• 기술혁신연구
• /
• 제20권1호
• /
• pp.17-43
• /
• 2012

전략적 제휴는 기업의 생존 및 지속적인 경쟁우위를 획득하기 위해서 매우 중요한 수단으로 인식되고 있다. 특히, 기술의 변화 속도가 매우 빠른 첨단 기술 산업에서는 다양한 파트너들과 전략적 제휴를 통해 외부 지식을 공유하고 이를 습득함으로써 기업 성과를 향상시킬 수 있을 것이다. 또한 March(1991)가 주장한 2개 유형의 활동, 즉 탐색(exploration)과 활용(exploitation) 간의 딜레마를 해결하기 위해 둘 중 하나의 활동을 외부화하는 방법으로 전략적 제휴가 수행되기도 한다. 하지만 최근 기술경영 분야에서는 탐색과 활용을 동시에 수행할 수 있는 양손잡이 조직(ambidextrous organization)이 커다란 이슈가 되고 있으며, 기업 성과에도 긍정적인 영향을 미치는 것으로 나타났다. 이는 기업의 내부뿐만 아니라 외부 활동 중의 하나인 전략적 제휴에서도 탐색과 활용 간의 균형이 중요하게 다루어질 것이다. 그러므로 본 연구에서는 탐색과 활용을 동시에 수행하는 양손잡이 제휴(ambidextrous alliance)와 기업 성과의 관계에 대해 살펴보고자 한다. 기존의 많은 연구들이 양손잡이 제휴에 대해 건수 중심으로 분석하였으나, 본 연구는 전체적인 제휴 구성(alliance portfolio)과 개별적인 제휴 파트너(alliance partner) 측면으로 접근하여 탐색과 활용 간의 균형 관계를 분석했다는 점에서 그 의의를 가질 것이다. 본 연구는 높은 불확실성과 치열한 경쟁으로 인해 외부 지식의 획득이 매우 중요한 미국의 바이오/제약 산업을 연구 대상으로 선택하였고, 1990년부터 2005년까지 자료를 수집하여 패널 데이터 분석을 수행하였다. 본 연구의 결과는 실증적으로 양손잡이 제휴의 중요성을 제시하며, 실무적으로도 기업의 전략적인 의사결정에서 탐색과 활용 간의 균형을 강조한다.

• 품질경영학회지
• /
• 제37권1호
• /
• pp.20-28
• /
• 2009

This study was designed to examine the existing studies on Balanced Score Card(BSC) which is being spot-lighted as the performance system in hotel industries. In addition, this study also examines the effects of BSC on service qualities when applied in service industries. Services business have different features from other manufacturing industries and also highly value the importance of service quality as a factor which can directly affect the performance in service industries. Therefore, the performance system measuring service Qualify need to be developed in terms of BSC. This study is to prove the need of strategic approach to achieve improvements in service quality using BSC. For this study, Statistical similarities were used to prove the interrelationship between service quality and four factor in BSC. However, there was a limit on the statistical and study model. To overcome the problems, more related studies need to be followed up for a general use.

• 해양환경안전학회지
• /
• 제16권1호
• /
• pp.115-123
• /
• 2010

본 연구는 부산의 지역해양산업의 육성과 지역경제 활성화 차원에서 해양산업박람회의 개최 논리와 효과적인 실행 방안을 구상하고자 했다. 본 연구가 다루고자 하는 해양산업박람회는 기존의 모든 해양산업들을 포괄하는 종합전시회로서의 위상과 의미를 담고 있다. 그러므로 향후 부산에서 진정으로 개최되어야 할 박람회는 해양산업박람회가 되어야 한다는 연구의 취지와 목적을 가지고 있다. 이러한 취지와 목적에 도달하기 위해 본 연구에서는 순차적으로 부산의 해양산업 환경과 비중을 검토하고, 기존 전시회의 현황과 문제점을 살펴본 다음, 해양산업체에 대한 의견조사를 통해 해양산업박람회의 합리적인 개최논리와 방안을 결론으로 제시하였다.

• 무역학회지
• /
• 제47권2호
• /
• pp.69-88
• /
• 2022

This paper aims to predict Busan's regional product and employment using the logistic regression models and machine learning models. The following are the main findings of the empirical analysis. First, the OLS regression model shows that the main industries such as electricity and electronics, machine and transport, and finance and insurance affect the Busan's income positively. Second, the binomial logistic regression models show that the Busan's strategic industries such as the future transport machinery, life-care, and smart marine industries contribute on the Busan's income in large order. Third, the multinomial logistic regression models show that the Korea's main industries such as the precise machinery, transport equipment, and machinery influence the Busan's economy positively. And Korea's exports and the depreciation can affect Busan's economy more positively at the higher employment level. Fourth, the voting ensemble model show the higher predictive power than artificial neural network model and support vector machine models. Furthermore, the gradient boosting model and the random forest show the higher predictive power than the voting model in large order.

• 한국의류학회지
• /
• 제36권10호
• /
• pp.1058-1073
• /
• 2012

This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

• 융합경영연구
• /
• 제12권2호
• /
• pp.73-81
• /
• 2024

Purpose: South Korea is a close ally of the US and an important partner of China. Caught between the two most powerful countries, South Korea's strategic directions are critical. This article emphasizes that the deeper core of the US-China trade war is to improve the business environment to attract foreign direct investment (FDI) to boost the economy, rather than engaging in the trade war. Research design, data, and methodology: Considering the complexity of this issue, this article applies a systematic analytical tool, the ABCD (Agility, Benchmarking, Convergence, and Dedication) model, to provide strategic guidance for inducing investments into South Korea in the context of the ongoing US-China trade war. Results: Specifically, South Korea needs to provide a more attractive business environment along the four points: expedite commercial activities through deregulation (Agility); adopt global standards of the flexible labor markets and technological developments (Benchmarking); integrate various industries and connect them to global value chains (Convergence); and create more economy-friendly policies rather than politics-oriented ones such as protectionism (Dedication). Conclusion: This study stands out not just by utilizing the ABCD model but, also by providing more systematic analysis and practical implications, particularly within the context of the escalating US-China competition. Unlike many existing studies that analyze the broader impacts of this geopolitical rivalry, this research delves into specific strategic guidelines for South Korea to attract FDI. The findings also provide implications for multinational corporations (MNCs) in choosing the locations for their overseas operations, particularly in South Korea.

• 산업공학
• /
• 제24권3호
• /
• pp.210-219
• /
• 2011

The traditional AHP(Analytic Hierarchy Process) is to evaluate subjectively the alternatives in the view point of each of criteria and has been widely used at the fields of real world application. The AHP has some drawbacks that makes it difficult to keep the consistency of decision makers' input and take too long to get accurate results because of requiring lots of pairwise comparison between criteria and alternatives. This research is to propose and develop a Hybrid-AHP system for complementing the critical points of traditional AHP methodologies. This system gets the quantitative information as well as qualitative inputs as the comparative ones between criteria and alternatives. We use the input as various type of information such as quantitative values, 9-scale ratings, and fuzzy-based inputs. Finally, we applied the system to the case of choosing strategic industries. The case study have shown the use of various input methods saves processing time, and reduces the input burden of users.

• 무역상무연구
• /
• 제63권
• /
• pp.209-244
• /
• 2014

This research had a close look into the expected results for both Korea and China from the contextual background of their efforts on FTA. In reality, we have to admit that Korea-China FTA has gains and losses for both countries in different fields and industries. Therefore, we suggest that people should not be myopic on the FTA matters, but take long-term perspectives in order to increase the entire benefits for companies and the country. Both countries should be able to build up strategic, reciprocal cooperation. We emphasize that the current FTA negotiations with China can turn out threats, not opportunities, if we do not establish effective negotiation strategies. Furthermore, we argue that, if we know and understand Chinese negotiation culture in advance, we could react to their strategic actions still more effectively. All in all, we could say that the purpose of our research is, first of all, to investigate the antecedents and consequences of the current Korea-China FTA negotiations; second, to divulge the Chinese negotiation culture, to presume possible negotiation strategies on the part of the Chinese, and to envision possible strategic reactions on our part; third, to delineate value creations from the successful Korea-China FTA in the future.

• 대한한의학회지
• /
• 제33권3호
• /
• pp.10-19
• /
• 2012

Objectives: This study aimed to assess the priorities among the environmental factors on, and to build core strategies for fostering Korean medical tourism. Methods: We used an A'WOT hybrid method which combined SWOT with Analytic Hierarchy Process (AHP), that is, the strategic factors in each strengths, weaknesses, opportunities, and threats group were selected by medical tourism experts' opinion, and then the importance of the factors in each SWOT group were pair-wise compared. Results: The results presented that the opportunities and the strengths groups are relatively more important than the other groups. The key competitive factors include high-quality human resources of traditional medicine, modernized system of Korean medical institutions, and local governments' willpower to promote herbal industries. Conclusions: Based on the results of analysis, it is suggested for government to build a timely strategic plan, to enhance cooperative activities with the private sector, to organize local resources, and to provide marketing support.

• 무역상무연구
• /
• 제64권
• /
• pp.187-210
• /
• 2014

As port functions change to act as an economic catalyst and take on a central position in industries engaged in international trade, port hinterland has become a significant component in international shipping. The success of port hinterland as a strategic base of logistic activities critically depends on location selection factor for international distribution center that links elements of global supply chain management. By examining multi-measurement items empirically, this paper analyzed location selection factor for international logistics distribution center in port hinterland, and evaluated Busan new port hinterland from the user's perspective. Employing exploratory factor analysis, the results revealed that the model structured around five factors incorporating geo-location and accessibility, availability, political supports, cost factors, and quality of business environment is valid and reliable in the context of the location selection factors for logistics distribution center in the context of port hinterland operations. The evaluation of Busan new port hinterland provides useful insights for strategic improvement to accommodate the users' expectation. Further, the model offers both a descriptive and diagnostic strategic management tool for port hinterland development and operations, to guide future improvement.