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http://dx.doi.org/10.15207/JKCS.2014.5.4.129

A Study on the Intermediary Experience of Product Philanthropy between Corporations and NPOs: Exploring for the Development of Product Philanthropy Systems  

Lee, Eun Jung (Division of Social Welfare, Baekseok University)
Publication Information
Journal of the Korea Convergence Society / v.5, no.4, 2014 , pp. 129-136 More about this Journal
Abstract
Although the concern about various welfare resources in the private sector is increasing, it has been less discussed on product donation in comparison with cash donation. This study is to explore effective product donation system by understanding the intermediary process experience of product philanthropy between corporations and non-profit organizations. In order to understand such process in details, data was collected by conducting interview in-depth with 4 corporate staff and 2 NPOs staff in charge for product donation. Based on the findings of study, suggestions are discussed for effective intermediary systems of product donation including the use of new technology such as the on-line system of Good 360(formerly Gift In Kind International) and for improving the partnership between corporations and NPOs to activate product philanthropy. Also, these show that it is necessary to reinforce institutional support on tax-incentive and fair market value of giving product.
Keywords
Product Philanthropy; Intermediary Experience between corporations and NPOs; Product Philanthropy Systems; Case Study;
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  • Reference
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