• Journal of Korea Port Economic Association
• /
• v.24 no.2
• /
• pp.91-112
• /
• 2008

The purpose of this study is to investigate the motivating factors determining global logistics network construction and to suggest the most suitable solution for the Korean logistics providers in order to facilitate effectively in global logistics network. The major findings are as follows ; Firstly, 'the factor of network' would be the most essential element for the Korean logistics providers. Secondly, we discovered that among various types of global logistics networks, 'Strategic Alliance' would be the most suitable type for the Korean logistic providers. This study provides the basic information for enhancing global logistics network construction to logistics providers and the Korean government respectively. It also suggests that the implication of Government policy to support global logistics networking business for the Logistics providers should be concentrated on supporting and encouraging M&A among the local logistics partners.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.55
• /
• pp.265-290
• /
• 2012

CEPA (Comprehensive Economic Partnership Agreement) between India and Korea may vitalize Korean economy more and more. Currently most of Korean firms have entered into manufacturing industries like electronics and automobiles. But only a few Korean companies are trying to penetrate into Indian green industry so this paper suggest how to enter into Indian green industry, especially renewable energy sectors. First, Exporting main shaft, tower-flange and polysilicon products can be considered, as a first step of entry mode. Second, entry mode based on contract like technology licensing, strategic alliance and joint venture establishment can be also one of options. For example, Korean solar energy industry which show more competitiveness than that of Indians should try to make technological licensing on PV modules. In addition to this, they should also try to make joint ventures with right Indian partners and build up 'Solar City' nearby regions like Gurgaon in India where many Korean firms are located. Korean shipbuilding firms like Hyundai Engineering which keep on developing wind turbo engines can also try to make strategic alliance with Indian firms like Suzlon which has strong competitiveness. After that, they should explore Korean and Indian wind sector markets together. Third, brownfield investment can be last and final option as a entry mode as we consider the peculiar characteristics of renewable energy industry. Lastly, Korean government which are rush to indulge into green business should formulate more proper and realistic policies to give big incentives the concerned firms which are trying to open international green market so government should make Korean green firms not to lose good market opportunities related to green industry like renewable energy sectors. Renewable energy sectors are basically regarded as infrastructures so close contact to Indian central government as well as state government will be also required.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.35 no.9B
• /
• pp.1416-1427
• /
• 2010

Except for some fields, Smart Grid-related technology in Korea is considered to be below the level of developed countries. Under this situation, this study is conducted to look into IT technology related to Smart Grid and draw prospective IT R&D fields in the Smart Grid Industry. To seek out prospective IT R&D fields, the two-stage process evaluating economics, political property, and technical validity. According to the result, four fields of (1) sensor, (2) information protection, (3) AMI middleware, (4) electricity management are selected as prospective fields. The sensor and AMI middleware fields focus on development of key technology, so the strategy that launches leading products in global market faster than other countries(Focusing & First Mover Strategy). The information protection felid is divided into the safety technology for the felid electricity network and the personal & corporate information protection technology, and therefore the R&D Sharing strategy is efficient. For the electricity management filed, a strategic alliance for developing component technology of Grid is desirable.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.10
• /
• pp.1058-1073
• /
• 2012

This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

• Journal of Information Technology Applications and Management
• /
• v.10 no.3
• /
• pp.121-142
• /
• 2003

Most of companies related to the area of B2B electronic commerce are making their efforts to innovate their existing business process into new designed process based on the concept of virtual enterprise. Virtual enterprise can take on many forms and definitions. Nevertheless, the rationale for this business model is clear cooperate to compete, the virtual organization advocates collaboration, partnerships, alliance and similar ideas. This studyintends to suggest an empirical clue to test several hypotheses related to the influence of environmental. organizational, and technological factor to the successful implementation of virtual enterprise in automobile industry. This research surveyed 91 corporations in Korean automobile part industry. Among those samples 86 data of corporate general managers turned out to be statistically valid. This study performed the factor analysis, Cronbach-alpha test. Pearson correlation analysis for testing the validity and the reliability of this research. The results of factor analysis and reliability test indicate that thirty issues to be surveyed are to be grouped into nine factors. The result of multiple regression shows that the influencing factors of eight independent variables on a dependent variable are cooperation between partners, information intensity, IT compatibility, IS maturity. The partners in the strategic alliance will have to trust each other in carrying out their designated roles and responsibilities. and supplying the correct information critical for creating value in virtual business environment.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.712-717
• /
• 2008

오늘날 빠르게 변화하고 있는 기술 및 시장 환경에 대응하기 위해서 기업들은 차별화된 전략을 통해 경쟁우위를 확보하는 것이 필요하다. 특히 2000년 이후 침체기에 빠진 온라인 업계는 기업 간 연결을 통해 위기를 극복하고 새로운 기회를 마련하려 하고 있다. 전략적 제휴는 온라인 기업에게 기술과 시장에서의 경쟁력을 확보하는 데 매우 유리한 도구로서 논의되어 왔다. 그러나 모든 온라인 기업들이 제휴에 대해 만족하고 있지는 않다. 제휴에 참여한 업체들이 제휴 만족을 얻지 못하는 데에는 처음부터 변화에 대한 대응이 잘못되었거나 적절한 형태의 제휴를 선택하지 못하였기 때문이다. 따라서 본 연구에서는 기업의 환경요인을 중심으로 국내 온라인 기업의 전략적 제휴 유형에 영향을 미치는 요인을 알아보고 제휴 만족도를 분석하고자 한다. 이러한 요인들은 기존의 선행연구들에서 사용된 변수들을 통합적으로 고려하여 경쟁불확실성, 수요불확실성, 기술불확실성, 자원특성, 제휴의지로 재구성하였으며, 종속변수로는 제휴만족을 사용한다. 특히 시장지향형제휴와 기술지향형제휴의 형성에 서로 다른 요인들이 영향을 준다는 데 초점을 맞춘다. 연구 결과를 통해 각각의 전략적 제휴 유형이 주는 제휴 만족도가 다르다는 것을 보여줌으로써 국내 온라인 기업들에게 제휴에 대한 전략 방향을 제시해주고자 한다.

• Journal of Distribution Science
• /
• v.16 no.10
• /
• pp.31-38
• /
• 2018

Purpose - The purpose of this paper is to seek some alternative to overcome difficult shipping situations for overcapacity pursuing economy of scale, which is widely spread in world shipping. Research design, data, and methodology - The research method to be adopted is first to review evolution of larger ships in terms of theoretical overview, and shipping market is examined, and it is studied some problems and solutions in relation to larger ship as field research aspects. Results - Supply and demand of shipping market is flexible and unpredictable nature of market. Sometime fierce competition has spread out the market, and shipowner may deploy mega ship in terms of economy of scale, etc., to overcome the difficult market situations. Both carrier and shipper have their own positions in this matter concerned. However, it causes some problems in the market including port matters, etc. Therefore, it is asked to solve this problems of larger ship employed in the markets, throughout shipping alliances, etc. Conclusions - Over tonnage done by larger ship has caused some problems in the shipping markets, forming monopolistic market by small number of larger shipping companies, destroying oligopolistic nature of shipping business, therefore, the answer is strategic alliance to collaborate each other.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.6
• /
• pp.81-93
• /
• 2022

This research aims to construct a model that combines brand love, brand loyalty, brand image, customer satisfaction, and service quality into a single model, with brand loyalty coming foremost, and test its predictive power in building brand love. Moreover, mediating effect of customer satisfaction and brand image on service quality and brand loyalty affecting brand love was checked. The study adopted an alliance context using an existing SERVQUAL model, a bi-dimensional aspect of brand loyalty and parasocial love relationship theory, to identify brand love as a construct or outcome in the consumer-brand relationship. Using a quantitative approach, survey questionnaires were distributed by unrestricted random sampling among 507 Saudia Airlines customers. Data were analyzed using structural equation modeling with SmartPLS 3.0. The results revealed significant relationships between four variables except for the brand image. It was found that brand image had no mediating effect on the relationship between service quality and customer loyalty. The outcome of this study highlights the importance of airline alliances for service quality, which leads to positive customer satisfaction, brand image, and customer loyalty. A unique contribution of the study is that it revealed that brand loyalty is also an antecedent of brand love.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.12
• /
• pp.6204-6210
• /
• 2013

This study examined adomestic firm's perspective on how their choice of partner selection criteria affects the mediating variables and the performance of international strategic alliances with particular reference to previous experience as a moderating variable. The findings of this study showed that the task-related and partner-related criteria are both positively related to trust and commitment but the results concerning the partner-related criteria repudiates the existing practices that domestic firms select foreign partners based on the partners' attributes because this weaken the commitment of the partnership. This study suggests that firms should revise their partner selection criteria, which will eventually lead to the more desirable performance of international strategic alliances.

• Management & Information Systems Review
• /
• v.34 no.4
• /
• pp.1-13
• /
• 2015

This paper presents a mathematical formulation for container slot chartering model through strategic alliance between liner shipping companies. This paper develops a solution procedure to apply the model to real world problems and its applicability is demonstrated by a numerical example. The model presented in this paper has some important features which have never been considered in the previous researches. The model is linear model and pursuits profit maximization. And also it considers slot chartering capacity selection. This paper attempts to perform sensitivity analysis and compares slot chartering model with basic non-collaborating model in which there is no alliance and collaboration. As a result of sensitivity analysis, some interesting findings are obtained; Even though freight rate is more and more decreasing, the profit by slot chartering model is always higher than the basic model but the profit gaps become smaller. But The ratio of the profit gap to the profit of basic model is more increasing.