• Management & Information Systems Review
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• v.23
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• pp.25-40
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• 2007

In the highly competitive and divers world of financial market, customer is the single most important factor to company's survival. Especially, creating a relationship with valued customers is a key to success. CRM provides the mean to retain high value customers. It takes a prospect of what customers expect. Utilizing those knowledge can help the products and service meet the customers' needs, thereby maximizing customer satisfaction and company's profit. In this report, I am going to suggest a few ways to develop successful CRM in the life insurance industry. First, CRM should innovate the way of communication to keep pace with Web 2.0 era. In other words, the customer's needs should be caught by real-time communication than traditional off-line market research. Thus, the functionality and specification of products can be decided by customer's direct choice so that the customers are able to purchase the understanding and experience of the products. Second, CRM project should consider whether the initial strategy plan can promise the stable growth of customer at the first step. When planning strategy, the project needs to identify what customer wants and how to fulfill the needs with stable growth of the customer. In addition, the CRM should be developed by realizing that customer centric benefits ultimately guarantee the growth of the organization. Third, CRM systems should enhance the organization's ability to take the customer's insight in a 360 degree view and to capture the voice of the customer directly. In order to develop the best matched product package, more precise customer segmentation should be ahead of market segmentation strategy. Forth, the biggest reward from CRM will be a customer royalty program. Many successful banks are already planning and practicing customer royalty strategy. A comprehensive analysis of customers and their behavior allow organization to identify high value potential customers' needs and determine a strategy required to meet those needs. Even life insurance companies such as Prudential Korea are developing products designed for royal customers. Fifth, understanding and managing the experience of customer called Customer Experience Management also can increase customer satisfaction. Measuring only customers' experience and adapting it to marketing strategy make products position in the gap between the customers' expectation and experience not required by market. A key component of CEM is its application across all organizational functions. At last, the direction of change and development of CRM can be defined from the conceptualization of information technology represented by Ubiquitous and Web 2.0. Instead of just managing customer information, companies should take the initiative in personalized system with customer oriented strategy. Furthermore, with the regular communication between CRM stakeholders (Sales-Marketing-IT), customer's demand should be directly reflected to enterprise strategy in real time.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.377-387
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• 2012

The purpose of this study is to investigate the relationship between self leadership and empowerment and organization innovation action in private security guard. This study established private security guards who is being located in Seoul, 2011 and work in the private security company by population. Using purposive sampling method, 293 samples were drawn and were used for the final analysis. Using SPSSWIN 18.0, frequency analysis, factor analysis, reliability analysis, multiple regression analysis and path analysis were performed. Cronbach's ${\alpha}$ value which shows the reliability of the questionnaire came out to be over .831. The conclusion is following. First, private security guard's self leadership affects to empowerment. That is, influence and semanticity are enlarged as action center strategy, natural compensation strategy is attained well. Also, capacity, self decision power is enlarged as constructive thinking strategy, natural compensation strategy is attained well. Second, private security guard's self leadership affects to organization innovation action. In other words, innovation action is increased as action center strategy is attained well. Also, organization's innovation result is enlarged as constructive thinking strategy, action center strategy, natural compensation strategy are attained well. Third, private security guard's empowerment affects on organization innovation action. That is, innovation action, innovation result appears high in case of influence, semanticity is enlarged. Fourth, private security guard's self leadership exerts direction indirect effect in empowerment and organization innovation action. Thus, empowerment is an important variable that mediate self leadership and organization innovation action.

• The Korean Journal of Ecology
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• v.16 no.4
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• pp.417-428
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• 1993

Branching growth pattern of Mugnolza denuduta is likely to be originated from two growth strategies: environment overcoming strategy and life maintenance strategy, which coexist in a tree. Growth rate of branches was strongly correlated with relative light intensity (P<0.001) and physical contact (P<0.01), however there is no significant correlation between growth rate and direction of branch. When relative light intensity is less than 1%, the growth was restricted by physical contact with the surrounding branches. In contrast, the growth was rarely restricted by physical contact when relative light intensitiy was 10% or more. The branching rate was significantly affected by the presence or absence of physical contact (P<0.05), but it was not significantly affected by relative light intensity nor by the direction of branch. In the beginning stage of the growth, the ratio of the material allocation from main branch to subbranch was large and varied with the influence of surrounding environment. These various growth rates, which implicate a variety of material allocation ratios (0.16~0.98), affect branch growth pattern through the optimum growth strategies. The growth and arrangement of branches of Magnolia denudata display the solar collectors to maximize the total amount of energy absorbed and to overcome the restriction of the environment.

• Fire Science and Engineering
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• v.15 no.2
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• pp.13-19
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• 2001

The OECD defines regulatory reform as both better regulation and deregulation, and emphasizes that governments must continue to regulate in areas such as environmental quality and safety. In contrast, Korean regulatory reform in fire services in the 1990s shows quite a strange trend, having been carried out only to the direction of softening and abolishing regulations. In the UK, fire prevention legislation has been strengthened since the enactment of the Fire Precautions Act 1971, and the Building Regulations 1991, which apply to all new buildings including a private house, require that there should be at least one smoke alarm on each floor. This research shows that the tightening of fire prevention legislation in the UK has promoted fire safety, which is very instructive for Korean fire services. In order for Korean fire services to protect citizens'lives and property from fires, one of basic directions of regulatory reform, to improve the quality of regulations relating to safety, health and the environment, should be observed strictly. Moreover, the flexibility of the basic direction of regulatory reform should be ensured so that the regulations concerning safety could be even increased under the overall reform strategy of reducing all regulations.

• Journal of Environmental Impact Assessment
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• v.25 no.3
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• pp.165-174
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• 2016

The Environmental Impact Assessment(EIA) follow-up is integral phase of the EIA system. The EIA is complemented and completed by the EIA follow-up and the experience and data accumulated during the process contributes to the advancement of the EIA system. In Korea, institutional foundation of EIA is acknowledged as having been settled. Therefore, eyes are now on the qualitative growth of the EIA system including the normalization of the EIA follow-up management. In relevant prior studies there are many suggestions to make advancement of the EIA system. Nevertheless, it is difficult to apply the real system because most suggestions need prior preparation. Given the context, we propose a practical step-by-step strategies for the vitalization and advancement of the EIA follow-up system while recommending the direction for the development in this study.

• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.39-62
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• 2012

Green IT is a necessary technology to solve the energy and environmental problems and to increase the productivity of corporations. However, till now there were not the specific policies for individual industries so we have to establish several strategies for spread of Green IT and building green growing environment. In this paper, we proposed the road map for spread of green IT and deducing the strategic directions for domestic industries. Four types of green IT direction was identified and in each direction, several action plans were discovered. We formed an expert-committee to choose new green IT business models and selected some demonstration projects by measures of necessity, urgency and extensibility. The object, scope, classification and policy effect are wrote out and it will be helpful information to disseminate green IT.

• Korea Journal of Hospital Management
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• v.22 no.3
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• pp.74-87
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• 2017

Purposes: The purpose is to establish the direction of healthcare R&D through private nonprofit organization. Methodology: The data is divided into two groups: 12 physicians and pharmacists, and 16 persons including professors related to university donation, non-profit foundation executives. Each group was subjected to two Delphi surveys. To analyze the validity of the opinion, the content validity ratio and the consensus of experts were verified. Findings: Funding should be invested in 'development research' and 'application research'. The factors that hinder the donation culture are 'donation prevention system such as tax imposition system and rebate double penalty system', 'insufficient motivation of fund raising person', and 'lack of fund specializing specialist'. The fund raising strategy should be centered on a small number of large donors or a balance between large and small donors. The fund raising target should be effective to raise funds for corporate and individual donors. It is necessary to clarify the purpose of the social problem to be solved by the campaign strategy for promoting donation, to announce the validity of the trust and transparency of the institution, and to emphasize the social investment by the private sector. Practical Implications: It is necessary to present directions through private nonprofit organizations for the future development of healthcare R&D. The legal and institutional deficiencies of the domestic nonprofit organization fundraising infrastructure should be improved. In order to create a social investment climate, it is necessary to improve the awareness of donations and develop various donation programs for the private sector.

• Journal of Information Technology Applications and Management
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• v.17 no.2
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• pp.207-223
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• 2010

Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. Nowadays wireless networks are being evolved and diversified. In this situation The wireless e-commerce is in the limelight on new profits of Carriers. Especially from current year when Carriers in domestic plans to provide the services using 2.5G networks the service providers choose wireless e-commerce as the main parts of wireless internet strategy and will provide a various of services. Because of this situation, the importance of mobile billing service is being emphasized. This paper searches the definition and service types of mobile banking, and suggests status and prospects of domestic mobile banking. We suggest the basic direction, the stage of development and functions of services by analyzing the cases of Nonghyup's. Finally we derive the critical factors from those and suggest the effect of introduction and the direction of development. From the customer perspective, mobile banking has many strengths. For example, it allows that all customers access banking service at anytime, anywhere more easily than telephone banking or pc banking. And it reduces the time and the effort for using the service. It enables the company to make a business against global customers. On the other hand, from the company perspective, it has a lot of potential that affect market share and reduce the costs of human and material resources which used to operate and support branches. However, it needs many efforts to reach at the stage of completion. And We will have to solve the problems that develop many contents, expend the range of services and raise the service convenience.

• Journal of The Korea Institute of Healthcare Architecture
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• v.26 no.4
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• pp.15-26
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• 2020

Purpose: The purpose of this study is to derive a plan to establish a more sophisticated master plan so that the direction of master plan study can be sustained in the mid to long term. Methods:: Compare and analyze the differences between the master plan and the design to identify causes and problems. First, after establishing the master plan, compare the expansion area, net area per bed, and service area with the design drawing of the first project to determine the degree of recovery to the level required by the recent medical environment. Second, the possibility of responding to future internal changes is reviewed by comparing and analyzing the arrangement and connection method of extension buildings. Third, comparing the difference between the project following the first project and the phased of masterplan. Results: The first one is that continuous participation of person or group with high understanding of the master plan. Second, establishing a master plan and proceeding with the project through the determination of the correct business budget. Third, a specific area of the mechanical and electrical room suitable for the size and purpose of the hospital should be presented, and research on the arrangement method should be conducted. Finally, the feasibility of the hospital's own plan for securing parking facilities should be accurately investigated. Implications: It is important for the hospital to recover from the past to the present and respond to the future that the direction of the master plan continues after the establishment.

• Industry Promotion Research
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• v.7 no.1
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• pp.9-15
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• 2022

This study tried to analyze the growth background of Starbucks, a competitive company in the Korean coffee industry. Therefore, by using the STEEP analysis technique, each company's competitiveness was analyzed and the results were used to derive competitive factors. And the research results are as follows. Looking at the social aspect, economic activity has been a catalyst for women as the standard of living has increased due to economic growth. In addition, in the case of coffee culture in the past, Starbucks' response strategy, which has seen the transformation from vending machine mixed coffee culture to a consumer market that emphasizes cultural and spatial aspects, was effective. Looking at the technical aspect, the deviation has been reduced by securing uniform standardization of the taste of coffee beans at franchise stores, and the operation of a standardized operating system was possible by operating the store directly. And looking at the economic aspect, as the coffee consumption market continues to expand, the overall size of the market has also grown proportionally, creating a stable growth environment. Lastly, looking at the environmental and policy aspects, it is that the marketing strategy direction based on the policy activities as an eco-friendly company as a market leader has been the main focus of the recent policy direction emphasizing eco-friendliness.