• Title/Summary/Keyword: supply chain strategy

Search Result 256, Processing Time 0.025 seconds

Effects of firm strategies on customer acquisition of Software as a Service (SaaS) providers: A mediating and moderating role of SaaS technology maturity (SaaS 기업의 차별화 및 가격전략이 고객획득성과에 미치는 영향: SaaS 기술성숙도 수준의 매개효과 및 조절효과를 중심으로)

  • Chae, SeongWook;Park, Sungbum
    • Journal of Intelligence and Information Systems
    • /
    • v.20 no.3
    • /
    • pp.151-171
    • /
    • 2014
  • Firms today have sought management effectiveness and efficiency utilizing information technologies (IT). Numerous firms are outsourcing specific information systems functions to cope with their short of information resources or IT experts, or to reduce their capital cost. Recently, Software-as-a-Service (SaaS) as a new type of information system has become one of the powerful outsourcing alternatives. SaaS is software deployed as a hosted and accessed over the internet. It is regarded as the idea of on-demand, pay-per-use, and utility computing and is now being applied to support the core competencies of clients in areas ranging from the individual productivity area to the vertical industry and e-commerce area. In this study, therefore, we seek to quantify the value that SaaS has on business performance by examining the relationships among firm strategies, SaaS technology maturity, and business performance of SaaS providers. We begin by drawing from prior literature on SaaS, technology maturity and firm strategy. SaaS technology maturity is classified into three different phases such as application service providing (ASP), Web-native application, and Web-service application. Firm strategies are manipulated by the low-cost strategy and differentiation strategy. Finally, we considered customer acquisition as a business performance. In this sense, specific objectives of this study are as follows. First, we examine the relationships between customer acquisition performance and both low-cost strategy and differentiation strategy of SaaS providers. Secondly, we investigate the mediating and moderating effects of SaaS technology maturity on those relationships. For this purpose, study collects data from the SaaS providers, and their line of applications registered in the database in CNK (Commerce net Korea) in Korea using a questionnaire method by the professional research institution. The unit of analysis in this study is the SBUs (strategic business unit) in the software provider. A total of 199 SBUs is used for analyzing and testing our hypotheses. With regards to the measurement of firm strategy, we take three measurement items for differentiation strategy such as the application uniqueness (referring an application aims to differentiate within just one or a small number of target industry), supply channel diversification (regarding whether SaaS vendor had diversified supply chain) as well as the number of specialized expertise and take two items for low cost strategy like subscription fee and initial set-up fee. We employ a hierarchical regression analysis technique for testing moderation effects of SaaS technology maturity and follow the Baron and Kenny's procedure for determining if firm strategies affect customer acquisition through technology maturity. Empirical results revealed that, firstly, when differentiation strategy is applied to attain business performance like customer acquisition, the effects of the strategy is moderated by the technology maturity level of SaaS providers. In other words, securing higher level of SaaS technology maturity is essential for higher business performance. For instance, given that firms implement application uniqueness or a distribution channel diversification as a differentiation strategy, they can acquire more customers when their level of SaaS technology maturity is higher rather than lower. Secondly, results indicate that pursuing differentiation strategy or low cost strategy effectively works for SaaS providers' obtaining customer, which means that continuously differentiating their service from others or making their service fee (subscription fee or initial set-up fee) lower are helpful for their business success in terms of acquiring their customers. Lastly, results show that the level of SaaS technology maturity mediates the relationships between low cost strategy and customer acquisition. That is, based on our research design, customers usually perceive the real value of the low subscription fee or initial set-up fee only through the SaaS service provide by vender and, in turn, this will affect their decision making whether subscribe or not.

The Expansion Strategy for the New Route between Korea and Hungary (한-헝가리 간의 신물류 확대전략)

  • Seo, Dae-Sung
    • Journal of Distribution Science
    • /
    • v.12 no.6
    • /
    • pp.59-65
    • /
    • 2014
  • Purpose - The competitiveness of logistics in the 21st century rests on ensuring the efficiency and effectiveness of its local hub. While considering entry into a niche market in local logistics, it is pertinent to note that Budapest is emerging as a hub in EU enlargement in Eastern Europe. Big, small, and medium-sized businesses in Korea entered Hungary in the early 1990s since then, there has been a significant increase in Korean presence, of approximately 130 times. This study aimed to identify the key distribution issues that have emerged in relation to Eastern Europe. Research design, data, and methodology - This study indicates that 33 major Korean companies were located in Hungary, which serves as an out post to enter the European marketplace. However, Korea's exports to Hungary have declined (-32.0% in 2012) because of a loss of competitiveness against multinational corporations, due to factors such as the rise in current local distribution costs and wages. Hungary, on the other hand, through diversification and expansion of foreign trade with the non-EU markets, including Korea, is increasing its exports. Strategies of emerging countries are compared and reviewed in this study, by examining the vicissitudes of Hungary's distribution methods. Results - There are issues regarding Hungary's innovative ability. Hungary has a history of low wages and high skilled labor. However, the outflow of high-quality human resources for high-wages has become more extensive, and this underlines concerns that the CEE's trade hub is moving to neighboring countries. After the European financial crisis in 2010, the Hungarian economy is now developing, because of the IMF's measures, and it is being transformed into a trade surplus nation, while regaining distribution volumes rapidly. However, if there is continued lack of investment, the supply chain is weakened and exports decline amidst competition with TNCs or with China's distribution networks. Conclusions - It is necessary to create a new logistics approach for increasing trade between Korea and Hungary. First, Korean small and medium enterprises (SMEs) should build trust by working with advanced Hungarian talent, and they should expand into state-of-the-art fields instead of being confined to traditional sectors. Second, this study focuses on limiting and lowering their high expectations for success according to foreign direct investment (FDI) inflows and the role in the CEE distribution hub Korea should try to strengthen the distribution hub with its centralized population, using better, more highly educated human resources, thereby sustaining more innovative ability. Further, the positive effects of these measures are manifested in enhanced business on both sides of Hungary, namely, the EU and non-EU nations such as Turkey and emerging markets around Europe, and a better engagement in the core placement of culture and industry. For this, Korea can contribute to, and benefit from, a Hungarian logistics center, for adopting the high-tech cluster systems and commercializing distribution technology such as RFID·USN.

Habitat Characteristics and Management of Abandoned Rice Paddy Field Wetlands in Mountain - In Case of the Uldae Wetland in Bukhansan National Park - (도시 내 묵논습지 생물서식 특성 및 관리방안 -북한산국립공원 울대습지를 대상으로-)

  • Yoo, So-Yeon;Hur, Myung-Jin;Han, Bong-Ho;Choi, Jin-Woo
    • Journal of the Korean Society of Environmental Restoration Technology
    • /
    • v.21 no.4
    • /
    • pp.11-23
    • /
    • 2018
  • The purpose of this study is to identify the ecological characteristics and biological interactions between species of the abandoned rice paddy field in mountainous areas and to suggest a management strategy for stable food chain formation and biodiversity enhancement. The study site is located in Uldae wetland of Songchu district Bukhansan National Park, site characteristics and biological habitat characteristics were identified through site survey and literature survey. With regard to physical environment, among geographical features, the Uldae Wetland and the neighborhood inside the basin was a gently sloping area($5{\sim}15^{\circ}$). And 64.0% of basin faced the north. With regard to water environment, the Uldae Wetland was wetland of rainfed paddy field depending on precipitation and the system of stream flowing into the wetland from valley. According to the results of examining flora in plant ecology, in general, they were herbaceous wetland species. 88.6% of existing plants inside the Uldae Wetland basin was a forest in the mountain. And Quercus spp. community and Pinus densiflora community accounted for 64.6% of that, and was dominant. Except for that, Salix koreensis community was distributed. The existing vegetation of Uldae Wetland inhabited wetland species and terrestrialization indicator species, and it was thought that partial terrestrialization inside the Uldae Wetland was in progress after the discontinuation of paddy cultivation, such as the expansion of Salix koreensis distribution area. In the status of appearing faunae in the Uldae Wetland with regard to wildbirds of appearing principal species, The Uldae wetland was based on a abandoned rice paddy field various wildlife, and was a wildlife feeding, spawning, and resting place. The water environment was an important factor in maintaining the wetland living creatures function, habitat of waterbirds and benthic macroinvertebrates, amphibians and odonate are spawning ground and habitat, it was affecting the vegetation ecosystem based on wetlands. In order to maintain the diversity of wildlife, it was important to maintain smooth water supply and water level. A stable food chain will be formed and the Uldae wetland biodiversity will be abundant by establishing the relationship between the species of Uldae wetland, which is abandoned rice paddy field, and the habitat environment favored by species belonging to the ecosystem stepwise linkage. The ecological characteristics of the Uldae wetlands and the relation between the species were analyzed and the environmental conditions were reflected in the planning and management plan of Uldae wetland ecology.

Analysis on value research trend and building the resource and competence based research framework for value creation (가치 연구의 동향 분석 및 가치창출에 대한 자원 및 역량기반 연구체계 구축)

  • Park, Changhyun;Lee, Heesang
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.15 no.4
    • /
    • pp.1923-1931
    • /
    • 2014
  • A value creation is understood as important business strategy these days in both academics and industry. But this phenomenon is not fully understood based on systematized framework. In this paper, we summarized value research trend based on exploratory research and inductive reasoning by exploring both international and domestic journals. And we built a research framework that can analyze value creation between supplier and customer. Value research prior to 2004 is primarily divided into values of goods or services and relationship values. After 2004, service-dominant (SD) logic has been outlined. There are other research trends to see the relationship value in terms of relationship benefits and relationship in the network or supply chain. 4 critical resource types (financial resource, knowledge resource, efficiency resource, and intellectual resource) and 5 competence types (relational capability, collaboration capability, innovation capability, managing capability) are constructed as principal factors for value creation from inductive reasoning based upon a resource-based view (RBV) and a competence-based view (CBV). The research framework was built based on 4 resources and 4 competences.

A Win-Win IT Innovation Case Study on the SMB and Large Enterprise in Automotive Industry (자동차 산업의 대중소 상생 IT 혁신 사례)

  • Kim, Dae-Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.6 no.4
    • /
    • pp.95-110
    • /
    • 2011
  • Deepening of the global competitive environment due to changes in operating environment and business, domestic and abroad companies in automotive industry are trying to optimize their production and logistics, to enhance their supply chain competitiveness and to promote information strategic planning to maximize their IT-enabled capabilities. In particular, the automotive industry is showing the various efforts to build the demand-based production system for responding to the market changes and preparing the global production and sales system. Despite of their various effors, the IT deployment and utilization levels of parts suppliers in the field of production/logistics companies are shown as higher in comparison with other area supplies, but the levels are shown as a very low condition compared to the parts suppliers of other manufacturing sectors. In this sense, the subject of this study, 'A' company (SMEs), has the challenges for improving the IS utilization and the accuracy of the information system according to the inefficiency of manual and field validation. Consequently, to improve and enhance the utilization of information systems, A company is carrying out the project to improve the ERP and POP operations by in-house approach, but they have shown the limitation in introducing and applying the latest technology.

  • PDF

A New Bootstrap Simulation Method for Intermittent Demand Forecasting (간헐적 수요예측을 위한 부트스트랩 시뮬레이션 방법론 개발)

  • Park, Jinsoo;Kim, Yun Bae;Lee, Ha Neul;Jung, Gisun
    • Journal of the Korea Society for Simulation
    • /
    • v.23 no.3
    • /
    • pp.19-25
    • /
    • 2014
  • Demand forecasting is the basis of management activities including marketing strategy. Especially, the demand of a part is remarkably important in supply chain management (SCM). In the fields of various industries, the part demand usually has the intermittent characteristic. The intermittent characteristic implies a phenomenon that there frequently occurs zero demands. In the intermittent demands, non-zero demands have large variance and their appearances also have stochastic nature. Accordingly, in the intermittent demand forecasting, it is inappropriate to apply the traditional time series models and/or cause-effect methods such as linear regression; they cannot describe the behaviors of intermittent demand. Markov bootstrap method was developed to forecast the intermittent demand. It assumes that first-order autocorrelation and independence of lead time demands. To release the assumption of independent lead time demands, this paper proposes a modified bootstrap method. The method produces the pseudo data having the characteristics of historical data approximately. A numerical example for real data will be provided as a case study.

A Study on Scor model and BSC to estimate SCM Performance in Textile and Fashion Business (섬유패션기업의 SCM 성과 측정을 위한 Scor Model과 BSC 연구)

  • Shin, Sang-Moo;Choi, Jin-Hyuk
    • Journal of Fashion Business
    • /
    • v.14 no.4
    • /
    • pp.10-22
    • /
    • 2010
  • To survive competitive global market, textile and fashion business incorporated Supply Chain Management strategy to make product and information flows fast and correct. Especially textile and fashion industry involves many complicated channels from up stream, middle stream, to down stream for delivering their production. Evaluating SCM performance is very critical to make better business profit model. Representative Scor model and BSC method are well fitted into textile and fashion business because of distributional complexity, non-financial factors to be considered, and innovative product characteristics. But there was little study to compare these two methods for textile and fashion business. Therefore, the purpose of this study was to investigate the Scor model and BSC method based upon review of literatures. The results of this study were as follows: Scor model had some strengths which were availability to apply for various industries due to standardized process, operation process emphasized, various customizable factors to compose for the company, and premise on SCM strategic execution. BSC method had some strengths which were the balance including financial and non-financial factors, qualitative analysis, and considering the goal and vision to convey organically from top to bottom of organization. The main differences between them were different scope to deal with performance estimating index from qualitative to quantitative analysis, the scope of human resources to manage, and possibility of performance comparison among companies.

Modelling Study on Sustainable Resources Management System Using Material Flow Analysis(MFA) in Korea (물질흐름분석을 이용한 국내 지속가능한 자원관리 시스템 모형 연구)

  • Kim, Yu-Jeong;Kim, Seong-Yong;Heo, Eun-Nyeong
    • Economic and Environmental Geology
    • /
    • v.41 no.2
    • /
    • pp.253-265
    • /
    • 2008
  • Sustainable resource management(SRM) is regarded as the core strategy to achieve Dematerialisation and Decoupling of economic growth from the use of natural resources and environmental degradation. This paper presents status SRM policy and research in worldwide, and analyzes decoupling of economic activity from energy consumption of domestic manufacturing, using decoupling factor. Also This paper suggests methodologies and strategies of SRM in Korea. SRM is established through various analysis and survey as following; forecasting of resource demand, material flow analysis and value chain analysis, resource market structure analysis. Through these analysis, we can obtain hot-spot and solution of environmental burden, recycling market management, recycling technology and best-optimal supply rate of primary and secondary resource. In Korea, resource management system must be linked with national and regional material flow analysis, and it is necessary to make SRM-law of national dimension for effective run of sustainable resource management system.

Logistics Peculiarities for the Firms in the Daegu-Gyeongbuk Area (대구.경북지역 기업의 물류특성 분석)

  • Ha, Yeong-Seok;Seo, Jung-Soo
    • Journal of Korea Port Economic Association
    • /
    • v.27 no.2
    • /
    • pp.241-260
    • /
    • 2011
  • This paper qualitatively describes logistics behaviors of 113 companies located in Daegu-Gyeongbuk by considering various characteristics such as business location, trade volume, cargo types and the possession of company's own warehouse. A logit model is developed to investigate how predictor variables affect these companies' inclination of utilizing Third Party Logistics Provider(3PL). The estimation results of 102 effective data points show that among the four predictors the location of company's HQs (HQADD) and trade volume (TRDTEU) significantly increase company's tendency towards utilizing 3PL while the remaining two variables (BULK, WAREHS) imparting statistically insignificant influence. The results indicate that those companies located outside the region tend to implement a strategy of using more 3PL and also that the larger the trade volume of the company the more 3PL the company uses to improve the efficiency in logistics.

A Study on Promotion of Value Added Logistics(VAL) Activities between Korea and China (한.중간 부가가치물류 활성화방안에 관한 연구 - 산동성을 중심으로 -)

  • Lee, Jung-Min;Lee, Choong-Bae
    • Journal of Korea Port Economic Association
    • /
    • v.25 no.3
    • /
    • pp.385-406
    • /
    • 2009
  • The volume of trade between Korea and China has been growing significantly year by year since the diplomatic relations have been established in 1992. The economic and logistics cooperation between the two countries is crucial not only for the development of their economic relations but for promotion of value-added logistics. However there are still huge and serious impediments to logistics network and management between the two countries including bottlenecks in transport and customs procedures. The purpose of this study is to investigate how to promote value added logistics activities between Korea and Shandong Province of China. It is suggested the ways to increase VAL activities such as enhanced division of international labour within industries, provision of comprehensive logistics service and establishment of strategy for supply chain management between the two countries.

  • PDF