• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.3
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• pp.177-190
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• 2017

This study investigates the effects of franchisors' characteristics including brand reputation, training and product related support, franchisees' characteristics including store location and management on the performance and recontract intention of franchisees in bakery franchise industry. Also, this study examine the moderating effect of CEO experience of franchisees among the franchisors' and franchisees' characteristics, and performance. To empirically test these relationships, data were collected from 386 respondents who are franchisees in the bakery franchise sector. In the verification of hypotheses, the structure equation modeling(SEM) is used. The results of this study are as follows. First, franchisors' brand reputation, training support, and franchisees' locational factor have significant effects on the financial performance of franchisees positively. However, franchisors' product related support and franchisees' management of the store have not significant effects on the performance. Second, the performance of franchisees has positive effect on the recontract intention. Third, the moderating effect of CEO experience is only significant in the relationship between franchisors' training support and the performance. Based on the findings, this study suggest the importance of building a good brand image and superior training system for franchisors to improve mutual ongoing growth. Also, franchisors should determine whether nascent franchisee entrepreneurs have CEO experiences to further improve performance. If they do not have related experiences, both opening and ongoing training supports of franchisors and the efforts of franchisees towards learning are required. Finally, this study suggest that both franchisors and franchisees should accurately analyze the conditions of possible locations and establish strategies to select beneficial location before starting a franchise business.

• Journal of Distribution Science
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• v.10 no.6
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• pp.17-26
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• 2012

Suncheon is a city comprising a rural and urban area, where there are four types of large stores. Studies have shown that there are too many large stores serving the local population of just 300,000. However, geographically, Suncheon is located at a transportation hub that borders the cities of Gwangyang and Yeosu as well as the local counties of Boseong and Gurae. Residents of these areas can reach these shopping stores within an hour's drive. Thus, the managers of these four stores regard residents in these areas as their valued customers and endeavor to create a differentiated image among them. In this study, 13 different images were used to determine the public's opinions and feelings towards these stores and the differences were analyzed. The store images measured overall store impression, diversity of the product, the quality of products displayed at the store, accessibility, the atmosphere, service to the customers, and so on. These images are evaluated subjectively by each customer and are major factors in them deciding to revisit the stores. The 13 images are classified into five main categories and further classified into 13 sub-categories. Three kinds of factor images were extracted from the store images in the five main categories by factor analysis using SPSS Ver. 19. The first factor image was extracted from the images of convenience, atmosphere, and service in the main categories and is called a sub-service factor for the store in this study. Accessibility to the store was classified as a convenience image in the main category and was extracted as a common factor along with diversity and the price of goods. These differences are expected according to the store location, that is, the difference between stores located in a large city and those in a small local city, and depending on the nature of survey respondents. The result shows that there is a significant difference between the stores' images with regard to accessibility, the price of products, brand image, and lighting/sound image. This study has the following limitations. First, the survey sample was restricted to residents of a small local city that includes rural and urban populations. The differences between the store images regarding traffic and accessibility are factored by store location, whether they are located within a large or a small city as well as the economic situation of these cities. Second, only the customers of large-scale stores were included in the survey as respondents. Relatively large traditional markets are held every five days in local cities and there is competition between large-scale stores and traditional markets with regard to diversity and the price of goods. It could be expected that customers in large-scale stores and customers in traditional markets would hold different store images. In future studies, images of stores in large cities should be compared with the images of stores located in small local cities. In addition, customer behavior when buying goods in large-scale stores should be compared with their behavior when buying goods in traditional markets.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.691-701
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• 2004

The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

• Journal of the Korean housing association
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• v.18 no.6
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• pp.35-44
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• 2007

The purpose of this paper is to find out the factors affecting the apartment price given three sets of variables such as characteristics of apartment building, apartment site, and location. Data of 1,579 housing units in 224 apartment complex sites in Ilsan city were selected from the housing information of four public and private housing sources in 2006. The first set of variables for physical features include housing size (pyoung), preferring-floor, building orientation, heating system and structure of entrance. The second set of variables for building were number of housing units, built year and rank of construction company. The third set of variables for location were distance from number of school, the subway station, distance of department store and park. For the analysis, the hedonic price model, which was one of the methods to estimate social convenience, was used along with the SPSS statistical program and regression analysis. The results are as follows, Firstly, in the structural characteristic variables, it was analyzed that all of the variables except facing affected the apartment price. Secondly, In the site characteristic variables, unusually all of the variables were not affected the apartment price in Ilsan city. Finally, the locational characteristic variables number of school, the subway station, distance of department store and park affected the apartment price. In case of Ilsan city, educational facilities was likely to positively contribute to the price of apartment.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.458-459
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• 2021

Recently, researches using deep learning technology based on Wi-Fi fingerprints have been conducted for accurate services in indoor location-based services. Among the deep learning models, an RNN model that can store information from the past can store continuous movements in indoor positioning, thereby reducing positioning errors. At this time, continuous sequential data is required as training data. However, since Wi-Fi fingerprint data is generally managed only with signals for a specific location, it is inappropriate to use it as training data for an RNN model. This paper proposes a path generation method through prediction of a moving path based on Wi-Fi fingerprint data extended to region data through clustering to generate sequential input data of the RNN model.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.129-137
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• 2014

The purpose of this study is to understand major factors of site selection of convenience stores in Busan and Gyeong-nam Region. This will be done by analyzing correlations of sale, profit and localization factors and choosing the major correlation factors out of them and carrying out regression analysis to analyze each factor's influence extent. the competition factor : It is shown that the competition factor has significant result with the sale and the profit and the effect of that is proved the biggest among all location requirements. Therefore, the competition factor is the most important factors above all. By providing recently standards and implications of site selection of stores, this study suggests a guideline for site selection not only to prep entrepreneurs and store developers but also prep entrepreneurs of retail store.

• Asia Marketing Journal
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• v.14 no.3
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• pp.119-135
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• 2012

The purpose of this research is to investigate the effects of the product display type on the consumers' purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping situation on the purchase intention and the revisit intention are statistically significant. However the attitude toward the store is not affected by the treatments. Experiment results suggest that the positive consumer responses in terms of the purchase and revisit intention can be achieved when the product display is matched with the situation in the mobile shopping setting. Controlling consumers' evaluation on the product information and their experience of online shopping, we can take these effect as the results of match-up between the product display type and the situational factors surrounding mobile shopping. The result provides strong support for the location-based service in mobile shopping. Most of the mobile device can utilize the consumers' location which can be easily interpreted as the situational factors. With regard of the level of the external stimulation, the shopping service providers can offer the main interface with the right match with the consumers' situations. When the external stimulation level is high, they should provide the category display or product display in the target promotion in their mobile shopping apps. However if the target is on the way with the low external stimulation level, they should provide the search format as the main interface in their apps. More interestingly, this kind of manipulation does not affect the consumers' attitude toward the store according to our research result. Future research direction is discussed.

• Journal of Institute of Control, Robotics and Systems
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• v.15 no.11
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• pp.1150-1156
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• 2009

The spread of wireless Internet technology development and applications with location information in the form of location-based services are more varied. In particular, where you recognize the location of objects such as people and things, and to provide valuable services based on ubiquitous, location-based services (Ubiquitous Location Based Services: u-LBS) is emerging as an important service. In this paper precise location data to the car crash through the location and offers related service system. In this paper the precise location tracking proposed by the concept of the Rail, road, to extract the location Data Matching Data and the current location is obtained. System used in GPS Packet and information about the location of the vehicle collision and the collision time, the vehicle consists of NodeID is about. Using these data, a packet is to be created when the conflict between vehicles in the vehicle will be sent to Gateway. Gateway to the packets that were sent from the Server to determine whether the conflict is that in an emergency situation, Emergency Center for location information and let me know whether or not the conflict will be measured. Also, for those on the outside of an emergency such as a family related to the wireless terminal wireless (PDA, cell phone) is to let me know. Server get into the conflict that was configured to store information on the Database. Additionally, the proposed u-LBS system to verify the validity of the experiment was performed.

• Journal of Internet Computing and Services
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• v.1 no.1
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• pp.35-46
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• 2000

One of the main chalenges in personal communication services (PCS) is to locate many mobile terminals that may move frequently from place to place. Such a system operation is called location management. Many network signaling traffic, and database queries are required to achieve such a task. Several strategies have been proposed to improve the efficiency of location management. These strategies use location register databases to store the current location on mobile terminals, and are vulnerable to failure of the location registers. In this paper, we propose a fault-tolerant pointer forwarding with distributed home location register (FT-RFDHLR) to tolerate the failure of location registers. The performance of the proposed method is evaluated by an analytical model, and is compared with thew pointer forwarding with the single home location register (PFSHLR), the pointer forwarding with distributed home location register (PFDHLR), Biaz's bypass forwarding strategy (BFS) and two-path forwarding strategy (TPFS).

• Journal of Korean Institute of Industrial Engineers
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• v.38 no.2
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• pp.125-132
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• 2012

In this study, we consider zone-based registration (ZBR). In the ZBR, when a mobile station (MS) enters a new location area (LA), it registers its location. Among various types of ZBR, we focus on two zone-based registration with outgoing call (TZRC) that is an improved version of the two zone-based registration (TZR). In the TZR, an MS can store two LAs that it registers recently not to register when it crosses two LAs stored already. In general, TZR has better performance than single zone-based registration (SZR). However, since the TZR may increase paging cost, TZRC was proposed to decrease paging cost. Mathematical analysis is performed to obtain the exact performance of SZR, TZR, TZRC. From the numerical results for various circumstances, it is shown that TZRC outperforms TZR and SZR in most cases.