• 한국의류산업학회지
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• 제11권1호
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• pp.33-40
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• 2009

The purpose of this study was to examine the relationship of masstige clothing benefit seeking and brand loyalty. The data were collected from university students, 248 males and 262 females, living in Gyeong-ju, via a self-administered questionnaire. The data were analyzed by reliability analysis, factor analysis, Pearson's correlation, regression analysis, and t-test. The results of this study were as follows: 1) Four factors of the masstige clothing benefit seeking were identified; the rise of the social position and self-improvement, the popularity and durability, the desire for individuality and favorable impression, and the rare and precious value. Three factors of the brand loyalty were identified; the committed brand loyalty, the continued brand loyalty, and the symbolic brand loyalty. 2) The committed brand loyalty had a positive relation with two factors of masstige clothing benefit seeking, that is, the popularity and durability, the desire for individuality and favorable impression. The symbolic brand loyalty had a positive relation with the rise of the social position and self-improvement of masstige clothing benefit seeking. 3) There was sex difference on the desire for individuality and favorable impression, the popularity and durability of the masstige clothing benefit seeking. Also, there was sex difference on the committed brand loyalty.

• 복식문화연구
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• 제18권4호
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• pp.774-788
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• 2010

This research is to understand luxury consumption values for luxury consumers. The aims of this study is to identify their luxury consumption values and the effects of the values on the perceived acquisition value. This study also divided data into two groups according to the difference between reservation price and actual price; positive reservation price group, negative reservation price group, and analyzed the effects of the values on the perceived acquisition value between two groups. In this study, we used structural models equation and results presented that the conceptual model was a good fit to the data. The empirical results suggested four dimensions of luxury consumption values; symbolic value, innovative design value, quality value and origin value. There were positively significant effects of symbolic value and quality value on the perceived acquisition value. The effects of innovative design value on the acquisition value was significantly negative. Two groups categorized by reservation price depicted the differences on effect levels of symbolic value, innovative design value, and quality value on the acquisition value perception.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.917-928
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• 2021

This study is an empirical investigation of the effectiveness of guerrilla-marketing techniques in creating a positive brand image among generation Y (millennial) consumers. Five guerrilla techniques practiced by companies-such as viral marketing (EWOM), stealth marketing, ambush, graffiti, and clickbait ads-were studied, and hypotheses were proposed. This study adopted a quantitative approach and a questionnaire using the non-probability sampling technique was developed to collect data and self-administered to 248 millennial respondents on various university campuses. The data collected were analyzed through structured modeling on AMOS. The findings of this research revealed that guerrilla marketing affects symbolic and experiential brand image. Further, the results revealed that stealth marketing, graffiti, and click bait advertising were found to be influential on both symbolic and experiential brand images. As an exception, the hypotheses for ambush marketing were found to have no significant influence on the brand image (symbolic and experiential). Moreover, ambush technique in campaigns may have a negative impact on the brand image. Conversely, the study found that clickbait ads had a significantly negative influence on experiential brand image. Consequently, the results of this study strengthen past findings and concluded that guerrilla marketing techniques are beneficial communication tools in the limited marketing budgets.

• 대한의용생체공학회:학술대회논문집
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• 대한의용생체공학회 1997년도 추계학술대회
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• pp.44-47
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• 1997

This paper is a study on the hand gesture recognition using Instance-based teaming, Symbolic learning algorithms and Power Glove which supplies information on finger position, hand position and orientation. The data were carefully examined, and a few features of the data that would serve as good discriminants between signs when used with the learning algorithms were extracted. The hand gesture data collected from 5 people were applied to the teaming algorithms. In spite of the noise and accuracy constraints of the equipment used, some accuracy rates were achieved.

• 복식
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• 제64권3호
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• pp.93-107
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• 2014

This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.

• 한국산학기술학회논문지
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• 제14권11호
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• pp.5403-5410
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• 2013

본 연구는 미술경매시장에서 미술품 거래 시 미술품의 소재로 사용된 상징적 사물이 미술품의 가격결정에 미치는 영향에 대해 조사하였다. 이를 위해 본 연구는 Buck(1948)의 집-나무-사람(H-T-P) 모델을 적용하였다. 2010년 6월부터 2011년 5월까지의 기간 동안 서울옥션에서 낙찰된 402개 작품을 대상으로 분석한 결과, 미술품 내에 집과 사람이 포함되어 있으면 그렇지 않은 경우에 비해 경매시장에서 더 높은 가격에 낙찰되는 것으로 나타났다. 본 연구는 기존의 미술품 가격 연구에서 발견한 요소들 이외에도 소재로 이용된 상징적 의미를 지닌 사물도 미술품 가격에 영향을 미친다는 것을 발견함으로써 Buck(1948)의 모델이 미술품 가격결정에도 적용될 수 있음을 확인하였다.

• 한국컴퓨터정보학회논문지
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• 제26권2호
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• pp.1-9
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• 2021

본문에서는 순수 함수형 언어인 하스켈로 작성된 심볼릭 실행의 병렬화를 위한 상태 모나드 기반의 라이브러리에 결정적 병렬화를 적용하기 편리한 API를 설계/구현하고 멀티코어 컴퓨터에서 벤치마크를 통해 실제 성능을 향상을 확인해 본다. 일반적으로 순수 함수형 프로그램은 병렬화가 쉽다고 알려져 있으나 실제 구현에서 핵심 알고리듬 외적인 부분에서 의도치 않은 순차적 데이터 의존성의 발생으로 병렬화가 어려워질 수 있다. 심볼릭 실행 구현에서는 지금껏 사용했던 변수와 겹치지 않는 새 이름을 생성함으로써 서로 다른 범위의 이름이 같은 변수끼리 혼동하는 착오를 피하는 방식을 종종 활용한다. 그런데 이를 순차적 상태 관리로 구현한 경우가 많아 병렬화에 걸림돌이 된다. 이 논문에서는 하스켈의 범용적 이름 관리 라이브러리인 unbound-generics의 새 이름 생성 기능에 순차적 의존성을 회피할 수 있는 확장 기능을 제공함으로써 병렬적 심볼릭 실행 구현을 간소화하는 데 기여하였다. 우리가 구현한 병렬화 확장의 특징은 기존 unbound-generics 라이브러리의 내부 구현을 그대로 유지한 상태의 확장이라는 점으로, 기존에 unbound-generics로 작성된 순차적 심볼릭 실행기의 성능 저하 우려가 전혀 없다는 점이다. 따라서 병렬화가 필요한 부분에만 확장 기능을 적용하는 방식으로 활용하여 성능을 개선할 수 있다.

• 아태비즈니스연구
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• 제12권4호
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• pp.1-12
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• 2021

Purpose - This study is an empirical study on the relationship of Thai consumers' attitude toward Korean Wave with the visit intention of Korean restaurants and a mediation effect of consumption value of Korean restaurants. Design/Methodology/Approach - Data were collected using a structured questionnaire of 245 Thai consumers and the hypotheses presented were verified by regression analysis and structural equation models. Findings - As a result of the empirical analysis, it was found that the higher the attractiveness and favorableness of Thai consumers for K-Wave, the higher the intention to visit Korean restaurants, and the Korean Wave attitude have a positive effect on the functional and symbolic values of Korean restaurants. In particular, the important result that can be presented in this study is that the better the attitude toward K-Wave, the higher the consumption value (functional/symbolic value) of Korean restaurants and the symbolic value plays a significant mediating effect on the relationship of the attitude of K-Wave and visiting intention, while the effect of functional value is not verified. Research Implication or Originality - These results means that in order to lead Thai consumers to a Korean restaurant using K-Wave, a strategy to make Thai ones perceive symbolic value of a Korean restaurant higher would be more effective. The main strategic implication of this study is that a high-end positioning strategy with a high symbolism, which make Korean restaurant as a suitable place as a means to show off one's value (or self) or as a means to show off one's social status (or role) to Thai consumers, will be relatively effective.

• 한국생물정보학회:학술대회논문집
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• 한국생물정보시스템생물학회 2005년도 BIOINFO 2005
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• pp.272-277
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• 2005

We introduce a new approach to optimize the parameters in biological kinetic models by quantifier elimination (QE), in combination with numerical simulation methods. The optimization method was applied to a model for the inhibition kinetics of HIV proteinase with ten parameters and nine variables, and attained the goodness of fit to 300 points of observed data with the same magnitude as that obtained by the previous optimization methods, remarkably by using only one or two points of data. Furthermore, the utilization of QE demonstrated the feasibility of the present method for elucidating the behavior of the parameters in the analyzed model. The present symbolic-numeric method is therefore a powerful approach to reveal the fundamental mechanisms of kinetic models, in addition to being a computational engine.

• 대한가정학회지
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• 제49권8호
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.