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The Effects of Customer Engagement and Brand Trust on Brand Loyalty: A Case Study of BPJS Healthcare Participants in Indonesia

  • KHOLIS, Noor;RATNAWATI, Alifah
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.11
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    • pp.317-324
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    • 2021
  • This study aims to analyze how to increase the brand loyalty of BPJS Healthcare participants who are Muslim in Indonesia by increasing customer engagement and brand trust. This study is based on the premise that effective customer engagement is the first step toward gaining brand trust and loyalty. The five dimensions of customer engagement, namely enthusiasm, attention, absorption, interaction, and identification, were tested on how they affect brand trust and brand loyalty. This research was conducted by distributing questionnaires to 216 Muslim respondents who were BPJS Health users from six Islamic hospitals in Central Java, Indonesia. Data analysis was performed using a regression test with SPSS. The results showed that the dimensions of customer engagement consisting of enthusiasm, attention, and absorption had a significant effect on brand trust. Meanwhile, the dimensions of customer engagement which consist of interaction and identification, do not affect brand trust. Furthermore, brand loyalty can be influenced by enthusiasm, interaction, and brand trust. Meanwhile, attention, absorption, and identification cannot affect brand loyalty. Thus, the dimensions of customer engagement that can directly affect brand loyalty are enthusiasm and interaction, while those that affect indirectly (through brand trust), are enthusiasm, attention, and absorption.

Application of zeolite/kaolin combination for replacement of partial cement clinker to manufacture environmentally sustainable cement in Oman

  • Abdul-Wahab, Sabah A.;Hassan, Edris M.;Al-Jabri, Khalifa S.;Yetilmezsoy, Kaan
    • Environmental Engineering Research
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    • v.24 no.2
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    • pp.246-253
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    • 2019
  • This study was conducted to explore the optimum proportion of zeolite and zeolite-kaolin as additives to cement clinker and gypsum samples, while maintaining the strength properties of produced environmentally sustainable cements. According to the British standard method, zeolite was added to cement clinker in proportions of 5-12% and 10-12% by weight, respectively, in the preparation of samples of zeolite-containing cement and zeolite-kaolin-based cement. Kaolin was used as a second additive as 10-20% of the total weight. The compressive strength tests were performed on base cement samples according to a standard procedure given in ASTM C109 Compressive Strength of Hydraulic Cement. These values were compared with those of the reference sample and the Omani allowable limits. The results indicated that the best compressive strength values were obtained with 88% cement clinker, 5% gypsum, and 7% zeolite for the zeolite-containing cement. Quantities of 70% cement clinker, 5% gypsum, 10% zeolite, and 15% kaolin gave the best results for zeolite-kaolin-based cement, resulting in a substitution of than 25% cement clinker. The study concluded that the partial cement clinker replacement using zeolite/kaolin combination may have a great influence on the reduction of $CO_2$ emission and energy saving in cement manufacturing.

Key Success Factors of Home-Based Business among Female Entrepreneur in Saudi Arabia

  • bin Dahari, Zainurin;Abu Bakar, Abdul Rahim;Al-Gosaibi, Sahar
    • Asia Pacific Journal of Business Review
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    • v.3 no.2
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    • pp.43-66
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    • 2019
  • Home-based business (HBB) is one of the fastest growing form of business start-ups where the business is conducted from home. In develop economies, the HBB industry is an engine for economic growth that has proven its viability through significant contribution to the national GDP. In view of its importance, the Saudi Ministry of Commerce and Industry encourage local women to start and develop their own HBB as it gives them the flexibility while still contributing to the national economy. Although various initiatives have been taken place, little information is available about Saudi HBB. This study therefore aims to determine the factors that contribute to the growth as well as the challenges of female HBB in Saudi Arabia. The study was based on qualitative approach which adopted an in-depth interview with eleven Saudi females who run HBB. The findings revealed that HBB contributing factors comprised of access to funding, sufficiency of savings and the influence of the intrinsic and extrinsic motivation in starting the business. Meanwhile, the obstacles are government regulations and policies, culture, and home design. The study recommendations include improving banks and service institution policy and procedures to enable HBB to have access to funding and services and to develop legal policies to protect the right of the HBB operator and customers. Finally, the study also suggests future research on managerial factors that can contribute to HBB female success, the stress coping mechanism of HBB and the factors contributing to the difference between HBB in growth strategies.

The Development of Digital Age Literacy: A Case Study in Indonesia

  • MUJTAHID, Iqbal Miftakhul;BERLIAN, Mery;VEBRIANTO, Rian;THAHIR, Musa;IRAWAN, Dedi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.1169-1179
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    • 2021
  • This research aims to develop the instrument of feasible and reliable digital-age literacy to be used in the learning process. This needs to be done due to a different region, tribe, and gender involved in this research. The digital-age literacy developed in this research consisting of 8 constructs, including 1) basic literacy, 2) scientific skill, 3) economy skill, 4) information skill, 5) technology skill, 6) visual skill, 7) various cultures skill, and 8) global awareness. As many as 650 respondents were chosen through stratified and random sampling in this survey. Those respondents were students at Universitas Terbuka based on gender and Ethnicity comparison. To see the internal consistency, the data were then analyzed using SPSS 23.00 version for Windows. It was obtained that all questionnaire constructs were valid and reliable, proven by obtaining a high mean reliability value of Cronbach Alpha (0.816 > 0.6), in which each item had a high value (0.778-0.841). Therefore, the number obtained the results proved that this research had produced a quality instrument that can be used to evaluate the students' mastery of the digital-age literacy of the learning process in Universitas Terbukain Asia, especially in Indonesia.

The Role of Central Bank Rate on Credit Gap in Indonesia: A Smooth Transition Regression Approach

  • SUHENDRA, Indra;ANWAR, Cep Jandi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.833-840
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    • 2021
  • This paper examines the effect of the interest rate set by Bank Indonesia on financial system stability as measured by the credit gap in Indonesia for quarterly data for the period 1976 Q1 to 2019 Q4. We suppose that the relationship between the Central Bank rate and the credit gap is non-linear. Hence, this study applies a smooth transition regression (STR) model to investigate the relationship between these variables. Our results are: first, by performing STR estimation we obtained a threshold level of Central Bank rate of 2.01. Second, a decrease in the Central Bank rate results in a reduction in the credit gap when the Central Bank rate is above or below the threshold level. The effect of the Central Bank rate is five times greater for the high regime than for the low regime. Third, we find evidence that the effect of the exchange rate, economic growth, inflation, and GDP per capita on the credit gap for the high regime is the opposite of the low regime. We suggest that policymakers need to keep the Central Bank interest rate low and stable so that the role of the bank as a financial intermediary remains stable and conducive to strengthening financial stability.

The Effect of Customer and Competitor Market Sensing Capability on Business Performance of SMEs: An Empirical Study in Indonesia

  • NURHAYATI, Tatiek;HENDAR, Hendar
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.601-612
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    • 2021
  • The purpose of this study is to investigate and examine the role of specialized marketing capabilities (SMC) in mediating the relationship between customer sensing capability (CuSC) and competitor sensing capability (CoSC) with business performance (BP) at SMEs retail fashion in Indonesia. This study used 330 SMEs from ten regencies in Indonesia and examined the regression relationship between the four variables, SMC, CuSC, CoSC, and BP. Confirmatory factor analysis (CFA) was used to measure the validity and reliability of the construct used. For data analysis techniques, this study used structural equation modeling (SEM) with AMOS Version 22.0. This study found that SMC acts as a partial mediator in the relationship between CuSC and CoSC with SMC and BP. By examining the diverse literature on market sensing capability, marketing strategy, and BP, this study offers a unique analysis of market learning and its effects on SMC and BP in Retail Fashion SMEs in Indonesia. Furthermore, future research needs to broaden the findings and improve generalizations by conducting studies of SMEs in other industries, such as manufacturing, and services of small, medium and large scale. In addition, it needs to add some countries as research objects, not only Indonesia.

Day-of-the-Week Effect of Exchange Rate in Developing Countries

  • ANWAR, Cep Jandi;OKOT, Nicholas;SUHENDRA, Indra
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.15-23
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    • 2021
  • This study investigates the presence of the day-of-the-week anomaly in exchange rate for 30 developing countries with free floating exchange rate regimes using daily data from January 2, 2011 to December 31, 2019. First, we apply the GARCH panel to estimate the intraday effect for all the sampled countries. Second, we run poolability test to check whether the coefficients of the GARCH panel are the same for all countries sampled. The result of poolability test rejects the homogeneity assumption. This implies that our sample countries contain heterogeneity. Third, we apply mean-group estimation by averaging the coefficients for all individual GARCH estimations. Fourth, we divided our sample of developing countries into three groups based on capital restriction index for the reason that the effect of monetary policy on the exchange rate depends on the degree of capital account liberalization. The empirical evidence for the return equation suggests that Mondays are connected with lower volatility whereas Thursdays experiences higher return compared to Tuesdays. The lowest estimated coefficient for full sample, group 1 and group 2, is Friday, but for group 2 is Thursday. We find similar result for the volatility equations, which show that Monday returns are lower compared to Tuesday.

Analysis of Indonesian User Behavior Distribution on Facebook Marketplace

  • HAMZAH, Muhammad Luthfi;UTAMA, M Hamdala;PURWATI, Astri Ayu
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.47-57
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    • 2022
  • Purpose: The purpose of this study is to find out whether it has a significant effect or not, the 5 hypotheses proposed include the Attitude toward behavior variable on behavioral intention, Subjective norm on behavioral intention, Perceived behavioral control on behavioral intention, Behavioral intention on behavior and Perceived behavioral control on Behavior. Research design, data and methodology: The data processing method in this study uses the SEM method based on Partial Least Squares (PLS), The study was conducted on 100 respondents as a sample. Results: Based on the results of data analysis, it is concluded that from the 5 hypotheses proposed, only 2 have a significant effect, namely the subjective norm variable has a significant effect, on behavioral intention and the perceived behavioral control variable has a significant effect on behavior while the other 3 hypotheses have no significant effect. The results of this study are expected to help the public to make decisions in utilizing the distribution of facebook marketplace. Conclusion: This study concludes that the distribution of the use of the Facebook marketplace is a subjective norm variable has a positive effect on the behavioral intention variable and the perceived behavioral control variable has a positive effect on the behavior variable.

Community Economic Evaluation and Sample Distribution of a State Park: The Case of the Belum Royal State Park, Malaysia

  • AWANG MARIKAN, Dayang Affizzah;RAMBELI, Norimah;AZMAN, Nur Ain;RAMDAN, Mohamad Rohieszan
    • Journal of Distribution Science
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    • v.20 no.10
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    • pp.19-29
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    • 2022
  • Purpose: This study was conducted to gauge the economic evaluation and sample distribution of conserving the Belum Royal State Park (BRSP) in Perak, Malaysia and to identify factors influencing its use by the community. This study aims to examine community perception on the conservation of the Belum Royal State Park (BRSP) and maximum community's willingness to pay for park entry permits fees. Research design, data and methodology: A questionnaire survey was conducted involving a total of 280 respondents. The study adopted the Dichotomous Choice Contingent Valuation Approach (DC-CVM) and the Logistic Model, to estimate the maximum community's willingness to pay for park entry permits fees. Results: The results established that the factors of respondent's occupation, income, ecotourism influence on the BRSP and maximum entry price, significantly influenced visitors' decision on community's willingness to pay. The average community's willingness to pay was RM9.68 per person. Conclusions: In conclusion, surveillance and patrols in protected areas should be expanded. The extra expense for ensuring safety can be offset through income from ecotourism that should also benefit the local community on economic evaluation and equal distribution on the BRSP.

Disruptive Factors and Customer Satisfaction at Chain Stores in Karachi, Pakistan

  • RASHID, Aamir;RASHEED, Rizwana;AMIRAH, Noor Aina;AFTHANORHAN, Asyraf
    • Journal of Distribution Science
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    • v.20 no.10
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    • pp.93-103
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    • 2022
  • Purpose: This study aims to determine the relationship between disruptive factors and customer satisfaction at chain stores. Survey-based questionnaires were designed in the distribution technique to measure the findings in this study. Research design, data, and methodology: In terms of the sampling technique, the researchers adopted the simple random sampling technique with a total of 200 sample sizes. For the statistical method, the researchers applied multiple linear regression analysis to determine the potential factors that affect customer satisfaction at chain stores. The analysis of this study measured how product quality, pricing policies of chain stores, design and layout, responsiveness, and location of chain stores impart their roles in customer satisfaction. Results: This study found a significant relationship between the product quality and location of chain stores on customer satisfaction. In addition, the responsiveness, pricing policy, and physical design of chain stores impart an insignificant role in customer satisfaction. However, it is proven that the location of chain stores and product quality positively impact customer satisfaction. Conclusions: The study is geographically limited to the region of Karachi, Pakistan. Therefore, the findings may differ in the context of study implications in the other areas.