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http://dx.doi.org/10.14400/JDC.2014.12.12.129

[Retraction] Analysis on the Effects of Location Factors on Sales of Convenience Stores -Comparative Analysis on Busan and Gyeong-nam Region-  

Hwang, Kyu-Sung (Dept. of Real Estate Management & Consulting, Dong-Eui Institute of Technology)
Lee, Chan-Ho (Dept. of Business Administration, Pusan National University)
Publication Information
Journal of Digital Convergence / v.12, no.12, 2014 , pp. 129-137 More about this Journal
Abstract
The purpose of this study is to understand major factors of site selection of convenience stores in Busan and Gyeong-nam Region. This will be done by analyzing correlations of sale, profit and localization factors and choosing the major correlation factors out of them and carrying out regression analysis to analyze each factor's influence extent. the competition factor : It is shown that the competition factor has significant result with the sale and the profit and the effect of that is proved the biggest among all location requirements. Therefore, the competition factor is the most important factors above all. By providing recently standards and implications of site selection of stores, this study suggests a guideline for site selection not only to prep entrepreneurs and store developers but also prep entrepreneurs of retail store.
Keywords
Trading area; Convenience store; Site factors; Competition; Cost factors;
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