• 제목/요약/키워드: start-up strategy

검색결과 162건 처리시간 0.021초

창업학 지식구조 분석결과를 활용한 창업 온톨로지 구축 (An Establishment of Entrepreneurship Ontology through Analysis of Intellectual Structure in Entrepreneurship Research)

  • 심재후;최명길
    • Journal of Information Technology Applications and Management
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    • 제20권2호
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    • pp.161-176
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    • 2013
  • The outcomes of entrepreneurship studies have been tried to help the entrepreneurs in start-up stages, but the outcomes of the entrepreneurship research are not fully utilized to guide the activities of the entrepreneurs in start-up businesses. To utilize the outcomes of entrepreneurship research for helping entrepreneurs effectively, an entrepreneurship ontology, a systemized specification of the knowledge in the entrepreneurship research, has to be established, Based on the entrepreneurship ontology, the knowledge of entrepreneurial processes can be illustrated, and a diagnosis and coaching system for the entrepreneurs can be built effectively. To establish an entrepreneurship ontology, this study investigates the intellectual structure of entrepreneurship studies by analyzing the contents of top journals in entrepreneurship field, and identifies the relationship among the key concepts through bibliometric analyses based on entrepreneurship corpus, This study suggests a method of establishing entrepreneurship ontology and utilization of the ontology. Through utilization of the entrepreneurship ontology, it is expected to explain the entrepreneurial processes effectively and to improve the rate of business success.

The Sustainable Value and Belief of Multicultural Intelligence on Start-ups

  • Um, Hyemi;Han, Aram
    • Journal of Information Technology Applications and Management
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    • 제28권2호
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    • pp.17-33
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    • 2021
  • Korean society is changing into multicultural society with increasing international marriage and immigrant influx. The increasing number of immigrants in Korean society suggests the necessity of social and economic integration of people with diverse cultural backgrounds. We study the entrepreneurial intention of multicultural immigrant. Cultural intelligence is closely related with sustainable value and belief to their eagerness in surviving of the 2nd country. Cultural intelligence is the individual's capability to function or manage effectively in different cultural settings or in multicultural settings. It is assumed that the cultural intelligence of multicultural immigrant might affect the entrepreneurial intention. Based on the theory of planned behavior, we set up the research model. 243 usable responses of multicultural immigrants in Korea were analyzed. Our findings suggest that cultural intelligence positively affected entrepreneurial intention by affecting subjective norm and perceived behavior control. This study contributed the study of the entrepreneurial intention and multicultural immigrant.

A Study on Cutural Capital Influencing Organization Performance

  • Yookyung Kim;Myoenggil Choi
    • Journal of Information Technology Applications and Management
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    • 제29권6호
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    • pp.95-122
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    • 2022
  • The rapid development of technology, the spread of information, and the implementation of the government's start-up support policy exponentially increase the number of start-up companies. The purpose of this study is to investigate each company's cultural capital's effect on organization performance by promoting knowledge management activities and forming organization habitus based on Cultural Reproduction Theory and Cultural Mobility Theory. As a result of the study, it confirmed that the relationship between cultural capital, knowledge management activities, habitus, and organization performance was significant. The results of this study have academic implications as follows: First, the field of research has expanded by studying the effects of cultural capital on business administration, which is less active than existing education and sociology. Second, it accepts and supports Cultural Reproduction Theory and Cultural Mobility Theory from different perspectives.

한국 벤처창업기업의 상표와 비즈니스 전략간 연관성 분석 (A Study on the Relationship between Branding and Business Strategies of Korean Start-ups)

  • 김혁준;한유진
    • 벤처창업연구
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    • 제19권2호
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    • pp.27-43
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    • 2024
  • 최근 제품과 서비스를 보호하고 차별화하기 위한 기업 경쟁력의 핵심 자원으로서 상표의 중요성이 증대되고 있다. 글로벌 기업들은 자사의 핵심가치가 투영된 브랜드 관리와 점차 빈발하고 있는 상표권 분쟁 대응을 위해 상표권 확보에 매진하고 있고, 창업기업과 개인은 안정적 사업 영위와 투자금 유치를 위해 상표권 확보에 매진하고 있다. 이러한 가운데 본 연구는 국내 벤처창업기업의 상표와 비즈니스 전략간 연관성 규명을 위한 실증분석을 실시한다. 분석데이터는 2021년 벤처기업정밀실태조사 중 2,230개의 법인기업 응답데이터가 활용되었고, 분석방법으로는 성향점수매칭법, 구조방정식모형분석, 이항로짓분석이 활용되었다. 분석 결과 국내 벤처창업기업의 상표 보유는 비즈니스 전략의 수준 측면에서 큰 차이를 만들지는 않는 것으로 확인되었다. 이는 국내 벤처창업기업의 상표는 주로 내부역량화 과정을 통해서만 비즈니스 전략을 고도화하는 반면 외부역량화 과정을 통한 비즈니스 전략 고도화는 매우 미미하기 때문인 것으로 확인되었다. 한편 벤처창업기업의 비즈니스 전략 수준 중 원가우위전략 수준이 상표 보유성향을 강화하는 것으로 확인되었는데 이는 원가우위수준의 완성도가 높아 지면 높아질수록 상표보유를 통해 제품·서비스의 안정적 판매·공급을 위해, 그리고 향후 고부가가치화로 전환하기 위해 상표보유를 확대하는 경향이 있음을 보여준다.

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기술창업시 전략적 지향성이 창업성과에 미치는 영향 (A Study of the Impacts of Strategic Orientation on the Performance in Technology-based Start-ups)

  • 장동관;송인암;황희중
    • 유통과학연구
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    • 제11권10호
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    • pp.37-45
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    • 2013
  • Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

IDLE PERFORMANCE OF AN SI ENGINE WITH VARIATIONS IN ENGINE CONTROL PARAMETERS

  • Kim, D.S.;Cho, Y.S.
    • International Journal of Automotive Technology
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    • 제7권7호
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    • pp.763-768
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    • 2006
  • Emission reduction in the cold start period of SI engines is crucial to meet stringent emission regulations such as SULEV Emissoin reduction is the starting point of the study in the which the variable valve timing (VVT) technology may be one promising method to minimize cold start emissions while maintaining engine performance. This is because it is possible to change valve overlap and residual gas fraction during cold start and idle operations. Our previous study showed that spark timing is another important factor for reducing cold-start emissions since it affects warm-up time of close-coupled catalysts (CCC) by changing exhaust gas temperature. However, even though these factors may be favorable for reduction of emissions, they may deteriorate combustion stability in these operating conditions. This means that the two variables should be optimized for best exhaust emissions and engine stability. This study investigated the effects of valve and spark timings in idle performance such as combustion stability and exhaust emissions. Experiments showed that valve timings significantly affected engine stability and exhaust emissions, especially CO and $NO_x$, due to change in residual gas fraction within the combustion chamber. Spark timing also affects HC emissions and exhaust gas temperature. Yet it has no significant effects on combustion stability. A control strategy of proper valve timing and spark timing is suggested in order to achieve a reduction in exhaust emissions and a stable operation of the engine in a cold start and idle operation.

편의점 창업 성장단계에 따른 성공요인 적용 방안에 관한 연구 (A Study on the Application of Success Factors According to the Growth Stage of Convenience Store Startup)

  • 권용석
    • 벤처창업연구
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    • 제15권5호
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    • pp.261-276
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    • 2020
  • 본 연구는 성공 소상공인 창업자의 창업 이전 단계부터 성장단계까지 단계별 성공요인을 파악하여 창업 초기 인지한 성공요인과 성공 후 인지한 성공요인을 통해 효과적인 지원 방안을 모색하고자 한다. 이를 위해 성공한 편의점 가맹점주를 대상으로 창업 준비단계부터 초기, 성장단계에 따라 성공요인을 도출하기 위해 전기적 인터뷰를 통한 질적연구를 진행하였다. 소상공인 창업의 성공요인은 창업기업 성과(performance)에 대한 연구에서 적용하는 ERI모델과 ERIS모델을 활용하여 프랜차이즈 편의점 창업의 특성을 고려하여 연구했으며, 성장단계에 따른 성공요인을 도출하기 위해 프랜차이즈 성장단계를 반영한 Sasser et al.(1978)의 다점포 외식기업 수명주기(The multisite service firm life cycle)를 활용하여 성공요인을 연구하였다. 연구 결과, 성공한 가맹점의 핵심 요인은 첫 점포 입지선정, 전략적 추가 점포 입지선정, 성공적인 재계약으로 나타났다. 창업자의 특성에 따라서는 진취적 성향의 가맹점주는 전략적 추가 점포 입지선정, 상권방어 등에 적극적인 자세를 취하였고, 상대적으로 보수적인 가맹점주는 관리적 측면에서 점포운영, 재계약 등에 적극적인 자세로 경영하는 모습을 보여주었다. 특히 창업 준비단계에서는 창업가 마인드가 중요하며, 창업 전주기에서는 창업자의 경영전략의 중요성이 발견되었다. 본 연구는 이러한 연구 결과를 바탕으로 향후 성장단계에 효과적으로 적용하기 위한 창업 방안을 구체적으로 모색하였다.

ODA 프로젝트를 활용한 글로벌 창업/취업 지원 모델 (A Study on the Global Start-ups/Employment Support Model Using ODA Projects)

  • 정무섭;정진섭
    • 산경연구논집
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    • 제10권10호
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    • pp.67-79
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    • 2019
  • Purpose - The purpose of this study was to explore the model that supports the recipient country by using the ODA (Official Development Assistance) project and at the same time fits the global start-up/employment support of donor country with CSV business model. Specifically, we wanted to examine the feasibility of the project based on the existing ODA projects. Research design, data, and methodology - As the methodology, case studies and interview were conducted as well as literature studies. The case analysis is based on a press release of the entire KOICA's ODA project, which has been implemented for one year, based on 2017. After consideration, the actual results and future feasibility were analyzed. The interviews were conducted on senior Korean officials and Indian officials involved in Vietnam's ODA project. Results - As a result, some of the project cases applied and analyzed according to the model of this study were judged to be highly potential. Based on the results of this analysis, as the model derived from this study pursues, the global business model is developed under the CSV (Creating Shared Value) strategy through ODA projects to support recipient countries and global start-up/employment support of donor country. The possibility of simultaneously pursuing this model based on CSV business model was also confirmed. Conclusions - In the past, free aid agencies like KOICA focused solely on supporting recipient countries, but in terms of sustainability, they could discover the potential of supporting the global start-up/employment of the donor country using CSV business model in ODA project. In this study, we tried to find the theoretical background and potential possibilities in some ODA projects based on CSV business model. As a result of the analysis of KOICA ODA projects in 2017 and interviews, some ODA projects could be used to improve the economic development of the recipient country as well as the global start-up/employment of the donor country. Therefore, it is necessary for the ministries of the government to promote ODA projects to understand the framework that achieves these two objectives simultaneously and to promote ODA projects based on various strategic considerations.

V/f 스칼라 제어 영구자석 동기 전동기의 안정적 초기 구동 기법 (A Stable Startup Method of V/f Scalar Controlled Permanent Magnet Synchronous Motors)

  • 김현성;이상민;이기복
    • 전력전자학회논문지
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    • 제25권5호
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    • pp.395-403
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    • 2020
  • This study presents a stable start-up strategy for v/f scalar-controlled permanent magnet synchronous motors (PMSMs). The v/f-controlled PMSMs easily lose synchronism under low-speed conditions if an insufficient stator voltage is applied to the machine due to errors in measured motor parameters and inverter nonlinearity, such as inverter dead time and on-state voltage drop. The proposed method adopts the I/f control method to ensure a stable start at low speeds and then switches to the v/f control method at medium speeds. A smooth transition method from I/f control to v/f control is proposed to minimize the oscillation of the stator current and rotor speed during transition. Moreover, the stability of the I/f and v/f control methods is analyzed using a small-signal model. Simulation and experimental results are provided to verify the performance of the proposed control strategy.

Effect of Consulting on Microcredit Repayment in Korea

  • OH, YOONHAE
    • KDI Journal of Economic Policy
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    • 제37권3호
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    • pp.55-74
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    • 2015
  • This study examines the effect of a one-on-one outsourced pre-lending consulting service on the repayment behavior of microcredit borrowers in Korea with administrative data from the Smile Microcredit Bank. A random change in the cut-off loan amount for mandatory consulting is utilized as an identification strategy. This three-day pre-lending business consulting service is effective in encouraging repayment behavior of existing businesses but it has no significant effect on start-up loans. The effectiveness of the consulting service in deterring delinquency with regard to existing loans is greater among male borrowers than among females.

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