• Title/Summary/Keyword: super market

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Game Theoretic Analysis of the Direct Marketing Channel Strategy of a Manufacturer (게임이론을 이용한 제조업체의 직접마케팅 진입전략 분석)

  • Rhee, Min-Ho;Cho, Hyung-Rae
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.32 no.3
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    • pp.168-177
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    • 2009
  • The proliferation of the internet and electronic commerce has given the manufacturers the opportunity of direct marketing. This study analyzes the decision of manufacturers regarding whether to sell the products through independent sales company or to sell the products to the consumer directly. To do this, a new demand function is proposed and sub and super games are modeled and analyzed based on the demand function. By analyzing the Nash equilibria, it is shown that the manufacturers' decision of direct or indirect marketing not only depends on the competitiveness between the products but the absolute and relative marketing capabilities of the manufacturers. It is also shown that, in some cases, the manufactures have incentive to rise the competitiveness between the products to maximize the channel profit.

Consumption and Preference of Korean Perilla Leaves(Penilla frutescens var. japonica Hara) by Daejeon Area Consumers (연령에 따른 대전 지역 소비자들의 깻잎 소비 형태 및 기호도 조사)

  • Chung, Hea-Jung;Cheon, Hee-Sook
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.2
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    • pp.193-200
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    • 2010
  • The study examined the preference and style of consumption of perilla leaves(Perilla frutescens var. japonica Hara), a popular food item in Korea, by consumers in the Daejeon area. Of the respondents 35.2% purchased perilla leaves in a large super-market limited to two to three bundles. Comsumer preferences were to consume the leaves raw or pickled with salt or soy sauce, or use as a fish soup ingredient. The majority of consumers aged 20~29-years-of age preferred to wrap sashimi with perilla leaves. As a side dish, regardless of age, consumers preferred to pan-fried perilla leaves with mincedmeat and perilla leaves.

Manufacturing Technologies and Applications of Steel Strip Products (철강 압연제품의 제조기술 및 응용)

  • 권오준
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 1999.08a
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    • pp.10-21
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    • 1999
  • Recent progress in manufacture of hot and cold rolled steel strip products and their applications were reviewed. The main trend in the technological development has been to meet the customers' requests for quality improvement and cost reduction. The weight reduction to reduce the fuel consumption is the main issue in the automotive industry and, therefore, various steels have been developed to improve formability as well as strength. The steels include super-EDDQ steels, bainitic steels, TRIP steels, etc. In the oil industry, efforts have been focused to improve strength together with either low temperature toughness or HIC/SSCC resistance. The packaging industry is also a highly competitive market, and steel and canmaking companies have worked cooperatively to develop cost-effective canmaking processes as well as high performance steels. This type of cooperation has also been found important in other industries such as the appliance and electronic industries for the benefits of both steelmakers and customers.

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Technology Trends to High Efficiency Motors : Focused on Induction Motor (고효율 전동기 기술 동향 : 유도기 중심으로)

  • Jang, Kibong
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.65 no.6
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    • pp.995-1000
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    • 2016
  • Minimum Energy Performance Standard(MEPS) has been adapted in Korea since 2008. For at least 37 kW, IE3 efficiency class motors are now mandatory in Korea. IE4 level regulation is expected in a few years. Foreign companies are already selling IE4 class motors in the market, and the discussions on IE5 have already started. The efficiency standard of variable speed motors is scheduled for publication shortly. Recently, discussions are now beginning to prepare for IE5 in Korea. In this paper, author reviews the policies associated with a high efficent electric motors by reference to both domestic and international standards, and reviews the research direction to prepare for IE5.

Development of Electron Gun 'S-CXO'

  • Kwon, Yong-Geol;Kim, Deog-Ho;Lee, Yang-Je;Yun, Kwang-Jin;Yoon, Young-Jun
    • Journal of Information Display
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    • v.2 no.1
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    • pp.43-46
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    • 2001
  • To meet the demand of the display market for large, flat, high-resolution screen, the Super Common eXtended field Oval lens (S-CXO) has been developed with resolution improvement of 10% or more compared to a conventional electron gun. A new main lens structure is adopted, to enhance the effectiveness of aperture and the performance. The new main lens can be assembled using an existing assembly system

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Research for Patent Application Tendency in the Super Fine Machining System Using the Wet Waterjet (습식워터젯을 채용한 초정밀 절삭 가공시스템의 특허동향조사에 관한 연구)

  • Kim, Sung-Min;Ko, Jun-Bin;Park, Hee-Sang
    • Transactions of the Korean Society of Machine Tool Engineers
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    • v.18 no.1
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    • pp.1-12
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    • 2009
  • Presently, the semiconductor industry has the chronic problem. In the semiconductor industry, it has the semiconductor wafer, a package, the optical filter cut by using the saw blade, the mold, a laser etc. The cutting technique has the difficulty due to the rising of the production cost by the wearing of mold, the poor quality problem due to generated heat at the moment of cutting procedure and curve cutting etc. The goal of this time of national research and development project is develop the apparatus for solving the problem that the existing cutting technique has. The technology is so called waterjet abrasive method. This technology will be mainly applied to cut a semiconductor package and a wafer. Two important things to be considered are ripple effect(in other words, the scale of a market) and simplicity of an application.

A DSP Circuit Design on Improvement of Video Signal With High Sensotivity CCD Sensor Camera (고감도 CCD센서 카메라의 영상신호 성능향상을 위한 DSP 회로 설계)

  • Park, Jae-Chul;Kim, Yong-Deak
    • Proceedings of the IEEK Conference
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    • 2007.07a
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    • pp.331-332
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    • 2007
  • This Paper deals with the high sensitive camera circuit design, which is more sensitive than those on the market now in a way that it got rid of chronic smearing problem in CCD sensor and other kinds of noises in video signal effectively. This paper focused on the principle of CCD and video signal process and analyzed the specialized technique of industry and fundamental high sensitivity of CCTV camera. 1 also looked into the SONY super-HAD CCD camera which is very popular in the field now and compared this with the SONY EXview CCD camera to analyze the picture improvement using video test equipment. For the result, it had 190mv on camera sensitivity, 14dB on smearing, and 2dB on signal to noise ratio.

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Analysis and hazard evaluation of heat-transfer fluids for the direct contact cooling system

  • Hong, Joo Hi;Lee, Yeonhee;Shin, Youhwan;Karng, Sarngwoo;Kim, Youngil;Kim, Seoyoung
    • Analytical Science and Technology
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    • v.19 no.4
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    • pp.323-332
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    • 2006
  • This paper discusses several low-temperature heat-tranfer fluids, including water-based inorganic salt, organic salt, alcohol/glycol mixtures, silicones, and halogenated hydrocarbons in order to choose the best heat-transfer fluid for the newly designed direct contact refrigeration system. So, it contains a survey on commercial products such as propylene glycol and potassium formate as newly used in super market and food processing refrigeration. The stability of commercial fluids at the working temperature of $-20^{\circ}C$ was monitored as a function of time up to two months. And organic and inorganic compositions of candidate fluids were obtained by analytical instruments such as ES, XRF, AAS, ICP-AES, GC, and GC-MS. Analysis results indicate that commercial propylene glycol is very efficient and safe heat transfer fluids for the direct cooling system with liquid phase.

Analysis of Indonesia's Digital Industry and the Case of Gojek

  • Namjae Cho;Firti January Anindya
    • Journal of Information Technology Applications and Management
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    • v.28 no.5
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    • pp.17-39
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    • 2021
  • Indonesia's industrial application of digital technology is growing fast, especially in the application of mobile technology. About 1,700 digital startups are sprouting. PT Aplikasi Karya Anak Bangsa is one of those digital startups founded in 2010. This company is widely known, especially in Southeast Asia, for its products and services called 'Gojek' which was launched initially in 2015. Gojek began as a ride-hailing mobile-based application that later evolved into a Super App providing more than 20 different services in one single mobile application. After becoming Indonesian first unicorn company in 2016, Gojek now has become the first decacorn company in Indonesia, worth more than USD 10 billion since 2019. This paper aims to analyzes the technology industry in Indonesia and analyzes Gojek's background and history, its competitive status, and critical success factors. As a conclusion, we provide some advices for future development of Gojek in Indonesia and other countries in Southeast Asia's market. The advices include rebranding its overseas presence and the use of consistent brand identity across countries.

Impact of Organizational Characteristics of Merchant Associations on Social Capitals and Organizational Performance of Traditional Markets (전통시장 상인회의 조직특성이 사회적 자본과 상인회 조직성과에 미치는 영향)

  • Kim, Min Sook;Shin, Taeksoo
    • Knowledge Management Research
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    • v.17 no.4
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    • pp.27-56
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    • 2016
  • Korean traditional markets have been struggling of late as big-sized superstores and SSM(Super Supermarkets) are thriving in the market. They have therefore upgraded their facilities and undertaken management modernization actively to overcome the threat to traditional markets and ensure their competitiveness; however, the effect does not appear to be verifiable. The purpose of this study is to analyze the impact of the organizational characteristics of the traditional market merchant association on social capital and organizational performance. In other words, this paper investigates a merchant association's organizational characteristics in terms of the modernization of business activities of the traditional markets and the influence on their social capital and organizational performance. This study analyzes the traditional market by evaluating the impact of these factors. This study consists of four hypotheses: The first hypothesis relates to the causal relationship between the characteristics of a merchant association and social capital. The second and third hypotheses, respectively, relate to the causal relationships between the social capital of a merchant association and the merchant's satisfaction and that between the social capital of a merchant association and organizational commitment. The last hypothesis relates to the relationship between the organizational commitment of a merchant association and the merchant's satisfaction. This study conducts a reliability and validity analysis of the above factors and analyzes the causal relationships between them by using the PLS(Partial Least Squares) path model as one of the structural equation models. The results of the empirical analysis are summarized as follows: First, the organizational characteristics of the traditional market merchant association have a significant influence on social capital. However, only two sub-hypotheses are not significant; these insignificant hypotheses relate to the relationship between a merchant's entrepreneurship and structural capital and that between a merchant's entrepreneurship and cognitive capital. Second, the social capital of a merchant association influences organizational commitment significantly. Third, the relationship between the social capital of a merchant association and the merchant's satisfaction is mostly significant. However, one of the sub-hypotheses, that is, the relationship between relational capital and a merchant's satisfaction is not exceptionally significant. Lastly, the organizational commitment of a merchant association affect the merchant's satisfaction significantly. Through our extensive study, this paper found that a merchant association's organizational characteristics of the traditional market significantly affect social capital, organizational commitment, and satisfaction through the mediation of social capital. Therefore, in order to activate the key traditional market, an understanding of organizational characteristics and social capital is primarily required. Systematic management and investment pertaining to these two factors will be the first consideration for revitalizing traditional markets.