• Title/Summary/Keyword: strategic partnership

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Impact of CSV and Power Attributes in the Supply Chain on Information Competency (공급사슬 내 CSV와 파워속성이 정보역량에 미치는 영향)

  • Park, Kwang-O
    • Management & Information Systems Review
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    • v.38 no.2
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    • pp.83-103
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    • 2019
  • Supply chain management(SCM) requires efforts to search for methods for mutual growth with partner companies and to maintain continuous cooperative relations in order to gain a competitive edge. Because information competencies play a big role within the supply chain, it is essential to examine the relationship of information sharing and partnership quality that can affect information competency. In order to maintain continuous business relations between partner companies, it is necessary to identify the obstacles with partner companies resulting from the imbalance of power within a supply chain and to take on a strategic approach for effectively managing such obstacles. Therefore, there is a significant need to discuss strategic approach methods to enable the logic of mutual growth through the CSV that is worth learning from the partner company and the attributes of non-mediated power. CSV will be reviewed from various aspects as a new management paradigm in the future. This study aims at suggesting a continuous growth model for companies by solving social problems through the integration of CSV and the concept of non-mediated power to advance the information competencies of SCM. A total of 142 copies of survey forms for SCM Implementation Companies were using the PLS structural equation modeling for an analysis, and the following are the findings. Results of this study showed that both CSV and non-mediated power had significant impact on information sharing and partnership qualities, and the conclusion that it is possible to enhance information competency through information sharing and partnership quality. Based on this, this study proposes the implication that it is necessary to elevate awareness of CSV and non-mediated power as variables for the coexistence of SCM participating companies.

The Effect of Partner Selection on the Performance of International Strategic Alliances: The Examination of Moderating Process of Previous Experience (제휴파트너 선정성향이 제휴성과에 미치는 영향에 관한 연구: 제휴경험의 조절효과를 중심으로)

  • Ahn, Sun Yub;Hyun, Jae Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.12
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    • pp.6204-6210
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    • 2013
  • This study examined adomestic firm's perspective on how their choice of partner selection criteria affects the mediating variables and the performance of international strategic alliances with particular reference to previous experience as a moderating variable. The findings of this study showed that the task-related and partner-related criteria are both positively related to trust and commitment but the results concerning the partner-related criteria repudiates the existing practices that domestic firms select foreign partners based on the partners' attributes because this weaken the commitment of the partnership. This study suggests that firms should revise their partner selection criteria, which will eventually lead to the more desirable performance of international strategic alliances.

The Impact of Servitization on Firm Value : Focused on Fortune 500 Company's Alliance Announcement (서비스화(Servitization)가 기업의 시장가치에 미치는 영향에 대한 연구 : 포춘 500대 기업의 제휴공시를 중심으로)

  • Yoo, Yeon-Sung;Rhim, Ho-Sun
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.4
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    • pp.63-79
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    • 2011
  • In this research, we have investigated the impact of servitization on firm value focused on Fortune 500 company's alliance announcement. The Firms are categorized to understand the impact of servitization and productization. The data includes Fortune 500 companies (2009, USA). Samples used for the hypothesis tests consist of 1,057 American companies that are opened on NYSE and NASDAQ, for the years 1990 through 2010. We test four research hypotheses based upon the various theoretical perspectives in servitization. The market is selective in reacting to alliance category; service company ${\rightarrow}$ manufacturing company, service company ${\rightarrow}$ service company. The findings show that alliance is significant between service company and manufacturing company. Also, the result shows significant relationship inter-service company's alliance. We have a significant relationship between company's alliance announcement and the market value of firms and shows significant AR in financial performance. Finally, this study presents implications for manufacturing companies that pursue service-led expansion as a strategic approach and are seeking to improve market value through alliance, partnership and cooperation. Continual effort must be placed to sustain market value of the firms.

Over-The-Top (OTT) Platforms' Strategies for Two-Sided Markets in Korea

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.4
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    • pp.55-65
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    • 2021
  • The purpose of this paper is to present the Over-The-Top (OTT) platforms' strategies for two-sided markets. For this, we examine six strategic factors influencing OTT's success in Korea. The analysis reveals, among six OTTs, Netflix utilizes five strategic factors except the same-side network effects. OTTs from pay TV operators and channel providers tend to block the cross-side network effects on the opponent OTTs, because they think their giveaway to content providers is in vein, if the invested content by them would be consumed on opponent rival platforms. Interesting is that after experiencing a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services, pay TV operators utilize the same-side network effects by offering hybrid services in partnership with global OTTs like Netflix, Disney+ which are considered as a complementary OTT. In conclusion, it is suggested to target a new connected TV based OTT service offering with collaboration with Korean TV device manufacturers for Korean OTTs' global strategy, because Netflix-like global market expansion is not easy for them to cover their content cost.

Preliminary Analysis on Strategic Planning to Enter Chinese health Care Market: Focusing on SWOT-AHP Analysis (중국 의료시장 진출 전략 기획을 위한 기초 분석 연구: SWOT과 AHP 분석기법을 중심으로)

  • Lee, Ye-Seol;Kim, Tae-Hyun
    • The Korean Journal of Health Service Management
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    • v.12 no.4
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    • pp.127-138
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    • 2018
  • Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.

A study on the effect of ESG management and SCM partnership of Korean start-up companies on corporate image and performance (한국 창업 기업의 ESG 경영과 SCM 파트너십이 기업이미지와 기업성과에 미치는 영향에 관한 연구)

  • Seung-Ha Kwon
    • Korea Trade Review
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    • v.48 no.1
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    • pp.331-355
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    • 2023
  • As competition between companies intensifies in the global management environment, ESG management is emerging as a tool for companies to have competitive advantages, and it is becoming increasingly important for companies to form strategic partnerships using SCM. Through the investigation of the previous research, the main factors such as ESG management, SCM partnership, corporate image, performance and so on were analyzed. As a result, the stronger ESG management factors such as the environment and society are, the higher the corporate image. Second, ESG management, such as the environment and society, has a significant impact on corporate performance. Third, ESG management activities such as environment and society have enhanced SCM partnerships. Fourth, it was confirmed that the stronger the SCM partnership, the better the corporate image. Fifth, the improvement of the corporate image of non-financial performance will have a more significant impact on corporate performance. In terms of academic and practical implications, it leads to important factors to be considered in the introduction of ESG management by companies, and empirically explores the relationship between each factor. The ESG management of Korean start-ups needs to be promoted according to environmental and social factors, and the ESG management needs to be implemented from a long-term perspective.

A Study on the Strategic NSDI Model for Developing Countries based on Korean Experiences (한국의 경험을 통한 개발도상국 NSDI 전략적 구축 모델에 관한 연구)

  • Kim, Eun Hyung
    • Spatial Information Research
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    • v.21 no.6
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    • pp.11-21
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    • 2013
  • This study aims to establish a strategic NSDI (National Spatial Data Infrastructure) model for developing countries based on good practices in the Republic of Korea. The Republic of Korea is a unique country in the world, which has become a developed country from a recipient of international aid since the Korean War in 1950. The rapid economic growth can be mostly attributed to the IT technologies and the Republic of Korea's NSDI efforts as a good practice could provide useful lessons for developing countries. This study consists of theoretical reviews, interviews of Korean NSDI experts, analysis for lessons learned, a summary of the lessons in terms of Six NSDI components and finally a strategic NSDI model for developing countries. The NSDI model is structured by (1) implementation strategies suggested for geospatial data, capacity building, geospatial platform, and cost-effective management with partnership, (2) a roadmap of important NSDI tasks and activities, and finally, (3) a harmonized approach for successful NSDI implementation.

A Study on Change of Logistics Environment in Northeast Asia and Logistics Hub Strategy of China

  • Oh, Moon-Kap
    • Journal of Distribution Science
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    • v.14 no.1
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    • pp.59-66
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    • 2016
  • Purpose - The purpose of this study is to find out how shipping company recognizes making partnership with the third party logistics provider and to give implication. Research design, data and methodology - Personal interview and questionnaire by E-mail, Fax, Mail, and telephone were used. 700 copies of the questionnaires were distributed and 155 copied were returned. Among collected questionnaires, 20 copies were excluded because of insufficient content, and therefore 135 copies were used. Results - Korea should change into new paradigm from old one based on current economic and social systems which has stemmed from bureaucracy, inflexibility chauvinism and equalitarianism. Flexible policies, administration and systems will be needed for better business practices. The Domestic logistics corporation needs to preoccupy strategic logistics hub and network. Conclusions - To be a center of North East Logistics, Korea needs more reasonable business law, systems and policies. Social norms and orders should be established to accomplish political and social security. A paradigm of the policy ruling over development of capital city and satellite cities shall make change.

The Transformation of Asian Steel Trade and the Change of Corporate Strategy (아시아 철강무역의 변용과 기업전략의 변화)

  • Jung, Byoung-Moo;Lim, Cheon-Hyeok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.54
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    • pp.285-307
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    • 2012
  • This study analyses the transformation of Asian steel trade and the change of corporate strategy. The purpose of this paper is to examine the circumstances of Asian steel industrial policies, and considering the feature of each nation's steel industrial policies, and the effect of the corporate strategy. In China, mighty steel productive capacity had already formed under original planned economy and industrial policy. In 2003, crude steel production have exceeded 220 million ton in China and that is 23.2% of the steel production share in the world. On the other hand, not only the amount but also the quality becomes an important point in the steel industry in the future. I consider, on researching Asian steel industry, it is important to build up partnership in Korea and Japan for achieve strategic alliance in the steel industry policies and understanding the change of corporate strategy.

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Performance Analysis and Implementation Strategy of Supply Chain Management System for Small and Medium Business (중소기업공급망관리의 성과분석과 시스템 구축방안)

  • 신해웅
    • Journal of the Korea Computer Industry Society
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    • v.4 no.12
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    • pp.975-983
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    • 2003
  • This paper presents methodological approach to implement supply chain management system for small and medium business which has poor information infra-structure. With an analysis of supply chain performance of our industry, a case study involved in hardware structuring, software designing and strategic partnership to construct successfully a SCM system for small and medium businesswill be included.

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