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A Study of Internet Discussion on Inter-regional co-prosperity : Focusing on Daegu-Gyeongbuk Regions

지역간 상생 협력에 관한 인터넷 담론: 대구-경북을 중심으로

  • Yoon, Ho Young (Division of Communication & Media, Ewha Womans University) ;
  • Park, Han Woo (Department of Media & Communication, Yeungnam University)
  • 윤호영 (이화여자대학교 커뮤니케이션미디어학부) ;
  • 박한우 (영남대학교 언론정보학과, 디지털융합비지니스학 대학원, 동아시아문화학 대학원)
  • Received : 2020.01.09
  • Accepted : 2020.06.05
  • Published : 2020.06.30

Abstract

This study examined Internet discourse on inter-regional co-prosperity. In particular, the study is interested in the co-prosperity between the Daegu-Gyeongbuk regions. The Internet discourse was searched through a set of four keywords: co-prosperity, economy, business attraction, and cultural tourism. The study also conducted sentiment analysis of YouTube comments to determine how the Internet responds to co-prosperity topics. The findings of the analysis are as follows. First, Internet discourse related to co-prosperity has evolved from abstract concepts to concrete cooperative measures and policy contents. Second, the discussion of co-prosperity has moved from outside help or support to self-sustaining innate motivation. Finally, YouTube sentiment analysis showed that if co-prosperity efforts between regions are promoted through concrete policy contents, it becomes easier to gain positive responses from citizens and lead a positive policy drive. In this regard, a study on Internet discourse is a useful means to detect citizens' response to inter-regional co-prosperity.

본 논문은 지역간 상생 협력과 관련된 인터넷 담론을 살펴보는 연구이다. 대구-경북 지역을 중심으로 하여 상생, 경제, 기업 유치, 문화 관광의 4가지 핵심어 집합을 통해 인터넷 상에 유통되는 담론의 내용을 알아보았다. 또한 유튜브 동영상에 대한 댓글 감성 분석을 실시하여 상생 협력과 관련된 주제들에 대해 인터넷상의 반응이 어떠한지 역시 조사하였다. 그 결과 다음의 세 가지 내용이 확인되었다. 첫째, 상생과 관련된 인터넷 담론은 단순히 '지원'과 같은 추상적 개념으로부터 구체적인 협력 방안과 정책적 내용으로 진화되어 나갔다. 둘째, 상생을 위한 지역의 실행 방안이 외부 도움이나 지원을 유치하는데 그치지 않고 자생적인 발전 동력을 키우는 방향으로 이동하여 갔다. 마지막으로, 유튜브 감성 분석 결과는 지역간 상생 협력 노력이 구체적인 정책 내용으로 연결되면서 홍보될 경우, 시민들에게 공감을 얻으며 긍정적인 정책 추진력으로 연결될 수 있다는 사실을 보여주었다. 본 연구 결과는 인터넷 담론 연구가 상생이나 실질적인 지역간 협력 등과 관련된 정책에 관한 방향성을 탐구하는데 매우 유용하다는 점을 보여주고 있다. 또한 본 연구는 담론을 생산하는 이해관계자가 추상적인 개념이 아닌 구체적인 정책 내용을 시민들에게 밝히는 것이 긍정적 반응을 이끌어낸다는 점을 보여준다.

Keywords

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