• Title/Summary/Keyword: technology strategy

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Line's Development Strategy in the Mobile Instant Messenger Industry

  • So Hyung, Kim
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.389-395
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    • 2022
  • This paper selected 'Line', the messenger application of Korea's leading software-based IT company 'Naver', and performed a case analysis specially in the early stages of the messenger industry. First, this study analyzed what the mobile messenger industry is and the external environment. Next, an internal analysis was carried out through the strengths and weaknesses through Naver Line's resources and capabilities. With this analysis, this study could evaluate the platform strategy, communication strategy, and the user basic strategy that Naver is carrying out. This study gave us more understanding of the mobile instant messenger (MIM) industry and understand Naver's growth strategy, which will provide great implications for the working staff of IT companies.

Technology Adoption of InnovViz 2.0 : A Study of Mixed-Reality Visualization and Simulation System for Innovation Strategy with UTAUT Model

  • Savetpanuvong, Phannaphatr;Tanlamai, Uthai;Lursinsap, Chidchanok;Leelaphattarakij, Pairote;Kunarittipol, Wisit;Choochaisri, Supasate
    • Journal of Information Technology Applications and Management
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    • v.18 no.3
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    • pp.1-30
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    • 2011
  • InnovVizwas designed and developed anew as avisualization and simulationtool to present innovation and strategy information. The InnovViz system employs two key types of technology, namely mixed reality (MR) and neural network (NN). An experiment was conducted to examine the usability, acceptance and possible adoption of this new system. Participants comprised 4 experts from 4 top performing entrepreneurial firms and 161 master degree students from 2 leading universities. The study used a modified UTAUT model and a cognition and perception model. The results revealed that when the InnovViz was introduced, the key drivers to adoption are Facilitating Conditions (FC) and Voluntary to Use (VOL). Adequate knowledge and sufficient resources were found to strongly affect FC construct. The expert's rating of a firm's innovation and performance was more congruent with senior students with a technology-background than with a finance and accounting-background. InnovViz was seen as providing complex information with an ease of use and usefulness for showing data and assessment. Among the three types of visuals depicted by InnovViz, experts rated their usefulness in descending order as follows: Cube, Tetrahedron and Saturn. Finally, experts found backward simulation to be slightly more useful for assessment than forward simulation.

An Empirical Study on the Effects of Technology Strategy and Technology Planning Capability on Firms' Profits (기업의 기술전략과 기술기획 역량이 경영성과에 미치는 영향 연구: 조직유연성의 조절효과를 중심으로)

  • Lee, Jongmin;Chung, Sunyang
    • Journal of Korea Technology Innovation Society
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    • v.18 no.1
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    • pp.1-27
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    • 2015
  • Korea has increased R&D investment continuously for the improvement of global technological competencies. Korea ranked first in the world with 4.15 percent in the ratio of R&D investment to GDP. In particular, the private sector occupies a crucial position of technological innovations in Korea, constituting 78.5% of total R&D investment. However, quantitative growth strategy is no longer effective, so efforts to enhance efficiency by upgrading qualitative level are badly needed. This paper studied methods for improving firms' business performance. For this, it tried to empirically verify technology strategy and technology planning capability's influence factors on the improvement of business performance. The study showed that technology strategy and technology planning activities have positive effects on the improvement of business performance. And it was revealed that coordination flexibility contributes to the enhancement of business performance by positively controlling technology planning activities. The study performed sample survey on the companies with R&D centers and multiple regression analysis and quantile regression were used for the analysis.

The content Analysis on the Unit of 'Construction Technology and Environment' in the Technology.Home Economics Textbooks of Middle School Based on Elaboration Theory (정교화 교수이론에 근거한 중학교 기술.가정 교과서 '건설기술과 환경' 단원 분석)

  • Ham, Hyung-In;Kim, Ki-Yeol;Park, Wan-Shin;Kim, Ki-Soo
    • 대한공업교육학회지
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    • v.38 no.2
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    • pp.176-194
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    • 2013
  • In this research, 'Construction Technology and Environment' units in 12 different technology home economics textbooks for 1st~3rd year middle school students under the 2009 Revised Educational Curriculum and the content system of textbooks were analyzed based on Reigeluth's elaboration theory, and the following conclusions were derived. First, each of the 12 different textbooks presented the elaboration process by procedural method and composed the content system. Second, the 'Construction Technology and Environment' unit presented many 'Thought Opening' as the systematization strategy of advance learning ability, and 'Unit Summary' presented at the end of the unit as the use strategy of the summarizer was presented preponderantly. In addition, 'Learning Objective' that represents the degree of achievement of the students after learning the unit was presented most as the use strategy of the synthesizer although there are differences in terms. In all of the textbooks, 'Figure,' 'Table,' 'Diagram', and 'Explanation of Terms' were used, and particularly, in the vitalizer strategy of the cognitive strategy, overwhelmingly greater number of 'Figure's, compared with all other elements, were presented as the vitalizer strategy of cognitive strategy. Finally, 'Compensatory Learning,' and 'In-depth Study' were presented as the learner control strategy in each of the 4 different textbooks, and there was one textbook that presents the term 'Supplement Reinforcement' in which compensatory learning and in-depth learning were integrated. Third, the metaphor utilization strategy among the 7 teaching strategies of the elaboration theory was hardly used in the composition items in units of textbooks.

Optimal Price Strategy Selection for MVNOs in Spectrum Sharing: An Evolutionary Game Approach

  • Zhao, Shasha;Zhu, Qi;Zhu, Hongbo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.12
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    • pp.3133-3151
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    • 2012
  • The optimal price strategy selection of two bounded rational cognitive mobile virtual network operators (MVNOs) in a duopoly spectrum sharing market is investigated. The bounded rational operators dynamically compete to sell the leased spectrum to secondary users in order to maximize their profits. Meanwhile, the secondary users' heterogeneous preferences to rate and price are taken into consideration. The evolutionary game theory (EGT) is employed to model the dynamic price strategy selection of the MVNOs taking into account the response of the secondary users. The behavior dynamics and the evolutionary stable strategy (ESS) of the operators are derived via replicated dynamics. Furthermore, a reward and punishment mechanism is developed to optimize the performance of the operators. Numerical results show that the proposed evolutionary algorithm is convergent to the ESS, and the incentive mechanism increases the profits of the operators. It may provide some insight about the optimal price strategy selection for MVNOs in the next generation cognitive wireless networks.

Survey on Local Foods in Gyeongbuk Province - Yugyo, Silla, Ocean, Gaya Culture - (경북향토음식에 대한 실태조사 - 유교, 신라, 해양, 가야문화권을 중심으로 -)

  • Min, Young-Hee;Park, Geum-Soon
    • Korean journal of food and cookery science
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    • v.26 no.4
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    • pp.434-440
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    • 2010
  • This study was conducted among university students living in the Daegu-Gyeongbuk region to determine the perception, Preference, and improved consciousness of Gyeongbuk local foods classified by the Yugyo, Silla, Ocean, and Gaya cultures. In the Andong area, subjects demonstrated outstanding, high rates of perception of and preference for local foods. The perception of and preference for foods from the Yugyo and Silla cultures were relatively high compared to those of others. The degree of perception of Gwamegi foods was high, but the degree of preference was rather low. It is believed that establishing new counterplans is necessary to obtain higincrease preference for foods from the Ocean culture. Sigeumjang foods of the Ocean culture showed alow degree of both perception and preference. The analysis showed that there was a discrepancy between the perception of and preference for foods in the Gaya culture. To improve the relationship between awareness of and preference for foods in the same culture we determined that menu strategy, development strategy and sales strategy were important factors. The results of the survey investigating the correlation between improved awareness of and perception of foods showed menu strategy and development strategy had meaningful effects. According to the survey, the factors that influenced choices of foods local to Yugyo were classified into categores-: menu strategy, development strategy, product strategy, and sales strategy.

Development and Validation of Distributed Cognition Theory Based Instructional Strategy in Science Class Using Technology (테크놀로지 활용 과학 수업에서 분산인지 이론 기반 수업 전략의 개발 및 타당화)

  • Ja-Heon Noh;Jun-Ho Son;Jong-Hee Kim
    • Journal of the Korean Society of Earth Science Education
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    • v.17 no.1
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    • pp.1-19
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    • 2024
  • This study is a design and development study that developed instructional strategies based on distributed cognitive theory for science classes using technology according to procedures that ensured reliability and validity. To develop instructional strategies, development study and validation study were conducted according to design and development research methodology procedures. In the development study, an initial instructional strategy was developed through prior literature review and prior expert review. In the validation study, the instructional strategy was validated using internal validation (expert validation, usability evaluation) and external validation (field application evaluation) methods, and the final instructional strategy was developed. The final instructional strategy consisted of 3 instructional principles, 9 instructional strategies, and 38 detailed guidelines. Through this study, the researcher suggested the suitability of instructional strategies for science classes using technology, the usefulness of blocks and teaching and learning processes, the possibility of using technology as a cognitive tool, the need for teachers' efforts to cultivate teaching capabilities using technology, and the needs lesson plan that takes into account conditions affecting the application of instructional strategies.

The Impact of the Knowledge Management Strategic Alignment on the Innovation of Manufacturing Firms (기업전략과 지식경영 전략의 연계가 제조기업의 혁신에 미치는 영향)

  • Choe, Jong-Min
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.2
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    • pp.67-88
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    • 2011
  • This study empirically investigated the effects of knowledge management(KM) strategic alignment on the KM activities as well as the product and process innovation of manufacturing firms. Based on the framework, which employs the usage levels of target costing systems(TCS) and information technology(IT) infrastructure, four types of KM strategies were identified and proposed:mixed, explorative, exploitative and negative strategies. In this research, these four types of KM strategies were empirically validated. According to the results of this study, it was found that when a explorative KM strategy is aligned with a low-cost strategy, KM activities are activated and the degree of a process innovation is increased. It was observed that in the case of the alignment between a differentiation strategy and a exploitative KM strategy, both KM activities and the level of a product innovation are enhanced. The results also demonstrated that for the enhancement of both a process and a product innovation through the activation of KM activities, a mixed KM strategy must be aligned with a composite business strategy, which focuses on a low-cost as well as a differentiation strategies. Accordingly, it is concluded that the KM activities and the levels of the product and process innovation can be activated or improved with the alignment of the KM strategies and business strategies.

The Relationship between Personality Trait of Venture CEO and Corporate Strategy (벤처기업 최고경영자의 성격특성과 경영전략간의 관계)

  • 임창희;김영천
    • The Journal of Information Technology
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    • v.4 no.2
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    • pp.51-68
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    • 2001
  • This study integrates personality trait theory to empirically Investigate the corporate strategy in Korean venture firms. This study predicts that type A/B, locus of control(internal/external), and risk-taking/avoiding will be positively associated with corporate strategy selection. Corporate strategy selection consists of aggressive entry strategy and defensive niche market strategy. Data obtained from a survey of 87 venture business firms is used to construct final variable measures and test the hypothesized relationships. The statistical result shows that type A, internal, and risk-taking CEOs positively associated with aggressive entry strategy, and type B, external, and risk-avoiding CEOs positively associated with defensive niche market strategy. Additional analysis(multiple regression model) to test relatively importance of independents is used.

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