• Title/Summary/Keyword: strategic partnership

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A Study on the Effects of Strategic Item Attributes on Strategic Partnership in Supplier Dominant Relationship-Focused on Shipbuilding Industry (구매자 열위, 공급자 우위 시장에서 전략품목의 속성이 전략적 동반자관계에 미치는 영향 - 조선업을 중심으로)

  • Yang, Han-Na;Kwak, Jae-Woong;Shin, Chang-Hoon
    • Journal of Navigation and Port Research
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    • v.46 no.3
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    • pp.259-268
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    • 2022
  • Unlike the general buyer-supplier relationship, there are cases wherein the bargaining power of suppliers is greater than that of buyers. This relationship can be found especially in the shipbuilding industry. Thus, this paper focused on strategic items presented in Kraljic's study. The purpose of this study was to examine factors influencing buyers' purchase of strategic items in a market wherein the bargaining power of suppliers is superior. Results show that the path coefficient between environment factor and satisfaction factor was the highest. Additionally, the path coefficient between environment factor and reliability factor was the next highest. Also, as a result of analyzing if there is a difference in perception according to the superiority and inferiority of bargaining power perceived by buyers, significant results were found in some path coefficients.

The Study on the Effect of Interfirm Collaboration On Logistics Performance in Supply Chain -Focusing on the Steel Pipe Industry- (공급사슬에서의 기업 간 협력이 물류성과에 미치는 영향에 관한 연구)

  • Choi, Soo-Hyung;Choi, Jin-Hyeug
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.229-251
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    • 2011
  • This paper will discuss the significance of cooperation between supply chain companies and its components. In addition, it will analyze how this effects the outcome in distribution focusing on companies in the steel pipe industry. In sum, theory 1 was chosen since as a result of hierarchical regression analysis communication, IT, partnership, and success monitoring, which are all components of the supply chain cooperation, are proven to affect the absolute distribution success positively. According to the standardized beta coefficient the most important factor for distribution success is communication, followed by IT, partnership and lastly success monitoring. Moreover, according to theory 2, communication, IT, partnership and success monitoring all affect relative distribution success positively. Most important factors are communication, IT, partnership, success monitoring. Thus, since the most crucial factor in deciding both the absolute and relative distribution success is communication, steel pipe companies are advised to execute strategic use.

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The Effect of Information Technology on Arms-Length Buyer-Supplier Relationship

  • Kim, Soo-W.
    • International Journal of Quality Innovation
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    • v.9 no.3
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    • pp.57-69
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    • 2008
  • This paper posits that arm's length buyer-supplier relationship as the intermediate type between market exchange relations and strategic partnership might be advisable, and information technology may have a role as a mechanism actualizing the effects of such arm's length relationship by strategic supply-line diversification. Based on the theoretical analysis on interactive feedback relationships among IT level, buyer-supplier relationships, and supply chain structure, we suggest a set of advisable buyer-supplier relationship type for efficient supply chain management. Also, doing so would be helpful in suggesting a dynamic IT investment and adoption model appropriate for the establishment of productive buyer-supplier relationship, and further in providing theoretical foundations and practical guidelines on the role and function of B-to-B E-commerce for efficient SC integration.

Difference in Percieved Effectiveness between Two Types of IS Outsourcing : Integrated vs. Backend (정보시스템 기능의 외부위탁(outsourcing) 유형에 따른 인식된 효과성에 관한 연구)

  • An, Jung-Ho;Park, Ji-Sang
    • Asia pacific journal of information systems
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    • v.4 no.2
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    • pp.165-187
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    • 1994
  • This paper tests whether there are any differences in perceived effectiveness according to the range of outsourcing, and we tried to identify the reasons if any. By executing a field survey and T-test on composite success measure value of two types (integrated outsourcing type and backend outsourcing type), we testified that the perceived effectiveness of the two types in outsourcing was not different. Discussion fo the stududy result followed. First, 'integrated outsourcing type' does not generate very excellent performance. Second, so far the characteristics of 'integrated outsourcing type' such as strategic management of IS, activating end-user computing(EUC), and making the strategic partnership with vendors and so on have not been successfully utilized as expected.

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A Study on the Agricultural Research and Extension Systems in the USA, Japan, & the Netherlands (미국, 일본, 네덜란드의 농업연구와 지도체계 고찰)

  • Kim, Sung-Soo;Kim, Jin-Mo;Ju, Dae-Jin
    • Journal of Agricultural Extension & Community Development
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    • v.17 no.4
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    • pp.655-684
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    • 2010
  • The objectives of this study were to review on the characteristics of the Agricultural Research-Extension Systems in the USA, Japan, and the Netherlands, and to draw up its implications on Korean agricultural extension system. This study was conducted by literature reviews. Based on the reviews, the following implications and recommendations should be considered at national and local level for improvement of agricultural extension system in Korea; (1) a systemic approach on the linkages of agricultural research, extension, and farmer education, (2) strengthening on-farm utilization of newly developed agricultural technology so as to promote agricultural research and development, (3) strategic partnership with agricultural administration, (4) close networking with stake-holders, (5) setting up the flexible organizational structure for carry out agricultural extension programs, (6) integration of agricultural extension service domain, (7) introduce a IPM(integrated performance management) system, (8) establish a long-term super-vision and strategic management, (9) setting up the customer-centered extension system.

Globalizing the MEDIHEAL Brand: L&P Cosmetic's Collaboration with BTS

  • Kwon, Ick Hyun
    • Asia Marketing Journal
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    • v.21 no.2
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    • pp.51-71
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    • 2019
  • L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market remains a major challenge for the potential of L&P Cosmetic. The company has embarked upon a collaboration with BTS, the world's top K-pop stars, as an optimally effective way to achieve its goals and a highly efficient strategy to manage the risks of globalization. The global branding collaboration project with BTS has succeeded in generating primary demand for mask packs on the global market, spreading brand awareness of MEDIHEAL, and establishing global channel networks. L&P Cosmetic will continue to grow worldwide on the basis of this outstanding performance.

Case Study on Key Activities for Effective Supplier Relationship Management(SRM) (효과적인 공급자관계관리(SRM)를 위한 핵심활동 사례연구)

  • Choi, Hye Won
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.9 no.4
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    • pp.813-823
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    • 2019
  • Supplier Relationship Management (SRM) is a strategic partnership activity for an enterprise and is expected to be a significant performance element in the current enterprise environment where uncertainty is growing. Despite the effective SRM allows companies to manage quality and inventory throughout their logistics procurement process with their suppliers and increase the profitability of the company, there is a scarce of theory about supplier relationship management (SRM) and many companies are not aware of the importance of SRM and depend only on simple electronic purchasing methods. Therefore, I analyze the H Company as a case company, which is a large domestic company and has reached 2,500 domestic and overseas suppliers. SRM process and its effects are evaluated as (1) Purchasing strategy division 2) Process division (3) IT infrastructure division. By analyzing SRM as one of the management strategies that bring the overall value of enterprise performance up, and by looking at how domestic large corporations manage their suppliers, I hope that manufacturers with many suppliers will recognize the importance of SRM and build an SRM tailored to their business.

Classifications and Strategic Directions of Multi-brand Fashion Stores in Korea (국내 패션 멀티브랜드 스토어의 유형별 전략 및 발전방향)

  • Kim, Soo-Yeon;Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.5
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    • pp.587-600
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    • 2011
  • This study presents the strategic directions for Korean multi-brand fashion stores by running in-depth industry research and market analysis. Over 20 professionals were selected from Korean multi-brand fashion stores for this study and in-depth interviews were conducted to evaluate related subjects. The results of the study were as follows. First, Korean multi-brand fashion stores could be classified into three criteria: operating ownership, merchandise mix, and store identity. Second, operating ownership criterion was chosen for further investigations of strategies and directions of the multi-brand fashion stores. The operating ownership criterion consists of three types; department store types, specialty store types, and boutique types. Each type deploys different buying practice, organizational strategies, and distribution channels. Lastly, the suggested strategic directions for each type are summarized as follows. The 'department store type' should utilize its strong direct buying capabilities and acquisition of merchandising can be more effectively managed. The store should utilize its strong buying power as a tool to develop new private brands (PBs). For 'specialty store type', two key factors have been derived: market share expansion and positioning themselves to become a new distribution channel. To respond to these factors, the store needs to be perceived as a brand then diversify its business. Strengthening its brand will allow it to expand into a new distribution channel and also enable a strategic partnership with its competitor brands. The factors influencing 'boutique type' is personalization and uniqueness. With an emphasis on the uniqueness of products and merchandising it will be able to implement the role as a personal shopper and stylist to provide a very personalized service to its customers.

Relations of Complexity, Risk Perception and Opportunism on Overseas Mega-Project: Modulating Effect of Contractual Governance (해외 대형 프로젝트의 복잡성, 위험인지 및 기회주의의 관계: 계약적 지배구조의 조절효과)

  • Teck-Kyu Kim;Hun-Joo Jung
    • Korea Trade Review
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    • v.45 no.5
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    • pp.91-116
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    • 2020
  • The construction industry can be described as one of the most volatile industry depending on the situation. As such, a contractor, who is usually positioned to take all kinds of risk, may frequently require to form a strategic partnership for better execution of a project. In this study, we are going to review act or behavior that may happen among such partnership. For such review, a survey targeted at domestic construction companies has been conducted on their thoughts as regards opportunism, risk perception, and the contractual governance between partners. The analysis result of structural equation and regression has indicated that there exists a positive effect on the opportunistic behavior from the risk perception, a moderating effect on contractual governance between the performance risk and opportunism, whereas no such moderating effect on the same between relational risk and the opportunism. The output of this study may assist various domestic individuals who wish to participate large scaled overseas projects.

EXPLORING POTENTIAL SUCCESS FACTORS FOR PROCUREMENT OF PRIVATELY FINANCED INFRASTRUCTURE

  • Xiao-Hua Jin;Chunlu Liu;Jian Zuo;Guomin Zhang
    • International conference on construction engineering and project management
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    • 2011.02a
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    • pp.132-141
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    • 2011
  • Australia has joined many governments to adopt public-private partnership (PPP) as a major strategy for procuring infrastructure for decades. However, failures have occurred although the market has been considered to be a mature and sophisticated one. Failures have typically been traced back to inappropriate economic evaluation and a lack of value-for-money. In particular, a literature review has identified that there was no holistic consideration on the evaluation of procurement transactions of PPP projects. The transaction costs of PPPs were not handled properly. In this paper, theories of transaction cost economics are proposed for the purpose of such a holistic institutional economic evaluation. These theories are analysed in order to identify potential critical success factors for a strategic infrastructure procurement framework. The potential critical success factors are identified and grouped into a number of categories that match the theories of transaction cost economics. These categories include (1) Asset Specificity, (2) Organizational Capability, (3) Transaction Frequency, (4) Behavioural Uncertainty, and (5) Environmental Uncertainty. These potential critical success factors may be subject to an empirical test in the future. The proposed framework will offer decision makers with an insight into project life cycle economic outcomes needed to successfully deliver PPPs.

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