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http://dx.doi.org/10.5850/JKSCT.2013.37.3.424

The Value, Knowledge, and Sustainable Consumption Behavior of Fashion Consumers  

Suk, HyoJung (Dept. of Clothing & Textiles, Chung-Ang University)
Lee, Eun-Jin (Dept. of Clothing & Textiles, Chung-Ang University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.37, no.3, 2013 , pp. 424-438 More about this Journal
Abstract
This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.
Keywords
Fashion consumers; Value; Knowledge; Sustainable consumption behavior;
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