• 제목/요약/키워드: the depth of product line

검색결과 36건 처리시간 0.026초

패션제품의 깊이가 매출액에 미치는 영향에 관한 연구 (Effect of the Depth of Fashion Product Line on Sales)

  • 곽영식;이진화
    • 대한가정학회지
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    • 제40권10호
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    • pp.113-121
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    • 2002
  • The purpose of this study was to investigate the effect of the depth of fashion product line on sales. The depth of the fashion product line was defined as the variety of style, color, and size in the outwear line for this study. Data were collected from the 98 brands in 4 department stores located in Seoul and Pusan. The result showed the significant impact of the variety of the outwear style on sales. Even after controlling the effect of advertising and the level of price in each brand, significant effect of the variety of outwear style were noticed on sales.

여성용 스키니 진의 브랜드별 패턴 특성 연구 (Characteristics study of women's skinny jeans patterns by brand)

  • 오설영;서동애
    • 복식문화연구
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    • 제21권5호
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    • pp.708-725
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    • 2013
  • In the 2010s, skinny jeans were trendy, and they became a must-have for young women. The styles, clothing pressure and buying behavior of skinny jeans have been studied, but the patternmaking of skinny jeans has not been researched yet. To analyze skinny jeans patterns, we grouped skinny jeans into nine brands. They were sorted into three groups: special jeans brand, trendy jeans brand, and SPA brand. This study compared skinny jeans' sizing systems, product dimensions and pattern measurements in three brand groups. The appearance and fit of skinny jeans were evaluated by random groups of people in their 20s and 30s. The sizing systems for skinny jeans were different with KS K0051, and they were shown waist girth in inches. The waist and hip circumferences were different among brand groups. In product dimensions, trendy jeans brands had a shorter crotch length, a lower crotch depth, a narrower back crotch width, and a longer inseam than the others. The measurements of skinny jeans flat patterns were significantly different in as below; front crotch depth, front crotch height, front crotch length, back crotch extension, gap between back and front crotch depth, back crotch height, back crotch length, and center back angle. In the sensory survey results, trendy jeans brands were evaluated well in the fit of the waist line, hip line, crotch line, midthigh line, outseam, inseam, side waist line, crotch length and overall fit.

수직적으로 차별화된 제품 카테고리 내에서 소매상의 스토어 브랜드 제품군 디자인 및 제품구색에 대한 의사결정 (Retailer's Store Brand Product Line Design and Product Assortment Decision in the Vertically Differentiated Product Category)

  • 정환
    • 한국경영과학회지
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    • 제36권3호
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    • pp.107-120
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    • 2011
  • The increased availability of store brand suppliers now provides retailers with opportunities to create their own lines of vertically differentiated multiple store brands within a product category. As the number of store brands increase, the retailer's shelf space becomes more crowded, which may force the retailer to consider dropping some national brands from its assortment. Despite these trends, the problem of product line design in a vertically differentiated product category has been analyzed mainly from a manufacturer's perspective in the marketing literature and it is not known to what extent the findings of the existing product line design literature provide applicable strategic guidelines for the new problem faced by retailers. In this study, we address this deficiency in the literature and conduct an in-depth study of the retailer's strategic design of a line of store brands and its assortment decision within the context of retail category management. We analyze the retailer's decision about not only how to design a line of store brands but also which national brand to drop from its assortment. The results of our analysis are as follows. First, if the retailer has to drop one of national brands from its assortment, it is the best for the retailer to drop the low-quality national brand rather than the high-quality national brand. Second, the retailer has to position the high-quality store brand relatively close to the high-quality national brand, remained on its shelf, in terms of quality so as to maximize the size of retail margin from the national brand. On the other hand, the retailer should set the quality of the low-quality store brand at a lower level than that of the low-quality national brand to increase the total category demand by attracting more price sensitive consumers. By doing so, the retailer can also minimize cannibalization between two store brands. Lastly, our analysis shows that the introduction of a line of store brands improves consumer welfare by increasing real values of all products on the shelf.

FT-NIR SPECTROSCOPY FOR QUALITY AND PROCESS CONTROL IN DEPTH FILTER SHEETS PRODUCTION

  • Jansen, Christoph;Ebert, Jurgen
    • 한국근적외분광분석학회:학술대회논문집
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    • 한국근적외분광분석학회 2001년도 NIR-2001
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    • pp.3122-3122
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    • 2001
  • Documented quality control plays a vital role I the production of technical “Depth filter” sheets used in industries such as Beverage and pharmaceutical. Depth filter sheets which can be up to several millimeters thick are stacker in plate and frame filter systems. They are the core of stainless steel filter systems which can be up to several meters high. FT-NIR Spectroscopy has many potential applications in the whole production line of filter sheets. Raw materials such as different types of cellulose pads, white powdery fillers (e.g. Kieelgur, Perlite) or liquid chemicals such as wet-strength agents we, with the help of NIR, easy to identify. NIR can also determine physical parameters such as particle size, essential for the filtration behavior. FT-NIR can be used for the quality parameters of the final product. Moisture and permeability can be determined, and with the help of the speed of this NIR method it is possible to correct possible faults quickly in the production process. Waste production can be minimized which is good for both the product profitability and the environment. Further tests have shown that it is also possible to use NIR on-line in the production area, to check the concentrations and the homogeneity of the paper suspension consisting of cellulose fibres, fillers and additives.

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A Factors Effecting Online Social Decisions in Online Consumer Behavior

  • HAN, Sang-Seol
    • 유통과학연구
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    • 제18권3호
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    • pp.67-76
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    • 2020
  • Purpose: Consumers are affected by the purchase of a large number of opinions or support during the online purchasing process. This can be defined as the term of 'social decisions' on line. This paper seeks to explore the factors of influence on social decisions in on-line environment and to study in depth. Methodology: The purpose of this paper is to empirically examine the impact of factors on online social decisions. To verify the hypothesis of study, This study collected 256 from Seoul City, Gyeonggi Province and Chungcheong Province through Survey. Results: According to the research results, First, eWOM information usefulness have a positive impact on online social decisions, Second, online network connectedness have a positive impact on online social decisions. Third, innovative product have a positive impact on online social decisions. and the lower the category of knowledge, the more inclined it is to make online social decisions. Finally, social decisions have a positive impact on purchasing decisions about product. It is most significant that academic research has advanced consumer behavior in response to recent changes in the consumption environment. It is meaningful that we have studied in depth the changing consumer decision process in online channel environment.

PLM 관점의 지속가능패션 신제품 개발에 대한 연구 (Applying PLM Approach for Sustainable New Product Development in Fashion Industry)

  • 전은하;한정하;고은주
    • 한국의류산업학회지
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    • 제20권1호
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    • pp.34-49
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    • 2018
  • Sustainability in fashion pertains to all stages within the product lifecycle, starting with the procurement of raw materials and ending with the disposal of the product. To clarify, the Lifecycle Management (LCM) views the Triple Bottom Line (TBL) from the perspective of a product's lifecycle. Sustainable products are identified based on their lifecycle, causing public attention to turn towards Product Lifecycle Management (PLM). As of now, PLM is largely known to have a strong impact on New Product Development (NPD). As such, the objective of this research is to study how PLM-based sustainable NPD models, when applied to the fashion industry, can produce a wide understanding of sustainable fashion products from a variety of angles. In order to achieve the research objective, this study did a selective case study on 20 sustainable fashion brands; conducted 1:1 in-depth interviews with 24 fashion experts, including both sustainable and non-sustainable experts; and took part in participant observation of 5 sustainable fashion brands. The results of the study indicate that there are specific conditions that must be met at each stage of production for the development of sustainable products by fashion brands. However, due to the lack of technological skills and the dearth of sustainability experts within the organization, management, monitoring and systematic collection of data is not properly implemented - leading to problems with the quantification of crucial data. This study aims to further forward the debate regarding the development of sustainable fashion products and its future implications.

농산물 전자상거래의 효과분석을 위한 프레임워크 개발 및 실증연구 (A Framework to Analyze and Estimate Various Effects of Agro-product e-commer)

  • 박흔동;오상헌;문정훈;최영찬
    • 농촌지도와개발
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    • 제16권4호
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    • pp.913-938
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    • 2009
  • This study attempts to develop a framework to analyze and estimate various effects of agro-product e-commerce, and to find out the actual effects of the farmers operating on-line shopping systems through the developed framework. A depth-interview semi-structured on 5 farmers was acted to seek out latent effects which were disassembled and re-assembled into 3 dimensions; input costs, e-internal effects and e-external effects. E-external effects divide into e-indirect effects and e-societal effects. A survey from 29 farmers reveals that the e-internal effects are 26,929 thousand KRW a year, e-external effects 6,734 thousand KRW, and input costs 7,202 thousand KRW. ROI(Return on Investment) in 2007 is calculated at 367%.

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중국 온라인 패션쇼핑몰의 서비스 품질, 만족, 재구매의도간의 관계 및 온라인 리뷰의 조절효과 분석 (Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews)

  • 장바오쯔;이영숙;이지은
    • 사물인터넷융복합논문지
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    • 제8권5호
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    • pp.47-54
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    • 2022
  • 사물인터넷의 급격한 발전은 기존에 존재하지 않던 형태의 새로운 서비스를 이끌어 내었고, 이는 곧 기존 네트워크에 대한 변화를 요구하였다. 본 연구는 패션쇼핑몰을 이용하는 중국 소비자들의 온라인 패션쇼핑몰의 서비스품질, 만족, 재구매 의도 간의 관계 그리고 온라인 리뷰의 조절 효과를 검증하고자 한다. 연구의 결과는 중국인 20대 30대 소비자의 관점에서 서비스 품질의 유형성, 신뢰성, 편의성, 상호작용성이 고객만족도와 재구매의도의 결과변수에 각각 긍정적인 영향을 미치는 결과가 나타났다. 또한 온라인 리뷰 중 부정적인 리뷰가 재구매 의도에 큰 영향을 미쳤다. 연구의 결과에 따라 온라인 패션쇼핑몰을 위하여 온라인 제품리뷰에 미치는 영향과 온라인 제품리뷰 수용에 대한 심층적인 이해를 높이고, 향후 패션 기업이 온라인 제품리뷰 정보를 효과적으로 관리 할 수 있는 전략을 수립하는데 도움이 될 수 있을 것이다.

레이저빔 직경변화에 대한 광경화성 수지의 경화특성 고찰 (Study of Cure Properties in Photopolymer for Stereolithography using Various Laser Bean Size)

  • 이은덕;김준안;백인환
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2001년도 춘계학술대회 논문집
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    • pp.1089-1092
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    • 2001
  • In the stereolithography process, build parameters are laser power, scan velocity, scan width, bean diameter, layer thickness and so on. These values are determined according to product accuracy and build time. Build time can be reduced by improving of scan velocity, laser power, layer thickness, hatching space and so on. But variation of these parameters influence part accuracy, surface roughness, strength. This paper observed cure properties in various beam diameter. In order to examine these, relationships of scan velocity and cure depth, scan velocity and cure width according to various beam diameter in one scan line are measured. And cure thickness is measured according to beam diameter and scan velocity in scan surface of one layer. For reduction of build time, beam diameter and scan velocity is proposed in stereolithography process.

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기업과 비영리기관의 현물기부 중개 경험에 관한 연구 : 현물기부 시스템 개발을 위한 탐색 (A Study on the Intermediary Experience of Product Philanthropy between Corporations and NPOs: Exploring for the Development of Product Philanthropy Systems)

  • 이은정
    • 한국융합학회논문지
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    • 제5권4호
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    • pp.129-136
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    • 2014
  • 최근 복지 수요 확대에 따라 민간 영역의 복지자원에 대한 관심이 높아짐에도 불구하고 자원의 형태에 따른 관심은 주로 현금자원에 집중되어 현물자원에 대한 논의는 미흡한 실정이다. 이에 본 연구는 효과적인 현물중개를 위해 현물기부 경험이 있는 기업 및 모금기관을 대상으로 현물기부 중개 경험과 현물기부제도 및 활성화방안에 대한 인식을 심층적으로 탐색하고자 하였다. 조사대상은 현물기부 경험이 있는 주요 비영리기관 2곳과 기업 4곳의 실무자를 대상으로 심층면접을 통한 사례연구방법을 적용하였다. 분석결과, 효과적인 현물기부 활성화를 위해서는 온라인 등 새로운 방식을 활용한 현물기부 전문중개시스템 구축과 전문화된 중개서비스 및 프로그램 개발, 기업, 비영리기관, 정부간 파트너쉽 구축이 현물기부 운영적 측면에서 개선되어야 하고, 더불어 현물기부 세제지원과 물품단가의 합리적 산정과 같은 제도적 지원이 강화되어야 할 것이다.