• Title/Summary/Keyword: the intention criterion

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Evaluation of Geo-based Image Fusion on Mobile Cloud Environment using Histogram Similarity Analysis

  • Lee, Kiwon;Kang, Sanggoo
    • Korean Journal of Remote Sensing
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    • v.31 no.1
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    • pp.1-9
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    • 2015
  • Mobility and cloud platform have become the dominant paradigm to develop web services dealing with huge and diverse digital contents for scientific solution or engineering application. These two trends are technically combined into mobile cloud computing environment taking beneficial points from each. The intention of this study is to design and implement a mobile cloud application for remotely sensed image fusion for the further practical geo-based mobile services. In this implementation, the system architecture consists of two parts: mobile web client and cloud application server. Mobile web client is for user interface regarding image fusion application processing and image visualization and for mobile web service of data listing and browsing. Cloud application server works on OpenStack, open source cloud platform. In this part, three server instances are generated as web server instance, tiling server instance, and fusion server instance. With metadata browsing of the processing data, image fusion by Bayesian approach is performed using functions within Orfeo Toolbox (OTB), open source remote sensing library. In addition, similarity of fused images with respect to input image set is estimated by histogram distance metrics. This result can be used as the reference criterion for user parameter choice on Bayesian image fusion. It is thought that the implementation strategy for mobile cloud application based on full open sources provides good points for a mobile service supporting specific remote sensing functions, besides image fusion schemes, by user demands to expand remote sensing application fields.

Fashion Consumer Segmentation based on Interpersonal Trust Online

  • Ahn, Soo-kyoung
    • Journal of Fashion Business
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    • v.22 no.3
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    • pp.39-56
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    • 2018
  • Since trusting in other consumers may refer to having similar needs and preferences on fashion goods with them, interpersonal trust can be a reliable and practical criterion for market segmentation online. Therefore, this study aims to identify fashion online consumers based on interpersonal trust. This study segments fashion consumers based on interpersonal trust and experience and describes characteristics of each segment by examining demo-psychographic and behavioral variables as well as clothing consumption values. An online survey was conducted to collect data from 426 adult consumers who had bought fashion goods from their patronized e-tailer in the past one month. They completed a self-administered questionnaire inquiring about interpersonal trust, trust in e-tailers, purchase intentions, clothing consumption values, and their purchasing behavior online. Two-step cluster analysis generated four segments: distrustful doers, trusting doers, inactive trusters, and distrusters. They exhibited different characteristics in gender, online experiences, interpersonal trust, clothing consumption values, trust in the e-tailers, and attitude toward the e-tailers. Providing a new effective segmentation base, this study suggests that fashion marketers identify customers with a high level of trust in other customers and develop an encouraging environment that customers can interact with others in order to increase the effectiveness of trust. Because customers with a higher level of interpersonal trust are likely to have stronger trust in e-tailers with, more favorable attitude and purchase intention, and highly perceive the value of clothing consumption than those who have a lower level of interpersonal trust.

Effect on user evaluation, purchase intention, and satisfaction of personalized recommendation services by purchase journey in mobile fashion commerce (모바일 패션커머스의 구매여정별 개인화 추천서비스 사용자 평가와 구매의도 및 만족도에 미치는 영향)

  • kang, Sun-Young;Pan, Young-Hwan
    • Journal of the Korea Convergence Society
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    • v.13 no.1
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    • pp.63-70
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    • 2022
  • Fashion is a field in which personal taste acts as the first criterion for purchase, and it is being refined as an important strategy to increase purchase conversion on mobile. Although related studies have been conducted, there are insufficient studies to confirm this according to the detailed purchasing journey of consumers. The purpose of this study is to examine whether the evaluation of user experience factors of personalized recommendation service differs by purchase journey, and to reveal whether it affects purchase intention and satisfaction. Variety, reliability, and convenience showed a significant difference at the level of 0.001% and usefulness at the level of 0.05%. Satisfaction levels were different for each stage, such as novelty and usefulness in the cognitive and interest stage, and high reliability and diversity in the search stage. It has theoretical significance in that it enhances the understanding of the purchase journey by revealing that there is a difference in user evaluation of the personalized recommendation service, and it has practical significance in that it suggests the direction of improvement of the personalized recommendation service strategy. If research on effectiveness is conducted in the future, it will be able to contribute to an advanced strategy.

The Development and Validation of the Leisure Obsession Scale (여가강박 척도의 개발 및 타당화 연구)

  • Jiyeon Yoon;Seung-Hyuk Choi;Taekyun Hur
    • Korean Journal of Culture and Social Issue
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    • v.19 no.2
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    • pp.235-257
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    • 2013
  • The purpose of this study is to develop the Leisure Obsession Scale and examine the validity of the scale. The Leisure Obsession Scale was developed and identified its validity by exploratory factor analysis, confirmatory factor analysis, and correlation analysis. The Leisure Obsession Scale consists of two factors, which are 'Leisure Preoccupation' and 'Leisure Stereotype'. Those two factors indicated the reasonable fit index by confirmatory factor analysis. In addition, this scale displayed discriminant validity via measurement of obsession, workaholism, leisure anxiety, and leisure constraint. Also, the results of criterion validation analysis shows that the Leisure Obsession Scale and its subscale are correlated with measure of age, leisure information searching, intention of participation to new leisure activities, and intention of increase in leisure time. Conceptualizing leisure obsession and exploring components of leisure obsession would be valuable for understanding the nature of leisure obsession and its effects on leisure satisfaction, and suggesting more effective psychological intervention in a diverse population.

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Validity and reliability of simplified subjective career success inventory for dental hygienist (치과위생사용 단축형 주관적 경력성공 측정도구의 타당도와 신뢰도)

  • Park, Soo-Auk;Cho, Young-Sik
    • Journal of Korean society of Dental Hygiene
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    • v.21 no.2
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    • pp.171-182
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    • 2021
  • Objectives: Recently, subjective career success has been used as a criterion for evaluating career success. The purpose of this study was to develop and evaluate a simplified subjective career success inventory for dental hygienists. Methods: Subfactors of the subjective career success inventory consisted of career satisfaction, employability, and job satisfaction. The validity and reliability of the existing tools were evaluated through the basic items composition, content validity index (CVI), preliminary survey, and main survey process according to dental hygienists. The preliminary survey was composed of 35 questions by verifying the content validity twice from the existing 63 questions, and the main survey was conducted with a total of 12 questions. Samples were conveniently extracted from dental hygienists with a clinical career of ≥3 years and surveyed online from March 12, 2020 to June 30, 2020. Data of 320 people were collected, of which 284 were finally analyzed. The validity and reliability were analyzed using SPSS 18.0 and AMOS 18.0 (p<0.05). Results: The subjective career success was a shortened inventory composed of nine questions, and the overall reliability was Cronbach's α=0.841. Using exploratory factor analysis, three factors were extracted. As a result of the confirmatory factor analysis, each measurement variable significantly explained the latent factor, and the fit of the model was appropriate. The fit of the model was appropriate for the structural equation model. Among the sub-factors of subjective career success, career satisfaction and job satisfaction had a significant effect on intention to stay (p<0.05). Conclusions: The simplified subjective career success inventory developed for dental hygienists was found was found to be a useful tool in terms of reliability and validity.

Mukbang- and Cookbang-watching status and dietary life of university students who are not food and nutrition majors

  • Yun, Sowon;Kang, Hyunjoo;Lee, Hongmie
    • Nutrition Research and Practice
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    • v.14 no.3
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    • pp.276-285
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    • 2020
  • BACKGROUND/OBJECTIVES: As watching food-related programs has become very popular among the young generation in Korea, this study sought to compare the Mukbang- and Cookbang-watching status of university students with their dietary life. SUBJECTS/METHODS: The participants were 380 students who were not majoring in food and nutrition at a university in Gyeonggi, Korea. Based on self- reports, the participants were grouped according to their frequency of watching Mukbang or Cookbang: frequent-watching (FW) 21.1% and 5.3%, respectively; moderate-watching (MW) 43.9% and 27.9%, respectively; and not-watching (NW) 35.0% and 66.8% respectively. RESULTS: In the FW group, up to 88.8% and 70.0% of participants reported watching Mukbang and Cookbang, respectively, ≥ 3 days/week. Almost all participants in the FW and MW groups reported intention to keep watching these shows. The most frequent watching route was "YouTube" and the most important criterion to select a program was "food". In the case of Mukbang, but not Cookbang, the participants in the FW group scored their diet significantly worse than those in the NW group (P < 0.05). A greater proportion of participants felt that watching Cookbang improved their diets rather than worsened them (14.3% vs. 0.8%, respectively), while more participants said that watching Mukbang worsened their diets rather than improved them (8.1% vs. 2.4%, respectively). In both cases, greater differences were shown in the FW groups compared to the MW groups (P < 0.05 and P < 0.01 for Cookbang and Mukbang, respectively). Moreover, the participants answered that Mukbang-watching prompted them to eat more of less desirable food, such as through eating out and purchasing convenient and delivered foods, whereas Cookbang-watching made them want to cook more of their own food. CONCLUSIONS: Our results suggested that Korean university students who frequently watch Mukbang, but not Cookbang, may be a nutritionally vulnerable group that needs attention.

A Study on the Wireless Battery Charger of Purchase to Intention for Smartphone (스마트폰 무선 충전기 구매에 관한 연구)

  • Nam, Soo-Tai;Kim, Do-Goan;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.207-209
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    • 2015
  • Recently, with the economy and the information communication technology developed, the smartphone market grows continuously. The market outlook on the wireless rechargeable technology grows rapidly so that the market size is increased about six times bigger than that of the last year, and it will grow about 18 billion dollars in 2014. Because of that, as the interest on this area out focused, many kinds of technology and new product are being exploited in this field. Participants of this study were 76 mobile users in Gyeongnam and Jeonbuk province in accordance with convenience sampling. Most of the respondents about 88 percent, the wireless charger may be answered to be able to explain what it is. Also, about 70 percent of the respondents, is time to replace the future of smart phone, answered by selecting a product in consideration of the wireless charging. Based on these findings, several theoretical and practical implications were suggested.

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Study on the Characteristic of Media Lawsuits by Public Figures and the Tendency of the Court Decisions in Korea: Focusing on the Decision about Defamation of Politicians and Senior Government Officials Since 1989 (공인의 미디어 소송 특징과 국내 판결 경향에 관한 연구: 1989년 이후 정치인 및 고위 공직자 명예훼손 판례를 중심으로)

  • Yun, Sung-Oak
    • Korean journal of communication and information
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    • v.40
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    • pp.150-191
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    • 2007
  • Defamation lawsuits of public figures against media have been an issue since Roh government set in. Dissension between the government and media has probably acted as the key factor on this problem. Accordingly, arguments on the defamation lawsuits of public figures occurred the political issues such as opposition between the Progressive and the Conservative Parties or between the ins and the outs and showed the limits to suggest an appropriate judgment or solution. This study will analyze how the court makes its judgement on their rights and the limits by understanding the characteristic and the problem of defamation lawsuits made by senior government officials including a politician, the government, the president, and etc. As results, the defamation lawsuits of politicians and senior government officials showed specially noteworthy matters in salvation (damage suits), the amount claimed, court costs, ratio of winning lawsuits, and etc. The result on the tendency of the court decision showed the following matters in confusion: it holds the media responsible for the burden of proof by applying the inappropriate criterion; The applied laws, especially in the inferior court decision, do not show the consistency of the burden of proof between the misconception/ intention (malice)/ accident/ purpose of slander on the legal principles of public figures. Therefore, this study suggests the court to apply an appropriate law, let alone regulating the Anti-SLAPP law, so that it curtails the rights of public figures; limits the salvation of damage suit; and protects the right only in the case of false accusation by applying the existing law of "the Protection of the Deceased's Defamation Law." In order to dissolve the confusion when applying the laws on the public figures, the study insists the court to positively apply the Constitutional Court made criterion on "people" and "content." The study also insists to distinguish "intention(malice)," "accident," and "purpose of slander" and variant sorts of the burden of proof should be applied to each.

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A Study on the Problem and Improvement of Screening System of Low Price Subcontracting by Analyzing a Standard of Judgement Criteria (원도급자 측면에서의 저가하도급 판정기준의 문제점과 개선방안)

  • Kim, Soon-Young;Han, Choong-Hee;Baek, Tae-Ryong;Kim, Kyoon-Tai;Lee, Jun-Bok
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.6
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    • pp.107-116
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    • 2009
  • As the Fundamentals of Construction Business Act was revised in December 2004 and its implementing ordinances and enforcement regulations were adjusted in June 2005, the screening system of low price subcontracting has been an obligation to the public owners, having brought about arguments for and against since it enacted in 1983. The statutes for low price subcontracting have been reinforced from this year; for example, it underlines to submit to a project and builds an information network of subcontracting works. The system's original intention was that prevents shoddy and fraudulent constructions caused by low price subcontracting and precludes disturbances of fair trade by screening that whether it satisfies the conditions or not in advance. But, the criterion for the existing low price subcontracting has several issues having held up a true mirror to the real situation. It is arguable to discharge an important task with the primary purpose. This dissertation have researched the problem with a deposit of subcontract and the low price subcontracting basic rate are being used by the criteria for deciding whether it is a low price subcontracting or not, so showing the plan of reformation based on the findings, it wishes to contribute toward making the most of the system's essential intent.

A Comparative Study on the Legislation of Homeschooling in the United States and South Korea (미국과 한국의 홈스쿨링 법제화 비교연구)

  • Youk, Kwon-In;Paik, Il-Woo
    • Korean Journal of Comparative Education
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    • v.27 no.4
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    • pp.97-126
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    • 2017
  • The purpose of this study is to compare and analyze legislation of homeschooling in the United State and South Korea and to seek a measure to legislate homeschooling in South Korea. To fulfill its goal, related literature and materials were reviewed to derive a criterion of analysis, and also state laws on homeschooling in the United States and homeschooling legislative bill in South Korea were compared and analyzed. The major findings of analyses are as follows. First, regards to declaration of intention in the procedure for homeschooling permission, legislative bill and law of both countries include related regulations. Second, regards to requirement for homeschooling, homeschooling legislative bill in South Korea nearly does not include related regulations while state laws on homeschooling in the United States mostly do include them. Third, regards to public school access policy, both parties do not include related regulations. Fourth, regards to education support service, homeschooling legislative bill in South Korea includes all of related regulations while state laws on homeschooling in the United States nearly do not include them. Fifth, homeschooling legislative bill in South Korea can be affiliated to low on degree of regulation in comparison to the degree of regulation of state laws on homeschooling in the United States. Based on these analysis results, conclusion and discussion have been proposed.