• Journal of the Korea Society of Computer and Information
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• v.26 no.2
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• pp.133-140
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• 2021

The purpose of this study was to investigate the association between major selection motives and employment preparation behavior in college students majoring in hair and determine if major satisfaction had any mediating effect on the association between major selection motives and employment preparation behavior. For this purpose, research was conducted in 154 college students majoring in hair in B Region. Such instruments as the major selection motive inventory, the major satisfaction inventory, and the employment preparation behavior inventory were used. For data analysis, descriptive statistics, product moment correlation analysis, and regression analysis were performed. Hierarchical multiple regression analysis was performed to determine the mediating effects of major satisfaction on the association between major selection motives and employment preparation behavior in college students majoring in hair and Sobel test was carried out to determine the significance of the mediating effects. This study obtained the following results: First, among the major selection motives, the personal motives were positively correlated with major satisfaction and employment preparation behavior, and major satisfaction was positively correlated with employment preparation behavior in college students majoring in hair. Second, the personal motives and major satisfaction affected employment preparation behavior in college students majoring in hair. Third, major satisfaction exerted partially mediating effects on the association between the personal motives and employment preparation behavior in college students majoring in hair. Major satisfaction partially affected the association between the social motives and employment preparation behavior.

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.468-478
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• 2017

The purpose of this study is to examine the differences in appearance management behaviors and demographic variables among groups classified by the appearance management motives. The questionaries are administerd to 493 female and male adults above 20 years old in Seoul, Kyeonggi-do, Daegu and Kyungpook regions. For analysis of data from 478 respondents, descriptive statistics, factor analysis, cluster analysis, Cronbach's ${\alpha}$, ANOVA, Duncan test and ${\chi}^2$ test were applied. We show the following results: First, factor analysis for appearance management motives extracted three factors such as self-development, emphasis on the trendy appearance, and sexual appealing motive. Factor analysis for appearance management behaviors extracted four factors such as weight training, surgery/skin care, hair care and clothing selection. Second, three groups of the appearance management motives were classified into such as the social self-management type, the sexual appealing self-management type, the passive appearance management type. The social self-management groups are more interested in self-development, emphasis on the trendy appearance, and sexual appealing motive. And they are also more involved in appearance management behaviors: clothing selection is the most pursuing appearance management behavior. Third, among the demographic variables, the single and female in 20s and 30s with higher level of education belonged to the social self-management group. In this contribution, we find significant differences in the appearance management behavior and demographic variables classified by the appearance management motives.

• Journal of the East Asian Society of Dietary Life
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• v.25 no.5
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• pp.911-921
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• 2015

This study aimed to examine the choice motives for organic coffee and investigate how these motives influence consumer attitudes and purchase intentions regarding organic coffee. A survey was administered to people visiting organic coffee shops in Seoul. Analyses of frequency, descriptive statistics, factor and reliability, ANOVA, correlation, and regression were conducted using SPSS 20.0. Six factors were demonstrated as motives for choosing organic coffee: health, price, reliability, familiarity, sensory appeal, and environment friendliness. Among six factors, "reliability" and "environment friendliness" were positively associated with consumer attitudes, which had a significant impact on purchase intentions. This study is one of the first to examine the relationship between consumer attitudes and purchase intentions focusing on organic coffee. Although the organic coffee market has high potential, its theoretical background has been under developed. By revealing choice motives for organic coffee, this study could provide basic information on how to satisfy consumer needs and promote purchasing. In addition, by understanding needs of diverse and specific coffee consumer groups, effective marketing strategies can be developed with a focus on organic coffee. Especially, environment-friendly and reliable organic coffee can satisfy consumers, maximize profits, and improve brand value.

• Journal of the Korean Society of Costume
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• v.51 no.2
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• pp.43-52
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• 2001

The purpose of this research is to study the aesthetic character of a mosaic which is expressed in the Modern Costume. The methods of the research were by literature and it was mainly done with reference to master's theses, doctor's theses, separate volumes, periodicals, domestic and overseas fashion magazines and internet on the subject. The result of the research appears as rhythm, exoticism, abstraction, mystery, recreation by disintegration. First, rhythm appears in a sense of free rhythm with the method of arranging motives and the kinds of materials varying. Second, exoticism gives impression with such motives as Oriental designs, African designs and the geometric designs of nature occupying the surface. Third, abstraction displays motives such as unrealistic fashion. Fourth, mystery gives a cyber-related impression with the help of such scientific materials as fluorescent plastics, metal and glass. Fifth, recreation pelves an aesthetic impression by reorganizing the costume with the disintegration and transformation of Industrial materials such as plastics, metal and glass, etc. based on their unique colors and quality.

• Fashion & Textile Research Journal
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• v.12 no.2
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• pp.188-193
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• 2010

The purpose of this study was to investigate the online review writing motives of online shopping on repurchase intention and recommendation intention about fashion merchandise. The questionnaire was administered to 279 people who had experience in online shopping. The data were analyzed by utilizing factor analysis, multiple regression analysis and t-test. The results of this study were as follow. First, the online review writing motives were divided into three categories such as benefit pursuit/hedonic shopping value, information transmission and evaluation. Second, the consumer who has experience of writing review prefers to repurchase other products in that online shopping mall and to recommend those products more than the consumer who doesn't have that experience. Third, the benefit pursuit/hedonic and information transmission had an effect on repurchasing intention and recommendation intention.

• Journal of the Korean housing association
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• v.10 no.1
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• pp.85-95
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• 1999

The purpose of this study was to analyze the motives of residential mobility and variables which effect it through surveying questionaires of 240 housewives who lived in a tenement house. The analytical methods adopted in this study were factor analysis, one-way ANOVA, Duncan's multiple range test, multiple regression analysis. The SPSS+ program was used in analysis. The major findings were as follows: First, the motives were composed of 6 factors ; housing improvement, housing policy, accumulation of property, comfortable residential environment, educational environment, traffic convenience. Second, there were a significant differences in residential mobility according to socio-demographic and housing variables. Third, in analysis of variables which effect residential mobility, a housing improvement influenced by socio-demographic variables, an comfortable residential environment influenced by housing variables and also family life cycle was a variable that effect factors such as housing policy, accumulation of property, educational environment and traffic convenience.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.225-233
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• 2008

The purpose of this study is to investigate the relationship between leisure motives of private guards and their sports participation, verify the casual relationship between its variables, and finally present the need of leisure activities for them and related politic data. The subjects are the private guards who work for a private guard company in Seoul in 2007, Except the data having inadequate answers among the 200 copies which are collected by stratified cluster random sampling, the data of total 193. The result of reliability analysis check up was here below; Chronbach's ${\alpha}= .835$. SPSSWIN 15.0 program is used for the reliability and correlation analysis of the questionnaire. The followings are the conclusions from this investigation through above methods and procedures. First, leisure motives affect the experience of sports participation; the more relaxational motives are, the less the experience of sports participation is. Second, leisure motives affect the degree of sports participation; the more motives of recognizing competence are, the more the frequency of sports participation is; the more intellectual motives are, the longer the period of sports participation is; the more relaxational motives are, the less the intensity of sports participation is, while the more motives of recognizing competence are, the more the intensity of sports participation is.

• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.353-359
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• 2018

This study analyzes the academic achievement of students how much they are related to both NCS(national competency standards)-based education from university and the learning motives(internal motive, external motive) of the students based on current university students. For this study, a survey was conducted among 200 employees and are summarized as follow. First, that both internal and external motives to study were significant to have a good effect on academic achievement of students. Second, NCS-based education to have positive effect on academic achievement.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.559-567
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• 2017

The aim of this study was to identify the interrelationship among the motives for selecting a teaching profession, job satisfaction, and the burnout of preschool teachers. In particular, this study examined the mediating effect of job satisfaction on the relationship between their motives and burnout. Data were collected from a group of 200 kindergarten and daycare center teachers working in Seoul, Choongnam and Kyeonggi Provinces. Data analysis was conducted using the PASW Statistics 18.0. The results are as follows. First, there were correlations among their motives for occupational choice, job satisfaction, and burnout. Their motives for selecting a teaching profession and job satisfaction had an influence on their burnout. Second, job satisfaction had a mediating effect on the relationship between motives for selecting a teaching profession and burnout of preschool teachers. These results suggest that improvements of their job satisfaction would help alleviate their burnout and mediate the influence of motives for selecting a teaching profession.

• Culinary science and hospitality research
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• v.20 no.4
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• pp.193-209
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• 2014

The purpose of this study is to figure out the effects of consumers' recognition and shopping motives for local food on purchase behaviors. To achieve this, a survey was carried out to 350 consumers who have experienced in purchasing local food in Wanju from May 21 to May 30, 2014. The results were as follows. First, the effects of consumers' recognition for local food on purchase behaviors showed that cognitive, regional, sanitary and public perspectives had a positive effect on repurchase intention(p<.05). Cognitive and sanitary perspectives had a positive effect on recommendation intention(p<.01). And cognitive, ecological, regional, sanitary and public perspectives had a positive effect on preference(p<.05). Second, the effects of consumers' shopping motives for local food on purchase behaviors showed that while convenient and economic motives had a positive effect on repurchase intention(p<.001), a hedonic motive had a negative effect on repurchase intention(p<.001). While convenient and economic motives had a positive effect on recommendation intention(p<.01), a hedonic motive had a negative effect on recommendation intention(p<.001). And convenient and economic motives had a positive effect on preference(p<.001). In other words, consumers' recognition and shopping motives for local food had positive negative effects on purchase behaviors. As stated above, cognitive, regional, sanitary and public perspectives they are usually hearing had a positive effect on the consumption of local food.