• Title/Summary/Keyword: swot analysis

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A Study on Activation Strategies of Occupational Health and Safety Management System using SWOT/AHP Analysis (SWOT/AHP 분석기법을 이용한 안전보건 경영시스템의 활성화 전략에 관한 연구)

  • Son, Il-Moon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.7
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    • pp.2895-2902
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    • 2012
  • The Occupational health and safety is an important factor in the competitiveness of an enterprise. In this paper, activation strategies of OHSMS(Occupational health and safety management system) were systematically and quantitatively analyzed and suggested using SWOT/AHP(Strengths, Weaknesses, Opportunity, Threat/Analytic Hierarchy Process) analysis. In these results, activation strategies of this system can be suggested as followings ; Making worker safety-friendly image of enterprise, developing the quantitative indices related to management results in accreditation programs of OHSMS, constructing the relationship between OHSMS and product safety management, and developing the customized integrated accreditation system.

A Study on Development Strategy of Industrial Complex using SWOT/AHP Analysis Theory - The Case of the Firms in Seoul Digital Industrial Complex (SWOT/AHP 분석기법을 이용한 산업단지의 발전 전략에 관한 연구: 서울디지털산업단지를 중심으로)

  • Kim, Bo Seok;Lee, Min Jung
    • The Journal of Information Systems
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    • v.24 no.4
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    • pp.61-81
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    • 2015
  • Purpose Seoul Digital Industrial Complex has remarkably grown both quantitatively and qualitatively in short period of time since it started restructuring project in 1997. It's also not few that there were various challenges and difficulties in this industrial complex due to fast growth in short-term, such as the deficient amenities, noncooperation among the related organizations. Now, it's time to overcome these challenges and difficulties to establish new strategy for the sustainable growth and development of this Industrial Complex. Methodology There are some previous researches but almost none of them considered the priority order of the development strategy having reflected the needs of industrial complex in point of customer. In this regard, this study suggests the development strategy of Seoul Digital Industrial Complex by supplementing the limits of proceeding researches and using the combined SWOT/AHP analysis theory. Findings Based on the final analysis result of survey by combined SWOT/AHP method, this study suggests the priority order of 4 development strategies for Seoul Digital Industrial Complex, such as SO strategy, ST strategy, WO strategy and WT strategy.

Design and Implementation of Web-based SWOT Analysis Supporting Tool (사례DB 기반의 SWOT 분석 지원도구 설계 및 구현)

  • Hwang, JeeNa;Kim, Ji-Hui;Lim, Jung Sun;Seo, Ju Hwan;Kim, You-Eil;Lee, Yun-Hee
    • Proceedings of the Korea Contents Association Conference
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    • 2016.05a
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    • pp.279-280
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    • 2016
  • 기업 내부 및 외부 환경 요인 분석을 통한 올바른 비즈니스 전략 수립은 기업의 최상의 결과 창출로 이어질 수 있다. 때문에 SWOT(Strength, Weakness, Opportunity, Threat) 분석을 통해 기업 내부의 강점요인과 약점요인을 인지하고, 기업 외부의 기회요인과 위협요인을 정확하게 분석하는 과정은 매우 중요하다. 그러나 많은 기업들이 그들의 상대적인 강점요인과 약점요인, 기회요인과 위협요인에 대해 정확하게 판단하지 못하는 경우가 많다. 본 연구는 기업이 환경분석 과정에서 보편적으로 활용하는 분석모델 중 하나인 SWOT 분석을 지원하는 도구를 설계 및 구현한 것으로, 각 분야의 전문가들이 작성한 SWOT 분석 결과를 바탕으로 SWOT 분석 사례 DB를 만들어 사용자가 데이터베이스에 저장되어있는 각각의 환경요소를 조회하여 기업에 적합한 환경요소들을 선택, 수정, 추가하게 함으로써 SWOT 분석 시에 기업들이 고려해야하는 내부 및 외부 환경 요인에 대한 정보를 제공하고자 한다. 이를 통해 기업들이 자신의 내부 역량에 대해 보다 정확하게 인지하고, 외부 환경 변화에 대한 고찰을 도울 수 있을 것으로 사료된다.

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Competitive Advantage Strategy of Construction Duration by SWOT Analysis (SWOT 분석을 통한 건설기업의 공기경쟁력 강화 전략)

  • Kim, Sun-Kuk;Lee, Hyun-Soo;Ryu, Han-Guk
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.2 s.30
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    • pp.109-117
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    • 2006
  • Recent rapid changes such as construction market reduction, lowest bidding system of construction cost, five days per week system, and post-construction sale system are inevitably accelerating the competitiveness between construction companies. Those rapid changes of construction environment require construction companies, which are main participants of construction industry, to adapt to the changes and more to lead new construction environment. However, there are many construction uncertainties which could delay construction completion. Without the proper identification of construction uncertainties, structured strategy establishment and management of construction schedule, the competitive advantages of construction duration could not be made. Thus this paper limited the research boundary to construction duration competitiveness instead of general strategy establishment. Recognizing the importance of proper calculation of construction duration, requirements of construction duration reduction and limited researches related to construction schedule strategy, we established the 25 strategies for construction duration competitivenss by internal and external construction environment analysis and SWOT analysis, and then elicited the first considerations to accomplish the strategies through concensus of all the staffs by questionnaire, brainstroming and face-to-face interviews.

A Strategy For Entering Digital Contents Market of JAPAN using SWOT/AHP Analysis (SWOT/AHP를 통한 일본 디지털콘텐츠시장의 효과적인 진출전략 연구)

  • Ahn, Sung-Joon;Jeong, Jee-Hoon
    • 한국IT서비스학회:학술대회논문집
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    • 2005.11a
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    • pp.167-175
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    • 2005
  • 디지털콘텐츠의 시장이 확대됨에 따라 디지털콘텐츠사업의 중요성이 점점 대두되고 있다. 국내의 디지털콘텐츠시장은 2002년부터 매년 1조 이상의 성장을 기록하며 2004년 약 6조 5000억 원의 시장을 기록하고 있다. 디지털콘텐츠시장의 성장은 비단 국내뿐만 아니라 일본에서도 폭발적으로 증가하고 있는데 일본의 2004년 디지털콘텐츠시장 규모는 169억 8200달러로 추정되고 앞으로 그 규모는 더욱 커질 것 이라 예상되고 있다. 본 논문은 국내에서 질적, 양적으로 성장하고 있는 디지털콘텐츠를 일본시장에 진출할 때 고려되어야 할 전략적인 요소들과 이들의 중요도를 제안하는 것이다. 연구 방법으로는 SWOT/AHP방식을 이용하였다. 연구 순서는 일본 디지털콘텐츠시장에 국내 기업이 진출할 때 국내 기업에 대한 SWOT분석을 실시하고, 이를 다시 AHP를 통하여 SWOT의 4가지 그를 강점, 약점, 기회, 위협의 가중치와 각 그룹 내의 요인들에 대한 개별적인 가중치를 산출한다. 연구의 결과로 도출된 가중치들은 일본 디지털콘텐츠시장에 진입할 때 무엇을 더 고려해줘야 하는지를 나타내고 있어 전략 수립의 기초로 삼을 수 있을 것으로 생각된다.

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Activation Strategies of Non-government Certification Using SWOT/AHP Analysis (SWOT/AHP 분석을 이용한 민간인증제도 활성화 전략)

  • Goh, Hyun-Woo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.32 no.2
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    • pp.104-111
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    • 2009
  • Recently, it is becoming the big issue internationally where the safety problem of the industrial product including the foodstuffs. The way is able to construct the trust of the consumer that the external specialized agency independently operating confirms what production process of the product keep a standard or a technical regulation. This is conformity assessment. In the many countries, agencies entrusted government authority do conformity assessment. Specially, 'certification' in one form of conformity assessment process is operating a certification system at the government and the non-government body in Korea. Also non-government certification is fixed by trusted system from consumer. He has to prepare a competitive power in liberalization time, so need the countermeasure urgently. This study purpose that develops strategy so as to activating of non-government certification system in gist of the origination called 'self-control.' I present activation strategies using SWOT/AHP analysis.

Global Busan City Brand Image Development Strategy - SWOT/AHP analysis -

  • LEE, Changhwan;RA, Heeryang;OH, Youngsam;LEE, Chunsu
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.3
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    • pp.115-124
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    • 2021
  • Purpose - An empirical analysis of various opinions of experts to build Busan's global city image. Based on this, we provide strategy establishment metrics using opportunities, strengths, and threats to build Busan's global city image. Research design, data and methodology - SWOT-AHP analysis are used in terms of methodology, and this study is based on experts' reviews and answers. In addition, AHP analysis is performed based on SWOT analysis to derive the result values for important priority factors. Result - As a result of the prioritization of SWOT-AHP results, a matrix of strategic development directions for Busan city brand building can be presented. As a result of the composite weighting, the factors related to opportunity were ranked as important. In addition, matrices on SO strategy, ST strategy, WO strategy, and WT strategy were derived. Conclusion - This study is an interdisciplinary study from the economic aspect, international management and international marketing aspect, administrative aspect, and architectural engineering aspect. Through this, the image of a global city of Busan that can overcome COVID-19 and cope with the 4th industry in the future will be built, and Busan will be able to build a global international city image by commercially attracting the 2030 World Expo.

A Study on Entrepreneurship, Competitiveness of SWOT, and Performance in Hidden Champion Firm (히든챔피언기업의 기업가정신, SWOT요인의 경쟁(대응)능력, 성과간의 관계에 관한 연구)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.21-33
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    • 2016
  • This paper aims to investigate the relations among the entrepreneurship, SWOT factors, and performance in Korean hidden champion firms. 112 potential Korean hidden champions were drawn at random from the hidden champion candidates of Export-Import Bank of Korea. For analyzing the relationship of them, the entrepreneurship factors categorized with organizational risk taking, innovativeness, and proactiveness from previous researches(Khandwalla, 1977; Miller, 1983; Miller & Friesen, 1978, 1982). Also, four SWOT factors classified into strength, weakness, opportunities, and threat by confirmatory factor analysis. As a result, we found some statistically significant effects between the SWOT factors and entrepreneurship factors, and they sequentially affects to performance. That is, as a presented with previous research, there is verified that entrepreneurship is caused by organizational risk taking, innovativeness, and proactiveness. Also, SWOT factors significantly affect to business performance. Some guidelines for practicing potential Korea hidden champions as a result of this would include; first of all, it is important to support the potential hidden champions consulting approach in global perspectives; secondly, effective governmental support programs for hidden champions should be developed for positive impacts of according to these results.

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The Study of SWOT(Strength-Weakness-Opportunity-Threat) Analysis for Micro-robot Technology Development and Trend of S. Korea (SWOT분석을 통한 한국 마이크로 로봇의 발전방안)

  • Lee, Sang-Yun;Yoon, Hong-Joo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.4
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    • pp.881-895
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    • 2012
  • Micro-robots are utilized as useful tools in diagnosis and treatment of various human diseases. At present, lots of countries are developing and making many micro-robots. Government of S. Korea are trying to push ahead with the plan as technology policy, for the same reason. So this study examined about micro-robot technology development and trend of S. Korea, by using the method of SWOT(Strength-Weakness-Opportunity-Threat) analysis. As a result, the future policy for micro-robot of S. Korea is to further spur the development of new micro-robot technology and more improvement of the technology level of micro-robots registered by patent as 'micro-robot of bacterium base for lesion treatment' and 'micro-robot moved by compressive fluid'. Finally, It was already confirmed as high level, technology of 'micro-robot of bacterium base for lesion treatment' and 'micro-robot moved by compressive fluid' invented at S. Korea.

A SWOT Analysis of Design Elements of Korean MOOCs (SWOT 분석에 기반한 한국형 MOOCs 설계요소 연구)

  • Lim, Keol;Kim, Mi Hwa
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.615-624
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    • 2014
  • MOOCs become an innovative counterproposal of higher education while leading qualitative and quantitative expansion of open courses. KOCW which has adapted for providing open courses in Korea is expected to be evolved along with the development of MOOCs. However, there is a chance to have a conflict or resistance if MOOCs will be transferred without considering domestic situations or opening of universities' classes won't be able to evolve in OCW environment anymore. In this case, it will be hard to take advantages of MOOCs' that provide opportunities for embodying popularization and individualization of education. Thus, it is important to develop strategies for employing recent trends of MOOCs in Korean environment for the sustainable development of higher education. In this paper, design elements required for Korean MOOCs has been studied through SWOT analysis.