. 3. Houttuynia cordata extract showed good anti-microbial activity against Staphylococcus aureus. Conclusions : Houttuynia cordata extract can be effectively used in cosmetic emulsions when the relation between natural product extracts and formulation of cosmetics is elucidated.

• 대한한의학회지
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• 제38권3호
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• pp.86-95
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• 2017

Objectives: The purpose of this clinical research was to investigate the effects of herbal cosmetics containing Caffeic acid phenethyl ester (CAPE), an ingredient compound of various herbs including Vespae Nidus, on the Whitening Effects. Methods: A total of 20 subjects who visited Pusan National University Hospital from March 2nd, 2017 to April 11th, 2017 were included. In this study, we evaluated the visual evaluation, the melanin index (M) and erythema index (E) through skin analysis equipment, the subjective whitening improvement analysis, and the adverse reaction according to product use. Statistical analysis was performed with independent t-test and Mann-Whitney's U test. Statistical significance was achieved if the probability was less than 5% (p<0.05) Results: As a result of the visual evaluation, it was effective in improving skin whitening. The subjective whitening improvement analysis also showed positive results. However, no statistically significant differences were found between the test and control cosmetics in the melanin index (M) and erythema index (E) through skin analysis equipment. In the safety evaluation, some adverse reactions were reported, but no significant were observed directly from cosmetics. Conclusions: Considering the above results, we have confirmed the possibility of herbal cosmetics containing containing CAPE of Vespae Nidus Extracts.

• 대한화장품학회지
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• 제22권2호
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• pp.99-114
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• 1996

The MLV liposomes have been developed in many drugs and cosmetics fields. The phospholipid base is made from ceramides, cholesterol, cholesteryl ester, lecithin, lanolin ester, and B-sitosterol, and surfactants are made by using (PEG)n-sitosterol(n=5) and K-cetyl phosphate. We made visicles stable by passing samples through Microfludizer and croated multilamellar vesicles to make MLV liposomes similar to the structure of men's skin. In order to make MLV liposomes, we created lipid membrane films which a mixure of phospholipid base and polyol group was reacted above Tc(95$^{\circ}C$) by gelation for 3 hours. As the optimum conditions of Microfluidizer, we figured out 700 bar for the passing pressure of samples, 4$0^{\circ}C$ for its temperature, and 3 times of frequency to pass through samples. Our MLV liposomes is stable on conditions of a low temperature(5$^{\circ}C$) and a high temperature(45$^{\circ}C$), which is not to be split in a large range. We produced our own moisturizing cream which has a good affinity to skin by means of this system.

• 한국콘텐츠학회논문지
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• 제17권2호
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• pp.239-248
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• 2017

중국 경제의 급속한 성장은 국민 소득의 증가와 함께 중국 화장품 산업을 거대한 시장잠재력을 지닌 분야로 성장을 이끌어 왔다. 그러나 국내 화장품 시장은 대부분 외자기업이 독점하고 있으며, 로컬 화장품 생산업체의 대부분은 전문화된 생산설비는 생각조차 못하는 실정이다. 이에 본 논문은 중국 화장품은 낮은 품질, 연구 개발 부족, 빈약한 브랜드, 불명확한 시장 포지셔닝, 무역 기술 장벽 등의 문제를 얻고 있다. 따라서 본 논문은 중국 화장품의 수출 증대 방안을 수립하는데 목적이 있으며, 이를 위해 화장품 산업과 관련 연구논문, 통계, 서적, 연구보고서 및 인터넷 사이트 등을 중심으로 자료 분석을 하였다. 분석 결과 중국 화장품의 수출 증대를 위해서는 화장품 제조기술의 강화, 독창적인 브랜드 개발, 불법 복제품의 근절, 유통경로의 다양화, 홍보수단의 다양화, 온라인 시장 활용 및 화장품 기술 장벽 및 규제완화 등 방안이 필요하다. 본 논문은 중국 화장품의 수출 증대 방안을 제시하여 다른 상품의 수출 증대 방안 연구에 많은 시사점을 구였으며 국가별, 지역별 구체적인 방안을 방대한 자료가 연구 둔바 추측연구 과제로 남겨둔다.

• 아태비즈니스연구
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• 제11권1호
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• pp.145-165
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• 2020

Purpose - The purpose of this study is to suggest strategies and solutions for entering China in the tariff and non-tariff sectors of the cosmetic industry. Design/methodology/approach - This study analyzed the import tariff rate of cosmetics in China, and analyzed the export cost by actually interviewing the exporting companies to derive the economic effect of non-tariff measures. Findings - First, We proposed the use of the FTA business model (basic cosmetics), the use of Korea-China FTA tariffs (foam cleansing, toothpaste), and the use of APTA tariffs (perfume). Second, We proposed cooperation between the governments to facilitate customs clearance procedures and improvement of FTA awareness among corporate practitioners. Third, We proposed the expansion and support of the AEO MRA system and the expansion of Korea-China MOU conclusions regarding the certification system, and the international standardization of domestic licensing system and technical conditions. Fourth, We proposed the use of government-supported projects related to obtaining overseas certifications and overseas expansion through collaboration with the same industry. Research implications or Originality - HS3304 products excluded from the Korea-China FTA should take full advantage of the FTA business model. In addition, the non-tariff measure costs are fixed costs per year, so the ratio decreases as the number of exports and export volume increases.