• Title/Summary/Keyword: sustainable consumption

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A Study on the Plans for Expanding Sustainable Consumption (지속가능한 소비생활 확산을 위한 방안 고찰)

  • 윤정혜;이희숙
    • The Korean Journal of Community Living Science
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    • v.12 no.2
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    • pp.61-73
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    • 2001
  • The purpose of this paper was to study the plans for expanding sustainable consumption. Three plans for expanding sustainable consumption were discussed. That is, 1) the plans for expanding consumer awareness of sustainable consumption, 2) for constructing green infra-structure over the country, and 3) for driving economic motives of sustainable consumption were discussed in detail.

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The Effect of Consumption Expression Behavior through Social Media on Sustainable Consumption: Mediating Effects of Social Connectedness (소셜미디어를 통한 소비 표현 행동이 지속가능소비에 미치는 영향: 사회적 연결감의 매개효과)

  • Yu Hyeon Park;Hyesun Hwang
    • Human Ecology Research
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    • v.61 no.2
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    • pp.247-261
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    • 2023
  • The purpose of this study was to examine the effect of consumer consumption behavior on sustainable consumption through social media and to verify the mediating effects of social connectedness on sustainable consumption. A survey comprising 222 men and women in their 20s and 30s was conducted in which their consumption expression behavior, sustainable consumption and social connectedness were measured. The results were analyzed using SPSS Process Macro Model 4 and it was found that consumers who shared a considerable amount of personal information on their lifestyle on social media as a means of self-expression exhibited a higher level of sustainable consumption. It also became apparent that the degree of consumption expression behavior had a positive effect on social connectedness and that social connectedness had a positive impact on sustainable consumption by mediating the degree of consumption-focused self-expression on social media. Based on these results, it was confirmed that social media can serve as a mechanism to lead consumers' consumption behavior beyond providing a basis for forming a human network. Implications for the impact of social media on consumption behavior were presented, and proposals for exploring the environment in which sustainable consumption can be activated were suggested, together with ways in which new media can be utilized. The findings from this study indicate that sharing consumption behavior and having a broad range of connections on social media can create an environment in which sustainable consumption is promoted.

Fish Purchasing Behavior and Implications for Promoting Sustainable Consumption: A Malaysian Case

  • Ee Von GOH;Susan AZAM-ALI;Fiona MCCULLOUGH
    • Asian Journal of Business Environment
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    • v.13 no.2
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    • pp.29-37
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    • 2023
  • Purpose: Motivated by the fact that Malaysians fish consumption patterns and preferences have raised sustainability concerns, this study aims to understand the key entry points to promote sustainable consumption and increased uptake of sustainably sourced fish among Malaysian consumers. This is achieved by exploring the individual determinants of Malaysian consumers' fish purchasing behaviors and their subjective and objective knowledge of fish. Research design, data, and methodology: A survey was conducted using interviewled questionnaire on 250 consumers in selected Malaysian populations recruited via street-intercept random sampling. Results: Findings confirmed the homogeneous societal culture of fish consumption amongst Malaysians. Females and consumers with advanced degree are found to be potentially effective primary targets of sustainable consumption interventions. Future interventions should consider the solutions to the low health and sustainability literacies among Malaysian consumers, and limited availability, accessibility, and affordability of sustainable options in Malaysia. Conclusion: The study findings provide new insights for the multisectoral stakeholders in the region working on promoting sustainable fish consumption and sustainable fisheries in general.

A Study on Consumers' Demand for Environmentally Sustainable Home Electrical Goods (환경친화적인 가전소비재에 대한 소비자의 수요도 연구)

  • 이승신
    • Journal of the Korean Home Economics Association
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    • v.42 no.2
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    • pp.19-32
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    • 2004
  • Not only consumers but also corporations need to use and develop sustainable consumption for environmental preservation these days. This research studied the level of environmental consciousness, knowledge of environmental problems and consumption behavior for environmentally sustainable home electrical goods. This study was conducted by survey method and the sample was 300 housewives aged 20-50 living in Seoul and urban areas in 2003. The consciousness for the environment and seriousness of theenvironmental problems were very high. Nevertheless, the level of consumption behavior for environmentally sustainable goods was lower than the consciousness. Of the total sample, 33% were aware of the ultrasonic-waves-sink, 73% of the non-detergent-wash machine, 50% of the vacuum-without-trash envelope, and only 17% of the micro-oven-zero air power. Over 50% of the sample wanted to buy these environmentally sustainable, home electrical goods, especially working housewives.

The Value, Knowledge, and Sustainable Consumption Behavior of Fashion Consumers (패션 소비자의 가치, 지식 및 지속가능한 소비행동에 관한 연구)

  • Suk, HyoJung;Lee, Eun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.3
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    • pp.424-438
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    • 2013
  • This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.

Effects of Consumer's Ethical Consumption Consciousness and Lifestyle on Sustainable Fashion (윤리적 소비의식 및 라이프 스타일이 지속가능패션 제품의 소비에 미치는 영향)

  • Chung, Misil
    • Fashion & Textile Research Journal
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    • v.19 no.4
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    • pp.421-433
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    • 2017
  • The purpose of this study was to examine the influence of consumer's ethical consumption consciousness and lifestyle on sustainable fashion. The data was analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, and multiple regression. The major results of this study were as follows. First, three factors of sustainable fashion were identified: eco-friendliness, recycling, and safety. Second, three factors of ethical consumption consciousness were identified: social ethics, environmental ethics, and public ethics. Based on these factors, the subjects were categorized into three clusters (high, middle, and low ethical consumption consciousness group). Third, four factors of life style were identified: pursuit of brand, appearance, cautiousness, and information. Based on these four factors, the subjects were categorized into three clusters (brand/appearance, cautiousness/information, and unconcerned group). Fourth, three factors of ethical consumption consciousness significantly influenced eco-friendliness factor of sustainable fashion. Also, the recycling factor of sustainable fashion was influenced by social ethics, environmental ethics, pursuit of brand, and pursuit of information. The safety factor of sustainable fashion was influenced by environmental ethics, public ethics, and pursuit of information. The results of this study suggest that practical and various environmental education need to be provided to consumers, because high environmental ethical consciousness consumers evaluated sustainable fashion positively. Additionally, accurate information on eco-friendliness, recycling, and safety of clothing products would need to be provided by fashion businesses through various routes, because those with information-pursuing lifestyle were found to have deep interests in sustainable fashion.

A Comparative Study on Sustainable Food Consumption Behavior Depending on Food Value Consumption Type of MZ Generation (MZ세대의 식품 가치소비 유형에 따른 지속가능한 식품 소비행동 비교 연구)

  • Hyeseon, Yang;Young il, Park;Nami, Joo
    • The Korean Journal of Food And Nutrition
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    • v.35 no.6
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    • pp.481-490
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    • 2022
  • The influence of the food value consumption type of MZ generation on food choice attribute and sustainable food consumption behavior was studied using structural equation modeling. A survey was conducted on April 11~17, 2022, among panels aged 20 to 39. A total of 350 valid replicates (100%) were analyzed using statistical program SPSS The validity of the measurement instrument was verified through exploratory factor analysis and confirmatory factor analysis. The data reliability was confirmed using Cronbach's alpha coefficient. The hypothesis was verified by performing path analysis through structural equation modeling using AMOS. Regarding the influence of food choice characteristics on sustainable food consumption behavior, health has a significant positive (+) effect on the selection consumption behavior of certified food and local food. Among food value consumption categories social value consumption has a significant negative (-) influence on the consumption behavior of certified food and the choice of local food. Ethical value consumption has a significant positive (+) influence on the selection consumption behavior of certified food and local food. This study is significant because it has identified sustainable food consumption behaviors that domestic consumers can adopt daily. It can use as baseline data for preparing political and institutional measures.

Human Ecology Research (2000-2013) on Sustainable Consumption of Natural Resources (가계의 지속가능한 자연자원 소비에 대한 국내 생활과학 연구 (2000-2013) 고찰)

  • Choo, Ho Jung;Rha, Jong-Youn;Baek, Eunsoo;Kim, Hyo Jung
    • Human Ecology Research
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    • v.53 no.1
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    • pp.93-106
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    • 2015
  • The purpose of this study is to understand what we have learnt thus far on the sustainable consumption of natural resources by household in Korea. We propose a two-wing model designating households as the main agent of sustainable living where both the production of human resources and the consumption of natural resources take place. In the current study, we focused on the sustainability of natural resource consumption. Undertaking an empirical study, we selected 10 major journals that represent each area of human ecological research and then, identified 120 relevant studies regarding sustainability published since 2000. First, we classified 381 keywords into three categories: production, consumption, and social environment, and the identified studies were then classified in one of the seven categories created by combinations of the abovementioned three categories: production (P), consumption (C), social environment (S), production-consumption (PC), production-social environment (PS), consumption-social environment (CS), and production-consumption-social environment (PCS). The results showed that the sustainability of natural resources has been mainly investigated in the fields of clothing & textiles and food & nutrition. Further, consumer science research has been conducted in the area of consumption-social environment and consumption-production. The current study indicates that the field of human ecology has created and accumulated knowledge to support sustainable living. In the future, we need to conduct more integrated research across disciplines and methods and promote research interest in the underdeveloped area of sustainability research in human ecology.

A Case Studies on the Sustainable Fashion Trend and Design as ESG Practice in the Post-Corona New Normal Period (포스트코로나 뉴노멀 시대의 ESG 실천 방안으로서의 지속가능한 패션경향 및 디자인 방향성 연구)

  • Lee, Dal A;Kim, Chan Ho
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.3
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    • pp.169-184
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    • 2022
  • This study aims to discuss sustainable fashion trends and sustainable design directions that fashion companies are practicing with ESG in the post-corona new normal era. As a research method, this study examined sustainable fashion trends and ESG practices through empirical case studies focusing on each fashion brand's website, including previous research and literature research, using materials such as newspapers and magazines. As for ESG practice plans, they were divided into four categories: technology orientation, design orientation, consumption orientation, and social value pursuit orientation. The sustainable fashion trends were also divided into four categories. First, the trend exhibits cyclical sustainability using pro-environmental materials, such as pro-environmental fibers, recycled fibers, biodegradable fibers. Second, high sensitivity and rare value sustainability were shown using reuse and upcycling. Third, consumption-oriented trends were promoted through slow fashion. Fourth, in order to realize eco-friendly sustainable fashion and ESG as practical ways to pursue social values, there is a trend of integrating sustainability through changes in perception considering people, society, and the environment. Beyond spreading concern about value consumption trends and the environment, it presents a direction for future industries concerning core values with social roles, responsibility, and ethical awareness from various perspectives.

An Explorative Study on the Purchase Decision-Making Process of Sustainable Shoes Consumers (지속가능한 신발 소비자의 구매의사결정과정에 관한 탐색적 연구)

  • Sora Yim;Eunjung Shin;Ae-Ran Koh
    • Human Ecology Research
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    • v.61 no.3
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    • pp.389-399
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    • 2023
  • Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the "need recognition" stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the "evaluation of alternatives" stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the "purchase" stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the "consumption" stage, the start of product ownership coincides with the start of using the products after making a purchase. In the "post-purchase assessment" stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the "post-purchase behavior" stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.