• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.11
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• pp.2087-2102
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• 2011

The purpose of this study is to develop and present a strategic framework for mobile Internet marketing in the $Web^2$ environment. The $Web^2$ mobile Internet marketing is characterized by services, such as augmented reality and social network services. Considering the changes in the effects and types of advertisements in the mobile Internet, few studies of mobile advertisements have been conducted thus far in the $Web^2$ environment, including the cloud computing environment. Accordingly, this research aims to identify the relationships between importance and satisfaction and to uncover the characteristics of mobile advertisements through smart phones using the IPA (Importance-performance Analysis) methodology in the $Web^2$ environment. To induce the minimum required characteristics of a mobile advertisement in terms of the importance and satisfaction of IPA, Kano's model is applied to this analysis. The study also probes the relationships between the overall satisfaction and factors of each dimension of IPA through a regression analysis. As a result, this study presents four types of $Web^2$ mobile Internet marketing strategies. It was also confirmed that the maintenance reinforcement factors of the IPA dimension affect the degree of overall satisfaction. This study has implications for businesses and researchers preparing $Web^2$ mobile services and marketing.

• Journal of Environmental Impact Assessment
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• v.25 no.2
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• pp.155-164
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• 2016

Soil has been recognized as an important resource due to its finitude and valuable functions. Therefore, many countries have adopted soil quality related indicators in Strategic Environment Impact Assessment(SEIA). However, Korean SEIA has used limited indicators such as soil contamination until now. In this study, the SEIA on "Development Basic Plan" was modified for considering complex characteristics of soil and applied to "Bogeumjari Housing Supply Plan" and "Urban Management Plan". The performance of the SEIA considering soil characteristics was evaluated using a checklist for assessing consistency with upper plan, adequacy of alternatives, and feasibility of siting. Soil organic matter and soil erosion were derived as main indicators for "Basic Development Plans". The proposed SEIA technique equipped with soil indicators is proved to contribute to the soil resource conservation.

• Archives of design research
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• v.19 no.5 s.67
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• pp.191-202
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• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

• ETRI Journal
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• v.29 no.2
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• pp.179-188
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• 2007

We propose a multi-strategic concept-spotting approach for robust spoken language understanding of conversational Korean in a hostile recognition environment such as in-car navigation and telebanking services. Our concept-spotting method adopts a partial semantic understanding strategy within a given specific domain since the method tries to directly extract predefined meaning representation slot values from spoken language inputs. In spite of partial understanding, we can efficiently acquire the necessary information to compose interesting applications because the meaning representation slots are properly designed for specific domain-oriented understanding tasks. We also propose a multi-strategic method based on this concept-spotting approach such as a voting method. We present experiments conducted to verify the feasibility of these methods using a variety of spoken Korean data.

• The Research Journal of the Costume Culture
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• v.5 no.4
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• pp.89-111
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• 1997

The purpose of this study is to analyze, centering on the preconditions presented, the actual conditions of fashion merchandising informatization, to find a considerable gap between its preconditions and present situations and to explore the strategic device of fashion merchandising informatization. The study is analyzed through questionary paper to the domestic fashion apparel firms. The collected questionary paper is analyzed with SPSS/PC/sup +/ program and the method of statistical analysis used for this study is t-test, one way ANOVA and frequency analysis. There was a considerable gap between its preconditions and present situations analyzing the actual condition of fashion merchandising infomatization centering on its preconditions. The strategic devices of fashion merchandising informations in order to treat, 1. Each apparel company should consider how they classify the informations in order to treat, accumulate, transfer and manage them effectively. 2. In order to make an environment of fashion merchandising informatizations, each company should arrange, expand and utilize informatization instruments. Also they should consider the case to utilize an inside or outside information center effectively.

• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.4
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• pp.49-68
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• 2006

E-business strategy has interests in Issues of strategic positioning and its impact on firm performance. These studies address the environmental factors as antecedents to strategic decision makings and its consequences such like firm performance. However most studies has not considered the role of business models In explaining e-business firm performance. We adopt Porter's generic strategies to the e-business context. We Identify business models and e-business environmental factors as antecedents and then examine these factors Influence on firm performance. We find that uncertainty of environment has a negatively related to the strategic choices of e-Business firms; in contrast, market turbulence positively affects the level of adoption of all the strategies. Among the strategies, marketing differentiation only makes an Impact on firm performance.

• IE interfaces
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• v.16 no.3
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• pp.291-299
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• 2003

The managerial environment of automobile industry has been rapidly changing, mainly with the tighter standard of legal and environmental regulations, the pressure of cost reduction from the end-user, the various functional improvements of vehicles, and the globalization management. In order to survive in this complicate circumstances, the automakers have strongly pursued the mutual collaboration with the suppliers, especially tier-1, for the optimal selection of parts/materials and the assembly manufacturing processes of the new model development. They prepare the early involvement program for the suppliers during the conceptual design stage, and implement the win-win strategy of technology development activity, in order to improve the value creation. This study considers the strategic technology management of automotive steel sheets makers on the aspects of strategy, processes, human & physical resources, and organization structure. It also suggests the corporate strategies of steel mills, in order to obtain the technology competence.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.283-284
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• 2018

The Arrow system, an Israeli missile defense system, was developed through a strategic partnership between the United States and Israel. Israel's cooperation with the Strategic Defense Initiative(SDI) research of the Reagan administration in the United States began in 1986 with the development of a tactical ballistic missile defense system and two increasingly improvements to Arrow 3. It could be a moral lessen to developing Korean Ballistic Missile Defense System because Israel's Geopolitical environment is similar to Korean peninsula.

• Korea Journal of Hospital Management
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• v.12 no.2
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• pp.93-111
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• 2007

The thrust in this paper is to discuss the dimensions of executive scanning process (ESP) that support continuous scanning activities by executives. Executive scanning is especially important for the healthcare organizations in these days since the environment they are faced with is extremely complex and dynamic. While much has been written about ESP, two important aspects have been underemphasized in the past. The first is a link to the strategic management process (SMP) or the issue of strategy-scanning alignment. The second is a feedback loop to verify the quality of information generated through scanning process. This paper discusses the improved ESP by adding these two features.

• The Journal of Information Technology
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• v.5 no.3
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• pp.35-50
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• 2002

The Understanding of the Electronic Commerce and Strategic Management of Logistics in EC are receiving increased attention as means of becoming competitive in globally challenging environment This paper presents a in-depth analysis for Strategic Management of Logistics and its implications for Korea Electronic Commerce Companies.