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http://dx.doi.org/10.15722/jds.20.08.202208.47

Analysis of Indonesian User Behavior Distribution on Facebook Marketplace  

HAMZAH, Muhammad Luthfi (Department of Information System, Faculty of Science and Technology, Universitas Islam Negeri Sultan Syarif Kasim Riau)
UTAMA, M Hamdala (Department of Information System, Faculty of Science and Technology, Universitas Islam Negeri Sultan Syarif Kasim Riau)
PURWATI, Astri Ayu (Department of Management, Faculty of Business, Institut Bisnis dan Teknologi Pelita Indonesia)
Publication Information
Journal of Distribution Science / v.20, no.8, 2022 , pp. 47-57 More about this Journal
Abstract
Purpose: The purpose of this study is to find out whether it has a significant effect or not, the 5 hypotheses proposed include the Attitude toward behavior variable on behavioral intention, Subjective norm on behavioral intention, Perceived behavioral control on behavioral intention, Behavioral intention on behavior and Perceived behavioral control on Behavior. Research design, data and methodology: The data processing method in this study uses the SEM method based on Partial Least Squares (PLS), The study was conducted on 100 respondents as a sample. Results: Based on the results of data analysis, it is concluded that from the 5 hypotheses proposed, only 2 have a significant effect, namely the subjective norm variable has a significant effect, on behavioral intention and the perceived behavioral control variable has a significant effect on behavior while the other 3 hypotheses have no significant effect. The results of this study are expected to help the public to make decisions in utilizing the distribution of facebook marketplace. Conclusion: This study concludes that the distribution of the use of the Facebook marketplace is a subjective norm variable has a positive effect on the behavioral intention variable and the perceived behavioral control variable has a positive effect on the behavior variable.
Keywords
Behavior; Facebook; Marketplace; Theory of Planned Behavior; Distribution;
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Times Cited By KSCI : 4  (Citation Analysis)
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