Browse > Article
http://dx.doi.org/10.5762/KAIS.2013.14.11.5403

The Effect of Symbolic Objectives upon the Artwork Price: Focusing on House-Tree-Person Model  

Hwang-Bo, Yeo-Joo (Department of Culture and Arts Management, Graduate School, Hongik University)
Shin, Hyung-Deok (School of Business Administration, Hongik University)
Chung, Taeyoung (School of Business Administration, Hongik University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.11, 2013 , pp. 5403-5410 More about this Journal
Abstract
This study investigated the effect of symbolic meanings of the artwork objectives on auction price. Based on Buck(1948)'s House-Tree-People(H-T-P) model, we hypothesized that symbolic meanings of these objectives invoke preferences of bidders and increase the price. Using 402 auction price data from June 2010 to May 2011, we found that an artwork including house and people tend to be auctioned off at a higher prices than the artwork without them. This study confirmed that Buck's model can be used to determine artwork price, suggesting that symbolic objectives in the artwork do affect its price.
Keywords
Artwork Price Determination; Symbolic Objectives; Unconsciousness; H-T-P model;
Citations & Related Records
연도 인용수 순위
  • Reference
1 H. D. Shin, T. H. Kim, M. S. Kim and Y. S. Kim, "Artistic Value and Art Price: A Compariison between Auction and Non-auction Markets", Journal of Academia-Industrial Technology, 13, 10, pp. 4432-4439, 2012.
2 J. W. Nahm, "Price Determinants of Art Price: Is it Proportional to Size?," Korean Economic Review, 56, 2, 139-161, 2008.
3 J. H. Park and H. D. Shin, "Would Online Artwork Auction Be Better than Offline? Focusing on the Impacts of Price Determinants on the Fetching Price", Korean Management Review, 41, 4, 789-808, 2012.
4 D. B. Choi, T. Chung and H. D. Shin, "The effect of Artists' Education Level, College fo Graduation and Gender on Art Sales Possibility and Art Price: Focusing on MANIF Art Fair Market", Journal of Academia-Industrial Technology, 14, 4, 1582-1588, 2013.
5 J. Buck, "The House-Tree-Person Test," Journal of Clinical Psychology, 4, 151-159, 1948. DOI: http://dx.doi.org/10.1002/1097-4679(194804)4:2<151::AID-JCLP2270040203>3.0.CO;2-O   DOI
6 B. S. Frey, and W. P. Werner, "Art Investment: An Empirical Inquiry", Southern Economic Journal, 396-409, 1989. DOI: http://dx.doi.org/10.2307/1059218
7 N. H. Jung, and G. S. Kim, "A Study of House-Tree-Person Symbols from a Mythological and Religious Perspective." Journal of Korean Art Therapy, 17, 4, 1069-1087, 2010.
8 B. Y. Lee, The Concept of the Collective Unconsciousness(Korean translation), Sol, 2002.
9 C. H. Han, "Meta-Linguistic Use of Star Symbol as Graphic Symbol in the Visual Communication Design," Journal of Design Culture, 16, 2, 498-511, 2010.
10 J. Hall, Dictionary of Subjects and Symbols in Art, Harper & Row, 1974.
11 C. S. Kim, A Study on House Image in Modern Korean Poetry, Doctoral Dissertation Thesis, Korea University, 2010.
12 H. S. Kim, "A Symbolic Interactive Approach to Housing and Self Relationship," Housing Research Journal, 2, 1, 47-55, 1991.
13 Y. G. Lee, World Cultural Symbol Dictionary with pictures(Korean translation), Kachigeulbang, 1994.
14 O. K. Kim, "Recherche Artthrapeutique sur l'Expression des Cyprs chez Van Gogh," Association Coreenne d'Etudes Francaises(Korean Translation), 65, 239-258, 2009.
15 S. G. Lee, Y. J. Choi, D. K. No, and S. Y. Lee, "Understanding and Role of Symbols in Contemporary Art," Journal of Korea Elementary Education, 16, 1, 257-316, 2005.
16 Y. U. Park, "Symbolic Analyses on Images Expressed in Signs in Paul Klee's Works," Art Education, 6, 9-24, 1990.
17 J. Hurwit, "Image and Frame in Greek Art," American Journal of Archaeology, 81, 1, 1-30, 1977. DOI: http://dx.doi.org/10.2307/503645   DOI   ScienceOn
18 J. B. Nuckolls, "The Case for Sound Symbolism," Annual Review of Anthropology, 28, 225-252, 1999. DOI: http://dx.doi.org/10.1146/annurev.anthro.28.1.225   DOI   ScienceOn
19 O. K. Kwon, "A Symbolic Approach to Hemingway's Novels: Focused on The Old Man and the Sea", The Korea Association of Teachers of English, 24, 367-387, 2002.
20 Seoul Auction, www.seoulauction.com.
21 R. W. Belk, K. D. Bahn and R. N. Mayer, "Developmental Recognition of Consumption Symbolism," Journal of Consumer Research, 9, 1, 4-17, 1982. DOI: http://dx.doi.org/10.1086/208892   DOI   ScienceOn
22 Y. J. Jung, Art Therapy Basic on Jung's Analytic Psychology(Korean translation), Hakjisa, 2006.
23 G. U. Kim, "Symbol, Semiotik und Kulturforschung-in bezug auf die Philosophie der symbolischen Formen von E. Cassirer", Koreanische Gesellschaft fur Germanistik, 87, 253-274, 2003.
24 M. H. Kim and J. O. Jeon, "A Study on the Consumer's Buying Motivation of Paintings and the Relationship of Materialism, Identification, Purchase Intentions and the motivation," Journal of Consumer Studies, 19, 3, 187-213, 2008.
25 G. A. Athaide and R. R. Klink, "Creating Global Brand Names: The Use of Sound Symbolism," Journal of Global Marketing, 25, 202-212, 2012. DOI: http://dx.doi.org/10.1080/08911762.2012.744123   DOI
26 Y. S. Kim, Human and Symbolic(Korean translation), Dongseo, 1987.
27 B. Y. Lee, Analytic Psychology, Ilchokak, 2000.
28 Y. J. Lee and S. A. La, "An Exploratory Study on the Difference Between Users vs. Non-users: Brand Personality-Brand Identification-Brand Equity Model," Korea Marketing Review, 17, 3, 1-33, 2002.