• Asia Marketing Journal
• /
• v.6 no.2
• /
• pp.23-54
• /
• 2004

This study investigates the relationship between the antecedents of Trust on Internet Shopping Mall and its effects on attitude, relationship involvement, or purchase intention on the basis of previous researches. 263 undergraduate students were used into data analysis. The date was analyzed by factor analysis, correlation analysis and Structural Equation Model(SEM) using SPSS and AMOS programs. As the results, the three antecedents of trust excepting company size had the positive effects on trust. Also, trust on Internet Shopping Mall had positive direct effects on attitude and relationship involvement. But, the direct effects of trust on buying intention were rejected. Trust on Internet Shopping Mall was intensified by the positive attitude and relationship involvement and leads to the buying intention. The results of this study provide the e-marketing strategy on Internet Shopping Mall focusing on trust, attitude, relationship involvement, and buying intention.

• International Commerce and Information Review
• /
• v.15 no.3
• /
• pp.387-409
• /
• 2013

Since 1990s, more and more enterprises outsource the logistics to reduce the cost and improve core competence, which bring the prosperity of 3PL, industry in China. However, some data shows that the service quality of 3PL is not good enough, there is only a few companies that can provide systematic service, and the satisfaction of the customer is very low. Besides, many enterprises choose 3PL service provider mainly based on the price. Although there are many papers on the logistics service quality, they mainly research on single part, Studies on the relation between the service quality and the partnerships of outsourcing are scarce. Therefore, this study tries to research the service quality, partnership and the relationship between them in China's 3PL industry systematically. On the foundation of the service quality and partnership theories by former researchers, taking present situation of China's 3PL industry into consideration, this paper constructs service quality and the partnership evaluation system and develops LSQ-PP model to examine the relation between the service quality and partnership. and then use the Structural Equation Model (SEM) to analysis the full sample of collected questionnaires. Finally, the thesis summarizes the conclusion and offers suggestions for practice and future research.

• Journal of Distribution Science
• /
• v.14 no.5
• /
• pp.81-89
• /
• 2016

Purpose - Prior researches have empirically focused on the effect of management consulting quality and consultant capability on entrepreneurial firms' performance. This study, however, focused on investigating the moderating role of absorptive capacity and resource capability between management consulting and entrepreneurial firms' performance. So, this study investigated the relationship among consulting quality, consultant capability, absorptive capacity, resource capability, and entrepreneurial firms' performance from the resource based view (RBV). Especially, this study focused on the mediating role of absorptive and resource capability in relational structure of entrepreneurial firms' dimensions. Research design, data, and methodology - In this study, research hypotheses and model are established by the prior researches from the fields of strategic management and entrepreneurial behavior. Concretely, H1~H4 are the relationship between consulting (consulting quality, consultant capability) and innovation (absorptive capacity, resource capability); H5 is the relationship between absorptive capacity and resource capability; and H6~H7 are the relationship between innovation (absorptive capacity, resource capability) and management performance. The data was collected 207 copies from entrepreneurial firms in South Korea. These firms were established in January 2014 and maintained by November 2015 in high-tech industry. The questionnaire was consisted of five dimensions; consulting quality, consultant capability, absorptive capacity, resource capability, and management performance. Each dimension measured multi items on a 5-point Likert scale. The hypotheses and research model are analyzed using structural equation modeling (SEM) with AMOS 22. Results - The results of this study are as follows. 1) Consulting quality significantly influenced on the absorptive capacity of entrepreneurial firms. 2) But, consultant capability did not influence on the absorptive capacity of entrepreneurial firms. 3) Consulting quality and consultant capability significantly influenced on the resource capability of entrepreneurial firms. 4) Absorptive capacity significantly influenced on the resource capability of entrepreneurial firms; 5) Absorptive capacity did not significantly influence on the management performance of entrepreneurial firms. 6) Resource capability, however, significantly influenced on the management performance of entrepreneurial firms. By these results, absorptive capacity of entrepreneurial firms had a mediating role partly among consulting quality, consultant capability, and management capability. The resource capability of entrepreneurial firms had a mediating role among consulting quality, consultant capability, and management capability, perfectly. Conclusions - According to this study, the high level of consulting quality and consultant capability may enforce the resource capability of entrepreneurial firms. It means, practically, that external knowledge is a driver for innovation, and then the innovation effects on the management performance of entrepreneurial firms. So, at the initial stage, the management consulting programs are very important to entrepreneurial firms and should be conceived as an essential element. This study may contribute to the advancement of academic in field of new start business, small business, or venture business based on resources, especially the role of absorptive capacity and resource capability between consulting programs and management performance. However, this study has some limitations. They are the measurement of consulting quality's items, cross-sectional research, and the limitation of concept and industry.

• Journal of Service Research and Studies
• /
• v.9 no.4
• /
• pp.97-114
• /
• 2019

The relationship quality and recovery of service failures perceived by consumers play an essential role in affecting the service provider's image and sales in terms of the highly involved service industry. In particular, implementation of successful relationship marketing strategies and effective recovery of service failures provide greater satisfaction for customers expecting customized services and reinforce the relationships between the companies and consumers. Based on these previous studies, this research conducted to find out the causal relationship between the variables influencing service recovery expectations and word of mouth(WOM) by approaching the severity of service failures from the perspective of relationship marketing and attribution theory. For the empirical analysis of this research, we conducted a questionnaire surveys of 360 service users of beauty salons, who have experienced in high-involvement services, and utilized 333 questionnaires for the final analysis. The hypothesis was experimented using the Structural Equation Model(SEM), and the results are as follows. First, we identified that the higher the customer perceived the severity of the service failure, the lower the quality of the relationship. Second, we verified that service users observed service failure as a temporary and uncontrollable factor as they distinguished service quality as higher. Third, the hypothesis that customers recognize service failures as a temporary one has a positive impact on service recovery expectation level is determined through empirical analysis. Forth, it was figured out that the higher the perceived quality of the relationship with the service provider, the higher the service recovery level expected by the consumers. At the same time, the hypothesis that optimism for service recovery expectation affects positive word of mouth has been verified. The results of this study help develop the customer-oriented business model of the service companies. Furthermore, the academic significance in that it suggested a new direction for the research of high-involvement service marketing.

• Management & Information Systems Review
• /
• v.34 no.3
• /
• pp.303-315
• /
• 2015

The objective of this study was to devise and empirically validate a model in which personal characteristic, infrastructure of business start-up, difficulties of business start-up influence the intention of business start-up. The research model was analyzed by the structural equation modeling(SEM) technique, supported by SAS 9.13 and SMART-PLS 2.0. The results of this study can be summarized as follows. The results of this study can be summarized as follows. Firstly, personal characteristic had a significant impact on intention of business start-up. Secondly, infrastructure of business start-up also had a significant impact on intention of business start-up. Lastly, on the other hand, difficulties of business start-up had no direct impacts on intention of business start-up.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.35 no.6B
• /
• pp.908-920
• /
• 2010

In recent years, mobile phone market is saturated in number of user term. Associated service providers struggle to provide various mobile services such as Internet, e-commerce, game, music etc. to increase ARPU (average revenue per user) instead. In this study we explore the factors which affect price tabs of mobile communication. As a conceptual foundation, this study introduces user factors-users' propensity to use mobile phones-as independent variables and mobile service functions as mediating variables. The research model was phones-as independent variables and mobile service functions as mediating variables. The research model was tested with data from Web-based survey of 1,500 mobile users and analyzed by structural equation modeling (SEM). Our results suggest that user factors impact the usage of mobile service functions and mobile service functions for information and convenience are positively related to price tabs of mobile communication. Implications for mobile service providers and policy makers are discussed.

• International Area Studies Review
• /
• v.13 no.2
• /
• pp.445-474
• /
• 2009

This study tries to investigate the factors influenced on the performance by top management team's(TMT's) international entrepreneurship(IE) and firm's capabilities(marketing capability and R&D capability) of Korean Ventures. The research model and hypothesis set that TMT's IE directly affect to the performance directly affects and TMT's IE indirectly affect to the performance through the capabilities(marketing capability and R&D capability) by research prior studies. To verify research model, 115 high-technology based Korean ventures survey to be as samples by structured questionnaires and the data is tested by SEM(structural equation modeling) analysis. The results of analysis are as follow. First, there was no relationship between TMT's IE and performance. Second, the IE positively affected to firm's capabilities(marketing capability and R&D capability). Third, firm's internal capabilities positively affected to performance. These results only few TMT's IE cannot sufficiently affect to performance but IE should be propagated to marketing and R&D departments and then firm's performance can improved. This study respect to provide a meaningful implication to globalization and performance of Korean Ventures.

• The Korean Journal of Franchise Management
• /
• v.13 no.1
• /
• pp.47-57
• /
• 2022

Purpose: Recently, it is common to see cases where an amount similar to the cost of a meal is spent on dessert, or an amount greater than the cost of a meal is spent on dessert. The generation MZ is showing a tendency of 'value consumption' by consuming values and beliefs in consideration of the recent impact on society and the environment. Therefore, this study aims to analyze the effect of dessert cafe quality and eco-friendly behavior on customer trust and loyalty targeting the generation MZ who have visited desert cafés. This study examined the mediating role of customer trust in the relationships between desert café quality, eco-friendly behavior and customer loyalty, and also the moderating effect of and eco-friendly behavior on customer trust and customer loyalty. Research design, data, and methodology: To achieve purposes of this study, 229 data were collected from respondents who visited desert café and analyzed using measurement model (reliability test and correlation analysis), Fornell-Larcker Criterion and Heterotrait-Monotrait Ratio (HTMT) assessment, and structural equation model (PLS-SEM) with SPSS 22.0 and SmartPLS 3.3.7. Results: The research results are as follows. First, desert cafes' quality positively influenced customer trust but did not customer loyalty. Second, desert cafes' eco-friendly behavior positively influenced customer trust and customer loyalty. Fourth, the interaction term of dessert cafe quality and eco-friendly behavior did not influence customer trust and customer loyalty. Conclusions: This study emphasized the necessity of service quality and eco-friendly behavior of dessert cafes by examining the relationship between the quality of dessert cafes and eco-friendly behaviors, customer trust and loyalty. It also found the importance of the role of trust in securing loyal customers. In order to secure and retain loyal customers, the owners of dessert cafes should make effortsto improve the quality of the cafes' products and services so that customers can feel a sense of trust, and actively publicize that they are practicing eco-friendly management. As a result of this study, it is intended to provide practical implications for the management of dessert cafes by understand ing the effects of product and service quality and eco-friendly behaviors of companies to bakery industry workers and start-ups.

• Korean Journal of Culture and Social Issue
• /
• v.19 no.4
• /
• pp.553-576
• /
• 2013

The purpose of this study was to investigate the impact of retirement stress, character strengths and marital dissatisfaction on depression. Additionally this study examined direct effects and indirect effects of character strengths and marital dissatisfaction. The participant group was composed of 197 retired men living in Daegu and Gyongsangbuk-do. The Retirement Stress Scale (RSS), Character Strengths Test (CST), Korean Marital Satisfaction Inventory (K-MSI), and Center for Epistemology Studies Depression scale (CES-D) were administered to participants. Structural Equation Modeling (SEM) with AMOS was used for the purpose of analysis. The results of the study were as follows. First, an increase in retirement stress was associated with higher levels of depression. Second, hierarchical regression analysis indicated that higher levels of optimism significantly predicted higher depression. Also hierarchical regression analysis indicated that lower levels of appreciation of beauty and excellence without optimism significantly predicted higher depression. Furthermore, increases in marital dissatisfaction were associated with higher levels of depression. Third, the constructed model including both direct effects and indirect effects appeared to fit better than alternative model in explaining relationships between retirement stress and depression. In other words, character strengths and marital dissatisfaction appeared to affect the depression levels of retired men directly and indirectly. To sum up, this study demonstrated that the factors which had an effect on depression in retired men, character strengths and harmonious marital relationships appeared to act as a buffer against depression in retired men. The current results might serve as basic data for psychological well-being programs for retired men. Finally, the limitations and implications of the current study were discussed.

• Korean Journal of Social Welfare
• /
• v.66 no.1
• /
• pp.333-361
• /
• 2014

By viewing donors for social welfare organization as both givers and beneficiaries, this study aims to address the correlations between the continuity of donors' contributions and enhanced sense of satisfaction as a consequence of participating in donation activities. The predominant concern of this study centers on: (1) the direct effects of individuals' emotional utility, demonstrable utility, trust toward donee organization, self acceptance on the continuation of their donation; (2) the direct effects of individuals' emotional utility, demonstrable utility, trust toward donee organizations on individuals' self-acceptance; (3) the direct effects of individuals' emotional utility, demonstrable utility on their trust toward a donee organization; (4) the indirect effects of individuals' self acceptance on two paths i.e. emotional utility${\rightarrow}$trust${\rightarrow}$self acceptance, and demonstrable utility${\rightarrow}$trust${\rightarrow}$self acceptance; (5) the indirect effects of individuals' individuals' trust toward donee organization on self acceptance on four paths i.e. emotional utility${\rightarrow}$trust${\rightarrow}$continuity of donation; demonstrable utility${\rightarrow}$trust${\rightarrow}$continuity of donation; emotional utility${\rightarrow}$trust${\rightarrow}$self-acceptance, and demonstrable utility${\rightarrow}$trust${\rightarrow}$self-acceptance; (6) the moderating effects of 'financial status' on the causal relationships in the prescribed structural equation model(SEM). In order to verify the moderating effect of 'financial status', multi-group analysis between each of the two groups were conducted. Research is based on a survey among 1116 donors who had made charitable, monetary contributions to social welfare organizations in Daegu and Kyungpook province. Data was collected from 29 organizations. In order to address the research questions, structural equation were employed. A variety of tests are conducted(metric invariance, critical ratio for difference, structural invariance, multi-group analysis, bias-corrected boot-strapping, latent mean analysis including Cohen's effect test).