• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.41-56
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• 2022

This study aims to investigate the actual condition of wearing leggings and the preferred design of down-aging women in their 30s and 40s who have young sensibility, but are starting to enter a middle-aged body type. By analyzing the problems experienced when wearing leggings in this age group, this study intends to provide basic data for the development of a middle-aged female leggings pattern with an improved fit. Therefore, a survey was conducted on 214 women in their 30s and 40s. The results of the survey are as follows. Among down-aging women who want to look younger, leggings are becoming an essential item, but most leggings brands are producing leggings with patterns suitable for women in their 20s. The results of this study also showed that down-aging women in their 30s and 40s mainly purchase and prefer body-fitting leggings. However, they are experiencing discomfort due to 'Y-zone accentuate', 'undergarment accentuate', 'cloth stucking', and 'waist band curling and tightening'. The results indicate that women in their 30s and 40s, who are starting to change to a middle-aged body type, have fit problems. Women in their 20s generally prefer functions that improve the body line, while those in their 30s and 40s prefer functions that improve movement and cover problems caused by the abdomen and the Y-zone area. Therefore, when designing leggings for down-aging women in their 30s and 40s, based on body-fitting leggings, a material with excellent elasticity must be selected. Also develop patterns that solves 'Y-zone accentuate', 'undergarment accentuate', 'cloth stucking', and 'waist band curling and tightening' problems.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.201-217
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• 2014

There is likely to be a fit problem when women aged in their 30s-40s purchase down-age clothing from brands that target women in their 20s. To identify the part of the lower body that causes the fit problem, the sizes and types of lower body of women in their 30s-40s were compared with those of women in their 20s. The data for this study was from the 2010 Size Korea survey of body measurements of 1675 female adults in their 20s-40s. To examine differences in the average sizes of the lower body between women in their 20s and 30s-40s, descriptive statistics and t-tests were conducted. Factor and cluster analysis were used to classify body types by age groups. On the whole, compared to women in their 30s-40s, women in their 20s were found to be higher for all height items and smaller for size, thickness and width items. The result of the Glycemic index analysis showed that the body type of women in their 20s was generally larger than that of women in their 30s-40s. In addition, women in their 20s had a large drop value compared to those in their 30s-40s, whereas flatness of body cross section was bigger in the group of women in their 30s-40s. Four factors related to the lower body type of female adults in their 20s-40s were identified in the factor analysis, and three categories of body type were identified by cluster analysis. A Type 1 individual had abdominal obesity and chubby lower limbs, Type 2 had short legs and slightly chubby lower limbs, and Type 3 had long legs and a skinny lower body. A significant number of women in their 30s-40s were included in the Type 1 group, which was the least common category for women in their 20s.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.15-33
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• 2016

Women in their 30s and 40s, who are at the center of "ageless" and "down-aging" consumer trends, are likely to encounter problems with fitting and size conformity when they wear casual clothes targeting women in their 20s. Hence, differences in upper body sizes and body types between women in their 20s and women in their 30s and 40s were analyzed. The data for this study was from the 6th Size Korea survey of body measurements of 1,675 female adults in their 20s-40s. SPSS 21.0 for Windows was used for analysis of the collected data. To examine differences in average upper body size between women in their 20s and women in their 30s and 40s, descriptive statistics and independent sample t-tests were conducted. Factor and cluster analyses were used to classify body types by age groups. Comparing direct measurement items showed that women in their 20s tend to have higher average values for most height-related items-including body height-and lower average values for circumference, thickness, and width than women in their 30s and 40s. Factors in determining the upper body shapes of women in their 20s to 40s were narrowed to five; through a cluster analysis, upper body shapes of women were classified into three body types as follows. Type 1 women are shorter and thinner with small frames; Type 2 women have the highest vertical values for their upper bodies and average values for obesity-related categories of circumference, thickness, and width. Type 3 women are the shortest and has the highest body mass index (BMI), verifiable as obese. By analyzing differences in body type distribution according to age groups, it was found that more than 90% of women in their 20s belong to Types 1 and 2. On the other hand, most women in their 30s and 40s are identified as Type 3.

• Human Ecology Research
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• v.58 no.2
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• pp.201-214
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• 2020

This study researched the life experiences of 30-40's voluntary single women. Currently, a growing number of women in their 30s and 40s in South Korea are voluntarily choosing single life to achieve self-realization and focus on their lives. We want to take note of this phenomenon and take an in-depth the lives of voluntary single life beings they are experiencing by using hermeneutic phenomenological study method of Van Manen. The results of this study are as follows. First, 30-40s voluntary single women have experienced desire of self-realization through their single life. Second, they were satisfied with their lives based on the concept of having free choices, stable social support and they social-economic base. Third, they have experienced a low awareness of single life in society and many people. Last, they were preparing for their future lives for their physical health, finances, and role as parents' provider. This study provides a better understanding of the lives of 30-40s voluntary single women.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.733-743
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• 2018

This study aimed to investigate whether women's wear brands' sizing systems for pants item are reflecting body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20-30s, 30-40s, and 40-50s) and surveyed their body sizing systems of pants item. Distribution of waist circumference and hip circumference of brands' sizing systems were compared with size distribution of women in the 7th Size Korea data. The sizing systems of brands targeting 20-30s covered 28.3% and those of brands targeting 40-50s covered 27.3%, while those of brands targeting 30-40s covers 46.6%. Regarding the body types, 80% of 20-30s target brands reflected normal type which is the average body type. However, all 40-50s target brands reflected normal type while 57.8% of women aged 40-50s had large waist shape. The 30-40s target brands reflected body types the best among target age groups since the body shape distribution of the brands was similar to that of 30-40 year old woman in Size Korea. For each age group, 6 sizes with 25.2~27.8% coverage rates were proposed. The 70-91, 73-91, 73-94 sizes were overlapped between the 20-30s and the 30-40s groups. The 76-91, 76-94, 79-94 sizes were overlapped between the 30-40s and 40-50s groups. Pants size has been found to increase in waist circumference compared to hip circumference as age increased.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.1056-1068
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• 2018

This study investigates whether women's wear brands' sizing systems reflect the body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20-30s, 30-40s, and 40-50s) and surveyed their body sizing systems for jacket items. The distribution of bust circumference and hip circumference of brands' sizing systems were compared with the size distribution of women in the 7th SizeKorea data. The brands targeting 20-30s fully produced five sizes which are the highest coverage rate, but the brands targeting 30-40s produced three sizes, and the brands targeting 40-50s produced one size. Regarding the body types, 60.0% of 20-30s target brands and 42.9% of 30-40s target brands reflected N type which is the average body type of each age group. However, the rest of the brands, including all 40-50s target brands, reflected A type which covered small portions of women. For each age group, 6 sizes with 24.0-29.0% coverage rates were proposed. With regard to the 88-94 size, three age groups overlapped: the 82-91 size was overlapped between the 20-30s and the 30-40s groups along with the 85-91 and 88-91 sizes that overlapped between the 30-40s and 40-50s groups.

• Journal of the Korean Society of Costume
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• v.33
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• pp.255-267
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• 1997

The objective of this study was to examine how clothing pattern preferences vary accod-ing to sex role identity gender and age. Questionnaire of shirt pattern prefere-nces and short form Bem Sex Role Inventory was administered to 627 men and women(10's to 40's) in Kwangju City. Sex role identity was classified in androgynous masculine feminine and undifferentiated type. 1. The men liked thick horizon thin check and plaid pattern better than the women while the women small flower one. 2. The 10's liked thick horizon thin check and plaid pattern better than the women while the women small flower one. 2, The 10's liked thick horizon pattern better than the others, 3. On the interaction effect according to gender and age the women in their 30's liked polka dots pattern better than the men while the women in their 10's and 20's liked plaid pattern better than the women in their 30's and 40's 4. On the interaction effect according to sex role identity and age the masculine type in their 30's and 40's disliked small flower pat-tern while the feminine type in their 30's and 40's liked it. The women in their 30's liked small flower pattern while the 10's disliked it more than the others. 5. The androgynous type liked thin check and plaid pattern better than the others. The present findings provide that sex role identity gender and age influenced clothing pattern preferences. Gender and age had sig-nificant interaction effects on the preferences. The traditional connections between sex role identity and flower pattern perferences were confirmed only in the 30's and 40's.

• Women's Health Nursing
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• v.25 no.2
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• pp.169-181
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• 2019

Purpose: To determine association of contraceptive knowledge, sexual double standard, and contraceptive self-efficacy among unmarried women in their 30s and 40s. Methods: With a survey design, data were collected from 119 unmarried women in their 30s and 40s in G city of Korea from September 2017 to March 2018. Data were analyzed by descriptive statistics, independent t-test, one-way ANOVA, $Scheff{\acute{e}}$ test, Pearson's correlation coefficients, and stepwise multiple regression. Results: Contraceptive knowledge, sexual double standard, and contraceptive self-efficacy scores of participants were $8.97{\pm}2.22$, $18.54{\pm}5.57$, and $45.84{\pm}6.90$, respectively. Contraceptive self-efficacy was negatively correlated with sexual double standard. Factors influencing contraceptive self-efficacy were sexual double standard (${\beta}=-.26$, p=.003), existence of boyfriend (${\beta}=.25$, p=.004), and contraceptive education need for adults (${\beta}=.17$, p=.044). They explained 19% of contraceptive self-efficacy of participants. Conclusion: To increase contraceptive self-efficacy of unmarried women in their 30s and 40s, lowering sexual double standard and developing customized contraceptive education according to age and knowledge level are needed. Research on factors related to contraceptive self-efficacy of unmarried women in their 30s and 40s from various regions are also needed in the future.

• The Journal of Industrial Distribution & Business
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• v.5 no.4
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• pp.5-11
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• 2014

Purpose - This paper examines Kazakh women's spending patterns and buying behavior. Research design, data, and methodology - After thoroughly reviewing the related literature on consumer behavior in general, and female consumer behavior in particular, both questionnaires and in-depth personal interviews were used to collect data from 400 Kazakh women consumers equally chosen from the age groups 20-30, 30-40, 40-50, and above 50. Results - A stratified and convenient sample was employed, and the selected five hypotheses were proved using the Karl Pearson Coefficient of Correlation. Related to spending patterns, 40 and 35 percent of the 20-30 and 30-40 age groups, respectively, of Kazakh women spend their incomes on personal items, as against 30 percent from both the 40-50 and 50 and above age groups. Twenty-five and 35 percent of the 40-50 and 50 and above age group, respectively, take decisions based on product quality, whereas this percentage is at its mite in the below 40 age group. Conclusions - The buying behavior of Kazakh women consumers is revealed; the results proffer useful background information to formulate marketing strategies.

• Journal of the Korean Dietetic Association
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• v.19 no.4
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• pp.356-372
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• 2013

This study was carried out to investigate the perception, preference and usage of Korean festival foods of women according to age in Busan. The survey was conducted from October 15, 2012 to November 30, 2012 using questionnaires and the data were analyzed with the SPSS program. In general, younger women (20~30 years old) had a lower interest in Korean festival foods than slightly older women (40~50 years old). Most of women over 40 years of age prepared Korean festival foods at home, but many who were in their 20's (45.9%) and 30's (41.1%) obtained their foods from family and relatives. Overall, 62.5% of the subjects wanted to inherit Korean festival food from family and relatives. The dissemination of information and recipes of Korean festival foods were needed for succeeding to Korean festival foods. The taste score was significantly lower for women in their 20's compared to those over 40. Women under 40 reported a lower ease of cooking compared to women over 50. Tangguk (4.93) on Seollal showed the highest perception degree in the order of Namul (4.91), Tteokguk (4.90), and Sikhye (4.90). Jeon, Yaksik, Sikhye, and Gangjeong were the most highly preferred in every group. The preference degree of Pajeon was significantly higher in women under 40 than in those over 60. Tteokguk and Tangguk were more highly preferred in women in their 30's and 40's compared to the other groups. There was a significant positive correlation between preference for festival food and education level, degree of knowledge, degree of interest, will for inheritance, and will for learning (P<0.01). In conclusion, festival foods rich in local tradition should be developed, publicized and used to educate others. The simplification of cooking methods and the development of processed foods are needed to pass on the traditional food culture of Busan.