• Journal of Korean Philosophical Society
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• v.117
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• pp.327-354
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• 2011

This study has a key assumption that 'characteristics of discouse can be found in not its inside, but its outside'. The prism through which we can see those characteristics was provided by Foucault and Bakhtin who were introduced in the study. As an effort co probe the outside of discourse, the study is briefed 'the three attributes of discourse' that were suggested by Foucault First, discourse has the principle of selection and exclusion, which is based on power relations. Second, discourse is not transparent at all since it is always offensive towards other discourses and defensive against selected ones Third, discourse which is naturally accepted because of its dailiness had a deep structure secretly hidden in it. Based on the above attributes, Foucault and Bakhtin paid their attention to the outside of discourse. Specifically, they considered discourse fundamentally and went beyond it, and reflected the procedures of discourse. This study focused on 'Socrates', something common in the two scholars' works with discourse. In dealing with discourse, Bakhtin started with 'Socratic dialogue' that is based on the dialogic nature of human thoughts which purse the truth. For Foucault, it was Socrates who had the 'courage to cell the truth' and practiced 'self-consideration'. According to Foucault, the ethics of self-practice originated from the philosopher. The ethics is neither the precise representation of individual life that is withdrawn towards the inner self, nor the skills of happiness. It is just relational and cross-sectional. For a better understanding, this study pointed out that Kafka created a variety of 'dialogic voices' focusing on the outside of discourse. Dialogues found in his writings are 'interminable dialogues' that truly 'communicate with different times and different spaces'. For example, his novel, 'Der Prozess' opens the possibility of discussing in various ways the court which is look beyond conventions and extraordinary. Kafka's novels have a structure that their starting point found at the introduction reappears at the termination, presenting multi-vocal dialogues.

• Journal of English Language & Literature
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• v.53 no.2
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• pp.261-280
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• 2007

This paper attempts to examine how woman's role defined by the public discourse took issue with private desires of an individual woman in Tabitha Gilman Tenney's Female Quixotism (1801). Tenney borrows and transforms the ideas of quixotism and picaresque from Don Quixote, which involve an inherent paradox in the post-Revolutionary America. The Republican Ideology emphasized women's crucial role as guardians of family virtue and molders of republican citizens. Therefore, women were not allowed to travel outside of the domestic space as freely as a male picaro could do. In fact, the"adventures"depicted in the novel are constituted of a series of courtship in which Dorcasina, the heroine, unceasingly tries but fails to find a husband fit for her romantic idea about love and marriage formed by novel reading. However, the process shows that a variety of socially disadvantaged groups as well as women were excluded from the public space of the post-Revolutionary America. This half-a-century quest does not end with a conventional happy marriage, but Dorcasina finds herself a disillusioned old maid, resigned to a life of charity. Yet the ending exposes social contradictions inherent in early Republic of America, by showing how an individual woman's life was prescribed and limited by the dominant public discourse.

• Korean journal of communication and information
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• v.18
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• pp.7-36
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• 2002

This study is concerned with analysing complexity, flexibility and dynamism of social discoursive space. The developmental process of social discourse is analogous to that of a spatial structure of social discourse. Post-capitalist society has seen New-Liberalism and New-Conservatism have become dominant, resulting in the deterioration of the cultural politics of citizenship. It is argued that the position of otherness, in which those binary structures (inside/outside or centre/margin) collide and collapse, is where subversive discourse can emerge to dominant discursive power. Furthermore, it is necessary to democratize social discursive space, through which the Other becomes able to. participate in the social production, distribution and consumption of social discourse.

• Journal of English Language & Literature
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• v.54 no.4
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• pp.443-459
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• 2008

This paper examines the discourse of masturbation in modern England and aims to re-draw the map of male sexuality related to such issues as nation, empire, family, and economy. It argues that the discourse of masturbation in modern England reflects national anxieties for the future of empire and an economic concern for unproductive sexual behavior, which were the main factors to transform masturbation into "solitary vice." The anxieties about empire and British dominance were constituted as the core of the anti-masturbation discourse on the boys. The imperial destiny was regarded to depend on the protection of the middle- and upper-class boys from the harmful psychological and physiological effects of masturbation represented in Lawrence's "The Rocking-Horse Winner." In the case of a single male, the concern for masturbation is constructed as a concern about economy, family, and human solidarity. As seen in Eliot's Silas Marner, the act of masturbation was condemned as the fulfillment of illegitimate sexual desire outside the familial sphere and a commercial economy, and thus without the possibility of human community. Silas Marner and Meredith's The Ordeal of Richard Feverel show the ways of reconstituting sexual others as normalized subjects: Boys were forced to be asexual through the regime of surveillance; and a single male was required to enroll in a remedial course on familial respectability.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.149-167
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• 2013

This study focuses how storytelling in advertising has introduced and determinated mobile telecommunication technology as a digital technology in the process of its rapid acceptance into our society. The objective of the study is to confirm the role of advertising in introducing technology into a society and the relation between advertising and technology by chasing the digital discourse produced by advertising while digital technology permeates through our society. This study uses content analysis for basic research and discourse analysis for exploring the change of digital discourse in the corporate ads of mobile telecommunication companies since 15 years. As a result, 1) 'digital' and 'analogue' discourses were found to be competing and contesting with each other across the years. Digital discourse mainly connected to a new mode of thinking and lifestyle appeared predominant in the early period, but eventually gave way to its alternative, analogue dialogue. The analogue discourse was brought with such values as humanity, slowness and happiness, which has been by and large undermined by the new, fancy digital technologies and their world, 2) whereas some mixed forms of these two discourses were also found. 3) In the meantime, digital-based mobile communication technologies were identified with people who think outside of box and have an innovative attitude toward their life in the ads. Through this signification process, the ads contribute to permeation of mobile communication technology into our daily life.

• Korean Journal of Social Welfare
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• v.43
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• pp.328-357
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• 2000

From Foucault's Perspective of power, this study is trying to illuminate the characteristics and limitations of 'empowerment' which is widely accepted as a central value and practice skill of social work. Notwithstanding the superficial consensus on the empowerment, the author shows that it is a confusing concept with contrasting expectations and conflicting methodologies or only a wishful rhetorical jargon. Furthermore, he argues that the empowerment is not just a value-free intervention skill working outside the ruling power but a ruling-discourse or power-mechanism of a liberal society which makes citizens responsible voluntarily. For a theoretical background for these arguments, the 2nd chapter reviews Foucault's theory of power. The 1st part of the 3rd chapter summarizes the historical background of empowerment practice and its methodological characteristics and meanings, the 2nd part reviews the existing critics on the conceptual and practical limitations of empowerment, and the last part reveals, based upon Foucault's theory of power, that the empowerment is a typical mode of ruling power in liberal societies. The author expects that this study may warn the moral and intellectual superiority complex of social work discourse and help stimulate the ethical sensibility and responsibility in social work practice.

• Korean journal of communication and information
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• v.27
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• pp.35-62
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• 2004

This study examined how the three major newspapers covered the press reform movement in Korea. Despite that the NGOs and Korean government keep trying to reform the market and structure of the newspapers, the targeted newspapers argue that they are unjustly accused of the dominance of the press market made by the readers' choice. Using frame analysis and discourse analysis, this study analyzed the news coverage on the press reform for 6 months and revealed that these major newspapers presumed to be targeted were totally challenging against the press reform by means of flaming of news and using news discourse. The ways of challenge were, firstly they appealed to the readers that the press reform is the press suppress so that they have to fight against this unacceptable pressure. And secondly, they report the news selectively for their own interests by elaborating, magnifying, or reducing the facts. Thirdly, they attack the government policies and major figures leading the press reform by letting the outside columnists favorable to their own standing point. And finally, they conduct the poll on and off and report what they want according to their self interests.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.62-69
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• 2020

This study examined Internet discourse on inter-regional co-prosperity. In particular, the study is interested in the co-prosperity between the Daegu-Gyeongbuk regions. The Internet discourse was searched through a set of four keywords: co-prosperity, economy, business attraction, and cultural tourism. The study also conducted sentiment analysis of YouTube comments to determine how the Internet responds to co-prosperity topics. The findings of the analysis are as follows. First, Internet discourse related to co-prosperity has evolved from abstract concepts to concrete cooperative measures and policy contents. Second, the discussion of co-prosperity has moved from outside help or support to self-sustaining innate motivation. Finally, YouTube sentiment analysis showed that if co-prosperity efforts between regions are promoted through concrete policy contents, it becomes easier to gain positive responses from citizens and lead a positive policy drive. In this regard, a study on Internet discourse is a useful means to detect citizens' response to inter-regional co-prosperity.

• Asia Marketing Journal
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• v.22 no.4
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• pp.117-149
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• 2021

Over seven years, BTS have organically embedded consistent mental health messaging and modelling of various mental health modalities, representing innovation within mental health discourse, within and outside the pop and K-pop culture and fandom. Their personal and artistic journeys have resulted in songs, imagery, and relationship dynamics within the group and within and between their fans ARMY, that organically model behaviours associated with mental health therapeutic modalities and normalize the discussion of mental health and well-being. This practice is vitally important in the effort to end stigma and encourage mental health well-being and recovery. BTS's authenticity establishes empathy with their audience ARMY and increases their ability to deliver these messages effectively. This includes fostering the creation of a peer support community within the group that extends to their fanbase ARMY, and from which fan-created mental health programs have emerged. BTS's innovation will be explored by examining content creation throughout their career, illustrating their consistent and organic messaging, culminating in overt and conscious mental health content in their latest album BE, which was released three weeks after the initial paper was presented, and provides proof of concept.

• Cross-Cultural Studies
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• v.26
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• pp.405-444
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• 2012

This paper is based on the view that film should be conceived as a form of cultural practice whose meaning is always in the process of being produced within diverse socio-cultural contexts and aims to examine the ways in which the meaning of Korean film is (re)mediated or received in diverse cultural contexts outside the country. In this paper, we employ two theoretical grounds. Firstly, it positions itself in line with the audience studies within the field of cultural studies where the audience is conceived as active agents who produce the meaning of a popular culture text. The recruitment of the theoretical propositions from the audience studies enables recognition of the significance of the reception in film practice which recently seems to be oriented on production and distribution. Secondly, we conceive transnationality of film as that which is being produced in the process of transaction between the film and the audience, that is to say, transnationality is a form of discourse that emerges upon cultural interaction. The empirical work involves examination of a set of reviews of four films--Chihwaseon, Oldboy, Thirt, Poety--that have been published in daily newspapers and some popular film magazines in the U. S., the U. K. and France. Through the analysis of the film reviews, we identify four interpretive schemes or rather discourses recruited via which the Korean films are approached and understood: auteurism, formalism, universal themes, emotional response. We propose that these four kinds of discourse provide a common ground for the audience from different cultural backgrounds to understand Korean film. Furthermore, we also suggest that transnationality of Korean cinema needs to be reconsidered in terms of the reception as the audience from different socio-cultural backgrounds should be understood as active agents who are capable of engaging in Korean cultural texts such as film in their own way producing various meanings and these are also constituent of the meaning of the cultural texts.