• Journal of Sport and Applied Science
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• 제7권1호
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• pp.11-20
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• 2023

Purpose: This study sought to examine the symbolization of brand identity in Nike golf advertisements and to provide implications for sporting goods ads. Research design, data, and methodology: The study employed Socher's semiotic theory to analyze characteristics embedded in Nike video advertisements. In specific, the study selected 'No cup is safe' among Nike video ads and analyzed structures of ad message and presented metaphors of ad messages. Results: As a study on the semiotic analysis of communication by case, this study investigated how the brand identity pursued by Nike in the advertisement is symbolized by identifying the signifier and signified in the advertisement. As a result of the study, it was possible to segment and analyze a total of 8 advertisement scenes, from the most important tee shot in golf, setting the aiming, sending to the center of the fairway, and applying the general situation of ball in and hole out to the cases of Tiger Woods and McIlroy, thereby helping the general public. Conclusions: Summary of above results showed that it was also conveying the message of metaphor and metonymy that 'I can be like Tiger Woods and McIlroy' by using Nike golf products. Further implications were discussed.

• Journal of Sport and Applied Science
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• 제6권2호
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• pp.9-18
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• 2022

Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

• 유통과학연구
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• 제21권5호
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• pp.83-91
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• 2023

Purpose: Increasing their motivation and job satisfaction, employees in the distribution channel may be better able to interact with consumers and provide a more satisfying experience. Thus, increasing employee engagement in the supply chain necessitates a complex strategy considering the distinctive features of wholesale and retail markets. This study investigates how to boost employees' motivation in the supply chain based on the difference between wholesale and retail market. Research design, data, and methodology: The prior study analysis is a useful tool to take a look at relevant previous works via a significant screening and selecting strategy. The Key words based on the topic of the research have used, such as 'Employee Motivation', 'Supply Chain', 'Wholesale' and 'Retail' worker. Results: The findings of this research strongly indicates that motivating employees is essential for the efficient operation of supply chain activities as they continue to expand and become more complicated. The supply chain's two main segments are the wholesale and retail markets, each with distinct characteristics. Conclusions: This research focused exclusively on the factors that motivate supply chain workers, ignoring job satisfaction, corporate culture, and managerial style, which may affect employee motivation. These factors also have the potential to impact employee motivation and should be considered in subsequent research.

• 운동영양학회지
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• 제16권1호
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• pp.11-17
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• 2012

The purposes of this study were to investigate the effects of acute exercise on blood vaspin, glucose level, and inflammatory cytokines in middle-aged women with pre-diabetes. Nineteen middle-aged women (normal women, n = 11) and women with pre-diabetes(n = 8), who were apparently healthy and not taking any medications affecting their blood pressure or blood glucose, participated. Body fatness parameters including body mass index, body fat percentage, and waist circumference were measured using a bio-impedance analyzer. Resting blood pressure was measured in duplicate, and mean values were used for the data analysis. Regardless of group assignments, all subjects participated in a 3-day consecutive walking exercise at an intensity of 65% VO_2max targeting an energy expenditure of 1200 kcal (400 kcal per day). The major outcome variables included total cholesterol, triglycerides, high-density lipoprotein cholesterol, glucose, vaspin, interleukin-6, and adiponectin levels. Unlike normal women, women with pre-diabetes had a significant improvement in the homeostatic model assessment of insulin resistance (p < 0.025) with no significant group difference in response to acute exercise. The findings suggest that acute exercise results in a significant improvement in insulin sensitivity without any change in serum vaspin levels in women with pre-diabetes.

• 운동영양학회지
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• 제23권3호
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• pp.50-55
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• 2019

[Purpose] The purpose of this study was to identify the relationships between muscle mass, muscle strength, and physical and cognitive functions and to examine the effects of resistive Theraband® exercise on sarcopenia-associated variables in the older population. [Methods] A total of 28 elderly women (age: 69.90 ± 0.8 years) participated in this study, 15 of whom underwent elastic band exercise for 1 hour per day, twice per week for 8 weeks. The correlation analysis was conducted to identify the associations between body composition, skeletal muscle mass indices, grip strength, and physical and cognitive functions. All variables were assessed at baseline and post-exercise. [Results] Skeletal muscle mass was significantly associated with grip strength and physical function. Gait speed was positively correlated with grip strength and physical function, but not with cognitive function. Theraband® exercise significantly improved gait speed and physical function. [Conclusion] The present data suggest that skeletal muscle mass is highly correlated with grip strength and physical function. Eight weeks of resistive Theraband® exercise favorably affects sarcopenia by improving gait speed and mobility of elderly women.

• 무역학회지
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• 제45권5호
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• pp.23-35
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• 2020

The purpose of this study is to examine relationships among exhibition selection factor, performance, satisfaction and intention to revisit of participants in international exhibition. For this purpose, we set hypotheses relationship among external selection factor of exhibition (ESFE), internal selection factor of exhibition (ISFE), performance of sales (PS), performance of information gathering (PIG), performance of relationship building (PRB), performance of image building (PIB), satisfaction (SAT) and intention to revisit (IR). To verify theses hypotheses, we conducted path analysis on the data from 100 participants of 2019 Korea International Boat Show. The result of this study is as follows: Frist, ESFE positively impacts on PS, PIG, PRB, PIB. Second, ISFE positively impacts on PIG, PRB. Third, PS and PIB positively impacts on SAT. Fourth, SAT positively impacts on IR. The implication of this study is two fold. This study expands research area of international exhibition to a new industry such as marine leisure sports industry and provides useful information to firms that plan to participate in the international exhibition and to those who organize the international exhibitions.

• 품질경영학회지
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• 제51권4호
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• pp.589-606
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• 2023

Purpose: This study investigates the effects of scuba diving resort service quality on customer satisfaction and revisit intention, considering the moderating effects of perceived risk by scuba divers such as individual, social, and physical risks. Methods: This study surveyed scuba divers using scuba diving resorts in South Korea. The data were analyzed using multi-regression and hierarchical regression analysis. Results: The results of this study are as follows; all five service quality dimensions (tangibles, reliability, responsiveness, assurance, and empathy) significantly affected customer satisfaction and customer satisfaction also affected revisit intention. However, no moderating effect by perceived risk were observed between customer satisfaction and revisit intention. The cause of these results is believed to be the nature of scuba diving as a adventure sport. Conclusion: These results implies that scuba divers' purchase action can be different from the general service users from the perspective of perceived risk. Considering the uniqueness of adventure sports of scuba diving, the managers of scuba diving resorts need to act actively paying attention to all dimensions of service quality, and customer satisfaction.

• 한국의상디자인학회지
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• 제26권3호
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• pp.35-50
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• 2024

As sales of athleisure wear are expected to continue to increase, this study researched and analyzed trends to develop athleisure wear with improved design and functionality. In order to present basic data for designing a research methodology suitable to trends, this study conducted a literature survey related to athleisure wear published in domestic academic journals. The results are as follows. Papers related to athleisure wear have been consistently published since 2016, when athleisure wear began to emerge in Korea. The research methodology itself has not yet been reflected in a variety of ways, and it has only been published at a general level, so there is a need to expand the research methodology. In particular, the lack of material-related research in athleisure wear, where functional materials play the most important role, can also be cited as a problem. Research in the field of clothing composition for movement suitability and functional design is also limited to leggings and should be expanded to various athleisure wear items. However, due to the characteristic of athleisure wear, research papers are published not only in academic journals in the field of clothing, but also in academic journals in the fields of convergence, science, and sports. It is expected that active research on athleisure wear will continue in the future through a multifaceted and convergent approach.

• Journal of Sport and Applied Science
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• 제8권3호
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• pp.21-33
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• 2024

Purpose: The purpose of this study is to explore, extract and categorize the team's tactical factors in soccer matches. Tactical factors are extracted on the basis of the phases consisting a football match (attack, defense, attacking transition, and defensive transition). Research design, data, and methodology: A semi-structural interviews were conducted with a group of experts of five football managers and coaches to explore tactical factors. Analysis of the content was done using a categorical aggregation or direct interpretation, and then was conducted factorial extraction and categorization. Results: In the attack phase, a direct attack and a step-by-step (occupation) attack form the type of attack, and in the attack transition phase, a long counter attack and a short counter attack form the type of attack. The type of defense in the defense phase was divided into regional defense and compression defense, and the type of defense in the defense transition phase was divided into defense for delaying counterattacks and defense for immediate pressure. Each tactics appeared differently depending on the situation of the game and the play of style. Conclusions: It may indicate the team's performance and has the potential for being used as a team performance factor. Further implications were discussed.

• 한국의상디자인학회지
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• 제12권2호
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• pp.75-90
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• 2010

Teenagers are considered as one of important consumer groups by marketers because of their high purchasing power and impulsive purchasing propensity. Especially high school girls are most significant purchasing group of them. The purpose of this study is to investigate the effect of high school girls' lifestyle on shoes purchasing behavior and shoes wearing satisfaction. This study surveyed 428 high school girls in Seoul and Chonbuk area. Data were statistically analyzed using SAS 9.1.3 for Window. Major statistical methods are factor analysis, Cronbach's ${\alpha}$ coefficient, cluster analysis, frequency analysis, Chi-square test, multiple regression analysis, ANOVA and Duncan test. The shoes purchasing behavior is significantly different according to students' lifestyle. Activity-pursuing group's major shoes purchasing factor is practical use and fashion & scholar-pursuing group's major shoes purchasing factors are fashion and brand. Relationship between lifestyle and shoes purchasing pattern is as follows. Activity-pursuing group and fashion & scholar-pursuing group purchased shoes more frequently than family-pursuing group. Fashion & scholar-pursuing-group purchased shoes for the harmony of suit and shoes. As for wearing satisfaction, design is the primary factor and price was the least significant factor in sports shoes, while durability is the primary factor and material is the least significant factor for the casual shoes.