• Title/Summary/Keyword: subjectivity research

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A Study on the Influence of Brand Identity Expressional Elements and Brand Awareness in Cosmetic Road Shop's Facade - Focusing on Designs of Facades of Cosmetic Road Shops in Myeongdong - (화장품 로드 숍 파사드의 브랜드 아이덴티티 표현요소와 브랜드 인지도의 영향관계에 관한 연구 - 명동 지역 화장품 로드 숍의 파사드 디자인을 중심으로 -)

  • Lee, Ju-Hyeong;Park, Chan-Il
    • Korean Institute of Interior Design Journal
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    • v.23 no.2
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    • pp.40-50
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    • 2014
  • The purpose of this study was to investigate how brand identity expressional elements in cosmetic road shops' facades would affect the brand awareness of consumers while extracting those brand identity expressional elements observed in the facades of the cosmetic road shops. In order to achieve the research goal, the study used Q methodology, a method to measure subjectivity. The results have been summarized as follows. (1) The elements to express the brand identity found in the facades of the cosmetic road shops were observed to be two-dimensional expressional elements, and they should include a symbol, a logo, a signboard, materials to express an image (products, models) and a brand color. As for the three-dimensional expressional elements, they were a building (form, materials, pattern), decorations (lean-to roof, canopy, sculptures, lighting, screen) and a display window (focusing on products, visuality or the inside of a shop). (2) The findings of the analyses on the brand awareness using Q methodology have been presented as follows. (1) When multiple identity expressional elements which would be associated with each other are used, the brand awareness gets increased relatively efficiently. (2) In case of men, they would perceive a brand more easily through those formative expressional elements such as a form of a building. (3) In case of women, they would perceive a brand more conveniently through those visual expressional elements such as a brand color. (3) In conclusion, the study figured out that, among the brand identity expressional elements, the one which would influence the brand awareness most would be (1) the brand color, followed by (2) the building-form, (3) the lean-to roof, (4) the display window and (5) the logo. Based upon what has been learned so far, the study confirmed that when it comes to securing the brand awareness in the market, cosmetic companies should, first, realize how important it is to make good use of the two-dimensional (visual) expressional element, the brand color, and the three-dimensional expressional element, the form of the building, together before they even try to design facades of their shops on the streets.

Comparison of Survey Methods and Results for Natural Environment in Baekdudaegan Mountain System (백두대간 자연 환경 조사 비교 및 개선 방안 고찰)

  • Shin, Moon-hyun;Kim, Jung-hwan;Kwon, Jino;Lim, Joo-hoon;Choi, Hyung Tae;Park, Chanwoo
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.19 no.2
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    • pp.1-18
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    • 2016
  • Baekdudaegan Mountain System (BDMS) is a unique and traditional concept in Korea that puts importance on the connectivity of energy when Korean people recognize their mountain system. Two main national organizations that are in charge of managing natural environment in Korea, Korea Forest Service (KFS) and Ministry of Environment (MoE), have been independently investigating the natural resources in protected areas of BDMS. Each organization released its first survey report for the whole protected areas in 2011. In order to provide better understanding of BDMS's natural environment, the results contained in the first reports of KFS and MoE were compared. It was found that KFS contains a wider variety of survey items, though many of the items are overlapped between the reports of KFS and MoE. It was noticeable that the survey results of KFS and MoE were not always matched even for the same or similar items in the identical target areas. The main causes of the different survey results are suggested to be the differences of the details of the survey conditions between KFS and MoE, such as the season of the surveys and the subjectivity of surveyors, and the type of literatures included in the indoor survey. As a result, it is difficult to directly compare the survey results of KFS and MoE, which leads to low usability of the data and low efficiency of the survey processes. Therefore, it is strongly recommended that the sections and methodologies of survey should be clearly set with consideration for the research purposes. The survey data and geographical information should be digitalized and opened to the public for better accessibility to BDMS information. Also, the survey reports should include English summary, thereby the results can be utilized globally for scientific, cultural and political purposes, such as designation of a heritage site.

A Study on the Method to Establish the Identity Depending on the Functional Transfer of Local Social Welfare Center (지역사회복지관의 기능전환에 따른 정체성 확립방안 연구)

  • Kim, Youn Jae;Kum, You Hyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.1
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    • pp.205-222
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    • 2013
  • As Social Welfare Service Act was revised in 2011 and its enforcement decree was revised in 2012, the function of local social welfare center was classified into 3 functions such as case control function, service supply function and local society systematization function. Therefore, from 2013, local social welfare center faces the assignment to establish its status as a core subjectivity of local social welfare while maintaining function, role, business, program, service and organization system required for local social welfare center. Currently, there are internal and external limit factors for local social welfare center to perform its original function. The external limit factors are competition with similar organization, diversification of welfare desire depending on social change, insufficient service network construction and lack of partnership between private sector and government. The internal limit factors are lack of local social organization's ability, program issue, insufficient resource, insufficient manpower, etc. In order for local social welfare center to overcome the limit factor and establish the core status for improving the life quality of resident, it should concentrate its ability on local society systematization, construct human & material support network related to local social welfare, minimize social education program and simple relief project gradually, suggest the reasonable direction for village to nurture resident organization, develop the program based on the research on local resident's desire and create the partnership between private sector and government.

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Elementary Science-gifted Teachers' Views and Attitudes Toward Teaching on Nature of Science (초등 과학영재 지도교사의 과학의 본성에 대한 인식 및 교수태도 분석)

  • Lim, Sung-Man;Cheong, Woon-Young;Yang, Il-Ho
    • Journal of Science Education
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    • v.34 no.2
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    • pp.396-404
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    • 2010
  • This study aimed to investigate a perception of teachers engaged in special education for scientifically gifted regarding nature of science and identify attitudes toward teaching nature of science. The sample of this study consists of 122 science teachers who are teaching or taught students attending gifted classes of any primary school in Korea and any gifted education center of every District Office of Education. We made a partial amendment of a VOSE that was developed by Chen(2006) and then used. We tested their perception and attitudes in regard to nature of science. In terms of nature of science, we devide it into 7 sub-areas to analyse. For attitudes toward teaching nature of science, we investigate and analyse following 5 sub-areas; tentativeness of scientific knowledge, nature of observation, scientific methods, theories and laws and subjectivity and objectivity. The result showed that the generally teachers have a desirable recognitions about a nature of science. For attitudes toward teaching nature of science, the teachers showed that they have positive attitudes. However between degrees of teachers' recognition about a nature of science and attitudes toward teaching nature of science showed a low correlation. To increase their understanding of nature of science and develop attitudes toward teaching nature of science, there should be more training time for the teachers and training contents also should be changed. In addition, we hope that this study contribute to develop contents and direction of training for the teachers as a basic reference.

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Conceptual Domain of Organizational Citizenship Behavior : the Application of Q-Methodology (조직시민행동의 개념적 영역 탐구 : Q방법론의 적용)

  • Kim, Kyoung Seok;Lee, Jei Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.8
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    • pp.94-104
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    • 2018
  • This purpose of this study is to extract the perceptual types of Organizational Citizenship Behavior(OCB) conceptual domain. OCB is a employee behavior that goes above and beyond the call of duty, that is discretionary and not explicitly recognized by the employing organization's formal reward system, and that contributes to organizational effectiveness. But, as is generally known, OCB is such a fuzzy concept that many researchers have been questioning the exact conceptual domain of OCB. In this context, we try to applicate Q-methodology to find more effective way of explaining the conceptual domain of OCB. Q-sample was constructed by a thorough review on the relevant literature, and P-sample is 14 employees of an manufacturing company. In conclusion, we find three types of the conceptual domain of OCB, that is coworker-oriented, organization-orienteded, and work-orienteed type. The paper ends with suggestions for future research directions.

Gender Frames of Korean Newspapers: Women in Crime News (한국 언론의 젠더 프레임: 범죄뉴스와 여성)

  • Kim, Hoon-Soon
    • Korean journal of communication and information
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    • v.27
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    • pp.63-91
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    • 2004
  • The purpose of this study is to investigate the gender discourse of Korean newspapers. For this, the study analyzes the frames of frames of crime news on Chosun Daily and Hangyurae Newspaper for 2 years. The data are collected using KINDS, and include 265 crime articles involving woman. According to the results of this research, the episodic frames are used in the most of crime news. The five frame devices are founded in the episodic frame articles; the male subjectivity and the female objectivity, the male-oriented perspectives which reporters have, the abused sexual details and sensationalism, the emphasis of women body's fragility which imply woman's unavoidability as victims, and finally, blaming women who are victims of crimes. And in the articles of thematic frames, the similar frame devices are found. In particular, they only emphasize the problem of crime and fail to suggest a concrete resolution. Finally, the study discusses the findings relating to the patriarchal news making convention and the commercialism of newspaper industry. The two newspapers have been pursuing quite different political lines in Korean society. It is generally considered that Hangyurae newspaper is progressive and Chosun Daily is conservative. However, this study reveals that the way dealt with women in the crime news are not different. It is concluded that Korean newspapers still produce the gender discourse based on male-centric perspective and patriarchal ideology.

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A Subjectivity Study on the Meaning of Aging for Elders (노인의 의미에 대한 주관성 연구)

  • Lee Keum-Jae;Park In-Sook;Kim Boon-Han
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.7 no.2
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    • pp.271-286
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    • 2000
  • This study is designed to investigate what elders think about the meaning of aging. We have used Q-methods to identify meaning of aging from elders, and developed self-referenced surveys to analyze characteristics In this study, we used a non-structured method to select Q sampling. From 183 Q populations, we selected 36 Q sampling. A total of 32 persons sixty-years or older were randomly selected for P samples, When the Q-sorting was complete, we interviewed the participants at both end of the extremes(agree or disagree), and documented their responses. We used PC QUANL to process the data and used principal component analysis for Q factor analysis. There were five subjective types for the meaning of aging by elders. Of the 32 P-samples of elders, 11 were identified as Type 1, 7 as Type 2, 2 as Type 3, 8 as Type 4, and 4 as Type 5. Type 1 : 'Matured elders' Elders wished the well being of their children, thought older persons should maintain good health, worried about becoming senile, and dependent God believing in life after death. Type 2 : 'Assertive-Rights' Elders categorized as Assertive-Rights insisted on their rights to life as a person. Type 2 elders characterized themselves as people who should keep themselves healthy, become weak and lack sexual desires, act selfish like a child, need to be protected, and be financially independent. Type 3 : 'Passive-Dependents' Elders characterize themselves as those who pray for their children's well being, worry about the children even after their death. and becoming senile. Type 4 : 'Hopeless' The 'Hopeless' type of elders characterized aging as a time to pray for their children, insignificant beings, thoughts were selfish and child-like, poor, worried about going senile, regret their life overall, and preferred to die than to live as an old person. Type 5 : 'Attached-Present' The 'Attached-Present' type of elders thought elderly characterized themselves as acting selfish and child-like, wiser, anxious, regret their life, stand aloof of greed and worldly things, being a model for the society, and deserving to be treated with filial respect. Thus far, Korean elders seemed to have a positive and negative meaning of aging due to the current changes in the society, value system, and family structures. The above five subjective meanings of aging confirm that we need to approach and nurse the elderly differently. Years of aging are a part of and a natural process of life with various physical, psychological, and sociological changes. Nurses need to assist elderly to find the positive meaning of their life by providing appropriate physical, psychological, and social support at an earlier stage in nursing. Based on this study, we could derive the following two implication from the perspectives of science of nursing to care for elders. 1) Based on the studies investigating the type of meaning of aging, we could develop tools to assist in nursing intervention programs for elderly. 2) Based on research on the meaning of aging for different developmental stages of life, we could develop a model for roles for different family members in nursing and caring for the elders.

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A Clinical Study about Low Back Pain Patients Based on 10 Classes Lumbago in Dong-Eui-Bo-Kham (동의보감(東醫寶鑑)의 심종요통(十種腰痛)에 근거(根據)한 요통환자(腰痛患者)의 임상적(臨床的) 연구(硏究))

  • Yeom, Seung-Chul;Lee, Kil-Soong;Kim, Sung-Chul;Lee, Geon-Mok
    • Journal of Acupuncture Research
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    • v.22 no.4
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    • pp.95-111
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    • 2005
  • Objectives : The analysis of prognosis about lumbago classes is important for low back patients. This study was designed to show the clinical significance about lowback pain patients based on 10 classes lumbago ill Dong-Eui-Bo-Kham. Methods : To analyze classify 80 patients who had received the hospital treatment for low back pain, they were classified according to 10 classes lumbago in Dong-Eui-Bo-Kham. To estimate the efficacy of oriental medical treatment, we used Quardruple Visual Analog Scale (QVAS). Results & Conclusion :1. According To 10 classes lumbago in Dong-Eui-Bo-Kham, the largest group of lumbago was due to muscle strain in 30(37.5%) cases, the next was due to wind pathogen group in 18(22.5%) cases, due to blood stasis group in 16(20%), due to Kidney deficiency by 12(15.0%), due to retention of food group by 2(2.5%), the lumbago due to humidity pathogen group by 2(2.5%) in order. 2. By the results which puts out the statistics in lumbago classes on a objectivity treatment record, the Lumbago due to blood stasis, the lumbago due to kidney deficiency, the lumbago due to muscle strain, the lumbago due to wind pathogen, the lumbago due to retention of food, the lumbago due to humidity pathogen showed $3.6({\pm}0.68),\;2.83({\pm}0.84),\;3.13({\pm}0.78),\;2.67{\pm}(0.77),\;3.00,\;3.00$. 3. By the results which puts out the statistics in lumbago classes as a subjectivity treatment record, the Lumbago due to blood stasis, the lumbago due to Kidney deficiency, the lumbago due to muscle strain, the lumbago due to wind pathogen, the lumbago due to retention of food, the lumbago due to humidity pathogen changed from $8.19{{\pm}1.68),\;8.58{\pm}(1.08),\;7.80{\pm}(2.28),\;8.67({\pm}1.46),\;9.00({\pm}1.41),\;8.50({\pm}0.71)\;to\;2.81({\pm}1.91),\;4.17({\pm}2.52),\;2.43({\pm}1.63),\;3.00({\pm}1.85),\;2.00,\;3.00$.

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Research on Free Will in Religious Film - Focusing on the dialectical relationship between free will and responsibility in Film Dekalog: Eight (종교영화에 나타난 자유의지에 대한 연구 - 영화 <데칼로그 8편 : 어느 과거에 관한 이야기 Dekalog : Eight> 중 자유의지와 책임 간의 변증법적 관계를 중심으로)

  • SIKONG, Qianang
    • Trans-
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    • v.4
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    • pp.65-86
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    • 2018
  • In this paper, I chose one of various agenda for life in a philosophical film world view and explored the core of dialectical relation between free will and responsibility. Freedom and responsibility, Existential and inferiority, etc, The conflict of humanity on the crisis of faith have been A comparative study based on the discussions of East Asian religious philosophy and Western philosophy. Including compare the three commonalities and differences with Jean Paul Sartre's 'subjectivity ideology due to the existence of free will' on existentialism in contemporary Western philosophy and The theory of the 'moral autonomy originating in the good will' of the Enlightenment philosopher Immanuel Kant and Concept of 'consciousness' of the life essence of Keiji Nishitani Based on the analysis of the film. In addition, the problem of free will in the viewpoint of nature, along with the individual's point of view, is comprehensively supplemented by the idea of the "nothingness" of the philosopher Zhuang Zhou. A selection of the Polish film Dekalog: Eight and make a basic conclusion of the final by argumentation and analysis as a case of the dialectical relation between the free will and responsibility.

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A Study on Scale Effects of the MAUP According to the Degree of Spatial Autocorrelation - Focused on LBSNS Data - (공간적 자기상관성의 정도에 따른 MAUP에서의 스케일 효과 연구 - LBSNS 데이터를 중심으로 -)

  • Lee, Young Min;Kwon, Pil;Yu, Ki Yun;Huh, Yong
    • Journal of Korean Society for Geospatial Information Science
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    • v.24 no.1
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    • pp.25-33
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    • 2016
  • In order to visualize point based Location-Based Social Network Services(LBSNS) data on multi-scaled tile map effectively, it is necessary to apply tile-based clustering method. Then determinating reasonable numbers and size of tiles is required. However, there is no such criteria and the numbers and size of tiles are modified based on data type and the purpose of analysis. In other words, researchers' subjectivity is always involved in this type of study. This is when Modifiable Areal Unit Problem(MAUP) occurs, that affects the results of analysis. Among LBSNS, geotagged Twitter data were chosen to find the influence of MAUP in scale effects perspective. For this purpose, the degree of spatial autocorrelation using spatial error model was altered, and change of distributions was analyzed using Morna's I. As a result, positive spatial autocorrelation showed in the original data and the spatial autocorrelation was decreased as the value of spatial autoregressive coefficient was increasing. Therefore, the intensity of the spatial autocorrelation of Twitter data was adjusted to five levels, and for each level, nine different size of grid was created. For each level and different grid sizes, Moran's I was calculated. It was found that the spatial autocorrelation was increased when the aggregation level was being increased and decreased in a certainpoint. Another tendency was found that the scale effect of MAUP was decreased when the spatial autocorrelation was high.