• Journal of Preventive Medicine and Public Health
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• 제51권2호
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• pp.64-70
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• 2018

Objectives: In most countries around the world, sex work is an illegal activity. Female sex workers (FSWs) in Iran hide their identities, and they are known to be a hard-to-reach population. Despite free access to HIV testing, fewer than half of FSWs receive HIV testing. The purpose of this study was to characterize the reasons for which FSWs do not seek testing at drop-in centers (DICs) and voluntary counseling and testing (VCT) centers in Iran. Methods: A qualitative study was conducted in 2016. The participants were 24 FSWs who received services at VCT centers and DICs for vulnerable females in the north of Iran and 9 males who were the clients of FSWs. In this study, we made use of purposive sampling and carried out a thematic analysis. Results: We found 4 major and 6 minor themes. The major themes were: fear of being infected (with HIV), stigma, indifference, and knowledge. Conclusions: Despite the significant efforts made by the government of Iran to establish and expand DICs for vulnerable females, the number of FSWs receiving services at these centers has not been very considerable. Consequently, by introducing and implementing training programs for peer groups, it may be possible to take steps toward establishing strategic programs for the control and prevention of HIV/AIDS.

• 한국콘텐츠학회논문지
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• 제13권1호
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• pp.376-390
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• 2013

본 연구는 지식경영시스템을 활용하는 조직의 이용자를 대상으로 정보기술 집단효능감, 조직시민행동, 흡수역량과 과업-기술적합, 그리고 지식경영시스템 성과간의 인과관계를 규명하는 모형을 제시하고, 이들 간의 관계를 살펴보고자 하였다. 구체적인 연구목표로는 첫째, 정보기술 집단효능감, 조직시민행동, 흡수역량과 과업-기술적합에 관한 개념을 선행연구를 중심으로 개념적 조작적으로 정의하였다. 둘째, 선행연구를 통하여 도출된 정보기술 집단효능감, 조직시민행동, 흡수역량과 과업-기술적합, 그리고 지식경영시스템 성과가 상호 어떠한 영향관계를 가지게 되는지를 확인하기 위하여 연구모형을 제시하고 실증분석을 통하여 검증하였다. 연구결과, 과업기술적합은 지식경영시스템 성과에 유의한 영향을 미치는 것으로 나타났다. 정보기술 집단효능감과 흡수역량 또한 과업기술적합에 긍정적인 영향을 미치는 것으로 나타났고, 정보기술 집단효능감은 조직시민행동에 유의한 영향을 미치는 것으로 나타났다. 마지막으로, KMS를 통해 경쟁력을 확보하고자 하는 조직에 실무적 시사점과 전략적 방안을 제시하였다.

• 한국유통학회지:유통연구
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• 제2권2호
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• pp.153-172
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• 1997

The distribution sector is affected by a wide range of regulations. Many of these are related to health and safety, others are related to urban planning and environmental issues, whereas some mainly have an economic basis. But, regulations many be unduly restrictive, in which case they can drive up costs and ultimately prices, or they may, in some cases, reduce consumer choice. Unduly restrictive regulations could also increase costs indirectly, by reducing competition and thus lead to lower productivity growth. In the past few years, distribution sector has gone through drastic changes due to deregulation and market opening. Implementation of regulatory reforms served as an opportunity to change laws and systems which had been an obstacle to development of distribution sector. Market opening of distribution sector became a turning point to promote competition among domestic and foreign firms. However, for small and medium scale of the typical retail enterprises which were in no position to compete in terms of prices, additional facilities, and services, faced a threat of diminished trading area, and even of their existence. Because, large firms may have greater market power than small firms, as they can more easily extract favorable terms when procuring goods, and may also be able to deter entry by advertising outlays or access to the best sites. In addition, larger chain stores armied with sufficient capital dominated trading area and reduced customer's welfare by abusing their monopoly power when competing with other shops, and are often cited as an example of adverse effects of local monopoly. In order to minimize such adverse effects and to foster competition, regulatory reforms in distribution sector should set its goal to promote sound and stable distribution activities through market principle and restoring competition principle, and ultimately to boost customers welfare. Therefore, deregulation in distribution sector should be implemented in a way to promote customers welfare, eliminate entry barriers, and expand competition principle such as productivity and efficiency competition. However, it should be also recognized that deregulation of system alone is not enough to develop the distribution sector. To compete in a increasingly concentrated industry, small enterprises increasingly engage in co-operative arrangements, such as buying groups, strategic alliances or franchise agreements.

• 한국산학기술학회논문지
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• 제14권11호
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• pp.5530-5540
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• 2013

본 연구의 목적은 경영자의 코칭역량모델을 개발하고 요구를 분석하는 데 있다. 이를 위하여 경영자 코칭에 종사해온 전문가 집단과 실제 경영 현장에서 코칭을 경험하고 사용하고 있는 경영자 및 임원들을 대상으로 3차에 걸친 수정 델파이 조사를 실시하였다. 3차에 걸친 조사를 통해 총 5개 역량군과 34개 하위 역량이 도출되었다. 이어서 34개의 역량 항목을 측정하는 102개의 설문 문항을 설계하여 272명의 경영자 및 임원 등을 대상으로 타당도를 검증하였다. 분석 결과 26개의 역량항목에 대해서 타당도가 확보되었다. 이어서 경영자가 중요하게 생각하는 역량을 조사하기 위하여 요구분석을 실시하였다. Borich 요구도를 활용해 경영자 코칭역량에 대한 우선순위를 실시한 결과 5개 역량군에 속한 26개 하위역량 중 사업적 통찰력이 가장 요구도가 높은 역량으로 분석되었다. 이어서 동기유발, 조직관리, 갈등 관리, 전략적 사고, 협상 등으로 나타났다.

• 한국콘텐츠학회논문지
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• 제15권11호
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• pp.58-73
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• 2015

본 연구는 TV 광고의 핵심적 크리에이티브 요소의 포함 형태가 광고 태도, 브랜드 태도에 미치는 영향을 알아보기 위해 수행되었다. 구체적으로 TV 광고 크리에이티브 요소의 포함 형태를 조작한 후 브랜드 친숙도, 성별 간의 상호작용에 따른 광고 효과를 측정하였는데, 본 연구를 통하여 얻은 결과는 첫째, 광고 태도와 브랜드 태도 측면에서 제품 및 비제품 요소를 모두 포함하는 광고가 비제품 요소가 포함되지 않은 광고보다 더 효과적이었다. 둘째, 브랜드 친숙도가 높을 경우, 제품 및 비제품 요소가 모두 포함된 광고에 대한 호의적 평가의 강도가 높았다. 셋째, 브랜드 친숙도가 낮을 경우, 남성 소비자는 제품 및 비제품 요소가 모두 포함된 광고에 대하여 여성 소비자보다 높은 강도의 호의적 광고 태도를 형성하였다. 본 연구의 결과는 광고의 핵심적 크리에이티브 요소들이 광고에 포함되는 형태에 따라 소비자는 어떻게 반응하는가를 실증적으로 확인한 것으로서, 이는 향후 광고 제작 시 광고 집행 상황에 따른 적절한 표현전략의 실질적 가이드라인이 되어 줄 수 있음을 시사한다.

• 유통과학연구
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• 제17권3호
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• pp.69-83
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• 2019

Purpose - This paper investigates the long term impact of RFID investment on firm value in Korea. We wand to find out why the long term performance of some firm's RFID investment is better than others. To understand the dynamics of the long term returns from RFID investment announcements, we divide our events into groups for each of the independent firm characteristic variable such as investment time period, kind of markets, industries, solvency and growth potential. We composed portfolios based on the RFID investment announcement date for each group and evaluate the monthly abnormal excess returns. Research design, data, and methodology - Based on these calendar-time portfolios, we measure the long term returns from 86 RFID investment announcements of 46 firms from 2003 to 2017. We construct the calendar-time portfolio for 3, 6, 9, 12 months of holding periods. Using the weighted least squares method, we regress the raw monthly returns of the portfolios on the Fama-French model and Carhart(1997) model. As a result, we can get the estimated risk adjusted mean monthly abnormal excess return α_P for each of the calendar-time portfolio. Results - We found that early adopters, large firms, non-manufacturing firms have very significant excess returns. We also found modestly significant excess returns for financially stable firms and slow growing firms. Put together, top managers of the firms which plan to invest RFID should understand the strategic role of RFID adoption and the generalized business process of distribution information technology investment in Korea. Moreover, the findings of this paper provide useful trading strategies to the managers of large funds who are considering on investing in RFID adopting firms. Conclusions - Put together, the results of this paper give us a new insight into how the RFID and IT technology in general and other characteristic factors' interactions affect the long term performance of firms. Using the unbiased estimates of long term returns of the calendar-time portfolios, this paper extends the understandings on short term impact of RFID adoption of existing studies. This paper also extends the current understandings of firm characteristics that affect the long term performance of RFID adopting firms.

• 산업경영시스템학회지
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• 제41권1호
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• pp.70-83
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• 2018

Korea's five leading industries-chemical, automobile, shipbuilding, metal and electronics-have been the growth engines of the Korean economy for the last 30 years. However, with their performance weakening in the past few years, Korea's annual growth rate has dropped to less than 2%. Just as the Japanese economy struggled through the lost decades, Korea's leading industries have been facing signals of arriving at a Strategic Inflection Point ("SIP") since the mid-2000s. The objective of this study is to present an appropriate value strategy for Korean firms in leading industries to gain sustainable competitive advantages. This paper examines the following issues : First, it diagnoses the signs and timing of SIP for the five leading industries. Second, this study examines 78 Korean and Japanese firms in order to understand the adaptation strategies of the highest and lowest performing firms from a value strategy point of view. Third, it empirically analyzes the correlation between the indicators of value strategy and the accounting performances of the Korean and Japanese firms. The data set used in the cluster analysis were collected from KISLINE database of NICE Information Service and annual reports. The findings in the case analyses of high and low performing companies show that high value-added specialty chemical materials and electronic component manufacturers that had a strong focus on value creation were defined as high performing companies. And in the cosmetic and automobile industries, companies with a strong emphasis on value appropriation gained high performance. Furthermore, the study conducted a cluster analysis based on two indicators R&D and advertisement expense. The analysis shows that a significant gap exists in the operating incomes among three groups classified under the value strategy. The study recommends that Korean firms are requested to increase R&D expenditure, conduct M&A and collaborate with companies that own source technologies to narrow the technology gap and improve their segment portfolio from commodity to value-added products.

• 디지털융복합연구
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• 제10권4호
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• pp.129-136
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• 2012

본 연구는 기업의 사회공헌활동에 관한 인터넷 기사의 맥락을 활용한 기업광고 전략을 제시하고자 하였다. 이를 위해 인터넷 기사맥락을 긍정과 부정으로 구분하고, 인터넷 기사의 주목도를 고/저 집단으로 구분한 후 광고태도와 기업이미지에 미치는 상호작용 효과를 검증하였다. 연구결과 첫째, 인터넷 기사의 주목도가 낮은 조건에서, 긍정 맥락이 부정맥락보다 회상율이 높게 나타났다. 둘째, 인터넷 기사의 맥락과 주목도에 따른 광고태도는 상호작용효과가 나타났다. 셋째, 인터넷 기사의 맥락과 주목도에 따른 기업이미지는 상호작용효과가 나타났다. 끝으로 인터넷 기사의 맥락과 주목도에 따른 기업경영 경쟁력은 상호작용효과가 나타났다. 따라서 인터넷 기사의 맥락과 주목도 수준에 따른 광고의 맥락효과를 확인함으로써 소비자의 광고 인지도와 호의적인 기업광고태도 그리고 기업이미지의 향상과 기업경영의 경쟁력 제고에 효과적인 전략방안이 될 수 있음을 시사한다.

• 토지주택연구
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• 제8권2호
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• pp.33-53
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• 2017

The UK Government's approach to how to deliver regeneration in its towns and cities has changed considerably in recent years. Traditionally, urban regeneration policy focused on reversing physical, economic and social decline in an area where market forces would not do this without intervention. Since 2010 urban regeneration has become a vital part of the Government's approach to increasing local growth and competitiveness and building a strong and balanced economy. The current emphasis is on a place-based approach to regeneration that builds on the particular strengths of different places to drive growth and addresses the factors that hold them back. This paper outlines the key features of current UK urban regeneration policy and how interventions to support regeneration and growth are being pursued at different spatial scales to ensure all parts of the country benefit. They include pan regional initiatives like the Northern Powerhouse and Midlands Way, to groups of local authorities operating at a sub regional level (combined authorities/city regions), Local Enterprise Partnerships, and a variety of smaller scale programmes delivering regeneration in areas of economic and social decline. The paper explains some of the policy instruments and funding programmes available to support regeneration, and provides case studies of some major urban regeneration projects that illustrate the new approach including housing and infrastructure improvements like the planned High Speed Rail 2 line. These are supporting regeneration through the creation of strategic partnerships involving government, places and investors. The paper concludes with some lessons from past and future regeneration schemes to improve their effectiveness and impact on places and enhance local growth potential.

• 한국경영과학회지
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• 제29권2호
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• pp.97-116
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• 2004

Recently, e portion of on-line stock brokerage has been rapidly increased to be more than 50%, on the basis of contracted money. The usage of wCTS(Web Based Cyber Trading Systems) has now got into the steady state over the initial diffusion stage, which means wCTS has got more-than-half customer base in on-line service. Therefore, brokerage service providers have their competitive strategic focus on customer retention through the enhancement of customer loyalty. This study provides framework and survey results on explanation of wCTS user's loyalty, what and how factors affect wCTS user's loyalty. We adopt the results of early studies on information technology acceptance and diffusion such as TAM(Technology Acceptance Model) and IDT(Innovation Diffusion Theory). We also referred loyalty theory of marketing area and studios on CTS usage. We categorized explanation factors as three groups characteristics of users, characteristics of system, social environment. And we assumed that these three factors could affect the loyalty through two parameters : customer satisfaction and trust to the system. This study firstly shows that the ease of use and usefulness, the major factors of TAM. can also be applied to the loyalty of wCTS with resulting that the usefulness is more important than the ease of use In wCTS. Secondly, it shows that the innovative and risk-sensitive user has the lower degree of loyalty. Thirdly, it shows that the satisfaction and trust impact the loyalty simultaneously, the trust particularly impacts more strongly than the loyalty, due to the characteristics of monetary transaction in wCTS. This study provides meaningful results to the other on-line EC service fields as a first empirical research regarding the loyalty to wCTS which is a typical on-line EC service.