• Title/Summary/Keyword: television (TV) viewers

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A Study on Correlation among Viewers by Medium based on KBS PIE-TV Index

  • Lee, Jong-Soo;Hamacher, Alaric;Kwon, Soonchul;Lee, Seunghyun
    • International journal of advanced smart convergence
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    • v.6 no.4
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    • pp.9-18
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    • 2017
  • In order to respond to the ever-changing media environments in the era of smart and mobile technology, KBS has introduced and partially applied PIE-TV and PIE-nonTV modes that monitor the average number of viewers among the national population group by means of the sample household extraction method which is a traditional way of rating investigation. This study analyzes the correlation between the number of viewers of premiere, re-air broadcasting, and MPP channel programs and the number of OTT-based VOD viewers in reference to the data extracted from PIE-TV survey results. KBS conducted a survey for 3 months between June and August 2017 to measure the PIE-TV Index, based on which the above-mentioned correlation was analyzed with programs classified to entertainment, drama, and cultural programs. For data analysis, SPSS (Ver. 18.0 for Window, SPSS Inc, Chicago, IL, USA) was utilized. It was assumed that when p<0.05 in the confidence interval of 95%, statistically significance would be secured. Among the 30 subjects in the simple correlation analysis, the parameter was determined by the Person correlation coefficient and the non-parameter by the Spearman correlation coefficient. Analysis results are as below: (1) As the number of viewers of premier entertainment, drama, and cultural programs was larger, the number of VOD viewers was larger accordingly. (2) As for entertainment and drama programs, as the number of re-air broadcasting viewers was larger, the number of VOD viewers decreased accordingly. (2) As for entertainment and drama programs, as the number of MPP viewers was larger, the number of VOD viewers decreased accordingly. It is expected that this statistical data can be utilized for strategic planning of MPP channel lineups including terrestrial TV broadcasting, cable TV, etc.

A TV Viewer's Modality-based Searching System Designed for Running on TV Set (시청자의 TV 시청 행태를 고려한 멀티미디어 디지털 방송데이터 방송 표준 기반의 TV상 검색 서비스)

  • Ko, Kwang-Il
    • Journal of Digital Contents Society
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    • v.11 no.3
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    • pp.291-298
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    • 2010
  • Although searching service is popularized in the PC-based internet environment, it is not (or rarely) supported on TV, which is the major multimedia equipment in the living room. Several trials are made to port established PC-based searching systems onto TV-set but failed to get popularity among viewers as they did not consider the viewers' modality. Operating the searching system should not disturb viewers in watching TV (for example, TV screen should not be (even partially) covered by the searching system's graphics) and the number of pushing the remote controller's buttons should be minimized so that viewers can keep watching TV without glancing at the searching system's graphics. In this paper, the author introduces a new searching system running on TV-set, which is designed to reflect properly the viewers' modality. The searching system is also compatible with the data service standard adopted by the domestic broadcasting networks so that it can be easily implemented by them.

Effect of TV news camerawork and viewers' involvement on memory of news (TV뉴스의 카메라워크와 수용자의 관여도가 뉴스 기억에 미치는 영향)

  • Park, Dug-Chun
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.297-304
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    • 2013
  • This research explores the effect of TV news camerawork and viewers' involvement on memory of news through experiment. For this experimental research, 2 groups of subjects composed of university students were exposed to different types of TV news and responded to survey questions which were analysed by SPSS program. This research found that camerawork of TV news doesn't have an effect on short-term memory but on long-term memory. Though the fact viewers' involvement has a positive effect on shot-term and long-term memory was found, interactive effect of viewers' involvement and camerawork as an peripheral clue was not found.

A Study on TV viewers' behavior on receiving family-related images reflected in soap operas and the determinants on it (텔레비전 드라마 수용자의 가족관련 이미지에 관한 수용행태 및 영향요인에 관한 연구)

  • Lee, Seung-Mie;Choi, Eun-Sil;Park, Mi-Hee;Koo, Hue-Ryoung
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.4
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    • pp.163-177
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    • 2006
  • The main purpose of this study was to examine TV viewers' behavior on receiving family-related images reflected in soap operas and find the relationship between TV viewers' family-related value and TV viewers' behavior on receiving family-related images reflected in soap operas with empirical data. The data were collected from 500 adults aged 20-49 living in Seoul area for 3 days(January 17 to 19 of 2006). Statistical methods used were frequency, percentage, regression analysis. The results showed that TV viewer's family-related values and socio-economic characteristics influenced the family-related image reception behavior. Especially viewers' values about child was the most significant variable affecting TV viewers' receptions of family-related images reflected in soap operas.

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Interrelations Among Snack Preference, Purchasing Behaviors and Intake in Upper Grade Elementary School Students - Compared by the Gender and TV Watching Time - (초등학교 고학년에서 간식 선호도, 간식구매행동, 간식섭취와의 관련성 - 성별과 TV시청시간을 중심으로 -)

  • Her, Eun Sil
    • Korean Journal of Community Nutrition
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    • v.18 no.5
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    • pp.429-441
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    • 2013
  • This study was conducted to examine the interrelations among snack preference, purchasing behavior and intake of fifth and sixth grade students in elementary schools in Gyeongnam province. Frequency of snack intake was the highest in those who reported 'once a day' (45.6%) snack habit. Longer-time television viewers also showed higher frequency of snack intake than shorter-time viewers. Thirty-three percent of students purchased snacks by themselves and the frequency of snack purchasing had a significant positive relationship with TV watching time (p < 0.01). The main reason, place and time of eating snacks were 'hunger' (79.2%), their home environment (50.9%) and 'after school hours' (89.7%). The favorite snack was 'ice cream' and, this snack habit was significantly different by gender of the child (p < 0.01) and TV watching time (p < 0.01). 'Milk and dairy products' scored highest (3.47) in snack intake frequency among longer-time TV viewers (> 2hr) compared to shorter-time TV viewers and this difference was statistically significant (p < 0.001). The snack preference score was correlated positively (r = 0.454) with the intake frequency for snack and its explanation power ($R^2$) was 20.5%. With regard to snack purchase behaviors, the scores of 'checking the expiration date' and 'comparing the price with similar products' were high (in what group?). Female students (p < 0.001) and shorter-time TV viewers (< 2hr) (p < 0.01) had a more reasonable purchasing behavior. The total score of preference was significantly higher (p < 0.05) in shorter-timeTV viewers (< 2hr). In the correlation between snack purchasing behaviors and intake frequency, attractiveness (r = 0.208, p < 0.001) and preference (r = 0.330, p < 0.001) showed significant positive correlations. The result of regression analysis, preference only was selected ($R^2$= 0.108).

The Correlation between Online Comments before Broadcasting and Television Content Viewers' Behavior Pattern: The Anchoring Effect Perspective

  • Ma, Alice Kyoungran;Ahn, Jongchang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.6
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    • pp.3023-3036
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    • 2019
  • This study investigated the television (TV) content viewers' behavior influenced by online communication at the choice of new TV series on a terrestrial streaming platform. For exploring the impact of the anchoring effect on the TV content consumption, this study analyzed the correlation between the first episode's TV ratings and the data of online comments or reactions. These data were potential audiences' communication, which were generated on the online article three weeks before the first broadcasting began. To avoid the crucial influence by external factors, such as season and social issue, the test was done with eight (8) TV series which have same genre (drama), similar core audience targeting (20-49's women), similar broadcasting period (Jun-Oct 2016), same scheduling (10.00 to 11.00 pm, weekdays) and aired on terrestrial TV platforms. This research found that not only the amount of comments and reactions, but also the attitude about the comments created before broadcasting, positively influence the audiences' decision-making behavior for new TV content choices. This investigation contributes to the literature on media economics and management by exploring the media content users' consuming behavior with behavioral economics perspectives (anchoring effect) and making a first step for finding a new effect on the media content consumption.

The Effect of Multi-cultural TV Program on the Viewers' Perception of Migrant Women : Post Test Control Group Design Centered on University Students' Viewing of the 'Love in Asia' Program (다문화 TV 프로그램이 결혼이주여성에 대한 인식에 미치는 영향 : 대학생들의 '러브인 아시아' 프로그램 시청을 중심으로 한 통제집단 사후설계실험)

  • Hong, Sook-Yeong
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.19-26
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    • 2013
  • This research sought to study viewers' perception of migrant women who wed Korean men following these women's level of specialty as shown on multi-cultural TV program by focusing on university students. Post test control group design method was utilized to conduct analysis, which demonstrates that there was a significant difference between the viewers on the professional migrant women and on the non-professional migrant women when it comes to the categories such as, 'Migrant women have specialized skills', 'migrant women have outstanding communication skills' and 'migrant women are independent minded.' Because of the existence (or non-existence) of professional careers as shown on TV program can affect viewers' perception of migrant women, it is necessary to develop measures such as development of expert group's advising system and to guarantee migrant women's diversity.

A Research on Viewer's Perception, Activity, and Satisfaction about TV as a New-media (통합적 뉴미디어로 변모한 TV에 대한 시청자의 인식과 능동성, 만족도에 관한 연구)

  • Baik, So-Yeon;Mun, Jae-Seung;Ji, Yong-Gu
    • The Journal of Society for e-Business Studies
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    • v.13 no.1
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    • pp.45-53
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    • 2008
  • TV has changed from simple broadcast media to integrated media that can operate multiple-function So, TV has offered various services and users are using their control on TV. However, TV is still passive media in social stereotype, these change brings viewers a lot of confusion. In this study, we conducted a survey about viewer's activity, perception and satisfaction of TV to understand view's watching pattern. We hope our research will be used to understand the gap of TV and viewers.

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Participation of Television Viewers in Social Community : Social Television (TV 매체를 통한 시청자의 사회적 커뮤니티 참여 : 소셜 TV를 중심으로)

  • Oh, Jong-Sir
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.268-272
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    • 2009
  • Reportedly it says that 45% teenagers in the United State exchange the SMS with their friends during television watching. In other word TV viewing moulds the social community between audiences. In terms of social television it is all about interaction or communication technology relevant to TV watching as well as social behaviour. Besides it integrates voice communication, text chat, context awareness, TV recommendations, ratings, video conference and so forth. So far it approaches the conceptual stage or pilot production and remains more research and development. This study is to scrutinise whether the functionality of social TV enables to substitute for social activities of TV viewers or not.

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A method for designing viewer-specific EPG configurations and its supporting environment for dynamically implementing the EPG configurations (시청자 그룹별 EPG 형상 설계 방법과 이를 지원하는 EPG 형상의 동적 구현 환경)

  • Ko, Kwang-Il
    • Journal of Digital Contents Society
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    • v.12 no.4
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    • pp.409-415
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    • 2011
  • TV broadcasting platform is evolving to the digital-TV, which is supporting data broadcasting service. Although the data broadcasting services (i.e., games, wether information, stock trading service) provide rich entertainment to viewers, they make the operation manners of digital-TV so complex that some viewers feel difficulty in using their TV sets. The paper tackles the problem by devising a method for constructing viewer-specific EPG configurations based on the viewers' ability of handling IT devices. The paper also propose an environment (e.g., EPG configuration transmitting method, EPG structure) that implements dynamically an EPG configuration based on the viewer's choice of EPG configuration.