• Title/Summary/Keyword: strategic industry

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A Case Study using a Strategic Grid for Effective Cluster Development : Chungbuk Software industry Case (효과적인 클러스터 구축을 위한 전략격자모형 설계 및 사례연구 : 충북SW산업을 중심으로)

  • Hwang, Yoon-Jeong;Kim, Jong-Tae;Kwon, Seong-Taek;Yeon, Seung-Jun
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2006.06a
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    • pp.185-207
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    • 2006
  • 산업단지는 지난 30년간 한국 산업의 성장을 이끌어 온 발전모형으로서 존재하여 왔으나, 최근 지식에 기초한 혁신창출형 경제체제가 국가 및 지역사회의 경쟁력을 위한 핵심요소로 부각되면서 '효율성' 측면에서 그 의미가 크게 퇴색되었다. 이를 위한 대안으로서 '클러스터'가 대두되어 다양한 분석연구가 수행되고 있으며, 정부와 지방자치단체들은 이를 바탕으로 각자의 특색에 맞는 클러스터 조성 정책을 펼치고 있다. 그러나, 기존의 연구들은 클러스터의 종류 및 발전단계에 관한 프레임워크 제시 등의 이론적 수준에 국한되어 있거나, 지역사례 연구를 통한 성공요인분석(CFS) 및 단순한 정책방향 제시 수준에 머물러 있는 한계를 보이고 있다. 본 연구는 '클러스터'에 관한 선행연구를 분석해 보고, 클러스터의 중요한 판단기준이 되는 군집도와 네트워크 연계 정도를 기준으로 한 '$2{\times}2$ 클러스터 전략격자모형'을 효과적인 클러스터 구축전략 수립을 위한 이론적 틀로서 제시하였다. 또한, 분석틀에 실질적인 사례로서 '충북지역의 SW산업'을 전략격자모형에 대응시켜 분석함으로써 전략격자의 유용성을 제시하였다. 이를 위해, 충북지역의 SW 공급업체와 수요업체를 대상으로 설문조사를 실시, 분석한 후 그 결과를 전략격자모형에 대응시켰다. 그 결과, 충북지역의 SW산업은 아직 산업단지 수준에 있는 것으로 분석되었고 충북의 SW산업의 충북 내의 수요만으로는 더 큰 성장이 어려운 것으로 분석, 지역 내에서의 수요창출을 목표로 하는 '단일 클러스터' 구축보다는 지역적 제약을 벗어난 '매가 클러스터'의 구축으로 지역 내외에서의 수요창출이 가능한 클러스터의 구축을 그 대안으로 제시하였다.${\alpha}$에 E. coli Jm109의 plasmid pBX19, pBR322를 전이시켰다. 6. L. lactis ssp. lactis 균주에 lysozyme 처리시 30${\sim}$80%의 생존율을 보였으며, 대부분의 L. acidophilus 균주의 경우 약 70%의 생존율을 보였다. L. casei 102S의 경우는 45분간 처리 시에도 100%의 생존율을 보였다. 8. L. lactis ssp. lactis 균주에 pLZ12를 6.0kV에서 전이시킨 결과 12.5kV에서보다 형질전환 효율이 훨씬 높았으며 lysozyme 처리에 의해 형질전환 효율이 증가되었다. 9. L. acidophilus 균주에 pLZ12를 전이시 6.0kV에서는 전이가 모두 이루어졌으나, 12.5kV에서는 L. acidophilus WIESBY와 NCFM에서 전이가 이루어지지 않았으며, lysozyme 처리 후 pLZ12를 전이시켰을 때 12kV보다 6.0kV에서 형질전환 효율이 증가되었다. 10. Gene Pulser와 Progenitor II를 사용하여 pLZ12를 L. lactis ssp. lactis 균주에 전이하였을 때 Gene Pulser에 비해 Progenitor II의 형질전환 효율이 현저히 떨어졌다. L. acidophilus HY7008과 HY7001은 두 기기 모두 형질전환이 이루어졌으나, L. acidophilus WEISBY와 NCFM은 Progeni-tor II에서 전이가 일어나지 않았으며, Gene Pulser에서 전이균주를 얻어 두 electroporator간에 형질전환 효율의 차이를 보였다. 11. L. casei 102S에 pLZ12

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The Effects of Consumption Value on Satisfaction and Loyalty: Focusing on Chinese Smartphone Users (소비가치가 만족과 충성도에 미치는 영향: 중국 스마트폰 이용고객을 중심으로)

  • Cho, Hyun-Jin
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.123-132
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    • 2014
  • Purpose - Recently, Korean companies have been struggling to perform well in the larger smartphone market in China, which is regarded as a blue ocean area. First, it is very important to accurately understand the Chinese consumers, who have a different consumption culture and value system from the Korean culture and system. This would help to identify priorities for the Chinese market. Further, considering the smartphone industry, where technological change is rapid, Korean companies will need to take prompt measures about market trends in order to establish strong competitiveness. Consequently, this study focused on analyzing the relationship between the variables of consumption value, satisfaction, and loyalty in the Chinese smartphone market. The principal dimensions of consumption value, which smartphones have, was analyzed, and the influence on satisfaction was identified. Moreover, the relationship among the variables of satisfaction, attitudinal loyalty, and behavioral loyalty was empirically analyzed. Research design, data, and methodology - This study examined the relationships between various consumption values (functional value, emotional value, social value, epistemic value, and economic value), along with satisfaction and loyalty. The data were collected through a questionnaire survey that was circulated to 310 customers who were users of smartphones in Chingdao and Yeontae regions in China. The survey was conducted from June 23 to August 4, 2013. A total of 301 responses to the questionnaires were collected and used for the data analysis. Moreover, a path analysis based on Lisrel 8.54 was used for the hypothesis test. Results - The variables of functional value, emotional value, social value, and epistemic value were revealed to have positive effects on satisfaction related to smartphone usage. However, the variables of monetary cost and psychological cost were not found to have negative effects on satisfaction related to smartphone usage. Moreover, satisfaction positively influenced attitudinal loyalty related to smartphone usage, but did not have a significant influence on behavioral loyalty related to smartphone usage. Specifically, satisfaction is essential, but not a sufficient condition for building behavioral loyalty in relation to smartphone usage. In addition, attitudinal loyalty positively influenced behavioral loyalty in relation to smartphone usage. Conclusions - First, this study shows that functional value, emotional value, social value, and epistemic value in relation to smartphone usage are important for marketing in the Chinese smartphone market. Particularly, functional value and emotional value play pre-eminent roles as regards customer loyalty in the use of smartphones. Second, the results of this study reveal that the variables of monetary cost and psychological cost are not important to the Chinese consumers. Specifically, the smartphone price and cognitive effort are not perceived as value barriers. Third, satisfaction did not guarantee behavioral loyalty in relation to smartphone usage, and the strategic approach for improving the repurchase and referral action in relation to smartphones based on solid attitudinal loyalty would be desirable and should be the focus of the marketing activities of Korean smartphone companies.

Planning the Redesign of Inner Harbor by Comparative Analysis and Typological Approach (내항 입지의 비교분석과 유형화를 통한 재개발 방향 모색)

  • Kim, Ju-Il
    • Journal of Navigation and Port Research
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    • v.42 no.6
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    • pp.491-500
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    • 2018
  • Due to changes in the distribution industry, inner harbors have been on a sharp decline in the recent past. However, through the application of the right development plans, such harbors can be revitalized into vibrant urban areas again. The importance of inner harbors has been recognized by the relevant authorities in Korea which are now pushing forward with redevelopment plans for its inner harbors. This study proposes a new approach to redevelopment plans based on the recognition that inner harbors have unique characteristics involving both inland areas and the ocean. In the study, representative inner harbors were selected and analyzed comparatively according to two distinct concepts of location: the Gateway Concept and the Central Place Concept. Based on these concepts, the conditions of the inner harbors were examined. Their location can be typed, and development directions were proposed according to their types and conditions. However, difficult points such as isolation and separation between an urban district and the harbor area, can be obstructions to their potential revival. An inner harbor needs to be considered as an intermediary, connecting place between the ocean and the city, not as another ordinary development area. In addition, a redevelopment plan should be accompanied by a strategic viewpoint to make the most of this feature.

The Effect of Empowerment and Internal Service Quality Management in an Airline on Customer Orientation (항공사의 구성원들에 대한 임파워먼트와 내부서비스 품질 관리가 고객지향성 향상에 미치는 영향)

  • Yoon, Han-Young;Lim, Jong-Bin;Park, Kang-Sung;Park, Wan-Kyu;Park, Sung-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.7
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    • pp.578-588
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    • 2019
  • As the service industry develops, service quality, customer satisfaction, and human resource management are considered priorities in modern management to maintain a company's growth. Therefore, understanding the strategic importance of service marketing is an essential task for modern companies. This study examined the relationship between the internal service quality of employees in the organization and customer orientation through organizational effectiveness. In the case of an airline, a service can be defined as an interaction between an external customer and an internal customer service provider. This interaction significantly affects the behavior and attitude of the employees. Based on the results, empowerment has a significant influence on the internal service quality, but it has no significant effect on customer orientation. As the relationship between department and employees improved, the more confident staff showed an improved ability to perform their work. Therefore, it is important that the organizational structure and the reporting system are as concise and clear as possible to allow employees to accurately recognize the authorities and responsibilities assigned to them and have autonomy and discretion in the framework.

A Study on User Satisfaction and Continuity Usage Intention in the Automotive Industry: Focusing on the Expectation Confirmation Model (자동차 산업에서의 사용자만족과 지속사용의도에 관한 연구: 기대일치모형을 중심으로)

  • Han, Sang In;Chang, Seog Ju
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.189-203
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    • 2021
  • Environmental changes, which are strongly requiring technological cooperation, such as technological development and strategic alliances according to industrial ecosystem change, have a significant impact on not only product quality but also services. Thus, there is a need for 'servitization' that can satisfy the needs of customers and the ecosystem of businesses through the convergence of manufacturing companies and services. This study uses the Expectation-Confirmation Model to examine the impact on user satisfaction and Continuance Usage Intention. Research(Study) was conducted on users who are using high-tech-based cars. For this, we used Expectation Confirmation(match expections for the user's pre-and post-use relationships), Perceived Ease, Perceived Usefulness, User Satisfaction and Habitual Use and using Continuance Usage Intention as a dependent variable. Their causation was examined with the spss 26.0 and smartpls 2.0 statistical programs. As implications of this study, Expectation Confirmation has been shown to have significant positive effects on Perceived Ease, Perceived Usefulness, User Satisfaction and Habitual Use. For this results, the expectations before and after the use of high-tech cars lead to improved daily lives convenience and(or) work efficiency, leading to user satisfaction and further Continuance Usage Intention. Motors consider it important to pursue the work improvements that consumers want and use it useful in daily lives in the production and sale of high-tech cars. It is expected that it will create natural habits for services that users are satisfied with, and that these habits will affect the continuous growth and understanding of the trend of change.

The Effect of Service Qualities' Characteristics on Customer Satisfaction and Revisit Intention in Chinese Mid/Low-Priced Hotel

  • HAN, Sun;JUNG, Jin-Sup
    • The Journal of Industrial Distribution & Business
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    • v.12 no.6
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    • pp.57-74
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    • 2021
  • Purpose: Before COVID-19 pandemic, Chinese mid/low-priced hotel industry has been steadily growing in recent years, and internal and external competition has been intensifying. Under these circumstances, this study started with a strategic objective to increase the quality of service, thus enabling customer satisfaction and revisit intention. For enhancing the competitiveness of Chinese mid/low-priced hotel business, we plan to establish a model using SERVQUAL, O2O platform, and identify their relationship through empirical analyses. Research design, data and methodology: Through the consideration of the existing literature, this study intended to identify the characteristics of service quality in Chinese mid/low-priced hotels and to consider their impact on customer satisfaction and revisit intention. We also wanted to examine the moderating effect of the O2O platform between the characteristics of service quality and customer satisfaction. A survey was carried out on customers using mid/low-priced hotels in China and empirical analyses were conducted using regression analyses. Results: First, in the hypothesis of service qualities' effects on customer satisfaction were identified with significant positive effects. Second, in the hypothesis of service qualities' effects on revisit intention, "tangibles, reliability, and empathy" have shown significant positive. Third, in the verification of the moderating effect of the O2O platform, there were "positive partial moderating effects" between service qualities and customer satisfaction. Finally, the effect of customer satisfaction on revisit intention was positive significant. Conclusions: In order to satisfy their customers, improvements in service quality should be made first. In addition, customer satisfaction had a positive impact on revisit intention. In order to revitalize Chinese mid/low-priced hotels, differentiation strategy is also needed for specialized customers such as college students, and basically, efforts should be made to optimize the O2O platform. O2O platforms should establish optimal platform construction strategies based on the customer's perspective. After all, in the case of Chinese mid/low-priced hotels, it is necessary to strengthen the construction of the latest hardware infrastructure and O2O platform of software infrastructure, and to improve customers' advanced online and offline experiences. Finally, regarding the hypothesis that was rejected among service qualities' characteristics, we tried to discuss the reason and find the implications of these.

Application of delphi method to the technology level assessment of food safety (델파이기법을 활용한 식품안전 기술수준 진단)

  • Gwon, So Young;Lee, Ye Seul
    • Food Science and Industry
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    • v.51 no.3
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    • pp.209-217
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    • 2018
  • Delphi technique is widely used to develop consensus on group opinion. It is important to identify the strategic technologies and evaluate technology level for the establishment of national R&D policy to upgrade technology level. The aim of this article was to reflect on Food Safety technology level by using Delphi methodology. And, competitiveness of patents and journal articles is evaluated for Korea, USA, Japan, China and EU. As a result, USA is the most competitive country for all technology categories. The average technology level of Korea was 79.5% of world-top coungry and average technological gap was 6.1 years. Korea is grouped in middle-lower class for overall food safety technology level. However, there are some variances among the level of technologies. As a result of this study, food safety research management needs to expand R&D investment and training of food safety specialist. The results of this research can be utilized to establish a road map for transportation R&D and plans.

A Study on the Influence of Personal Characteristics on DIY Experience and Intention to Continue (개인적 특성이 DIY체험과 지속의도에 미치는 영향에 관한 연구)

  • Jeong, Yun-Hee
    • Journal of Convergence for Information Technology
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    • v.11 no.7
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    • pp.75-83
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    • 2021
  • Recently, as consumer interest in DIY increases and the industry develops, theoretical interest in DIY is also gradually increasing, but in-depth research has hardly been conducted. In particular, research on DIY marketing from a marketing perspective is lacking, and moreover, the influence of the characteristics of individuals participating in DIY has hardly been studied. Therefore, the purpose of this study is to supplement the limitations of these existing studies by examining the effect of individual characteristics on DIY experience and intention to continue. We propose affect intensity, need for cognition, and self-efficacy as personal characteristics that influence DIY experience. In addition, we hypothesized the effects of these variables on the DIY experience such as sense, feel, think, act, relate, and the effect of the DIY experience on intention to continue DIY. We analyzed 231 copies of data for consumers who have experienced DIY in various fields, and the results are as follows. As expected, it was found that affect intensity positively influenced sense and feel, need for cognition had a positive effect on think, and self-efficacy had a positive effect on act and relate. As expected, it was found that affect intensity had an effect on sense and feel, need for cognition had an effect on think, and self-efficacy had a positive effect on act and relate. And it was confirmed that all DIY experiences had a positive effect on the intention to continue DIY. This study provides theoretical and strategic implications by confirming the influence of personal characteristics of DIY consumers and approaching DIY from the perspective of a comprehensive experience.

The Effect of Cosmetics Selection Attributes Focusing on Consumer's Deal Proneness on Consumer's Purchase Propensity and Recommend Intention: Multi-Group Analysis of Information Sources (소비자 할인추구성향에 초점을 둔 화장품 선택속성이 구매의도와 추천의도에 미치는 영향: 정보원천에 대한 다중모집단분석)

  • Ganbold, Gandulam;Jang, Hyeongyu
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.81-93
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    • 2021
  • This study examined the effects of cosmetic selection attributes on consumers' purchase propensity and recommend intention. In addition, the moderating effect according to the consumer's deal proneness was verified. Finally, a multi-group analysis was conducted to verify the difference in the research model path according to the information source. Through this study, the selection attributes of consumers who purchase cosmetics were clarified. This study aims to meet the needs and demands of the related industry for more detailed and effective strategic insights by clarifying the structure of the influence of these selection attributes on purchase intention and recommendation intention according to the discount purchase intention. In order to achieve the research objectives due to this necessity, a questionnaire of 258 Korean female consumers was collected and used for research. The analysis results showed that product selection attributes, purchase intention, and recommendation intention all had a positive influence. As a result of analyzing the moderation effect according to the consumer's Deal Proneness, the results showed a moderating effect between the selection attribute and the purchase propensity, the selection attribute and the recommend intention, and the purchase propensity and the recommend intention. Finally, it was partially adopted as a result of conducting a multi-group analysis to verify whether individual paths of the model differ according to information sources.

A study on the Effect of Big Data Quality on Corporate Management Performance (빅데이터 품질이 기업의 경영성과에 미치는 영향에 관한 연구)

  • Lee, Choong-Hyong;Kim, YoungJun
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.245-256
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    • 2021
  • The Fourth Industrial Revolution brought the quantitative value of data across the industry and entered the era of 'Big Data'. This is due to both the rapid development of information & communication technology and the diversity & complexity of customer purchasing tendencies. An enterprise's core competence in the Big Data Era is to analyze and utilize the data to make strategic decisions for enterprise. However, most of traditional studies on Big Data have focused on technical issues and future potential values. In addition, these studies lacked interest in managing the quality and utilization levels of internal & external customer Big Data held by the entity. To overcome these shortages, this study attempted to derive influential factors by recognizing the quality management information systems and quality management of the internal & external Big Data. First of all, we conducted a survey of 204 executives & employees to determine whether Big Data quality management, Big Data utilization, and level management have a significant impact on corporate work efficiency & corporate management performance. For the study for this purpose, hypotheses were established, and their verifications were carried out. As a result of these studies, we found that the reasons that significantly affect corporate management performance are support from the management class, individual innovation, changes in the management environment, Big Data quality utilization metrics, and Big Data governance system.