• 복식문화연구
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• 제5권4호
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• pp.68-79
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• 1997

In this thesis which takes fashion advertising that functions a marketing communication as an objective, I try to bear witness to the signifying system of garments though analyzing with semiotic methodology the signifying procedure on the base of the structural concept of Ferdinand de Saussure and the advertisement semiotic theory of Roland Barthes, to make clear their signifying structure and it meaning by understanding the characteristics of contemporary society and its cognitive system. Each sign of fashion advertising transfers the brand image through syntagmatic signification which contains the mythology of goods. Mannish style is encoded as tailored jacket, white shirt, H-silhouette and pants, non-color or being color, and it is presented as a clothing sign of casual wear for career women. Feminine style is encoded as X-silhouette, soutien collar suit style, various colors, and other details with womanly image, and it is presented as a clothing sign for maid or young wife 20\`s or 30\`s. Formal style is encoded as jacket vest, inner wear(blouse), two and three piece dress by pants or skirt and one-piece dress, and it is used in every age and class. Casual style is similar to formal style, but differs only in textile code. Clothing sign for housewives in middle age is encoded as H-silhouette of formal style, long jacket and pants and brown, being and grey colors. Contemporary popular phenomena in the signification of fashion advertising, and its temporal ideology reflected are as follows; According to the context of fashion advertising in the middle of 1990\`s, its fashion is that first, military look applied from the designs of various sort of military uniform and vest look and pant style applied from dandy-style imitated from man\`s wear are popuar. This mean that it reflects the change of point of view on woman\`s role in society today. That is, due to the equality between man and woman, it mirrors the ideology of feminism, and then, describes beautifully professional woman with carrer. Second, because that individualism is underlied for the change of consumer\`s consciousness, standardized popularity is disappeared, and in accordance with the mixture of various trends and personalities proposed every season, layered look that emphasizes individualism, easiness and naturalness is popular.

• 복식문화연구
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• 제19권3호
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• pp.473-487
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• 2011

The purpose of this study is to analyze the body type and fashion of posthuman in SF movies. The method of this study was to analyze documentaries, internet web site, fashion books and so forth. The results were as follows: The body types of posthuman were expressed as mutation type, prosthetic type, clone type by biological hybrid or renovation and digital type by computer simulation. The mutation type was expressed as reinforcement of masculinity or feminity and reinforcement of body functions. The fashion item was expressed as a black tailored suit, leather jacket, cat suit, whip, black sunglass, garter belt, high heel shoes, short pants, black one piece dress and functional body suit. The prosthetic type was expressed as reinforcement of body functions and reinforcement of masculinity or feminity. The fashion item was expressed as a military item, high-tech power suit and ergonomic armor suit. The clone type was expressed as the plural ego with reinforcement of body functions. The fashion item was expressed as a power shoulder jacket, fake fur coat, vinyl, black see-through look and functional suit. The digital type was expressed as reinforcement of masculinity or feminity and the plural ego with reinforcement of body functions. The fashion item was expressed as a data suit, leather jacket, black over coat, boots, black sun glass, ethnic items and military items. The meanings of posthuman fashion in SF movies were impurity of posthuman, display of superhuman's power by sexuality, metaphor of power and fantasy of superhero in opposition futuristic dystopia. As mentioned above, posthuman body type and fashion in SF movies become the conversational topic in the real world. The fact that we think about utopia and identity of posthuman in the future is of great significance.

• 한국의류산업학회지
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• 제8권5호
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• pp.496-504
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• 2006

This study was conducted for silver generation women, age 60 and more. Questionnaire was answered by the total 291 of women. Frequency analysis, t-test, ANOVA and Duncon-Test have been completed by using SPSS 12.0 tool. The conclusion of the study is below. First, silver generation women live in Seoul and South Gyeongsang Province. The data shows huge academic background gab among regions. Second, the following is the preferences found by 15 stimulants which expert groups identified based on demography. People in South Gyeongsang Province like default, tailored, three-button jacket more. People in South Gyeongsang Province prefer to Chanel jackets and people in their 70s prefer to it than in 60s, stand collar casual jacket for color and material, and the less they are educated, the more they like the jackets. And those who have less personal expenses tend to prefer to it. South Gyeongsang Province shows preference for semi polo-neck sweater. Highly educated did not show any preference for it. Women in their 70s tend to like blouses with round neckline. The data shows there is significant difference of preference for design, color and material for coloration vest between education levels. The less educated tends to like it. People in South Gyeongsang Province and those who live with their children are in favor with half sleeve jackets for colors and materials. All in Seoul and South Gyeongsang Province do not like three-quarter-length sleeve jackets because those jacket have wide and deep plunging neckline. The study showed people living in Seoul, in their 60s, highly-educated tend to favor polo shirts significantly. Seoul favor basic straight pants and people with any level of education excluding elementary prefer to it. The highly-educated and those who have a bigger allowance tend not to prefer to baggy trousers. In conclusion, Fifteen incentives (clothing design) for semi polo-neck sweaters, polo t-shirts, basic straight pants are more proper to silver generation women in their 60s, living in Seoul. Other designs are desirably applicable to customers on a national scale at middle prices.

• 한국의상디자인학회지
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• 제14권4호
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• pp.1-16
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• 2012

This study examines the influence of women's appearance decoration on professional image, preference evaluation, and inferences about age and job. For the purpose of this study, women's appearance decoration was limited to eyeglasses, earrings, hair length, and clothing color. A quasi-experimental method was used for this study. The experimental design was a $3{\times}2{\times}2{\times}4$ (eyeglasses${\times}$earrings${\times}$hair length${\times}$clothing color) factorial design. The model of stimulus photographs was a woman in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students residing in Seoul. The results of the research were as follows. First, the woman wearing glasses and earrings was perceived as more professional than the woman without glasses and earrings. The woman with short hair was evaluated to be more professional than the woman with long hair. Light grey and dark grey jackets enhanced a professional image in the woman than red and dark red jackets. The woman without glasses was preferred more than the woman wearing glasses, and the woman wearing earrings was preferred more than the woman without earrings. Second, the woman wearing wire-rimmed glasses, earrings, and grey jacket with short hair was perceived to have the highest level of professionalism. Third, the subjects perceived the woman wearing wire-rimmed glasses as looking the oldest and the woman without glasses as looking young. The subjects perceived the woman with short hair as looking younger by 3 to 4 years than the woman with long hair. Fourth, the subjects frequently considered the woman wearing the wire-rimmed glasses, the woman with short hair, and the woman wearing the grey jacket as having a professional job.

• 대한가정학회지
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• 제39권8호
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• pp.107-120
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• 2001

The purpose of this study is to characterize the preference for fashion design according to fashion value of Net generation's. This study has 824 samples of individuals aged from 13 to 24. These sampling data are analyzed by frequency analysis, cross-tabs analysis, T-test, LSD-test, MANOVA and ANOVA utilizing SPSS WIN package. The results of this study are as follows; Net generation's is economic value higher than other fashion value and prefer for ring cuffs, mandarin sleeves, shirt collar, round neckline, tailored pants, blue color, check pattern according to economic value. It is proved that in case of shirt, people prefer ring cuffs, raglan sleeves, shirt collar, for jacket, prefer coat cuffs, mandarin sleeves, tailored collar, for jumper, they prefer single cuffs, set in sleeves, soutien collar and for T-shirt, prefer round neckline. For the design and length of pants, people prefer long tailored pants, color of blue and check designed one. It is proved that women haute a higher degree of preference for sleeve-design, neckline-design and color than men do.1318 teenagers have a higher preference for sleeve-design, neckline-design and color than semi-adult. Above university educational-course Net generation has a higher degree of preference for sleeve-design, neckline-design and color than high school educational-course Net generation does. A class of average monthly income of 2-3 million won has a higher degree of preference for neckline-design and color than other lasses do. And there is no difference at the preference for the fashion design when considered classes of average monthly expenditure on purchasing clothes.

• 복식
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• 제52권6호
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• pp.51-69
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• 2002

The purpose of this study was to classify the body shapes. exclusive of size and corpulence factors of more than 60-year old elderly women by distinctions, and to investigate the visual effects of combination of ensemble suit details. For the body shape classification, the factor analysis and cluster analysis were performed : the mean value difference of numeral values for classified types were tested by ANOVA : and the follow-up test was conducted by the Duncan's multiple ranged test. The data analysis for visual effects evaluated by a multiple ranking test was analysed by mean. paired t-test, ANOVA and Duncan's multiple ranged test. The results are summarized as follows : 1. The followings are the types of body shape according to the shape factors of the front line of body for elderly women. The distinctions of the front li e of elderly women's body could be presumed; that was, Body typeⅠ was a comparatively well-balanced body type, Body type Ⅱ was close to an average body type. and Body type In was a severely corpulent body type. 2. The followings are the results on the physical visual effects inducing the constituents of clothing type. 1) The neckline·collar types of a jacket have a great influence on the visual effects of the upper body, and orderly. the tailored collar. soutien collar, and round neckline had positive influence on the visual effects in the upper body. 2) The pleat types of one-piece dress had positive influence on the visual effects in the lower body in the order of gored type, pleats type, and gathered type. Also. the balance in the lower body had more influence on the overall balance of the clothing compared to the constituents of clothing type such as neckline collar type or opening line. 3) It showed that whether there is the front opening line of a jacket influenced on the visual effects of all categories.

• 대한가정학회지
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• 제39권1호
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• pp.1-10
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• 2001

The purpose of this study was to analysis of design preference according to age of consumers in order to obtain basic informations which are necessary for the development of designs that can satisfy the needs and desire of Chinese consumers. The style, color, fabric pattern, fabric, image, and shape of clothing were used for design preference variations. The study was implemented by surveying 280 females living in Beijing, China. The results were as follows: 1) There were significant differences in the preference of style of outdoor clothes according to age. Chinese women in the age of twenties and fifties prefer to wear casual clothes. Preference ratio was more than 60% 2) There were significant differences in the preference of color of spring and summer clothes, but there was no difference in the preference of color of autumn and winter clothes. 3) There was a difference in the preference of fabric pattern of outdoor clothes. Generally Chinese women showed 50% of preference for the no patterned outdoor clothes. 4) There were no differences in the preference of fabric materials. Preferred material for spring and summer was cotton fabrics, and that for autumn and winter was woolen fabrics. 5) In the research of the preferred image of outdoor clothes, generally Chinese women showed the most preference for elegance style. Chines women who are in the age of thirties to forties preferred feminine style. However, Chinese women who are in the age of fifties like to choose simple style. 6) There was a significant difference in the preference of length of jacket and skirt, and generally Chinese women preferred to wear medium length of jacket and skirt. There was no difference in the preference of design of collar and shape of pants. However most Chinese women showed preference for tailored collar and straight shaped pants.

• 한국의류산업학회지
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• 제24권2호
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• pp.249-259
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• 2022

To analyze recent changes in designer-specific garment composition, detail, and design elements of jackets, we classified jackets from the Paris Haute Couture Collection from 2000 S/S to 2019 F/W according to their designers and examined their characteristics. Our analysis of the jackets by Armani, Chanel, Dior, Jean-Paul Gaultier, and Valentino shows that the hour-glass silhouette was most common in Armani, Chanel, Dior, Jean-Paul Gaultier and Valentino jackets; Chanel used more straight silhouettes compared to other designers. Most jackets, regardless of the designer, had midlength waist-to-bottom, tight sleeves fitted to the body, natural shoulder shape, and solid color. Moreover, woven fabric was the most common material. Jackets with no collar were the most common for Armani, tailored collars for Dior and Jean-Paul Gaultier, and standing collars for Chanel and Valentino. For the closure method, Armani used hook-and-eye, Chanel, Jean-Paul Gaultier, Valentino used button closures, and Dior used snap closures the most. New design attempts by designers are bringing details and design elements together. In an era characterized by an abundance of designs and frequent replacement of each brand's creative designers, it is important to create and maintain a brand's unique design identity and philosophy that can meet consumers' elevated standards, which tend to be biased towards new and stimulating designs due to the development of the IT industry.

• 한국의류산업학회지
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• 제22권5호
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• pp.617-627
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• 2020

This study investigates the apparel sizing communication presented in online retail websites focusing on women's ready-to-wear tailored jackets and to analyze the meaning of these information as the actual product size guide factor. A total of 34 retail websites were selected based on the highest growth fashion companies list and the best fashion brands list. We collected size information in two types: size specifications including sizing code, body measurements, garment measurements, and size references including customized size guide tools, size information in customer reviews, model size information, and others. Most websites prefer to present garment measurements rather than body measurements that are recommended notations under Korean standards and related regulations. In addition, there was the absence of consistency in presenting measurements list and terms that can confuse consumers in size communication. This study found that the stature measurement was a key factor in size reference despite that it did not represent a proper garment size. The obsolete Korean numbering sizing code such as '55 and '66 was still used in many ways such as idiomatic expressions for body shape. It also implied that we can take advantage of the old sizing code for accessible size information. The finding of this study gives an in-depth diagnosis of current online sizing information problems and suggests useful basic data for developing online apparel size standards and marketing strategies.

• 한국의류학회지
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• 제29권8호
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• pp.1146-1157
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• 2005

As individual family has fewer children, market sectors targeting children's goods upgrade their products quality and price. Children's wear used to be for casual activity or going to school. Recently, occasions in which children are dressed up are getting increase, such as wedding, concert or family gathering. Therefore, the industry sector of formal wears for school boys are growing. The purpose of this study is to research and grading of formal wears for school boys to improve their fit and comfort. The selected items as formal wear were tailored jacket, tuxedo, tail coat and pants. Based on the grading increments of the industry, grading was done far 7 years and 11 years old school boy for each item. Like the pattern alteration, grading increments were tested and altered through wearing tests. The final increments were suggested as the 'researched grading increments'. The results and conclusions are: 1. Appropriate size allowance, ease amount and lengths for boys are different from those far adults. The difference should be applied for boy's wear. 2. Grading increments for an age group are different from other age group. For example increments of 7 from 9 are different from that of 11 from 9. It is because a certain part grows faster during a certain age whereas other part grows faster during different period. Therefore grading for children should reflect their growth rather than same size increments which is common in adult size chart.