• Title/Summary/Keyword: strategic project

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Factors influencing New Products Development in High-tech Industry: A Cross-National Study (하이테크 신제품 개발 영향요인에 관한 국가간의 실증적 비교연구)

  • Chung, In-Keun;Kwak, Soo-Il;Birnbaum-More, Philip H.
    • Asia pacific journal of information systems
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    • v.11 no.3
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    • pp.63-89
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    • 2001
  • The purpose of this research is to develop strategic alternatives for the high-tech products development by comparatively studying characteristics of the industry and R&D structures in Korea and the US. Some of the environmental, strategic, organizational and project teams' characteristics are studied. Data were collected from Korea and US high-tech companies through interviews and questionnaires and event analysis method was used to analyze them. The findings are as follows: First, when the level of market concentration is high, cycle time tends to be longer. Therefore, if there are many competitors in the market, new products development should be swift due to competitive pressures. Second, the developmental strategy should be directed toward the existing customers to speed up new products development. That is, a defensive strategy would result in a shorter cycle time and response time compared to a strategy directed to a niche market. Third, when the level of formalization is high, cycle time tends to be shorter. This means that formal procedures for new products idea development or new products development policies shorten new products development time.

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Methodological Improvement for the Economic Assessment of Public R&D Programs

  • Hwang, Seogwon
    • STI Policy Review
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    • v.2 no.3
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    • pp.35-44
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    • 2011
  • Korea has rapidly increased R&D investment over the last few decades and the intensity of R&D investment is among the highest in the world; however, there are serious concerns about R&D performance and R&D efficiency. This study is to improve the economic assessment methodology regarding a feasibility study for national R&D programs that are thought to be one of the most prominent ways to enhance R&D efficiency. In order to improve the methodology of economic assessment, a few of important factors such as technical or market uncertainty, spillover effect, and R&D contribution ratio should be covered in the model. The focus of this article is technological and market uncertainty that has a close relation with strategic flexibility and utilization potential to increase the value of R&D programs. To improve the current linear and definitive R&D process, a new framework with strategic flexibility is suggested, in which the result of economic assessment that considers technological and market uncertainty is reflected in planning. That kind of feedback process is expected to enhance the value of the program/project as well as R&D efficiency.

A Study on the Strategy for Changing to Family-Friendly Culture in Workplace (가족친화적 기업문화 정착을 위한 체계적인 변화전략 연구)

  • Jeong, Young-Keum
    • Journal of Family Resource Management and Policy Review
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    • v.17 no.2
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    • pp.37-53
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    • 2013
  • This is to constitute strategic system and strategies for building family-friendly cultural change in workplace. For purpose, the reason and agent for change, the models and stages of change, the strategies for change process, and the barriers and facilitators of change are discussed. The strategic system is divided into two parts: planning and implementing. Planning includes need & resource assessment, and research & project office. Implementing includes program implementation, monitoring & feedback, communication, and barriers & facilitators. This study from literature review can be used preliminary test to the cultural change process of workplace.

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GREENING ENGINEERING AND CONSTRUCTION EDUCATION: STRATEGIC ENTRY POINTS FOR SUSTAINABILITY IN EXISTING CURRICULA

  • Annie R. Pearce;Yong Han Ahn
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.764-773
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    • 2009
  • This paper presents an overview of six strategic entry points for sustainability in the context of the construction/engineering curriculum. It compares the pedagogical costs and benefits of each approach and shares lessons learned from experiences at two leading public American universities: Georgia Institute of Technology and Virginia Polytechnic Institute. The paper discusses opportunities in terms of two perspectives on the pedagogy of sustainability: Stealthy Sustainability and Flagrant Sustainability, as part of a strategy of diffusion and routinization of this innovation within existing curricula. The paper concludes with a discussion of considerations that should be taken into account when evaluating the potential for sustainability in new educational contexts.

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STRATEGIC FRAMEWORK FOR SINGAPORE CONTRACTORS FORMING JOINT VENTURES IN DEVELOPING COUNTRIES: A PRELIMINARY STUDY

  • Y.T. Wong;David A.S. Chew;Charles Y.J. Cheah
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.869-874
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    • 2005
  • Given the intense competition and slowdown in domestic demands, there is greater pressure on Singapore contractors to seek overseas markets for revenue and growth. This impetus, coupled with emerging economic reforms in the regional developing countries, has invariably created numerous opportunities for Singapore contractors. However, mixed results were reported on their overseas performance so far. Consequently, this paper aims to formulate a framework that would assist Singapore contractors to successfully export their services into developing countries. The proposed framework comprises ten critical success factors (CSFs), which are identified from in-depth interviews with eight Singapore contractors. These ten success factors are subsequently classified under three different stages, namely initial, entry and operational stages. Preliminary results show that Singapore contractors are most focused on the entry stage, with the highest number of CSFs.

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A STUDY OF STRUCTURING OF NEW MANAGEMENT SYSTEM FOR LOCAL GOVERNMENTS IN JAPAN

  • Takashi Goso;Shunji Kusayanagi;Seigo Nasu;Kotomi Uemoto
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.371-376
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    • 2005
  • Administrative works of local governments in Japan always have been led by central government. Local government organizations have gotten used to control of central government, whose organization is divided vertically into divisions. Such organizations as lack of cooperation of each administrative division could not define strategic goal appropriate for their district independently and could not give an efficient and optimized solution to their strategic goal. Under existing management system, it will be difficult for local governments to rapidly adapt to changing society. Under these circumstances, it is necessary for local governments to structure new management system independent on central government's instructions in order to manage appropriately.

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Globalizing the MEDIHEAL Brand: L&P Cosmetic's Collaboration with BTS

  • Kwon, Ick Hyun
    • Asia Marketing Journal
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    • v.21 no.2
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    • pp.51-71
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    • 2019
  • L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market remains a major challenge for the potential of L&P Cosmetic. The company has embarked upon a collaboration with BTS, the world's top K-pop stars, as an optimally effective way to achieve its goals and a highly efficient strategy to manage the risks of globalization. The global branding collaboration project with BTS has succeeded in generating primary demand for mask packs on the global market, spreading brand awareness of MEDIHEAL, and establishing global channel networks. L&P Cosmetic will continue to grow worldwide on the basis of this outstanding performance.

An Empirical Study on the Applicability of Growth-share Matrix in the Construction Industry

  • Lee, Seulbi;Park, Moonseo;Lee, Hyun-Soo;Jang, Youjin
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.210-212
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    • 2015
  • The growth-share matrix is a portfolio planning tool developed by the Boston Consulting Group (BCG) to assist competitive positioning in the international market including those in the construction industry. This matrix is helpful in balancing the firm's cash-flow, and it can suggest strategic directions for each business unit. However, its effectiveness and applicability have long been debated in the academic field due to the complex and unique industrial context of construction. To solve the dispute, this research clarifies the applicability of theories underlying the growth-share matrix to the construction industry. Empirical research based on actual financial data of Korean construction firms is adopted for the statistical analysis including one-way analysis of variance and correlation analysis. The results of this research show that empirical findings on the relationship between performance variables. In this context, this research can provide important insights on the concept of portfolio management in the construction industry.

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주민서비스 [입체체험관] 프로젝트 - '중랑 한(HAN : Here And Now)마음 만들기' 마케팅을 위한 -

  • Kim, Yeong-Hui
    • 한국디지털정책학회:학술대회논문집
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    • 2007.06a
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    • pp.117-126
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    • 2007
  • The current participative government has started to carry out Residents Service Reform that transforms the transmission system of suppliers' oriented convenience to one-stop tai for made civil and governmental integral ion service for the purpose of realizing universal Social Benefits in responding to increasing desires of people according to the changes of social and economic conditions by overcoming the existing limit of transmission system. This study has analyzed the status and problems of local autonomous organizations according to the innovation of support for the life of residents and in order to solve these problems, I present the implementation strategy of transmission system of civil and government cooperation tailor-made integral ion service through the project of "30 experiencing hall for Social Benefits, " which is a joint project of civil and government dove loped by Jungrang-gu. In addition, it aims for the completed accomplishments of this project to settle as eight largest services market ing brand in 30 method and also as the best strategic brand for the "establishment of network of civil and governmental cooperation" with suppliers of public services, suppliers of civil service, and residents, who are suppliers as well as potential customers, for solving problems of local communities.

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A Methodology for Estimating Optimum Hardware Capacity E-learning System Development (E-러닝시스템 구축 프로젝트의 적정 하드웨어 산정방법론 연구)

  • Jung, Ji-Young;Baek, Dong-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.34 no.3
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    • pp.49-56
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    • 2011
  • Estimating optimum hardware capacity of an e-learning system is very important process to grasp reasonable size of designing technique architecture and budget during step of ISP(information strategic planning) and development. It hugely influences cost and quality of the whole project. While investment on information system hardware has been continuously increased, there was no certified hardware capacity estimating method in e-learning system development. A guideline for hardware sizing of information systems was established by Telecommunication Technology Association in 2008. However, the guideline is not appropriate for estimating optimum hardware capacity of an e-learning system because it was designed to provide general standards for estimating hardware capacity of various types of projects. The purpose of this paper is to provide a methodology for estimating optimum hardware capacity in e-learning system development. To develop the methodology, this study, first of all, analyzes two e-learning development projects, in which the guideline was applied to estimate optimum hardware capacity. Then, this study finds out several key factors influencing on hardware capacity. Finally, this study suggests a methodology for estimating optimum hardware capacity of an e-learning system, in which weights for the factors are determined through AHP analysis.