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Innovation in the Assortment of Goods: Effects on Consumer Attitude for In-Flight Duty Free Items (기내 상품 유통에서 면세품 구색의 혁신: 운항거리와 승무원 이미지 효과)

  • Kim, Kyung-Jin
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.99-108
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    • 2014
  • Purpose - The goals of this study are the following. First, this study focused on customer satisfaction of in-flight service. Specifically, in-flight duty free items were considered because of their potential value related with the differentiated strategy of airline companies. Second, this study analyzed feasible strategies that would fence off the aversive attitudes of consumers toward innovation regarding in-flight duty free items. Third, this study strived to discover implicit routes related with the reactions of of consumers to innovation. Fourth, the construal level theory was applied to the context of in-flight service. Psychological distance is expected to promote acceptance of innovation for duty free items. Research design, data, and methodology - This study consisted of three experiments. All data were collected through the participation of university students. First, the experiment employed a 2×2 between-subject design. The first independent variable was temporal distance (long vs. short of navigation time). The second independent variable was innovativeness (innovative duty free items vs. typical items). Further, experiment 2 involved a 2×2 between-subject design. The first independent variable was social distance (typical vs. atypical stewardess image). The second was innovativeness that was based on a pattern similar to that of the prior experiment. The third experiment involved a 2×2×2 design. The first and second independent variables were temporal distance and item innovation, respectively, based on the method of experiment 1. The third independent variable was cognitive depletion (depletion vs. control condition). Results - Experiment 1 demonstrated that the innovation of duty free items would need to consider the journey time of the airline. Specifically, innovative items were preferred in case of a long journey; typical items, however, were liked in a short journey. Further, experiment 2 demonstrated that, in spite of a short journey, innovative items would be preferred if an atypical stewardess was serving. An atypical stewardess was linked with social distance, and the psychological effects would activate a creative and flexible mindset that would fit with innovative duty free items. The final experiment was accomplished for the examination of cognitive processing of psychological distance on innovation-acceptance. Specifically, if the effects were related with systematic processing, then cognitive effort would be needed. In contrast, if they were related with heuristic processing, then such efforts would not be required. The same pattern appeared under both cognitive depletion and control condition; therefore, the effects of psychological distance were implied to be heuristic processing. Conclusions - Managers need to consider the navigation time, stewardess concepts, and depletion of consumers as important factors for innovative strategy regarding in-flight service. Longer journeys are more successful for innovative trials. Further, a more atypical stewardess image is more successful for atypical service. Long navigation and unfamiliar stewardesses may activate creative and flexible thinking. Further, cognitive depletion of consumers is not a dominant factor of psychological distance effects, because the effects are not related with systematic processing, but with heuristic processing.

Factors related to Suicide Ideation among Middle School Students (제조업 사업장 남성 근로자의 직무스트레스 내용과 흡연습관과의 관련성)

  • Yoon, Hyun-Suk;Ahn, Kwon-Suk;Cho, Young-Chae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.2047-2054
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    • 2015
  • The purpose of this study was to define the relationship between job stress contents and smoking habits of manufacturing male workers. The 872 male workers were observed the general characteristics, smoking habits and job stress contents from the JCQ, during the period from February 1st to April 30st, 2012, using the self-administered questionnaires. As a results, the smoking rate of study subjects was 53.0%, and in terms of smoking status by general characteristics, the smoking group was higher in the group of age, job position and job career than their respective counterparts. In terms of smoking status by job stress contents, the smoking group was higher in the group of job demand and supervisor support than their respective counterparts. Based on the results of logistic regression adjusted age, job position and job career, the odds ratio of smoking was significantly increase in the high group of job demand than that of low group, but it was significantly decrease in the low group of supervisor support than that of high group. Above results suggested that the smoking related with the job demand and the supervisor support among the job stress contents.

Development of MRI Simulator Early Diagnosis Program for Self Learning (자가 학습을 위한 MRI Simulator 초기 검사 프로그램 개발)

  • Jeong, Cheon-Soo;Kim, Chong-Yeal
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.403-410
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    • 2015
  • Since 1970, MRI has greatly been developing in terms of strength of magnetic field, the number of receipt channels, and short time of examination. With the development of digital systems and wireless network, hospitals have also acquired, saved, and managed digital images taken by various kinds of medical imaging equipment. However, domestic universities fail to provide practice training course independently thanks to expensive practice equipment and high maintenance cost, and rely on clinical training. Therefore, this study developed a MR patient diagnosis program based on Windows PC to help out students before their working in clinical filed. The designed Relational Database of MRI Simulator is made up of seven tables according to functions and data characteristics. Regarding the designed patient information, each stepwise function was classified by the patient registration method in clinical field. In addition, on the assumption of the basic information for diagnosis, each setting and content were classified. The menu by execution step was arrayed on the left side for easy view. For patient registration, a patient's name, gender, unique ID, birth date, weight, and other types of basic information were entered, and the patient's posture and diagnosis direction were set up. In addition, the body regions for diagnosis and Pulse Sequence were listed for selection. Also, Protocol name and other additional factors were allowed to be entered. The final window was designed to check diagnosis images, patient information, and diagnosis conditions. By learning how to enter patient information and change diagnosis conditions in this program, users will be able to understand more theories and terms learned in practice and thereby to shorten their learning time in actual clinical work.

Association of Health Perception and Health Promoting Behavior to Attitudes about Child with Asthma in Pre-service Elementary Teachers (예비초등교사의 건강지각, 건강증진행위 및 천식아동에 대한 태도간의 관계)

  • Moon, So-Hyun;Cho, Hun Ha
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.3
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    • pp.485-492
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    • 2017
  • This study was conducted to identify the preservice teacher's health perception and health promoting behavior, and attitudes towards children with asthma, as well as to examine the relationship between these variables and the influencing factors. The participants were 329 third and fourth grade students from the national university of education in G city. The data were analyzed using Pearson correlation coefficients, t-test, ANOVA, Scheffe test, and multiple regression with SPSS/WIN 23.0. The score for the participants' health perception was 2.85 out of a possible 4, health promoting behavior about 2.49 out of a possible 4, and their score for attitude towards asthma was 3.67 points of a possible 5. The health perception and health promoting behavior showed a positive correlation with the attitudes about child with asthma. Interpersonal relations and health perception and grade had a significant influence on the attitudes about child with asthma. These variables accounted for 12.2% of the attitudes about child with asthma. The results highlight the need for intervention strategies to enhance the health promoting behavior and health perception.

ADOLESCENT VIOLENCE TOWARD PARENTS (청소년의 부모폭행에 대한 연구)

  • Chun, Ryo-Sook;Min, Sung-Kil;Oh, Kang-Sup;Lee, Si-Hyung;Lee, Ho-Bun
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.8 no.2
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    • pp.199-206
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    • 1997
  • Object:The purpose of this study was to investigate frequency and risk factor of violence toward parents seen in adolescents. We also want to apply this data toward developing a prevention program for adolescent violence. Method:A total of 1,345 students from 5 middle schools in Seoul, participated in this study:675 males, 670 females. We administered self-reporting questionnaire including violence toward parents, exposure to violence, family history of alcoholism, substance abuse of adolescetnt and dermographic data etc. Result:The frequency of boys’ violence toward parent was 2.8%, which was significantly higher than girls’(p<0.001). The frequency of violence toward the father was higher than the mother. The risk factors for violence toward parents were sex, parental alcohol problem, adolescent alcohol-smoking-drug problem, exposure to violence at home in the last year and exposure to violence in the life(p<0.0001). The grade, punishment, socioeconomic status, educational level of parent were not significantly related to violence toward parents. Conclusion:These suggest that adolescent violence toward parents is not rare problem any more and preventive intervention is needed for high-risk groups, that is related with experience domestic violence, substance abuse, alcoholic parent.

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Review on Artificial Intelligence Education for K-12 Students and Teachers (K-12 학생 및 교사를 위한 인공지능 교육에 대한 고찰)

  • Kim, Soohwan;Kim, Seonghun;Lee, Minjeong;Kim, Hyeoncheol
    • The Journal of Korean Association of Computer Education
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    • v.23 no.4
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    • pp.1-11
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    • 2020
  • The purpose of this study is to propose the direction of AI education in K-12 education through investigating and analyzing aspects of the purpose, content, and methods of AI education as the curriculum and teacher training factors. We collected and analyzed 9 papers as the primary literature and 11 domestic and foreign policy reports as the secondary literature. The collected literatures were analyzed by applying a descriptive reviews, and the implications were derived by analyzing the curriculum components and TPACK elements for multi-dimensional analysis. As a result of this study, AI education targets were divided into three steps: AI users, utilizer, and developers. In K-12 education, the user and utilizer stages are appropriate, and artificial intelligence literacy must be included for user education. Based on the current computing thinking ability and coding ability for utilizer education, the implication was derived that it is necessary to target the ability to create creative output by applying the functions of artificial intelligence. In addition to the pedagogical knowledge and the ability to use the platform, The teacher training is necessary because teachers need content knowledge such as problem-solving, reasoning, learning, perception, and some applied mathematics, cognitive / psychological / ethical of AI.

Secondary Science Teachers' Perception about and Actual Use of Visual Representations in the Teaching of Electromagnetism (중등 전자기 수업에서 사용하는 시각적 표상에 대한 교사 인식 및 활용 실태)

  • Yoon, Hye-Gyoung;Jo, Kwanghee;Jho, Hunkoog
    • Journal of The Korean Association For Science Education
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    • v.37 no.2
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    • pp.253-262
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    • 2017
  • This study aims at investigating the perceptions of science teachers about the role of visual representations in the teaching of electromagnetism, and finding out how science teachers use visual representations in their teaching of electromagnetism and the difficulties they experience in dealing with those representations. A total of 121 science teachers responded to the online survey. The results showed that most of the teachers agreed to the significance of using visual representations in the classroom but regarded their role as means of simply delivering science knowledge rather than constructing or generating knowledge. For the three visual representations widely used in teaching of electromagnetism in secondary schools (electrostatic induction on electroscope, magnetic field around current carrying wire, structure and principle of electric motor), the teachers preferred teacher-centered use of visual representations rather than student-centered and teacher's construction of representations were the most frequent among four types of use; interpretation, construction, application, and evaluation. The difficulties of teaching with these three visual representations were categorized into several factors; teachers, students, the characteristics of the representations, and lack of resources and classroom environment. Teachers' limited perceptions about the role of visual representations were associated with the ways of using visual representations in their teaching. Implications for the effective use of visual representations for science learning and teaching were discussed.

Effects of China's Country Image on Korean Consumer Attitudes and Purchase Intention (중국 국가이미지가 우리나라 소비자의 태도와 구매의도에 미치는 영향)

  • Jung, Han Kyung;An, Ung
    • International Commerce and Information Review
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    • v.16 no.5
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    • pp.117-149
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    • 2014
  • The purpose of this study is to apply the concepts discussed in the previous studies on the China's country image and its impact to the Korean market, to provide basic information about the characteristics of the Korean market for Chinese companies to enter the Korean market, and to provide suggestions related to the country image for Korean companies when they want to enter foreign markets. For this purpose, a survey of 265 college students and workers in Seoul was analyzed using SPSS 2.0 and AMOS 21. The results are as follows. First, the dimensions of China's country image were found to be composed of five factors: fundamental image, socioeconomic image, prestige image, relationships image, and affective image. Second, among the dimensions of China's country image, fundamental image, socioeconomic image, and affective image had a positive effect on product image, and prestige image had a negative effect. Third, affective image was found to have influence on the attitude towards the product. Fourth, China's overall product images appeared to influence consumer attitudes. Fifth, the consumer attitudes to Chinese products appeared to affect the purchase intention. Sixth, for the consumer group whose own consumer ethnocentrism is low, compared to high, images of Chinese products showed a more positive impact on consumer attitudes. In the conclusion, we discussed the implications derived from the empirical results and suggested for future research.

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A Study on ICT Literacy Capability Measurement for University Freshmen of Education (교육대학교 신입생 대상 ICT 리터러시 능력 측정 분석)

  • Noh, HyunA;Jeong, InKee;Lee, WonGyu
    • Journal of The Korean Association of Information Education
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    • v.17 no.3
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    • pp.277-290
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    • 2013
  • As the deployment of digital learning environment has been accelerating in rapid changes in information and communications technology, a tool is required to practically measure and evaluate the level of information education (IE) for freshmen in the University in order to propose an appropriate direction of IE in a teachers college. According to such current trends, ICT literacy is a tool to assess a specific level of capabilities such as a variety of real-world problem-solving skills, creativity, critical thinking, analytic reasoning, and communication skills. This study has developed a test tool to measure ICT literacy competence on the basis of the concept of test questions defined from the previous research. It was used to measure ICT literacy competence of 360 university freshmen of education and analyze if there is a difference among them depending on overall ICT literacy levels and genders, content areas, competence factors, and completion of IE course in high school. The result of this study would be expected to determine the current location of IE for freshmen in the University of Education and to be able to take advantage of basic data of the direction for IE course that university students need to essentially acquire in preparation for the coming future.

Structural Relationship among Personal Characteristics, Perception and Use Intention of Natural Burial (개인 특성별 자연장 인식과 이용의도 간의 구조적 관계)

  • Kim, Chul-Jae
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.4
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    • pp.45-53
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    • 2017
  • Although the recent interest in and favor for natural burial has increased, there are still few who choose it as a funeral. The purpose of the study is to supply necessary information to promote the choice of natural burial. For this a survey of 430 students and residents was conducted in Daejeon. The result of the research is as follows. First, there is a significant difference in use intention of natural burial by age and religion. People under the age of 30 and Catholic believers recorded the highest score in use intention of natural burial. Second, there was a significant difference in information on natural burial by age or religion, in religion and philosophy by age, in physical environment by sex or age, and in conservation by sex or age. In general, the lower the age, the higher the positive perception of natural burial was. While females had a more positive perception of physical environment than males, males had a more positive perception of conservation than females. All sub factors of the perception of natural burial such as information on natural burial, funeral style, religion and philosophy, physical environment and conservation had a significant and positive effect on its use intention. However, ratio skew showed that religion and philosophy had the strongest effect on use intention of natural burial, followed by funeral style, physical environment, conservation, and information on natural burial.