• Journal of Technology Innovation
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• v.20 no.1
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• pp.17-43
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• 2012

Alliance formation has been recognized as an important strategy for firms who seek to survive through acquisition of sustainable competitive advantages. Specifically in high-tech industries, firms may consider formation of strategic alliances in order to access valuable external knowledge. These firms tend to be situated in a dilemma that they should choose between exploration and exploitation, which are two types of strategic choices suggested by March (1991). Working out the dilemma has been extensively discussed in the area of strategy or organization learning. Recently, however, an increasing number of studies have stressed on a balance between exploration and exploitation. Regarded as 'ambidextrous organizations' (Lavie and Rosenkopf, 2006), these firms that simultaneously pursue exploration and exploitation have emerged in high-tech industries, and many studies have provided evidence of positive association between organizational ambidexterity and firm performance. In the strategic alliance research, accordingly, scholars began to pay attention to the balanced choice between exploration-and exploitation-oriented alliances. Given these backgrounds, this study examines the relationship between alliance ambidexterity and firm performance. While previous research approached alliance ambidexterity mainly from the number of alliances, our study suggests ambidexterity in terms of alliance portfolio and alliance partner. Our dataset consists of biotechnology or pharmaceutical firms in the United States, which spans time period between 1990 and 2005. We conduct panel data analysis. The results show the strong link between alliance ambidexterity and firm performance, highlighting the balance between exploration and exploitation when firms make strategic decisions.

• Journal of Korean Society for Quality Management
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• v.37 no.1
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• pp.20-28
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• 2009

This study was designed to examine the existing studies on Balanced Score Card(BSC) which is being spot-lighted as the performance system in hotel industries. In addition, this study also examines the effects of BSC on service qualities when applied in service industries. Services business have different features from other manufacturing industries and also highly value the importance of service quality as a factor which can directly affect the performance in service industries. Therefore, the performance system measuring service Qualify need to be developed in terms of BSC. This study is to prove the need of strategic approach to achieve improvements in service quality using BSC. For this study, Statistical similarities were used to prove the interrelationship between service quality and four factor in BSC. However, there was a limit on the statistical and study model. To overcome the problems, more related studies need to be followed up for a general use.

• Journal of the Korean Society of Marine Environment & Safety
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• v.16 no.1
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• pp.115-123
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• 2010

The purpose of this study was to examine the effect of Busan Ocean Industry Expo on ocean related industries and Busan regional economy. The study analyzed the effects of the various projects related to Busan Ocean Industry Expo and answered the question of how to link the effects to development of ocean related industries as well as the economic activation of Busan area. To attain this goal, first of all, this study attempted to analyze status of ocean related industries, characteristics of existing exposition and opinion of enterprises. To maximize the above positive effects of Busan Ocean Industry Expo, several strategic alternatives were suggested.

• Korea Trade Review
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• v.47 no.2
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• pp.69-88
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• 2022

This paper aims to predict Busan's regional product and employment using the logistic regression models and machine learning models. The following are the main findings of the empirical analysis. First, the OLS regression model shows that the main industries such as electricity and electronics, machine and transport, and finance and insurance affect the Busan's income positively. Second, the binomial logistic regression models show that the Busan's strategic industries such as the future transport machinery, life-care, and smart marine industries contribute on the Busan's income in large order. Third, the multinomial logistic regression models show that the Korea's main industries such as the precise machinery, transport equipment, and machinery influence the Busan's economy positively. And Korea's exports and the depreciation can affect Busan's economy more positively at the higher employment level. Fourth, the voting ensemble model show the higher predictive power than artificial neural network model and support vector machine models. Furthermore, the gradient boosting model and the random forest show the higher predictive power than the voting model in large order.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.10
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• pp.1058-1073
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• 2012

This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

• The Journal of Economics, Marketing and Management
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• v.12 no.2
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• pp.73-81
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• 2024

Purpose: South Korea is a close ally of the US and an important partner of China. Caught between the two most powerful countries, South Korea's strategic directions are critical. This article emphasizes that the deeper core of the US-China trade war is to improve the business environment to attract foreign direct investment (FDI) to boost the economy, rather than engaging in the trade war. Research design, data, and methodology: Considering the complexity of this issue, this article applies a systematic analytical tool, the ABCD (Agility, Benchmarking, Convergence, and Dedication) model, to provide strategic guidance for inducing investments into South Korea in the context of the ongoing US-China trade war. Results: Specifically, South Korea needs to provide a more attractive business environment along the four points: expedite commercial activities through deregulation (Agility); adopt global standards of the flexible labor markets and technological developments (Benchmarking); integrate various industries and connect them to global value chains (Convergence); and create more economy-friendly policies rather than politics-oriented ones such as protectionism (Dedication). Conclusion: This study stands out not just by utilizing the ABCD model but, also by providing more systematic analysis and practical implications, particularly within the context of the escalating US-China competition. Unlike many existing studies that analyze the broader impacts of this geopolitical rivalry, this research delves into specific strategic guidelines for South Korea to attract FDI. The findings also provide implications for multinational corporations (MNCs) in choosing the locations for their overseas operations, particularly in South Korea.

• IE interfaces
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• v.24 no.3
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• pp.210-219
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• 2011

The traditional AHP(Analytic Hierarchy Process) is to evaluate subjectively the alternatives in the view point of each of criteria and has been widely used at the fields of real world application. The AHP has some drawbacks that makes it difficult to keep the consistency of decision makers' input and take too long to get accurate results because of requiring lots of pairwise comparison between criteria and alternatives. This research is to propose and develop a Hybrid-AHP system for complementing the critical points of traditional AHP methodologies. This system gets the quantitative information as well as qualitative inputs as the comparative ones between criteria and alternatives. We use the input as various type of information such as quantitative values, 9-scale ratings, and fuzzy-based inputs. Finally, we applied the system to the case of choosing strategic industries. The case study have shown the use of various input methods saves processing time, and reduces the input burden of users.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.63
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• pp.209-244
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• 2014

This research had a close look into the expected results for both Korea and China from the contextual background of their efforts on FTA. In reality, we have to admit that Korea-China FTA has gains and losses for both countries in different fields and industries. Therefore, we suggest that people should not be myopic on the FTA matters, but take long-term perspectives in order to increase the entire benefits for companies and the country. Both countries should be able to build up strategic, reciprocal cooperation. We emphasize that the current FTA negotiations with China can turn out threats, not opportunities, if we do not establish effective negotiation strategies. Furthermore, we argue that, if we know and understand Chinese negotiation culture in advance, we could react to their strategic actions still more effectively. All in all, we could say that the purpose of our research is, first of all, to investigate the antecedents and consequences of the current Korea-China FTA negotiations; second, to divulge the Chinese negotiation culture, to presume possible negotiation strategies on the part of the Chinese, and to envision possible strategic reactions on our part; third, to delineate value creations from the successful Korea-China FTA in the future.

• The Journal of Korean Medicine
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• v.33 no.3
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• pp.10-19
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• 2012

Objectives: This study aimed to assess the priorities among the environmental factors on, and to build core strategies for fostering Korean medical tourism. Methods: We used an A'WOT hybrid method which combined SWOT with Analytic Hierarchy Process (AHP), that is, the strategic factors in each strengths, weaknesses, opportunities, and threats group were selected by medical tourism experts' opinion, and then the importance of the factors in each SWOT group were pair-wise compared. Results: The results presented that the opportunities and the strengths groups are relatively more important than the other groups. The key competitive factors include high-quality human resources of traditional medicine, modernized system of Korean medical institutions, and local governments' willpower to promote herbal industries. Conclusions: Based on the results of analysis, it is suggested for government to build a timely strategic plan, to enhance cooperative activities with the private sector, to organize local resources, and to provide marketing support.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.64
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• pp.187-210
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• 2014

As port functions change to act as an economic catalyst and take on a central position in industries engaged in international trade, port hinterland has become a significant component in international shipping. The success of port hinterland as a strategic base of logistic activities critically depends on location selection factor for international distribution center that links elements of global supply chain management. By examining multi-measurement items empirically, this paper analyzed location selection factor for international logistics distribution center in port hinterland, and evaluated Busan new port hinterland from the user's perspective. Employing exploratory factor analysis, the results revealed that the model structured around five factors incorporating geo-location and accessibility, availability, political supports, cost factors, and quality of business environment is valid and reliable in the context of the location selection factors for logistics distribution center in the context of port hinterland operations. The evaluation of Busan new port hinterland provides useful insights for strategic improvement to accommodate the users' expectation. Further, the model offers both a descriptive and diagnostic strategic management tool for port hinterland development and operations, to guide future improvement.