• Title/Summary/Keyword: stratified sampling

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A Study on the Influence of 8rand Image Consistency towards Brand Extension (상표이미지 일치가 상표확장 태도에 미치는 영향 연구 -인지도가 높은 여성의류상표를 중심으로-)

  • 임숙자;이지형
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.6
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    • pp.959-969
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    • 1997
  • This research is intended to help the development of new products and marketing strategies studying consumers' knowledge level and attitude towards original brand and the extension attitude related to the brand image. The detailed purposes of this study are as follow: First, it is to measure consumers' knowledge and attitude towards original brand. Second, it is to clarify the dimensions of the image about the original brand and extended brand product which is perceived by the consumer. Third, it is to meassure image consistency and product similarity between the original brand and extended product. The sample group consisted of female college students 393 in Seoul. Stratified sampling, based on major and grade of sturients and the structure of the college they were attending was used as sampling method. Questionnaires, which were selected from literature and proceeding researches published in Korea and abroad, were modified for this study, SAS Package was used for data analysis. The results observed in this study were as follow: 1. Consumers' knowledge level about original brand showed high among students majoring in clothing-related subjects and their general attitude proved to be positive. 2. Image factors of original brand were classified to dignity factor, personality/modernity factor, femininity factor, and ornamentation factor. Lipstick is considered to have high image consistency and product similarity. 3. Comparing the attitude before and after extension, extension to lipstick which showed high image consistency and product similarity received more positive reactions than one to bed cover sheet. 4. It was founded that although knowledge and attitude towards original brand with image consistency had no influence on the extension attitude, knowledge and attitude without image consistency influence the extension attitude.

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The Impact of Organizational Commitment on Employee Motivation: A Study in Vietnamese Enterprises

  • NGUYEN, Hoai Nam;LE, Quoc Hoi;TRAN, Quang Bach;TRAN, Thi Hoang Mai;NGUYEN, Thi Hai Yen;NGUYEN, Thi Thuy Quynh
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.439-447
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    • 2020
  • The study examines direct and indirect impacts of organizational commitment on employee motivation through two mediating factors - opportunistic behavior and knowledge sharing - in Vietnamese enterprises. The samples were selected by the non-probability sampling method followed convenient sampling, relatively stratified by localities in Vietnam. The sample size was 636 employees in Vietnamese enterprises. The number of collected online questionnaires was 379, while the number of valid questionnaires was 329. In the direct survey, the number of distributed questionnaires was 750, while the number of collected questionnaires was 421 and the number of valid questionnaires was 307. The total number of valid questionnaires used for analysis was 636. The study used quantitative methods with structural equation modeling analysis. The results indicate that among the components of organizational commitment, normative commitment has both direct and indirect impacts on employee motivation through two mediating factors: opportunistic behavior and knowledge sharing. Meanwhile, affective commitment has only an indirect impact on employee motivation through these mediating factors. Continuance commitment has both direct and indirect impacts; however, it has only an indirect impact on employee motivation through opportunistic behavior. In addition, the results show opportunistic behavior has a negative impact on the knowledge sharing of employees in enterprises.

Perceived Environmental Quality Index(PEQI) Model based on Estimation of Amenity Environment in Taegu-Kyungbuk Region (쾌적환경 평가를 통한 지각환경의 질(PEQI) 평가 "모델"에 관한 연구(대구.경북지역을 대상으로))

  • 엄붕훈;우형택
    • Journal of Environmental Science International
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    • v.6 no.6
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    • pp.563-578
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    • 1997
  • The purpose of this study is to suggest the estimation model of' amenity environment' by Perceived Envionmental Quality Index(PEQI) model. A questionnaire survey was carried out for 연e study area of Taegu-Kyungbuk region. Sampling size was 838(427 of Taegu and 411 of Kyungbuk residents by stratified sampling of each region's(7 Gu for Tae-gu, 7 Cities 61 Gun far Kyungbuk) population. The survey was done during Sep. to Nov, of 1996. The suggested model was composed of four estimation categories and 16 Indicators. The four categories were 'Cleanness 61 Quietness', 'Naturalness & Harmony', 'Beauty 61 Comfort' and 'Environmental Conservation Efforts'. And each category has several individual Indicators. The weighted means of satisfaction were different by each region. Suseong-gu, Dalseogu, Joong-gu(Taegu), Bumcheon, Andong, and Cheondo(Kyungbuk) showed high enoronmental satisfaction, but Dong-gu. Seo-gu(taegu), Youngcheon, and Pohang(Kyungbuk) showed lower environmental satisfaction. By Analytic Hierarchy Process(AHP) of weighting values for each categorirs, 'Enoronmental Conservation Efforts' was estimated as the most Important(value of 0.367), and 'Naturalness 61 Harmony'(0. 242),'Clenness & guletness'(0.225), and 'Beauty & Comfort'(0.166) were Important respectively. Total PEQI's were estimated as 48.0 for Taegu, and 53.3 for Kyungbuk. PEQI's for each regions were between 46.2(Dong-gu) and 59.9(Kimcheon). The validity of the suggested model was verined by factor analysis. The four factors were identnied as the same categories and indicators. Finally, The LISREL+7 model was suggested as estimauon model of 'Amenity Environment' for Taegu-Kyungbuk region.

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Weighted Hot-Deck Imputation in Farm and Fishery Household Economy Surveys (농어가경제조사에서 가중핫덱 무응답 대체법의 활용)

  • Kim Kyu-Seong;Lee Kee-Jae;Kim Jin
    • The Korean Journal of Applied Statistics
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    • v.18 no.2
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    • pp.311-328
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    • 2005
  • This paper deals with a treatment of nonresponse in farm and fishery household economy surveys in Korea. Since the samples in two surveys were selected by stratified multi-stage sampling and weighted sample means has been used to estimate the population means, we choose a weighted hot-deck imputation method as an appropriate method for two surveys. We investigate the procedure of the weighted hot-deck as well as an adjusted jackknife method for variance estimation. Through an empirical study we found that the method worked very well in both mean and variance estimation in two surveys. In addition, we presented a procedure of forming imputation class and formed four imputation classes for each survey and then compared them with analysis. As a result, we presented two most efficient imputation classes for two surveys.

A Study on the Post Occupancy Evaluation of PAJU Book City (파주출판문화정보산업단지의 이용후평가)

  • Kwon, Ni A
    • KIEAE Journal
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    • v.10 no.2
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    • pp.39-48
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    • 2010
  • PAJU Book City Plan was designed to integrate two concepts of "Publishing Productive City" and "Ecological City" with the goal of "bringing of human being and nature together". This research on the post occupancy evaluation on PAJU Book City has two aims; One is to define how people, mainly working there rather than living, recognize the city and the other is to identify the problems resulted from the first phase of planning process and to suggest feasible solutions at the same time. It would be desirable that the outcome of this research should be used as data sources to improve the second phase of the plan. The evaluation criteria were created by the pre-survey on the basis of previous researches and "Pa Ju publishing city architectural design guide book (1999)". With those criteria, on-site questionnaire was conducted among people who work in PAJU Book City and stratified sampling was used for the proper sampling. The result is as follows; the visual-aesthetic criteria had positive response, which also closely related to a city satisfaction. Considering this result, construction type, circumferential environment of the building and a place of building form were found appropriate. The evaluation on the physical-ecological criteria was relatively low. Respondents were unsatisfied with green space and required better ecological waterway and more roadside tree. As green space was given a lot of weight in satisfaction survey, more green urban areas should be planned in the next phase. The evaluation on the social-behavior criteria got the lowest score. Particularly, the accessibility and convenient facilities were remarkably low. Nonetheless, the self-conceit about PAJU Book City was highly evaluated and played a crucial role in a city satisfaction. In order to achieve the goal, physical beauty, characteristics as a publication city as well as an ecologically sustainable city should be main agenda in the second phase of Paju Book City Plan. Consequently, it is important to strike a balance between the external environment and image media in order that PAJU Book City should be re-born as a culture city.

High School Teachers' Opinions on Mathematics Section in 2017 College Scholastic Ability Test Applied 2009 Revised Mathematics Curriculum (개정 교육과정이 적용되는 2017학년도 수능 수학 영역에 대한 의견 조사)

  • Cho, Seong Min;Kim, Jae Hong;Yang, Seong Hyun
    • Journal of the Korean School Mathematics Society
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    • v.18 no.2
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    • pp.169-186
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    • 2015
  • According to changes of college admission policies and the first application for 2009 revised mathematics curriculum, we should redefine characterization of mathematics section in 2017 College Scholastic Ability Test(CSAT) and prepare a plan on details of making questions related to it. Specially, we need to reflect the voices of the school site in order to determine the method of making CSAT questions which is consistent with the intent of it and contributes to the normal operation of high school curriculum. In this study, we polled out 312 schools among 2,338 high schools nationwide and math teachers of the schools were been chosen were surveyed. The sampling method used a proportionate stratified sampling by the department of education. Analyzing the results of the survey, We redefined characterizations and roles of mathematics section in 2017 CSAT and suggested the details including questions distribution according to optional object of 2017 CSAT mathematics section.

The Study on the Urinary Iodine Excretion of Koreans Living in Rural Areas

  • Lee, Jun-Ho;Min, Byung-Woon
    • Korean Journal of Clinical Laboratory Science
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    • v.43 no.3
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    • pp.105-112
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    • 2011
  • More accurate evaluation of iodine consumption of Koreans can be made by measuring the urinary iodine excretion of people living in representative areas. The data about average iodine excretions by region, sex and age were gathered in order to suggest as a factor the criteria on the progress or prognosis of thyroid disease patients. This study was conducted on 3,000 subjects (2,000 Younggwang-gun residents and 1,000 Muan-gun residents) between July 2004 and August 2005. The data sampling was done based on stratified random sampling and the data were analyzed according to age (the subjects were divided into age groups, five years each) and sex of the subjects. Of the 3,000 subjects, a total of 1,592 people (1,174 in Younggwang-gun and 418 in Muan-gun) participated in this study, which used ISE (iodine ion selective electrode) to measure the concentration of iodine in urine. The 1,592 subjects are composed of 732 males and 860 females. The average urinary iodine excretion was $3.10{\pm}1.75mg/L$ (0.31~15.2 mg/L). The average iodine excretion of males was $3.09{\pm}1.61mg/L$ (0.42~15.2 mg/L) while it was $3.11{\pm}1.86mg/L$ (0.31~12.5 mg/L) among females, which represents no significant difference between males and females. However, the values were significantly higher than those of Europeans and Americans. There were statistically significant differences among the regions. When the data were analyzed according to age, females in their 40s were found to have a little less urinary iodine excretion and males had less and less iodine excretion as they get older. These results are deemed to have a statistically significant difference. This study was conducted on a large number of people (N=1,592) for the first time in Korea. If the data collected through this study can be regarded as the average urinary iodine excretion of Koreans, it is possible to conclude that the average iodine consumptions of Koreans are a lot more than Europeans and Americans. Thus, the effect of much iodine consumption should be studied further.

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Prevalence of vitamin.mineral supplement use and its related factors among Korean adolescents (한국 청소년의 비타민.무기질 보충제 섭취 및 관련 요인에 관한 연구)

  • Lee, Hyun Sook;Han, Ji Hye;Kim, Sun Hyo
    • Journal of Nutrition and Health
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    • v.46 no.6
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    • pp.552-559
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    • 2013
  • This study is conducted in order to investigate the prevalence of vitamin mineral (VM) supplement use and its related factors among Korean adolescents. Using a cross-sectional study design, information was obtained by questionnaires from adolescents selected by stratified sampling in large, small and middle-size cities, as well as rural areas of the whole country, followed by convenience sampling. The total number of participants in this study was 1,407 adolescents ($15.2{\pm}1.6$ years) attending middle or high schools, chosen from various cities and rural areas in Korea. The prevalence of VM supplement use was 65.5%, and there was no significant difference between the genders. City dwellers took VM supplements more frequently than those adolescents from rural areas (p < 0.01). The VM supplement users tended to have higher family income, parents' academic background, and socioeconomic status, respectively (p < 0.001). The greater part of VM supplement users replied that they acquired their nutritional information from their parents, relatives and friends, while many nonusers replied that they did it from school classes (p < 0.05). Compared to nonusers, VM supplement users had greater 'self concern about health' (p < 0.05), 'parents' concern about child's health, growth, and nutritional intake' (p < 0.001), and 'parents' concern about child's grade point' (p < 0.01). However, there was no significant difference between users and nonusers when it came to 'self perception of body shape' or 'BMI'. In addition, users significantly had greater nutritional beliefs concerning VM supplements than nonusers (p < 0.001). These results showed that VM supplement use has been common among adolescents in Korea, and supplement use of subjects has been related with various factors. Among them, it was shown that especially parents great influence the use of VM supplements by adolescents. Thus, not only education for adolescents, but also that for parents is needed to help adolescents take VM supplements properly.

School child health communication activity needs in Seoul : Focused on school-based health fairs (서울지역 초등학생들의 보건의사소통 요구도 특성 : 학교 건강관련 행사를 중심으로)

  • Park, Kyoung-Ok
    • The Journal of Korean Society for School & Community Health Education
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    • v.6
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    • pp.75-87
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    • 2005
  • The purpose of this study was to describe elementary school students' health communication needs based on school-based health fairs by students' demographic characteristics and school health education experiences. A self-administered survey was conducted to a total of 851 fifth-grade students in 8 elementary schools in Seoul. For survey participant sampling, Seoul area was divided into four districts: north, south, east, and west, and two elementary schools were selected from each district by the stratified convenient sampling process. Three class 5th-grade students in each selected school finished the survey. Questionnaires and survey instruction letters were delivered to vice-principals in the designated schools and the vice-principals managed the survey process. The survey Questionnaire included demographic characteristics (sex, parent's marital status, parents' educational status, famil financial status, the person whom was with after school, and daily computer hour), health education experiences (health education at school, and school health education satisfaction), and health communication types. The health communication types were reorganized into eight types based on comprehensive literature review on health fairs (or child and adolescence. The health communication types were 'health exam and advice fair,''health promotion advertising and campaign,' 'health-related exhibition and experience fair,' 'profession visit-in-school education,' 'health-related VCR or movie festival,' 'health-related institute visits,' 'internet health counseling,' and 'telephone health counseling.' Regarding demographic characteristics, sex, family financial status, and academic performance were significant factors related to health communication need scores (p <.05). Girl, high level of family financial status, and excellent academic performance score were related to high score of health communication need. In terms of school health education experience, taking regular class for health education and satisfaction with school health education were linked to higher health communication need scores. This result discusses that experience and satisfaction with school health education largely contribute to building participants' health communication concepts and needs.

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Natural Regeneration Potential of the Soil Seed Bank of Land Use Types in Ecosystems of Ogun River Watershed

  • Asinwa, Israel Olatunji;Olajuyigbe, Samuel Olalekan
    • Journal of Forest and Environmental Science
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    • v.38 no.3
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    • pp.141-151
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    • 2022
  • Soil seed banks as natural storage of plant seeds play an important role in the maintenance and regeneration of watershed. Natural regeneration potential of the soil seed bank of Land use types (LUTs) in Ogun River watershed (ORW) was investigated. ORW was stratified using proportionate sampling technique into Guinea Savannah (GS), Rainforest (RF) and Swamp Forest (SF) Ecological Zones (EZs). Three LUTs: Natural Forest (NF), Disturbed Forest (DF) and Farmland (FL) were purposively selected in GS: GSNF, GSDF, GSFL; RF: RFNF, RFDF, RFFL and SF: SFNF, SFDF, SFFL, respectively. Systematic line transects was used in the laying of the sample plots. Sample plots of 25 m×25 m were established in alternate positions. Ten 1 m×1 m quadrats were randomly laid for soil core sampling from previously randomly selected ten plots. The core samples (10) were pooled per plot in each LUT and placed in individual trays. Ten trays with sterilized soil were used as control. The trays were watered regularly and checked for seedlings emergence fortnightly for 18 months. The experimental design used was 3×3 factorial experiments. ANOVA, Diversity index (H') and Similarity index (SI) were used to analyze the data. There was significant difference in seedling emergence among ecological zones and land use types (p<0.05). A total of 4,400 seedlings emerged from the soil samples. All species were distributed among 32 families. FL in the RF had the highest number of germinated seeds (705±37.33 seedlings) followed by DF in the RF (701±49.6 seedlings). The lowest emergence was in NF of the SF (199±28.41 seedlings). DF in the RF had highest number of species (34) distributed among 22 families. Emergence from soil seed bank of NF in ORW was generally with more of tree species than herbs that were predominant in FL and DF.