• Journal of East Asia Management
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• v.1 no.1
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• pp.65-87
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• 2020

In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

• The Transactions of the Korean Institute of Electrical Engineers P
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• v.65 no.4
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• pp.326-334
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• 2016

In this paper for developing and implementing the realtime HD level video streaming transmitter which is operated on the multi-platform in all network and client environment compared to the exist video live streaming transmitter. We design the realtime HD level video streaming transmitter supporting the multi-platform using the TMS320DM386 video processor of T.I company and then porting the Linux kernel 2.6.29 and implementing the RTSP(Real Time Streaming Protocol)/RTP(Real Time Transport Protocol), HLS(Http Live Streaming), RTMP(Real Time Messaging Protocol) that can support the multi-platform of video stream protocol of the received equipments (smart phone, tablet PC, notebook etc.). For proving the performance of developed video streaming transmitter, we make the testing environment for testing the performance of streaming transmitter using the notebook, iPad, android Phone, and then analysis the received video in the client displayer. In this paper, we suggest the developed the Realtime HD(High Definition) level Video Streaming transmitter performance data values higher than the exist products.

• ETRI Journal
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• v.28 no.4
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• pp.411-424
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• 2006

This paper presents a multimedia streaming platform for efficiently transmitting MPEG-4 content over IP networks. The platform includes an MPEG-4 compliant streaming server and client, supporting object-based representation of multimedia scenes, interactivity, and advanced encoding profiles defined by the ISO standard. For scalability purposes, we employ an application-layer multicast scheme for media transmission using overlay networks. The overlay network, governed by the central entity of the network distribution manager, is dynamically deployed according to a set of pre-defined criteria. The overlay network supports both broadcast delivery and video-on-demand content. The multimedia streaming platform is standards-compliant and utilizes widespread multimedia protocols such as MPEG-4, real-time transport protocol, real-time transport control protocol, and real-time streaming protocol. The design of the overlay network was architected with the goal of transparency to both the streaming server and the client. As a result, many commercial implementations that use industry-standard protocols can be plugged into the architecture relatively painlessly and can enjoy the benefits of the platform.

• ETRI Journal
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• v.35 no.6
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• pp.960-968
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• 2013

To implement a cloud game service platform supporting multiple users and devices based on real-time streaming, there are many technical needs, including game screen and sound capturing, audio/video encoding in real time created by a high-performance server-generated game screen, and real-time streaming to client devices, such as low-cost PCs, smart devices, and set-top boxes. We therefore present a game service platform for the running and management of the game screen, as well as running the sound on the server, in which the captured and encoded game screen and sound separately provide client devices through real-time streaming. The proposed platform offers Web-based services that allow game play on smaller end devices without requiring the games to be installed locally.

• Proceedings of the IEEK Conference
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• 2005.11a
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• pp.569-572
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• 2005

This paper proposed the design and implementation of a DSP platform for the various multimedia streaming. The DSP platform synchronizes with host PC to configure DSP and to transmit multimedia streaming through PCI. The suggested DSP platform decodes high-capacity video/audio data using the suggested high-speed FIFO, CPLD and memory interface. The buffer control techniques is proposed in other to avoid the under/over-run of the audio/video data during the audio/video decoding. For the DSP platform test, host PC transmits program stream(PS) that consists of the MPEG-2 video MP@ML and 5.1ch AC3 audio data (Coyote.mov file, half hour running time) to DSP platform. The DSP platform plays continuously back the high sound-quality audio and high-definition video at once.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.7 no.5
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• pp.926-929
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• 2006

In this paper, I propose a load balancing algorithm based on the traffic characteristics of a software streaming service, and implement the proposed algorithm on the large scale software streaming server platform which provides a software streaming service to geographically dispersed internet users. By showing that the large scale software streaming server platform fuctions correctly, we know the proposed load balancing algorithm is operating properly and efficiently.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.05a
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• pp.105-107
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• 2009

In this paper we research Multi-Streaming Internet Radio Platform to broadcast music contents in large outlet and between spaces. we concentrate on methods how to configure NAT for user's using Internet, Application for Multi-Channel Connection and Hardware Path for Multi Stream.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.197-211
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• 2021

The emergence of knowledge-sharing live streamers provides more diversified content to the live streaming platform. Analysis of the factors affecting the intention to use knowledge sharing live streaming users can allow the live streaming platform to understand better the adoption characteristics of users who follow this type of content. Help platform operators provide better services and help live streaming platforms innovate. Based on the TAM model, this research uses questionnaire surveys and structural equation models to construct a conceptual model of the influencing factors of users' intentions in the knowledge sharing live streaming and conduct an empirical analysis on the influencing factor models. The results of data analysis show that a significant influence of users' attitudes of knowledge sharing live streaming is perceived usefulness, followed by flow experience; perceived value has a positive impact on users' attitudes and intention to use, and the positive influence of users attitude significantly affect the user's intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.7 no.5
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• pp.875-878
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• 2006

In this paper, I design and implement a software streaming server platform which provides a software streaming service to geographically dispersed internet users. Through the use of QALoad, I verify the correct operation of implemented software streaming server platform.

• Journal of the Korea Society of Computer and Information
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• v.28 no.1
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• pp.161-170
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• 2023

In this study, based on existing studies on music streaming services and e-services, the selection factors for music streaming platforms were derived, and the AHP technique was implemented to calculate the importance of each factor. As a result of this study, economic feasibility was found to be the most important factor among security, economic feasibility, informativeness, convenience, and responsiveness, which are the first-step selection factors of music streaming platforms. As a result of synthesizing the weights of the first and second factors, reasonable price was found to be the most important factor. Finally, an additional analysis was conducted to determine whether there was a difference in importance between the selection factors of the music streaming platform according to gender and age. Through this study, it will be possible to figure out the factors that consumers consider most important when using a music streaming platform.